Towing Co

What Towing Co does

Towing.com is a web-based directory and marketplace platform that connects motorists with local towing, roadside assistance, auto repair, vehicle storage, and long-distance transport companies across the United States and Canada. Founded in 2007 and operated by Moving Sites, LLC, the platform indexes 3,300+ registered providers across 22,000+ covered areas in 43+ service categories, with location-based search by zip code, city, or company name. The technology stack is a conventional server-rendered web directory (hosted on Azure CDN) with SEO-optimized landing pages for every state, service, and provider; there is no mobile app, no public API, and no AI-driven features.

The business model is a two-sided freemium marketplace. Consumers access the directory free of charge without registration, app downloads, or membership. Towing companies self-register through a self-serve dashboard and can remain on a free basic listing or upgrade to a paid monthly membership — Bronze ($45/mo), Silver ($80/mo), or Gold ($99/mo) — for featured visibility, SEO boost, identity/package benefits, and advertising tools (job postings, equipment-for-sale ads). Memberships are month-to-month with no contracts and the listing is distributed across 40+ network sites including HeavyDuty.com, RoadsideService.com, and TruckRepair.com. The company monetizes exclusively on the supply-side (towing companies); there is no consumer-side pay-per-call, lead fee, or advertising revenue disclosed.

The operating model is small and lean: 20 employees, Cincinnati, OH headquarters (registered office 11006 Reading Road, Suite 202), no disclosed funding, no institutional investors, and 19 years of continuous private ownership. Ancillary modules include a job board (295+ postings from 230+ companies), an equipment marketplace, a vendor directory, a Q&A community with 489 answers, and a long-distance towing page featuring partners such as Freedom Heavy Haul. Customer concentration is diffuse across thousands of SMB towing operators with no single anchor account.

Name

Towing Co

Legal name

Moving Sites, LLC

Website

https://towing.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Towing.com is a web-based directory and marketplace connecting motorists with 3,300+ local towing, roadside assistance, and auto repair companies across the US and Canada, monetizing via monthly subscription memberships (Bronze $45, Silver $80, Gold $99) for featured company listings.

Ownership category

akta.pro rank

Product category

Towing Marketplace

NAICS

Motor Vehicle Towing (48841), Motor Vehicle Towing (488410)

SIC

Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)

akta.pro primary industry

Towing, Recovery & Vehicle Removal Services (TLAJAJAC)

akta.pro secondary industries

Towing, Recovery & Vehicle Storage (Collision-Related) (TLAKAEAM), Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)

Keywords

• Towing services directory
• Roadside assistance
• Heavy duty towing
• Vehicle storage
• Auto repair services

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Featured Company Memberships: Towing companies pay monthly subscription fees (Bronze $45/Mo, Silver $80/Mo, Gold $99/Mo) for featured listings that appear in search results by service and location. Membership supports visibility across 40+ sites including Towing.com, HeavyDuty.com, RoadsideService.com, TruckRepair.com.
2. Free Company Registration: Free registration option available for towing companies to create basic listings without featured status. Free listings help existing customers find the company but provide limited new customer acquisition.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Towing.com is an online directory and marketplace platform that connects motorists directly with local towing companies, roadside assistance providers, auto repair shops, and vehicle storage facilities across the United States and Canada. The platform enables free consumer search by zip code, city, or company name across 43+ service categories, while towing companies can register for free listings or purchase featured membership tiers (Bronze $45/mo, Silver $80/mo, Gold $99/mo) for enhanced visibility. Operated by Moving Sites, LLC since 2007, the platform aggregates 3,300+ registered towing companies across 22,000+ covered areas.

Product overview

Towing.com is an independent registry and directory platform for the towing industry, functioning as a searchable marketplace that connects motorists directly with local towing and roadside assistance companies. The platform operates as a single unified offering (Towing.com directory) that enables consumers to search for and contact towing services by location, service type, or company name. The core platform provides access to a network of 3,300+ registered towing companies across 22,000+ covered areas, offering 43+ towing and roadside services. The service is free for consumers to use, while towing companies can register for free or purchase featured memberships (Bronze, Silver, Gold tiers) for increased visibility. Additional modules include a job board for industry careers, equipment marketplace, vendor directory, and long-distance vehicle transport listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Towing.com Directory Web-based searchable directory of 3,300+ towing, roadside assistance, and auto repair companies across 22,000+ areas in the US and Canada. Consumers search by zip code, city, or company name across 43+ service categories to find local providers with direct phone access.
• Featured Membership (Bronze, Silver, Gold) Paid subscription tiers for towing companies seeking enhanced directory visibility: Bronze at $45/mo (entry tier), Silver at $80/mo (mid tier), and Gold at $99/mo (premium tier). Includes placement on the home page feature ribbon and priority positioning across the Towing.com network of 40+ sites.
• Towing Jobs & Careers Board Industry-specific job board where towing companies post employment opportunities and towing professionals search for careers. Functions as a recruiting platform serving the towing and roadside assistance labor market.
• Equipment Marketplace Classified-style marketplace where towing industry professionals list tow trucks, trailers, recovery equipment, and related assets for sale or lease.
• Vendor Directory Directory of vendors and suppliers providing products and services to towing companies, including parts suppliers, insurance providers, financing, and software tools.

Quantifiable outcome

• 3,300+ towing companies in directory
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Freedom Heavy HaulminorOthersFeatured partner listing for long-distance vehicle transport. Operates as preferred partner for 100+ mile auto towing with heavy equipment specialization. Listed on long-distance towing page with contact information provided.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Agero: Agero is a leading B2B roadside assistance platform powering dispatch for many insurance carriers and OEMs. It is a broad incumbent in the towing dispatch ecosystem that competes for the same tow-company supply as Towing.com, but on a much larger scale.
• Yelp: Yelp is a broad local business directory and review platform that includes towing and roadside service listings. It competes for the same search-driven discovery of towing providers but at a vastly larger scale and with richer review content.
• AAA (American Automobile Association): AAA is the largest membership-based roadside assistance provider in the US, bundling towing with a club membership. It competes with Towing.com's direct-connect model by offering paid memberships that route consumers to affiliated tow providers.
• Google Maps: Google Maps is the dominant 'near me' local discovery platform that intercepts the same 'tow truck near me' searches that Towing.com relies on. It is a broad incumbent in local business discovery with overlapping but much larger scale.

Emerging players

• YourMechanic: YourMechanic is an online marketplace for mobile auto repair and maintenance services. It overlaps with Towing.com's auto repair and roadside service categories and competes for the same SMB and consumer audiences.
• Urgently: Urgently is a digital roadside assistance platform connecting drivers to towing and mobility services via mobile-first dispatch. It overlaps with Towing.com in serving motorists seeking towing but competes with a modern app experience and insurance integrations.
• HONK Technologies: HONK is a mobile-first roadside assistance marketplace that connects stranded drivers with tow operators and service providers. It is an emerging player competing in the same direct-connect towing space as Towing.com but with a mobile-native UX.
• Thumbtack: Thumbtack is a marketplace connecting consumers with local service professionals including towing and automotive services. It overlaps with Towing.com in serving motorists seeking towing providers and SMBs seeking customer leads.

Direct peers

• RepairPal: RepairPal is a directory and marketplace for auto repair shops that overlaps with Towing.com's auto repair and service category listings. Both operate as niche automotive-service directories monetizing SMB listings via subscriptions.

Others

• Better Business Bureau (BBB): BBB is a directory and accreditation service for businesses including towing companies. While not a direct marketplace, it overlaps with Towing.com in providing a trust-signal directory that motorists consult when choosing a tow provider.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/towing-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Towing Co