Tourismus Service
Tourismus Service (TMB Tourismus-Marketing Brandenburg GmbH) is the official state-mandated tourism marketing organization for Brandenburg, Germany, operating the Reiseland Brandenburg portal. It serves leisure travelers across 12 vacation regions with destination information, trip planning tools, and booking services, supported by the state government.
- Company typePrivate
- Founded-
- HeadquartersPotsdam, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tourismus Service does
Tourismus Service, operating under the legal entity TMB Tourismus-Marketing Brandenburg GmbH and the consumer brand Reiseland Brandenburg, is the official state-mandated tourism marketing organization for the German federal state of Brandenburg. Headquartered in Potsdam with 14 employees, the organization serves as a centralized destination marketing portal and distribution platform for Brandenburg's 12 vacation regions, including Potsdam, Spreewald, Uckermark, Havelland, and the Seenland districts. Its primary stakeholders are leisure travelers — families, outdoor enthusiasts, culture and history visitors, wellness seekers, groups, and travelers with disabilities — who use the portal to discover, plan, and book accommodations, activities, and experiences across the region.
The core product is the Reiseland Brandenburg web portal (reiseland-brandenburg.de), supplemented by a mobile application (Brandenburg App), an interactive map service, an Urlaubsplaner (vacation planning tool), a Prospektbestellung (brochure ordering service), a Reise-Newsletter email subscription, and online booking functionality focused on houseboat vacations and accommodations. The organization also manages the Kombiticket sanssouci+, a combined ticket product granting access to multiple Prussian palace and garden sites in Potsdam. The technology stack is a standard content management and booking platform with no disclosed AI/ML capabilities, API offerings, or proprietary algorithms.
The business model is primarily institutional rather than commercial: the organization is supported by the Land Brandenburg state government through the Ministry of Economic Affairs and Energy, and generates limited direct commercial revenue. Pricing for tourism services is set by individual providers (hotels, tour operators, attractions), while TMB earns value through destination promotion, content aggregation, and acting as a referral/affiliate channel for bookings and package tours distributed via partners such as TUI Deutschland, DERTOUR, ITS Reisen, Novasol, and Ameropa-Reisen. The organization does not disclose financials; its 14-person headcount and state-mandate structure suggest a budget-oriented public-sector marketing body rather than a venture-backed growth enterprise.
Tourismus Service firmographics
Firmographics- Name
- Tourismus Service
- Legal name
- TMB Tourismus-Marketing Brandenburg GmbH
- Website
- https://tourismus-potsdam.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tourismus Service (TMB Tourismus-Marketing Brandenburg GmbH) is the official state-mandated tourism marketing organization for Brandenburg, Germany, operating the Reiseland Brandenburg portal. It serves leisure travelers across 12 vacation regions with destination information, trip planning tools, and booking services, supported by the state government.
- Ownership category
- akta.pro rank
Tourismus Service industry classification
Industry- Product category
- Destination Marketing Services
- NAICS
- Convention and Visitors Bureaus (561591)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
Keywords
Where Tourismus Service is headquartered
LocationHeadquarters
- HQ city
- Potsdam
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Tourismus Service business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Distribution channels4 records
Marketing channels7 records
Tourismus Service product offering
Product offeringCore offering
Tourismus Service, operated as TMB Tourismus-Marketing Brandenburg GmbH under the Reiseland Brandenburg brand, runs the official state tourism portal and supporting digital services for the German state of Brandenburg. The offering centers on a content portal covering 12 vacation regions, a mobile app, an online booking module (notably for houseboats), a vacation planning tool, a regional map, an email newsletter, a brochure ordering service, and the Kombiticket sanssouci+ combined ticket for palaces and gardens in Potsdam.
Product overview
Tourismus Service is operated by TMB Tourismus-Marketing Brandenburg GmbH as the official tourism marketing organization for Brandenburg, Germany. The offering consists of the Reiseland Brandenburg Portal as the core digital platform, supplemented by the Brandenburg App for mobile access, the Urlaubsplaner vacation planning tool, Prospektbestellung brochure ordering service, Brandenburg Landkarte interactive mapping, Reise-Newsletter email updates, Online-Buchung reservation system, and the Kombiticket sanssouci+ combined ticket for palace visits. The platform covers multiple vacation regions including Potsdam, Dahme-Seenland, Elbe-Elster-Land, Prignitz, Spreewald, Havelland, Uckermark, Ruppiner Seenland, Fläming, and Barnimer Land, offering information on accommodations, activities, events, attractions, and dining.
Differentiator
Problem solved
Functional benefit
Brands
- Reiseland Brandenburg: Official tourism portal for the German state of Brandenburg, featuring vacation planning, destination guides, and booking services for regions including Potsdam, Dahme-Seenland, Elbe-Elster-Land, Prignitz, Spreewald, and others.
Products and services
- Reiseland Brandenburg Portal Official state tourism portal for Brandenburg, Germany, providing destination information, accommodations, activities, events, and attractions across 12 vacation regions including Potsdam, Spreewald, Uckermark, Havelland, Ruppiner Seenland, Fläming, Dahme-Seenland, Lausitzer Seenland, Prignitz, and Elbe-Elster-Land. Targeted at leisure and cultural travelers planning visits to Brandenburg.
- Brandenburg App Mobile application for iOS and Android that allows travelers to explore Brandenburg, plan trips, and access destination information on-the-go. Targeted at individual consumers visiting or planning visits to Brandenburg.
- Urlaubsplaner (Vacation Planner) Digital trip planning tool that allows users to compile desired offers and destinations and save them to their smartphone for personalized itineraries in Brandenburg. Targeted at individual leisure travelers planning Brandenburg vacations.
- Online-Buchung (Online Booking) Online booking service for accommodations and experiences in Brandenburg, with particular focus on houseboat vacations. Targeted at individual travelers seeking self-serve reservations.
- Kombiticket sanssouci+ (Combined Ticket) Combined ticket product that grants access to multiple Potsdam palaces and gardens, allowing visitors to explore UNESCO World Heritage sites including Sanssouci and Babelsberg with a single pass. Targeted at cultural and heritage travelers visiting Potsdam.
- Reise-Newsletter Email newsletter service providing subscribers with updates on Brandenburg events, attractions, and travel tips. Targeted at individual consumers interested in Brandenburg tourism.
- Prospektbestellung (Brochure Ordering Service) Service that allows users to order physical brochures, flyers, and promotional materials about Brandenburg destinations. Targeted at consumers planning trips who prefer printed information.
- Brandenburg Landkarte (Interactive Map) Interactive map service for exploring Brandenburg attractions, accommodations, and points of interest across the state's regions. Targeted at individual travelers planning their Brandenburg itinerary.
Companies that use Tourismus Service
Customer profileSegments6 records
Ideal customer profiles5 records
Tourismus Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tourismus Service partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, moderate and minor.
- Land Brandenburg (Ministerium für Wirtschaft und Energie)coreState government partnership for regional economic development through tourism promotion. The state government provides institutional support and funding for tourism marketing activities.
- Deutscher Tourismusverband e.V. (DTV)coreNational German tourism association providing industry standards, networking, and advocacy for German tourism destinations.
- Deutsche Zentrale für Tourismus (DZT)coreNational tourism organization promoting Germany internationally. Supports inbound tourism marketing and international visitor attraction.
- Landestourismusverband Brandenburg e.V. (LTV)coreState-level tourism association coordinating among Brandenburg's regional tourism organizations and representing regional interests.
- Visit BerlinmoderateBerlin tourism marketing organization. Partnership leverages proximity to Berlin for day-trippers and combined Berlin-Brandenburg tourism packages.
- Stiftung Preußische Schlösser und Gärten Berlin-Brandenburg (SPSG)coreFoundation managing Prussian palaces and gardens. Co-marketing for UNESCO World Heritage sites including Sanssouci and Babelsberg.
- Kulturland BrandenburgmoderateCultural initiative promoting cultural events and heritage sites throughout Brandenburg.
- Deutsche Bahn AGmoderateRailway partnership supporting sustainable travel to Brandenburg via public transportation.
- Flughafen Berlin BrandenburgmoderateAirport partnership promoting Brandenburg to international and domestic air travelers arriving in the region.
- Tourismusverband Prignitz e.V.coreRegional tourism association for the Prignitz area in northwestern Brandenburg.
- Tourismusverband Ruppiner Seenland e.V.coreRegional tourism association for the Ruppiner Seenland lake district.
- tmu Tourismus Marketing Uckermark GmbHcoreRegional tourism organization for the Uckermark region in northeastern Brandenburg.
- Tourismusverband Dahme-Seenland e.V.coreRegional tourism association for the Dahme-Seenland area southeast of Berlin.
- Tourismusverband SpreewaldcoreRegional tourism organization for the Spreewald biosphere reserve and recreation area.
- Tourismusverband Fläming e.V.coreRegional tourism association for the Fläming region south of Berlin.
- Tourismusverband Elbe-Elster-Land e.V.coreRegional tourism association for the Elbe-Elster-Land area in southwestern Brandenburg.
- Potsdam Marketing und Service GmbH (PMSG)coreOfficial tourism organization for Potsdam, managing local tourism marketing and visitor services.
- DERTOURminorTour operator distributing Brandenburg vacation packages to end consumers.
- TUI DeutschlandminorMajor German tour operator including Brandenburg destinations in their product portfolio.
- ITS ReisenminorTour operator for package holidays including Brandenburg offerings.
- NovasolminorVacation rental agency distributing holiday homes and apartments in Brandenburg.
- Ameropa-ReisenminorTour operator specializing in short trips and weekend packages to German destinations.
Recent moves1 record
Expansion highlights4 records
Tourismus Service competitors and assessment
Company assessmentDirect peers
- Hessen Tourismus: Official DMO for the state of Hesse with a comparable mandate to promote regional tourism through a central portal, partner network, and digital tools.
- Tourismus NRW: DMO for North Rhine-Westphalia, the most populous German state. Comparable as a state-level destination marketing organization with similar product taxonomy (cities, nature, culture).
- Tourismus Marketing Baden-Württemberg: State DMO for Baden-Württemberg with similar institutional structure, multi-region coverage, and partnership-driven model. Comparable as a state-funded tourism marketing entity serving a German Bundesland.
- Bayern Tourismus Marketing GmbH: State-level destination marketing organization for Bavaria, operating the same DMO function for another German Bundesland. Directly comparable as a peer state tourism marketing GmbH with similar institutional structure and mandate.
- Sachsen-Tourismus: DMO for the state of Saxony with comparable scope, structure, and cultural/heritage-led value proposition including UNESCO assets.
- Thüringer Tourismus GmbH: Official DMO for Thuringia, a neighboring eastern German state with similar cultural and nature-based product mix and competing for Berlin-region domestic tourists.
- Tourismus Marketing Mecklenburg-Vorpommern GmbH (TMV): Official DMO for Mecklenburg-Vorpommern, a northeastern German state competing with Brandenburg for Berlin-spillover and Baltic/lake tourism demand. Closest geographic and product competitor (water-based and nature tourism).
Regional players
- Visit Berlin: Berlin's city DMO and a current strategic partner of Tourismus Service. Operates the same DMO function but at city rather than state level, and the primary feeder market for Brandenburg's day-trip and combined-trip demand.
Broad incumbents
- Deutsche Zentrale für Tourismus (DZT): National German tourism organization promoting the country internationally. Listed as a Core partner of Tourismus Service; comparable as a tier-above DMO operating inbound marketing at country level.
Others
- Tourismusverband Prignitz e.V. One of the 12 regional tourism associations within Tourismus Service's distribution network. Included as an ecosystem participant illustrating the regional DMO partner model that the organization coordinates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tourismus Service social profiles
Digital presenceTourismus Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tourismus Service leadership team
Management profileNumber of profiles
Tourismus Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tourismus Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tourismus Service
What does Tourismus Service do?
Tourismus Service, operated as TMB Tourismus-Marketing Brandenburg GmbH under the Reiseland Brandenburg brand, runs the official state tourism portal and supporting digital services for the German state of Brandenburg. The offering centers on a content portal covering 12 vacation regions, a mobile app, an online booking module (notably for houseboats), a vacation planning tool, a regional map, an email newsletter, a brochure ordering service, and the Kombiticket sanssouci+ combined ticket for palaces and gardens in Potsdam.
Is Tourismus Service a public or private company?
Tourismus Service is a private company. It is classified as state government owned and is currently operating.
When was Tourismus Service founded?
Tourismus Service was founded in -1. It employs 11 to 50 people.
Where is Tourismus Service based?
Tourismus Service is headquartered in Potsdam, Germany, in the Europe region.
Who are Tourismus Service's main competitors?
Direct peers on record are Hessen Tourismus, Tourismus NRW, Tourismus Marketing Baden-Württemberg, Bayern Tourismus Marketing GmbH, Sachsen-Tourismus, Thüringer Tourismus GmbH and Tourismus Marketing Mecklenburg-Vorpommern GmbH (TMV). Visit Berlin is listed as a regional player. Deutsche Zentrale für Tourismus (DZT) is listed as a broad incumbent. Tourismusverband Prignitz e.V. is listed as an others.
Does Tourismus Service have an API?
No public API is recorded for Tourismus Service.
What industry is Tourismus Service in?
Tourismus Service's product category is Destination Marketing Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers). Its NAICS code is 561591 and its SIC code is 7900.