Toyota Centrum Wrocław

Name

Toyota Centrum Wrocław

Legal name

Toyota Centrum Wrocław

Website

https://toyota-centrum.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Wrocław

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Toyota passenger and commercial vehicles including hybrid, plug-in hybrid, electric, and hydrogen-powered models. Revenue generated from direct vehicle sales at published prices.
2. Vehicle Service and Maintenance: Authorized Toyota service providing repairs, maintenance, air conditioning service, brake service, oil changes, and technical support. Services include promotional pricing for seasonal maintenance.
3. Car Rental: Short and long-term rental of new vehicles (up to 1 year old) including insurance, tires, and maintenance in the rental price. Fleet includes Yaris, Corolla, RAV4, bZ4X, C-HR, Lexus models, and commercial vehicles.
4. Vehicle Financing: Partnership with Toyota Financial Services and KINTO offering credit, leasing, and fleet management services for vehicle purchases.
5. Used Vehicle Sales: Sale of pre-owned Toyota vehicles through dedicated used car platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Toyota Centrum Wrocław is an authorized Toyota dealership selling new Toyota passenger and commercial vehicles (Aygo X, Yaris, GR Yaris, Yaris Cross, Urban Cruiser, Corolla family, C-HR family, bZ4X, Camry, Prius, Mirai, RAV4, Land Cruiser, Hilux, PROACE range) plus certified used vehicles, and provides authorized vehicle maintenance and repairs (featuring the Argos wheel alignment system), short- and long-term car rental, mandatory vehicle inspections, and vehicle financing/leasing through KINTO ONE and Toyota Financial Services.

Product overview

Toyota Centrum Wrocław is an authorized Toyota dealership and service center located in Wrocław, Poland. The company offers Toyota's complete vehicle lineup including passenger cars (Aygo X, Yaris, GR Yaris, Yaris Cross, Urban Cruiser, Corolla family, C-HR family, bZ4X, Camry, Prius, Mirai, RAV4, Land Cruiser) and commercial vehicles (Hilux, PROACE series), with powertrain options spanning conventional hybrids, plug-in hybrids, fully electric, and hydrogen fuel cell technologies. The company provides complementary services including vehicle financing through KINTO ONE and Toyota Financial Services, authorized maintenance and repairs with innovative diagnostic equipment, vehicle inspections, car rental, and extended warranty programs. Technology offerings include Toyota T-Mate safety systems, Connected Services, eCall emergency system, and home/ network charging infrastructure for electric vehicles. Toyota Centrum Wrocław operates as a single-location dealership with no multi-product platform architecture — the product is the Toyota vehicle sales and service experience.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota passenger car sales Sales of the full Toyota passenger vehicle lineup at the Wrocław showroom and online, including Aygo X, Yaris, GR Yaris, Yaris Cross, Urban Cruiser, Corolla Hatchback, Corolla Sedan, Corolla Sedan Hybrid, Corolla TS Kombi, Corolla Cross, C-HR, C-HR Plug-in, C-HR+, bZ4X, bZ4X Touring, Camry, Prius, Mirai, RAV4, and Land Cruiser. Configurable online with pricing from 81,900 PLN (Aygo X) up to 399,900 PLN (Land Cruiser); Mirai priced on quote.
• New Toyota commercial vehicle sales (Toyota Professional) Sales of Toyota Professional commercial vehicles for business and fleet customers, including Hilux, Nowy Hilux (MHEV 48V), Nowy Hilux Electric, PROACE Max, PROACE, PROACE Verso, PROACE CITY, and PROACE CITY Verso. Many models available with electric powertrain; prices shown as net from 94,900 PLN to 229,900 PLN.
• Certified used Toyota vehicles (Samochody używane) Sale of certified pre-owned Toyota vehicles through the dedicated platform uzywane.toyota-centrum.pl with verified history and quality assurance.
• Authorized Toyota service (Serwis Toyota) Authorized Toyota service center providing maintenance, repairs, oil changes, brake service, air conditioning service, and seasonal inspections using genuine Toyota parts, manufacturer-trained technicians, and the Argos wheel alignment diagnostic system by CEMB. Service hours Mon–Fri 6:00–22:00 and Sat 8:00–16:00.
• Vehicle inspection station (Stacja Kontroli Pojazdów) Authorized vehicle inspection station providing mandatory periodic technical examinations for vehicles, with online appointment booking via skp.toyota-centrum.pl.
• Car rental (Wypożyczalnia Samochodów) Short- and long-term rental of new Toyota vehicles (up to 1 year old), including Yaris, Corolla, RAV4, bZ4X, C-HR, Lexus, and commercial models. No upfront payment required; price includes insurance, tires, and maintenance. Reservations via wypozyczalnia.toyota-centrum.pl or phone 530 654 254.
• KINTO ONE financing and leasing Comprehensive mobility solution provided through Toyota's KINTO brand offering vehicle leasing (consumer and fleet), rental, and fleet management services integrated with the dealership's sales flow.
• Toyota Financial Services credit and leasing Financial products from Toyota Financial Services including credit (Toyota Easy credit with lower installments, standard credit) and standard leasing supporting vehicle purchases at the dealership.
• Toyota Relax extended warranty Extended warranty program for Toyota vehicles up to 10 years old with mileage up to 185,000 km, extendable through regular Relax inspections at the authorized service center.
• MyToyota connected mobile application Mobile application enabling Toyota owners to manage their vehicle, access remote services, and use connected features offered as part of Connected Services.
• Toyota HomeCharge home charging solution Home charging solution supplied for Toyota electric and plug-in hybrid vehicle owners buying through the dealership.
• Toyota Charging Network access Customer access to the Toyota Charging Network for electric vehicle owners who purchase through the dealership.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Maria Sadowska (Brand Ambassador)minorGTM or Marketing Partner · 19 June 2026Polish artist Maria Sadowska as brand ambassador for Toyota Centrum Wrocław. She received a new Toyota RAV4 GR Sport as part of the partnership.
• KINTO (Toyota Financial Services/Leasing)coreChannel Partner/ Reseller/ DistributorKINTO is Toyota's mobility and financing brand offering KINTO ONE leasing (consumer and fleet), KINTO Mobility for fleet management, and various financing solutions. The dealership integrates KINTO services for vehicle financing and leasing.
• Toyota Motor Europe / Toyota Central EuropecoreTechnology or IntegrationParent company and regional organization providing Toyota vehicles, genuine parts, technical training for service technicians, warranty support, and brand marketing. The dealership receives ongoing training and support from Toyota Central Europe.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Grupa Cichy-Zasada: Largest multi-brand automotive dealer group in Poland, operating authorized sales and service for several OEMs across multiple cities. Directly comparable as a national authorized-dealer platform competing for the same fleet, retail, and after-sales customer in overlapping geographies.
• Grupa PGD: Polish multi-brand automotive retailer with authorized sales, service and financing across several OEM franchises including Toyota. Comparable as a competing authorized dealer network with similar revenue mix of new cars, used cars, service and fleet leasing.

Direct peers

• Lexus Polska (authorized Lexus dealers in Poland): Sister premium brand under Toyota Motor Corporation, sold through authorized Polish dealerships with showroom, finance and service operations. Comparable as a Toyota-group dealer running premium retail and service against the same Polish consumer pool Toyota Centrum Wrocław serves.
• Toyota Auto-Stal: Authorized Toyota dealership group in Poland operating multiple Toyota sales and service locations. Directly comparable as a Toyota authorized dealer with overlapping product range, financing partners (KINTO, Toyota Financial Services), and service offering.

Regional players

• Mercedes-Benz Wrocław (Duda-Cars / equivalent MB dealer): Authorized Mercedes-Benz dealer operating in the Wrocław market with new-car sales, certified service, and finance products. Comparable as a premium-brand regional peer competing for the same corporate fleet and executive retail customers.
• Polmotor (Renault/Dacia dealer network): One of the largest Renault/Dacia dealer groups in Poland with multi-location authorized sales and service. Comparable as a multi-branch authorized-dealer network competing in mass-market new-car, service and fleet segments with similar OEM-driven economics.
• Auto-Fus (BMW/MINI dealer, Wrocław): Premium-brand authorized dealer competing in the same Wrocław catchment area. Comparable as a regional authorized-dealer competitor targeting overlapping retail and fleet customers with a similarly structured new-car, service and finance model.
• Hyundai Motor Poland authorized dealers: Authorized Hyundai dealer network in Poland offering new vehicles, electrified lineup, service, and finance. Comparable as a competing brand dealer group whose hybrid and EV mix is gaining share against Toyota's hybrid franchise.
• Volkswagen Centrum Wrocław (authorized VW dealer): Authorized Volkswagen dealer in the Wrocław area selling mass-market and ID.-family EVs alongside service and financing. Comparable as a competing authorized-dealer in the same geography with an overlapping product range across ICE, hybrid and electric powertrains.

Others

• Toyota Central Europe sp. z o.o. (Toyota Motor Poland importer): National Toyota importer and parent organization under which Toyota Centrum Wrocław operates. Comparable as the OEM partner whose vehicle allocation, marketing, training, and KINTO programs directly drive the dealership's revenue and cost structure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Centrum Wrocław