Tourismus Service

What Tourismus Service does

Tourismus Service, operating under the legal entity TMB Tourismus-Marketing Brandenburg GmbH and the consumer brand Reiseland Brandenburg, is the official state-mandated tourism marketing organization for the German federal state of Brandenburg. Headquartered in Potsdam with 14 employees, the organization serves as a centralized destination marketing portal and distribution platform for Brandenburg's 12 vacation regions, including Potsdam, Spreewald, Uckermark, Havelland, and the Seenland districts. Its primary stakeholders are leisure travelers — families, outdoor enthusiasts, culture and history visitors, wellness seekers, groups, and travelers with disabilities — who use the portal to discover, plan, and book accommodations, activities, and experiences across the region.

The core product is the Reiseland Brandenburg web portal (reiseland-brandenburg.de), supplemented by a mobile application (Brandenburg App), an interactive map service, an Urlaubsplaner (vacation planning tool), a Prospektbestellung (brochure ordering service), a Reise-Newsletter email subscription, and online booking functionality focused on houseboat vacations and accommodations. The organization also manages the Kombiticket sanssouci+, a combined ticket product granting access to multiple Prussian palace and garden sites in Potsdam. The technology stack is a standard content management and booking platform with no disclosed AI/ML capabilities, API offerings, or proprietary algorithms.

The business model is primarily institutional rather than commercial: the organization is supported by the Land Brandenburg state government through the Ministry of Economic Affairs and Energy, and generates limited direct commercial revenue. Pricing for tourism services is set by individual providers (hotels, tour operators, attractions), while TMB earns value through destination promotion, content aggregation, and acting as a referral/affiliate channel for bookings and package tours distributed via partners such as TUI Deutschland, DERTOUR, ITS Reisen, Novasol, and Ameropa-Reisen. The organization does not disclose financials; its 14-person headcount and state-mandate structure suggest a budget-oriented public-sector marketing body rather than a venture-backed growth enterprise.

Name

Tourismus Service

Legal name

TMB Tourismus-Marketing Brandenburg GmbH

Website

https://tourismus-potsdam.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tourismus Service (TMB Tourismus-Marketing Brandenburg GmbH) is the official state-mandated tourism marketing organization for Brandenburg, Germany, operating the Reiseland Brandenburg portal. It serves leisure travelers across 12 vacation regions with destination information, trip planning tools, and booking services, supported by the state government.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing services
• Tourism portal services
• Vacation planning tools
• Regional tourism promotion
• Travel information services

Headquarters

HQ city

Potsdam

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels4 records

Marketing channels7 records

Core offering

Tourismus Service, operated as TMB Tourismus-Marketing Brandenburg GmbH under the Reiseland Brandenburg brand, runs the official state tourism portal and supporting digital services for the German state of Brandenburg. The offering centers on a content portal covering 12 vacation regions, a mobile app, an online booking module (notably for houseboats), a vacation planning tool, a regional map, an email newsletter, a brochure ordering service, and the Kombiticket sanssouci+ combined ticket for palaces and gardens in Potsdam.

Product overview

Tourismus Service is operated by TMB Tourismus-Marketing Brandenburg GmbH as the official tourism marketing organization for Brandenburg, Germany. The offering consists of the Reiseland Brandenburg Portal as the core digital platform, supplemented by the Brandenburg App for mobile access, the Urlaubsplaner vacation planning tool, Prospektbestellung brochure ordering service, Brandenburg Landkarte interactive mapping, Reise-Newsletter email updates, Online-Buchung reservation system, and the Kombiticket sanssouci+ combined ticket for palace visits. The platform covers multiple vacation regions including Potsdam, Dahme-Seenland, Elbe-Elster-Land, Prignitz, Spreewald, Havelland, Uckermark, Ruppiner Seenland, Fläming, and Barnimer Land, offering information on accommodations, activities, events, attractions, and dining.

Differentiator

Problem solved

Functional benefit

Brands

• Reiseland Brandenburg: Official tourism portal for the German state of Brandenburg, featuring vacation planning, destination guides, and booking services for regions including Potsdam, Dahme-Seenland, Elbe-Elster-Land, Prignitz, Spreewald, and others.

Products and services

• Reiseland Brandenburg Portal Official state tourism portal for Brandenburg, Germany, providing destination information, accommodations, activities, events, and attractions across 12 vacation regions including Potsdam, Spreewald, Uckermark, Havelland, Ruppiner Seenland, Fläming, Dahme-Seenland, Lausitzer Seenland, Prignitz, and Elbe-Elster-Land. Targeted at leisure and cultural travelers planning visits to Brandenburg.
• Brandenburg App Mobile application for iOS and Android that allows travelers to explore Brandenburg, plan trips, and access destination information on-the-go. Targeted at individual consumers visiting or planning visits to Brandenburg.
• Urlaubsplaner (Vacation Planner) Digital trip planning tool that allows users to compile desired offers and destinations and save them to their smartphone for personalized itineraries in Brandenburg. Targeted at individual leisure travelers planning Brandenburg vacations.
• Online-Buchung (Online Booking) Online booking service for accommodations and experiences in Brandenburg, with particular focus on houseboat vacations. Targeted at individual travelers seeking self-serve reservations.
• Kombiticket sanssouci+ (Combined Ticket) Combined ticket product that grants access to multiple Potsdam palaces and gardens, allowing visitors to explore UNESCO World Heritage sites including Sanssouci and Babelsberg with a single pass. Targeted at cultural and heritage travelers visiting Potsdam.
• Reise-Newsletter Email newsletter service providing subscribers with updates on Brandenburg events, attractions, and travel tips. Targeted at individual consumers interested in Brandenburg tourism.
• Prospektbestellung (Brochure Ordering Service) Service that allows users to order physical brochures, flyers, and promotional materials about Brandenburg destinations. Targeted at consumers planning trips who prefer printed information.
• Brandenburg Landkarte (Interactive Map) Interactive map service for exploring Brandenburg attractions, accommodations, and points of interest across the state's regions. Targeted at individual travelers planning their Brandenburg itinerary.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, moderate and minor.

• Land Brandenburg (Ministerium für Wirtschaft und Energie)coreStrategic or Co-development PartnerState government partnership for regional economic development through tourism promotion. The state government provides institutional support and funding for tourism marketing activities.
• Deutscher Tourismusverband e.V. (DTV)coreStrategic or Co-development PartnerNational German tourism association providing industry standards, networking, and advocacy for German tourism destinations.
• Deutsche Zentrale für Tourismus (DZT)coreStrategic or Co-development PartnerNational tourism organization promoting Germany internationally. Supports inbound tourism marketing and international visitor attraction.
• Landestourismusverband Brandenburg e.V. (LTV)coreChannel Partner/ Reseller/ DistributorState-level tourism association coordinating among Brandenburg's regional tourism organizations and representing regional interests.
• Visit BerlinmoderateStrategic or Co-development PartnerBerlin tourism marketing organization. Partnership leverages proximity to Berlin for day-trippers and combined Berlin-Brandenburg tourism packages.
• Stiftung Preußische Schlösser und Gärten Berlin-Brandenburg (SPSG)coreStrategic or Co-development PartnerFoundation managing Prussian palaces and gardens. Co-marketing for UNESCO World Heritage sites including Sanssouci and Babelsberg.
• Kulturland BrandenburgmoderateStrategic or Co-development PartnerCultural initiative promoting cultural events and heritage sites throughout Brandenburg.
• Deutsche Bahn AGmoderateChannel Partner/ Reseller/ DistributorRailway partnership supporting sustainable travel to Brandenburg via public transportation.
• Flughafen Berlin BrandenburgmoderateChannel Partner/ Reseller/ DistributorAirport partnership promoting Brandenburg to international and domestic air travelers arriving in the region.
• Tourismusverband Prignitz e.V.coreChannel Partner/ Reseller/ DistributorRegional tourism association for the Prignitz area in northwestern Brandenburg.
• Tourismusverband Ruppiner Seenland e.V.coreChannel Partner/ Reseller/ DistributorRegional tourism association for the Ruppiner Seenland lake district.
• tmu Tourismus Marketing Uckermark GmbHcoreChannel Partner/ Reseller/ DistributorRegional tourism organization for the Uckermark region in northeastern Brandenburg.
• Tourismusverband Dahme-Seenland e.V.coreChannel Partner/ Reseller/ DistributorRegional tourism association for the Dahme-Seenland area southeast of Berlin.
• Tourismusverband SpreewaldcoreChannel Partner/ Reseller/ DistributorRegional tourism organization for the Spreewald biosphere reserve and recreation area.
• Tourismusverband Fläming e.V.coreChannel Partner/ Reseller/ DistributorRegional tourism association for the Fläming region south of Berlin.
• Tourismusverband Elbe-Elster-Land e.V.coreChannel Partner/ Reseller/ DistributorRegional tourism association for the Elbe-Elster-Land area in southwestern Brandenburg.
• Potsdam Marketing und Service GmbH (PMSG)coreChannel Partner/ Reseller/ DistributorOfficial tourism organization for Potsdam, managing local tourism marketing and visitor services.
• DERTOURminorChannel Partner/ Reseller/ DistributorTour operator distributing Brandenburg vacation packages to end consumers.
• TUI DeutschlandminorChannel Partner/ Reseller/ DistributorMajor German tour operator including Brandenburg destinations in their product portfolio.
• ITS ReisenminorChannel Partner/ Reseller/ DistributorTour operator for package holidays including Brandenburg offerings.
• NovasolminorChannel Partner/ Reseller/ DistributorVacation rental agency distributing holiday homes and apartments in Brandenburg.
• Ameropa-ReisenminorChannel Partner/ Reseller/ DistributorTour operator specializing in short trips and weekend packages to German destinations.

Recent moves1 record

Expansion highlights4 records

Direct peers

• Hessen Tourismus: Official DMO for the state of Hesse with a comparable mandate to promote regional tourism through a central portal, partner network, and digital tools.
• Tourismus NRW: DMO for North Rhine-Westphalia, the most populous German state. Comparable as a state-level destination marketing organization with similar product taxonomy (cities, nature, culture).
• Tourismus Marketing Baden-Württemberg: State DMO for Baden-Württemberg with similar institutional structure, multi-region coverage, and partnership-driven model. Comparable as a state-funded tourism marketing entity serving a German Bundesland.
• Bayern Tourismus Marketing GmbH: State-level destination marketing organization for Bavaria, operating the same DMO function for another German Bundesland. Directly comparable as a peer state tourism marketing GmbH with similar institutional structure and mandate.
• Sachsen-Tourismus: DMO for the state of Saxony with comparable scope, structure, and cultural/heritage-led value proposition including UNESCO assets.
• Thüringer Tourismus GmbH: Official DMO for Thuringia, a neighboring eastern German state with similar cultural and nature-based product mix and competing for Berlin-region domestic tourists.
• Tourismus Marketing Mecklenburg-Vorpommern GmbH (TMV): Official DMO for Mecklenburg-Vorpommern, a northeastern German state competing with Brandenburg for Berlin-spillover and Baltic/lake tourism demand. Closest geographic and product competitor (water-based and nature tourism).

Regional players

• Visit Berlin: Berlin's city DMO and a current strategic partner of Tourismus Service. Operates the same DMO function but at city rather than state level, and the primary feeder market for Brandenburg's day-trip and combined-trip demand.

Broad incumbents

• Deutsche Zentrale für Tourismus (DZT): National German tourism organization promoting the country internationally. Listed as a Core partner of Tourismus Service; comparable as a tier-above DMO operating inbound marketing at country level.

Others

• Tourismusverband Prignitz e.V. One of the 12 regional tourism associations within Tourismus Service's distribution network. Included as an ecosystem participant illustrating the regional DMO partner model that the organization coordinates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/reiseland
• YouTubeyoutube.com/reiselandbrandenburg
• Facebookfacebook.com/reiselandbrandenburg
• LinkedInlinkedin.com/company/tourismus-service
• Instagraminstagram.com/reiselandbrandenburg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourismus Service