Tour Travel and More

What Tour Travel and More does

Tour Travel & More (legal entity: Maymi World Services SL, VAT ESB66370537) is a privately held tour operator founded in 2014 and headquartered in Valldoreix, Barcelona, Spain. The company exclusively organizes private guided tours, luxury ground transportation, cruise shore excursions, and group/event services across more than 500 destinations in Europe, the Americas, Asia-Pacific, the Middle East, and Africa. It serves individual leisure travelers, cruise passengers, corporate groups, and B2B travel agents through a multilingual offering spanning English, Spanish, French, Italian, Polish, Dutch, Chinese, Russian, Japanese, Greek, and Portuguese, and claims to be the first private tour operator worldwide with a 5-star TripAdvisor rating.

The company's technology stack consists of an online booking platform with SSL-encrypted transactions, Hotjar for user-experience analytics, and a proprietary reservation management system exposed to B2B travel agents at system.tourtravelandmore.com. Operational assets include an official Mercedes-Benz fleet (E-Class, S-Class, Sprinter, Viano) with uniformed drivers and a 24/7 Guardian Angel customer support service. The website is localized in English, Spanish, and French and is supported by a 114+ page travel content blog used as a top-of-funnel acquisition channel.

Revenue is generated through four streams: private tour bookings (transaction fee), group and corporate events services (professional services), shore excursions at cruise terminals (transaction fee), and airport/ground transfers (transaction fee). Pricing is entirely quote-based and not publicly disclosed; customers contact the company for custom quotes, pay a 20% deposit at booking, settle the balance 15 days before service, and may incur a 3.5% credit card surcharge. Distribution is hybrid: direct-to-consumer via tourtravelandmore.com, B2B via the affiliate program (8% commission to travel agents), and supply-side via the "Become a Partner" program that onboards local guides, tour operators, attractions, and DMC companies into the network. The company is bootstrapped, with no disclosed external funding, parent company, or institutional ownership.

Name

Tour Travel and More

Legal name

Maymi World Services SL

Website

https://tourtravelandmore.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tour Travel & More (Maymi World Services SL) is a Barcelona-based private tour operator offering exclusively private guided tours, luxury transfers, cruise shore excursions, and group event services across 500+ destinations worldwide for individual travelers, cruise passengers, corporate clients, and B2B travel agents.

Ownership category

akta.pro rank

Product category

Private Tour Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private Guided Tours & Personal Tour Guides (THAJALAA)

akta.pro secondary industries

FIT & Private Tour Operators (Customized Day Tours) (THAKAEAC), Shore Excursion Operators (Tours & Activities) (THAEAFAC)

Keywords

• Private tour operator
• Shore excursions
• Group travel services
• Travel agent affiliate
• Airport transfer services

Headquarters

HQ city

Valldoreix

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private Tour Bookings: Revenue generated from booking private guided tours with official tour guides, luxury vehicles, and professional drivers. Customers pay for tours that include transportation, guide services, and sometimes entrance fees.
2. Group Tours and Events: Services for groups including incentive trips, conferences, events, with hotel reservations, transportation, and activities management for 10+ person groups.
3. Shore Excursions: Private tour services at cruise ship terminals at ports worldwide, offering excursions from cruise arrival points.
4. Transfer Services: Airport transfers and ground transportation with professional drivers in luxury vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tour Travel and More is a private tour operator that exclusively organizes private guided tours worldwide with official licensed guides, professional drivers, and luxury vehicles. Services span individual private tours, shore excursions at cruise terminals, and group/event management for 10+ people, covering 500+ destinations globally. The company also operates a B2B affiliate program for travel agents offering 8% commission on bookings.

Product overview

Tour Travel and More operates as a unified private tour booking platform offering exclusively private tours worldwide. The core product portfolio consists of Private Tours (worldwide guided tours with licensed guides and luxury vehicles), Shore Excursions (cruise ship port tours), and Groups & Events Services (comprehensive group management including incentives, congresses, and events). Supporting modules include the B2B Affiliate Program for travel agents (8% commission), Guardian Angel Service (24/7 support), and Tailor-Made Tours (customized itineraries). The company positions itself as the first global operator to specialize exclusively in private tours, operating across 500+ destinations with multilingual guides speaking English, Spanish, French, Italian, Polish, Dutch, Chinese, Russian, Japanese, Greek, and Portuguese.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Tours Bespoke private guided tours offered worldwide with official licensed tour guides, professional drivers, and luxury vehicles. Includes tailor-made customized itineraries created based on specific customer desires and needs, arranged upon email request. Covers 500+ destinations across Europe, Americas, Asia, Africa, and the Middle East.
• Shore Excursions Private tour services available at cruise ship terminals, offering shore excursions with local official guides for cruise passengers. Includes terminal pickup and dropoff logistics, adapted when cruise lines change ports.
• Groups & Events Services Comprehensive group management solution including tours and excursions with official guides, hotel reservations for groups over 10 people, incentive groups, events, congress management, and activities such as football matches, flamenco shows, and cooking classes. The company has managed 3,000+ groups and events.

Quantifiable outcome

• 3000+ groups and events successfully managed
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TripAdvisorcoreGTM or Marketing PartnerTripAdvisor serves as the primary review and reputation platform for Tour Travel & More. The company maintains verified TripAdvisor profiles with 5-star ratings across multiple destination pages (Barcelona, Paris, Rome, Malaga, etc.). TripAdvisor reviews are prominently displayed on the company website and marketing materials, serving as the primary social proof mechanism.
• Cruise Lines (Various)coreChannel Partner/ Reseller/ DistributorPartnership with cruise lines to provide shore excursion services at cruise terminals worldwide. Company offers private tours from all major cruise ports and handles logistics including terminal pickup/dropoff. Services adapt when cruise lines change ports (noted in reviews where Naples port was changed to Salerno).
• Hotels and Accommodation ProvidersminorStrategic or Co-development PartnerFor groups of 10+ people, the company manages hotel reservations at destinations with the best available rates. This represents a booking partnership arrangement with hotel providers to offer bundled group travel packages.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GetYourGuide: Berlin-based global OTA for tours, attractions, and activities, well-funded and operating across thousands of destinations. Overlaps directly with Tour Travel & More in private guided tours but as a much larger, vertically integrated marketplace.
• Blacklane: Global premium chauffeur and airport transfer service operating in 50+ countries. Comparable for the luxury transfer and ground transportation revenue stream that Tour Travel & More offers alongside tours, though Blacklane is transfer-only and at much larger scale.
• Klook: Asia-headquartered travel activities and services booking platform operating globally. Comparable for destination coverage in Asia-Pacific and a similar B2B affiliate/agent distribution model targeting travel trade partners.
• Viator: TripAdvisor-owned global tours and activities marketplace — the largest in the category. While it is a broad marketplace including group tours, it directly competes with Tour Travel & More in private tour listings and is also the parent ecosystem of the company's primary review channel.

Direct peers

• Withlocals: Private tour operator platform offering tours with local hosts in major cities worldwide. Directly comparable for its curated private-tour model, multi-language guide network, and B2C booking funnel targeting independent travelers.
• ToursByLocals: Global private tour marketplace connecting travelers with independent local guides across 200+ countries. Closely comparable to Tour Travel & More in its exclusive focus on private guided tours, similar global multi-destination model, and licensed-guide positioning.
• Context Travel: Boutique private and small-group tour operator specializing in expert-led cultural and historical tours across global cities. Comparable premium positioning, private-guide model, and focus on itinerary customization.
• Shore Excursions Group: Specialist shore excursion operator offering private tours at cruise ports worldwide. Directly comparable for the cruise-passenger vertical, port-based pickup service, and private-format excursions that Tour Travel & More also provides.

Emerging players

• Airbnb Experiences: Online and in-person experiences hosted by locals, including private guided tours in major cities. Competes for the same private-tour customer segment with a different marketplace model, leveraging Airbnb's massive consumer audience.
• TourRadar: Online marketplace for multi-day guided tours and adventure travel packages. Overlaps with Tour Travel & More's tailor-made multi-day and group tour offerings, though TourRadar primarily focuses on escorted group itineraries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/tourtravel_more
• Facebookfacebook.com/privatetourtravelandmore
• LinkedInlinkedin.com/company/barcelona-tour-travel--maymi-world-services-s-l
• Instagraminstagram.com/tourtravelmore
• Pinterestpinterest.com/tourtravelmore/_created

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tour Travel and More