OFFICE DE TOURISME DE LA COTE DES BAR EN CHAMPAGNE

What OFFICE DE TOURISME DE LA COTE DES BAR EN CHAMPAGNE does

The Office de Tourisme de la Côte des Bar en Champagne is a French public tourism office founded in 2017 and headquartered at 14 boulevard du 14 juillet, Bar-sur-Aube, in the Aube department. It serves as the official destination management organization for the Côte des Bar territory in the Grand Est region, operating year-round tourist information offices in Bar-sur-Aube and Bar-sur-Seine city centers, and an integrated online platform at tourisme-cotedesbar.com. The organization is led by Director Gersandre Sauvage with a staff of six. Its mandate is to promote and facilitate visitor experiences across the territory's five Petites Cités de Caractère (Les Riceys, Mussy-sur-Seine, Bar-sur-Seine, Essoyes, Bar-sur-Aube), its 220 km Route Touristique du Champagne, 24 hiking circuits, 375 km Raid Bulles cycling route, and partner attractions including Château de Vaux, Château de Ricey-Bas, and the 900-year-old Commanderie d'Avalleur Templar commandery.

The organization runs three core product lines: an online ticket boutique for partner venues and the 300-seat L'Art en Seine performance venue (opened June 2023 in Bar-sur-Seine); the Pass de la Côte des Bar, a multi-venue discount pass; and downloadable and physical tourism brochures including a 24-route hiking TopoGuide. The underlying technology stack is a standard tourism CMS designed, hosted and SEO-managed by the Lyon/Besançon-based digital agency Koredge, with reservations handled through the third-party Elloha booking platform. Marketing is multi-channel: website content, four social platforms (Facebook, TikTok, Instagram, YouTube), email newsletter, print brochures and a dedicated press area. The flagship event, the annual Route du Champagne en Fête, attracts 25,000 to 40,000 visitors and is positioned as the largest oenotourism event in the Champagne region.

The revenue model combines transactional fees on ticket sales (€3–€10 for heritage site visits, €5 for workshops, restaurant pricing ranging from €14.50 daily menus to Michelin-starred tasting menus at €79–€145 at Château de Courban), brochure and topo-guide sales, and the Pass Côte des Bar subscription. The office is registered as a regulated French travel operator under IM010180002 (effective 03/05/2018, valid until 07/05/2027) with APST financial guarantee and MMA IARD professional liability insurance, enabling packaged-travel sales. Public co-funding flows from the Département de l'Aube (which restored the Commanderie d'Avalleur logis in 2008 and chapel in 2020) and EU FEADER/LEADER rural development programmes, framing the office primarily as a publicly funded destination management organization rather than a market-rate revenue generator. Customer segments include wine-tourism enthusiasts, cultural heritage visitors, outdoor activity seekers, gastronomy tourists and families, with hybrid segmentation across persona and group-size dimensions.

Name

OFFICE DE TOURISME DE LA COTE DES BAR EN CHAMPAGNE

Legal name

OFFICE DE TOURISME DE LA CÔTE DES BAR EN CHAMPAGNE

Website

https://tourisme-cotedesbar.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Office de Tourisme de la Côte des Bar en Champagne is a publicly funded French destination management organization in the Aube department, operating two tourist offices and an online platform to promote oenotourism, heritage sites, outdoor activities and gastronomy across the Côte des Bar territory for individual visitors and families.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Destination tourism services
• Wine tourism promotion
• Heritage site marketing
• Oenotourism experiences
• Visitor information services

Headquarters

HQ city

Bar-sur-Aube

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket and event sales: The Office de Tourisme operates an online boutique selling tickets for spectacles and events at L'Art en Seine venue, as well as passes and attraction tickets. Revenue is generated through transaction fees and direct sales of tickets for partner venues including Château de Vaux, Château de Ricey-Bas, and the Commanderie d'Avalleur.
2. Brochure and print sales: Sale of printed brochures and topo-guides (e.g., TopoGuide for 24 hiking routes, regional maps) to visitors preparing trips.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Office de Tourisme de la Côte des Bar en Champagne operates the official visitor information, ticketing, and destination promotion services for the Côte des Bar en Champagne territory in France. Its core offering includes an online ticketing platform for local events and partner attractions, a multi-site discount pass (Le Pass de la Côte des Bar), printed and downloadable tourism brochures, and physical tourist information offices in Bar-sur-Aube and Bar-sur-Seine. The organization also promotes and operates flagship tourism experiences including La Route Touristique du Champagne (220 km) and the annual La Route du Champagne en Fête event.

Product overview

OFFICE DE TOURISME DE LA COTE DES BAR EN CHAMPAGNE operates as a regional tourism promotion and visitor services organization for the Côte des Bar en Champagne territory. The organization offers a suite of visitor-facing services including an online ticketing platform (Billetterie), a multi-site discount pass (Le Pass de la Côte des Bar), downloadable and physical tourism brochures, and manages physical tourist office locations. The portfolio also includes promoted tourism experiences such as La Route Touristique du Champagne (220 km wine route) and the annual La Route du Champagne en Fête event. The organization's digital presence at tourisme-cotedesbar.com serves as the primary portal for visitor information, bookings, and destination discovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Billetterie de l'Office de Tourisme Online and counter ticketing platform for purchasing tickets to local events and spectacles, including performances at l'Art en Seine venue in Bar-sur-Seine and partner attractions such as Château de Vaux, Château de Ricey-Bas, and Commanderie d'Avalleur.
• Le Pass de la Côte des Bar A multi-site discount pass offering reduced rates on visits to multiple tourist sites and attractions across the Côte des Bar region.
• Brochures Touristiques Downloadable and physical tourism brochures providing information about accommodations, activities, restaurants, and local attractions in the Côte des Bar region, including the TopoGuide for 24 hiking routes.
• La Route Touristique du Champagne A 220 km tourist route through Champagne wine country, connecting wineries, villages, and wine tourism experiences across the Côte des Bar.
• La Route du Champagne en Fête Annual wine tourism event attracting 25,000 to 40,000 visitors, featuring tastings, cave visits, and festivities across different villages in the Côte des Bar.
• Services des Offices de Tourisme Physical tourist information offices located in Bar-sur-Aube and Bar-sur-Seine, providing year-round visitor services, personalized assistance, brochures, souvenirs, and ticket sales.

Quantifiable outcome

• Route du Champagne en Fête attracts 25,000–40,000 visitors annually, making it the largest oenotourism event in the region.
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• MMA IARDcoreOthersMMA IARD (Le Mans) provides professional liability insurance for the Office de Tourisme as required by its registration as a travel operator. Coverage is mandatory under French tourism regulation.
• KoredgecoreTechnology or IntegrationKoredge is the digital agency responsible for the design, development, and hosting of the www.tourisme-cotedesbar.com website. Located in Lyon/Besançon, Koredge specializes in tourism website creation, SEO, and social media management.
• Département de l'AubecoreStrategic or Co-development PartnerThe Department of Aube acquired and restored the Commanderie d'Avalleur logis in 2008 and the chapel in 2020, opening the site to the public and organizing cultural programming. The Department is a key public-sector partner in heritage preservation and cultural tourism development.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Comité Régional du Tourisme Grand Est: Regional tourism committee covering Grand Est, which includes the Côte des Bar. Functions as a broader-incumbent DMO peer coordinating marketing, data and strategy across the same territory.
• Atout France: National France tourism development agency. Operates at a higher level but directly comparable in function: destination promotion, tourism quality labels ( Qualité Tourisme), and travel-operator oversight.
• Comité Interprofessionnel du Vin de Champagne (CIVC): Champagne industry interprofessional council promoting the appellation globally. Comparable mission (Champagne destination marketing and image) but operates at the AOC level rather than a sub-region.
• Bureau Interprofessionnel des Vins de Bourgogne (BIVB) / Bourgogne Wine Board: Interprofessional body promoting Burgundy's wine tourism. Comparable as a wine-region destination marketing and route-promotion organization, addressing a similar wine-tourism visitor base.

Direct peers

• Office de Tourisme du Grand Reims: Tourism office covering Reims and the surrounding Grande Champagne communes. Direct peer operating the same Office de Tourisme model in the same Champagne region with a much larger brand footprint (cathedral, major maisons).
• Office de Tourisme d'Épernay: Tourism office in Épernay, capital of the Marne Champagne route. Closest functional peer: same French Office de Tourisme structure, same Champagne tourism mission, but competes for the same oenotourism visitor pool.
• Office de Tourisme de Beaune: Tourism office for Beaune, the iconic Burgundy wine-tourism hub. Direct peer in terms of model, scale and core activity (wine-route visitor services, cellar visits, ticket sales, packaged experiences).

Regional players

• Visit Alsace (ADT Alsace): Regional tourism agency for Alsace. Comparable as a French regional DMO promoting a wine-route-based destination (Alsace Wine Route) with heritage towns and gastronomy.
• Office de Tourisme de Troyes: Municipal tourism office for the Aube department capital Troyes. Direct public-sector peer: same French Office de Tourisme model, same Champagne/Aube territory, overlapping heritage and gastronomy themes.

Others

• Vignobles & Découvertes (label network, Atout France): Nationwide wine-tourism quality label under which the Côte des Bar Commanderie d'Avalleur is certified. Comparable as the institutional ecosystem of which this office is a participating node.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cotedesbarenchampagne
• Facebookfacebook.com/C%C3%B4te-des-Bar-en-Champagne-103450339998314
• Instagraminstagram.com/cotedesbartourisme/?hl=fr
• TikToktiktok.com/@cotedesbarenchampagne?_t=8f3DchVF7OT&_r=1
• LinkedInlinkedin.com/company/office-de-tourisme-de-la-cote-des-bar-en-champagne

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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