TOYINE

What TOYINE does

TOYINE is a French luxury textile atelier headquartered in Auberives-en-Royans, near Lyon in the Vercors National Park, operating as TS TEXTURE & DESIGN SARL. Founded in 2010 by artist-designer Toyine Sellers (a Parsons School of Design graduate who previously designed boutique interiors for Chanel, Louis Vuitton, Fendi, and Dior at Peter Marino Architects), the company produces handwoven textiles on traditional mechanical and manual looms using silk, linen, wool, cotton, leather, and fantasy yarns. Core products include upholstery, curtain, and sheer-weight woven fabrics; handwoven rugs; plus finished creations such as throws, pillows, headboards, curtains, and wall coverings, organized into named collections (PHINDA RÉ, FE KAROO, INDI OR, OM ALMA, MANUS OS, SPIRIT OF) with a Quick Ship sub-line (OA.201) and a remnant boutique (Petit Bouts). All pieces are made-to-order with no speculative inventory.

The business operates a trade-only B2B model: customers (architects, interior designers, and galleries) must apply for trade approval before accessing the collections, and orders are placed via a global network of eight regional sales representatives covering the USA, UK, BeLux/France/Switzerland/Portugal, the Netherlands, the Middle East, Africa/Asia/South America/Oceania, and Australia. Pricing is custom-quoted based on dimensions, materials, and customization, with a 75% deposit required on order acceptance and 25% balance prior to delivery; lead times range from 7-9 weeks for fabrics to 11-13 weeks for carpets. Brand development is anchored in editorial coverage in Elle Decoration, Architectural Digest, Monocle, The World of Interiors, Maison & Objet, and other prestige design titles, supplemented by trade events (Maison & Objet, PAD London, annual Paris collection launches) and a Shopify-powered sample storefront. Strategic alliances include an exclusive curtain-making partnership with Jouffre and a sustainability-focused creative collaboration with Belgian studio TILT.Brussels on textile-waste light sculptures. The company is founder-owned, privately held, has seven employees, and shows no external investors or parent-company affiliations.

Name

TOYINE

Legal name

TS TEXTURE & DESIGN SARL

Website

https://toyine.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

TOYINE is a French luxury textile atelier, founded in 2010 by Toyine Sellers, that produces handwoven made-to-order upholstery fabrics, rugs, throws, pillows, headboards, and wall coverings on traditional looms. It sells trade-only through global sales representatives to architects, interior designers, and galleries worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Auberives-en-Royans

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Textile Production: Made-to-order bespoke textiles and rugs. Pricing determined by custom quote based on specifications (width, length, quantity). Lead times vary: 7-9 weeks for fabrics, 8-10 weeks for finished products, 11-13 weeks for carpets. Payment structure: 75% deposit upon order acceptance, 25% balance before delivery.
2. Sample Sales: Product samples available for online purchase with a limit of 30 samples per request.
3. Ready-Made Creations: Pillows, throws, headboards, and curated remnant fabric pieces (Petit Bouts) available through the boutique.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

TOYINE is a French luxury textile atelier that weaves handwoven, made-to-order textiles for the architecture and interior design trade. The core offering spans woven fabrics (upholstery, curtain, and sheer weights, with or without metallic yarns), handwoven rugs, throws, pillows, headboards, curtains/blinds, and wall coverings, organized into named collections (PHINDA RÉ, FE KAROO, INDI OR, OM ALMA, MANUS OS) and a Quick Ship sub-line (OA.201). All products are crafted on traditional mechanical or manual looms in France using silk, linen, wool, cotton, leather, and fantasy yarns, priced by custom quote with a 75% deposit and 25% balance payment structure.

Product overview

TOYINE is a luxury textile atelier offering a unified portfolio of handwoven, made-to-order textiles and home furnishings, all produced in France. The core offering spans woven textiles for upholstery, curtains, and wall coverings; handwoven rugs; and finished creations including throws (plaids), pillows (cushions), headboards, and curtains. These are organized into named collections (PHINDA RÉ, FE KAROO, INDI OR, OM ALMA, MANUS OS, SPIRIT OF) plus a Quick Ship sub-line (OA.201) and remnant boutique line (Petit Bouts). All products are crafted to order on traditional mechanical or manual looms using silk, linen, wool, cotton, leather, and fantasy yarns, with no speculative production or stock held.

Differentiator

Problem solved

Functional benefit

Products and services

• Woven Textiles Handwoven fabrics produced to order on traditional mechanical looms, available in upholstery, curtain, or sheer weights, with or without metallic yarns, crafted from silk, linen, wool, cotton, leather, and fantasy yarns. Sold to trade professionals for residential and commercial interior design projects.
• SPIRIT OF Handwoven Rugs Handwoven rugs produced on manual looms, reflecting exceptional artisanal craftsmanship and know-how. Sold under the SPIRIT OF collection brand to architects, interior designers, and galleries for residential and commercial projects.
• Throws (Plaids) Handwoven throws crafted from fine materials including leftover yarns woven into throws, each piece unique. Sold ready-made to design professionals and galleries.
• Pillows (Cushions) Sculptural pillows with leather details, handmade in the atelier. Test weaves and over-weaves become pillows, each unique by nature. Sold through the boutique channel to design professionals.
• Headboards Custom-made headboards woven to order, integrating textile artistry into residential interiors. Sold to trade professionals for luxury residential projects.
• Curtains and Blinds Woven curtains with custom variations, including sheer weights, produced in collaboration with Jouffre for drapery craftsmanship. Sold to trade professionals for high-end residential and commercial interiors.
• Wall Covering Textile wall coverings woven to order, extending the company's artisanal textile expertise to vertical surfaces. Sold to trade professionals for residential and commercial interior design.
• Bespoke and Custom Textile Elements Fully customized textile creations produced according to individual client specifications, including custom weights, colors, materials, and dimensions for high-end residential and commercial interior projects.
• Petit Bouts (Remnant Boutique) Curated remnant fabric pieces offering the most beautiful fragments of production a new home, sold through the boutique. Pillows, throws, headboards, and curated remnant fabric pieces available through the boutique channel.
• NEW WEAVES | 2026 Collection Annual new collection of handwoven textiles introducing new weaves, colors, and seasonal textile designs available to the architecture and interior design trade.

Quantifiable outcome

• Every TOYINE textile is made to order with no overproduction or waste

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• TILT.BrusselsminorStrategic or Co-development PartnerCreative partnership with Belgian artistic studio TILT.Brussels to incorporate textile waste into sculptural light installations. This collaboration gives second life to production remnants, turning what might have been discarded into new artistic works.
• JouffrecoreStrategic or Co-development PartnerExclusive curtain collection collaboration with Jouffre, a renowned French atelier specializing in curtain making and upholstery. This partnership combines TOYINE's woven textiles with Jouffre's curtain expertise for bespoke window treatments.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tassinari & Chatel: French luxury silk and fabric manufacturer operating from Lyon with centuries of heritage, producing woven textiles for haute decoration. Comparable as a French luxury weaving house targeting interior designers and decorators through bespoke and stocked lines.
• Pierre Frey: French heritage fabric house producing luxury textiles, wall coverings, rugs and trimmings for interior designers and architects globally. Closely comparable as a French-made, designer-led luxury textile brand serving the same specifier trade channels as TOYINE.
• Lelièvre: Paris-based luxury textile manufacturer offering fabrics, wall coverings, trimmings and rugs to interior designers worldwide. Directly comparable on heritage positioning, made-in-France production, and a trade-focused distribution model targeting architects and designers.
• Colefax and Fowler: British heritage interior textile brand offering fabrics, wallpapers and trimmings to interior designers. Comparable as a designer-oriented luxury textile house with a strong editorial and trade showroom presence similar to TOYINE's positioning.
• Rubelli: Venetian luxury textile manufacturer producing fabrics, wallcoverings and rugs with a heritage craft pedigree. Comparable as a heritage European textile maker serving the same high-end interior design specifier base.
• Dedar: Italian luxury fabric house producing high-end upholstery, curtain and decorative textiles with strong design collaborations. Comparable as a designer-driven luxury textile maker selling through international showrooms to architects and interior designers.
• Sahco (Heskins Group): European luxury textile house producing high-end upholstery, drapery and decorative fabrics for interior designers. Comparable as a heritage luxury fabric supplier serving the same international specifier channels as TOYINE.
• Métaphores: French luxury textile brand producing high-end fabrics, trimmings and wallcoverings through heritage French weaving know-how. Directly comparable as a French luxury textile specialist serving interior designers globally.
• Boussac of Brands (Epicea/Boussac): French heritage textile manufacturer producing high-end fabrics and furnishing textiles from French mills. Comparable as a French-made luxury textile producer serving interior designers, though at greater scale than TOYINE.

Emerging players

• House of Hackney: British luxury interiors brand offering printed textiles, wallcoverings and homeware with strong design identity. Comparable as a designer-led luxury textile brand targeting design-conscious consumers and the trade, though with more printed and stocked offerings versus TOYINE's pure woven craft.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Toyine-Enchanting-woven-artistry-100066829125556
• LinkedInlinkedin.com/company/toyinesellers
• Instagraminstagram.com/toyinesellers/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOYINE