Tournament Marine & Powersports

Name

Tournament Marine & Powersports

Legal name

Tournament Marine

Website

https://tournamentmarine.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marine and Powersports Dealership

NAICS

Boat Dealers (441222), Ship and Boat Building (3366)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

akta.pro secondary industries

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)

Keywords

• Marine dealer
• Powersports dealer
• Boat sales
• Outboard motors
• Recreational vehicles

Headquarters

HQ city

Stony Plain

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Vehicle and Equipment Sales: Sale of boats (aluminum, pontoon, inflatable), outboard motors, ATV/UTV vehicles, trailers, and watersports equipment. Both new and pre-owned inventory available.
2. Parts and Accessories Sales: Online shop selling marine parts, propellers, accessories, batteries, safety gear, life jackets, fishing equipment, and maintenance supplies.
3. Service and Repair: Factory-certified service center providing maintenance, repairs, winterization, and rigging services for marine, ATV, and snowmobile equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tournament Marine & Powersports is a dealership that sells marine craft and powersports vehicles, along with associated parts, accessories, and service. The name implies coverage of boats, outboard motors, ATVs/UTVs, trailers, and related watersports and outdoor recreation equipment.

Product overview

Tournament Marine & Powersports is a high-performance marine and powersports dealer operating since 2001 in Stony Plain, Alberta. The company offers a comprehensive portfolio of boats (aluminum, pontoon, inflatable), outboard motors (Suzuki, Mercury, Tohatsu), trailers, ATVs, watersports equipment, and lawn/garden tools. The product ecosystem centers on new and pre-owned marine and powersports vehicles complemented by a full-service parts department and certified repair shop. Key product lines include Suzuki outboard motors (DF70A through DF250 series), Tahoe pontoon boats, Turning Point propellers, O'Brien watersports gear, EGO Power Plus outdoor equipment, and extensive marine accessories including Scotty fishing mounts, safety equipment, batteries, and drinkware. The company provides factory-certified service, winterization, rigging, and repairs backed by technicians with over 60 years of combined experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Marine vehicles and boats Retail sale of boats and marine watercraft for individual recreational consumers, based on the company name.
• Powersports vehicles Retail sale of powersports vehicles such as ATVs and UTVs for individual recreational consumers, based on the company name.
• Parts and accessories Sale of replacement parts and accessories for marine and powersports vehicles, typical for a dealer of this type. No specific inventory or brand detail is evidenced in the source material.
• Service and repair Post-sale service and repair for marine and powersports vehicles, typical for a dealer of this type. No specific service menu, technician credentials, or capabilities are evidenced in the source material.

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• SuzukicoreChannel Partner/ Reseller/ DistributorAuthorized Suzuki outboard motor dealer. Carries Suzuki marine motors including DF250 and other models. Provides factory-certified service and parts support for Suzuki products.
• MarloncoreChannel Partner/ Reseller/ DistributorCarries Marlon recreational boats, described as a top brand carried by the dealer.
• Tahoe BoatscoreChannel Partner/ Reseller/ DistributorAuthorized Tahoe pontoon boat dealer. Tahoe pontoons featured as a key product line for Alberta families seeking premium pontoon boats.
• Mercury MarinecoreChannel Partner/ Reseller/ DistributorCarries Mercury Marine products including outboard motors and MerCruiser sterndrive products. Parts include Quicksilver/Black Diamond propellers.
• TohatsuminorChannel Partner/ Reseller/ DistributorCarries Tohatsu outboard motors as part of the dealer inventory.
• EGO Power PlusminorChannel Partner/ Reseller/ DistributorAuthorized EGO Power Plus dealer for lawn and garden equipment, extending product lineup beyond marine and powersports.
• Quicksilver InflatablesminorChannel Partner/ Reseller/ DistributorCarries Quicksilver inflatable boats as part of the marine product lineup.
• ePropulsionminorChannel Partner/ Reseller/ DistributorElectric outboard motors from ePropulsion offered as part of the motors inventory.
• O'BrienminorChannel Partner/ Reseller/ DistributorCarries O'Brien watersports equipment including life jackets, ropes, handles, and stand-up paddleboards.
• TR Aluminum DesignsminorChannel Partner/ Reseller/ DistributorAluminum boat manufacturer whose products are carried by the dealer.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Canadian Tire: Iconic Canadian mass retailer with a substantial marine, powersports, and outdoor power equipment assortment, plus in-store automotive service. Comparable as a competing retail channel for the same Alberta customers shopping for ATVs, motors, and outdoor power gear.
• West Edmonton Marine / Edmonton Boat & Motor: Independent marine and powersports dealerships operating in the greater Edmonton/Northern Alberta region. Comparable as direct regional competitors serving the same recreational boating and ATV customer base in adjacent Alberta geographies.

Others

• Mercury Marine: Manufacturer of outboard and sterndrive marine engines (Brunswick Corporation). Comparable as a key OEM supplier whose dealer agreements, parts programs, and warranty structures directly define service and parts revenue at Tournament Marine.
• Suzuki Marine: Manufacturer of outboard motors (DF70A through DF300 series) sold through an authorized dealer network. Comparable as the primary OEM partnership powering Tournament Marine's motor sales and factory-certified service capability.
• BRP (Bombardier Recreational Products): Canadian manufacturer of Can-Am ATVs/UTVs, Sea-Doo watercraft, and Ski-Doo snowmobiles with an independent dealer network. Comparable as an upstream OEM partner whose dealer model and franchise economics directly shape how Tournament Marine competes in the ATV/powersports category.

Broad incumbents

• Bass Pro Shops / Cabela's: Mega outdoor recreation retailer carrying boats, motors, ATVs, watersports gear, and fishing equipment under one roof. Comparable in product breadth (boats + powersports + watersports) though at vastly different scale and with their own private-label boats.
• Sportsman's Warehouse: Outdoor sporting goods retailer carrying marine accessories, watersports equipment, ATV/UTV gear, and outdoor power equipment. Comparable in product mix and target customer (recreational outdoor enthusiast), though big-box rather than a dedicated boat dealer.
• MarineMax: Largest U.S. recreational boat and powersports dealer (publicly traded, HZO on NYSE), operating showrooms across multiple states. Comparable as a multi-brand boat/marine retailer with full sales-service-parts operations, though dramatically larger and U.S.-focused.
• West Marine: Long-standing North American marine parts, accessories, and apparel retailer with a large store footprint and online channel. Comparable as a multi-category marine retailer selling parts, safety gear, and accessories alongside boat-related products.
• Camping World Holdings: U.S. RV and powersports dealer network with hundreds of locations offering sales, service, parts, and financing. Comparable as a multi-location powersports/recreational vehicle dealer with a similar full-service operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnVYIzO0f-e5-cFLEuRw1Hw
• Facebookfacebook.com/TournamentMarine
• LinkedInlinkedin.com/company/tournament-ski-marine
• Instagraminstagram.com/tournament_marine
• TikToktiktok.com/@tournament_marine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tournament Marine & Powersports