Gideon
Gideon builds AI and 3D vision-powered autonomous mobile robots, primarily the TREY autonomous forklift, to automate trailer loading and pallet handling for enterprise logistics, warehousing, manufacturing, and retail customers via a Robotics-as-a-Service model.
- Company typePrivate
- Founded2017
- HeadquartersBolingbrook, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Gideon does
Gideon (legal entity Gideon Brothers d.o.o., rebranded from Gideon Brothers to Gideon in February 2022) is a Croatian-founded, US-operating robotics and AI company that builds autonomous mobile robots (AMRs) for industrial material handling. Founded in 2017 in Osijek, Croatia, by Matija Kopić, Milan Račić, Josip Ćesić, Edin Kočo and Kruno Stražanac, the company develops a proprietary spatial AI and 3D vision stack built around stereoscopic cameras and Visual SLAM, with semantic understanding of dynamic environments. Its flagship product is TREY, an autonomous forklift for trailer loading and unloading available in Medium Duty (3,500 lbs) and Heavy Duty (6,000 lbs) variants, complemented by autonomous pallet carrier robots capable of moving up to 800 kg and a proprietary browser-based GIDEON Fleet Management Platform for mission dispatch, monitoring and analytics. Gideon monetizes through a Robotics-as-a-Service (RaaS) subscription model and direct hardware sales, selling enterprise-grade pilot-to-production deployments to logistics, warehousing, manufacturing and retail customers such as DB Schenker, Dot Foods, a major automotive OEM, Atlantic Grupa, Orbico, Tokić, Croatian Post and Georgia-Pacific.
The company's go-to-market is sales-led enterprise field sales supported by flagship distribution partnerships: Toyota Industries Corporation (strategic investment and T-Hive software house collaboration, September 2024) and Toyota Material Handling Europe (February 2024, covering 30+ European countries). A core technology partnership with NVIDIA (announced June 2024) integrates NVIDIA Isaac Perceptor AI models and accelerated computing into Gideon's perception stack. Operations are anchored by R&D in Osijek and Zagreb, a US corporate entity in Dover, Delaware, and a manufacturing facility opened in Bolingbrook, Illinois in October 2025 to serve North American demand. The company has raised approximately $38M+ to date across seed, Series A ($31M led by Koch Disruptive Technologies in 2021), and strategic capital from Toyota Industries, with ISO 9001:2015 and ISO/IEC 27001:2022 certifications attained in 2025.
Gideon firmographics
Firmographics- Name
- Gideon
- Legal name
- Gideon Brothers d.o.o.
- Website
- https://gideon.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Gideon builds AI and 3D vision-powered autonomous mobile robots, primarily the TREY autonomous forklift, to automate trailer loading and pallet handling for enterprise logistics, warehousing, manufacturing, and retail customers via a Robotics-as-a-Service model.
- Ownership category
- akta.pro rank
Gideon industry classification
Industry- Product category
- Autonomous Mobile Robots / Warehouse Automation Robotics
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Industrial Machinery Manufacturing (33324)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Automated Guided Vehicles (AGVs) & Autonomous Mobile Robots (AMRs) (IMAHABAB)
- akta.pro secondary industries
- Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA), Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK)
Keywords
Where Gideon is headquartered
LocationHeadquarters
- HQ city
- Bolingbrook
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Gideon business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Robotics-as-a-Service (RaaS): Robotics-as-a-Service business model where robots are leased to customers rather than sold, eliminating large capital expenditures for customers and providing recurring revenue for Gideon
- Autonomous Mobile Robot Sales: Direct sale of autonomous mobile robots including the Trey autonomous forklift for trailer loading and unloading operations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Robotics-as-a-Service model with no upfront capital expenditure required |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Gideon product offering
Product offeringCore offering
Gideon develops and deploys AI and 3D vision-powered autonomous mobile robots (AMRs) for material handling in logistics, warehousing, manufacturing, and retail. Its flagship product, TREY, is an autonomous forklift for trailer loading and unloading, available in Medium Duty (3,500 lbs) and Heavy Duty (6,000 lbs) variants. Gideon also offers autonomous pallet carrier robots (up to 800 kg capacity) and the GIDEON Fleet Management software platform. Offerings are delivered via direct sales, Robotics-as-a-Service (RaaS), and through a strategic partnership with Toyota Industries Corporation / Toyota Material Handling Europe.
Product overview
Gideon offers a portfolio of AI and 3D vision-powered autonomous mobile robots (AMRs) for material handling operations in logistics, warehousing, manufacturing, and retail. The core product is TREY, an autonomous forklift for trailer loading and unloading, available in Medium Duty and Heavy Duty variants, which combines proprietary vision modules with NVIDIA AI infrastructure. Supporting the robots is the GIDEON Fleet Management Platform for mission dispatch, monitoring, and analytics. The company also provides autonomous pallet carrier robots for warehouse transport. The product line is offered through a Robotics-as-a-Service (RaaS) business model, enabling deployment without significant capital expenditure.
Differentiator
Problem solved
Functional benefit
Products and services
- TREY Autonomous Forklift AI-powered autonomous forklift for trailer loading and unloading operations. Available in Medium Duty (3,500 lbs) and Heavy Duty (6,000 lbs) payload variants. Combines proprietary 3D vision with NVIDIA AI infrastructure to operate reliably in dynamic dock environments without facility modifications. Sold to enterprise logistics, warehousing, manufacturing, and retail customers.
- GIDEON Fleet Management Platform Browser-based software platform for controlling and monitoring robotic fleets. Provides live analytics, freight imaging, enterprise-grade security, and customizable mission templates for dispatching and tracking autonomous robot operations. Optionally connects with customer Warehouse Management Systems (WMS). Used by enterprise customers operating Gideon AMRs.
- Autonomous Pallet Carrier Robot Collaborative autonomous logistics robot that transports pallets up to 800 kg without guidance systems or facility changes. Uses visual perception-based autonomy combining deep learning with stereoscopic cameras for safe navigation around people and equipment. Designed for warehouse and distribution center operations.
Quantifiable outcome
- Saves more than 80% of a worker's time in trailer loading and unloading operations
- +4 more outcomes
Companies that use Gideon
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Gideon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature5 records
Gideon partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Toyota Material Handling EuropeflagshipPartnership expanded for collaborative case picking with live deployments planned across Europe in 2026.
- Dot FoodscoreCommercial partnership for deploying autonomous AMR forklifts in Dot Foods' logistics operations. North America's largest food redistributor with multiple facilities.
- Toyota Industries CorporationflagshipStrategic investment and partnership to integrate Gideon's AI-powered autonomy software on Toyota vehicles. T-Hive software house will leverage Gideon's technology for global autonomous vehicle portfolio. Partnership aims for standardization, reduced deployment times, and increased flexibility.
- NVIDIAcoreCollaboration to accelerate supply chain automation using NVIDIA Isaac Perceptor. Gideon uses NVIDIA's AI models and accelerated computing to enhance logistics operations with AI acceleration. Early adopter of NVIDIA Isaac robotics platform.
- Toyota Material Handling EuropeflagshipStrategic cooperation for new automated solutions. TMHE to implement Gideon's AI-powered autonomy software stack on Toyota vehicles. Focus on collaborative case picking and autonomous truck loading/unloading. TMHE operates in 30+ European countries with 12,000+ employees.
- Infinity Machine & Engineering CorpcoreChassis manufacturer for Trey autonomous forklift. Provides purpose-built, robust chassis that Gideon integrates with its autonomous technology.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Gideon competitors and assessment
Company assessmentDirect peers
- OTTO Motors (Clearpath Robotics): OTTO Motors builds autonomous mobile robots for material handling in manufacturing and warehouses, competing directly with Gideon's AMRs in pallet transport and dock automation use cases.
- Mobile Industrial Robots (MiR): MiR (owned by Teradyne) manufactures autonomous mobile robots for internal logistics, including pallet transport, making it a direct competitor to Gideon's pallet carrier and TREY forklift offerings.
- Seegrid: Seegrid develops vision-based autonomous forklifts and tow tractors for warehouse and manufacturing, directly competing with Gideon's TREY in trailer loading/unloading.
- Vecna Robotics: Vecna Robotics offers autonomous material handling solutions including pallet jacks and forklifts, with a similar enterprise go-to-market targeting logistics and manufacturing.
- Balyo: Balyo converts standard forklift trucks into autonomous vehicles, directly overlapping with Gideon's autonomous forklift offering and Toyota partnership angle.
- Fetch Robotics (Zebra Technologies): Fetch Robotics (now part of Zebra Technologies) provides AMRs for warehousing and material handling, competing with Gideon in collaborative AMR deployments.
- Locus Robotics: Locus Robotics is a leading AMR provider for warehouse order fulfillment, a closely comparable enterprise AMR vendor with a much larger installed base and funding.
- Geek+: Geek+ is a global AMR vendor covering goods-to-person, moving, and sorting robots, with extensive enterprise deployments overlapping Gideon's warehouse and logistics focus.
Broad incumbents
- Symbotic: Symbotic is a large-scale warehouse automation incumbent using AI-enabled robots for retail and grocery supply chains, a broader incumbent operating in adjacent but larger-scale automation.
- AutoStore: AutoStore provides cube storage automation with robotic retrieval, an adjacent warehouse automation incumbent that competes for the same automation budget as Gideon.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Gideon social profiles
Digital presenceGideon compliance and trust
Trust signalCompliance2 records
Gideon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gideon leadership team
Management profileNumber of profiles
Profiles9 records
Gideon subsidiaries and ownership
Company hierarchySubsidiaries1 record
Gideon funding detail
Funding detailFunding overview
Funding rounds8 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gideon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gideon
What does Gideon do?
Gideon develops and deploys AI and 3D vision-powered autonomous mobile robots (AMRs) for material handling in logistics, warehousing, manufacturing, and retail. Its flagship product, TREY, is an autonomous forklift for trailer loading and unloading, available in Medium Duty (3,500 lbs) and Heavy Duty (6,000 lbs) variants. Gideon also offers autonomous pallet carrier robots (up to 800 kg capacity) and the GIDEON Fleet Management software platform. Offerings are delivered via direct sales, Robotics-as-a-Service (RaaS), and through a strategic partnership with Toyota Industries Corporation / Toyota Material Handling Europe.
Is Gideon a public or private company?
Gideon is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gideon founded?
Gideon was founded in 2017. It employs 51 to 100 people.
Where is Gideon based?
Gideon is headquartered in Bolingbrook, United States, in the North America region.
How does Gideon make money?
Two revenue lines are on record. Robotics-as-a-Service (RaaS) is the primary driver. The others are autonomous Mobile Robot Sales.
Who are Gideon's main competitors?
Direct peers on record are OTTO Motors (Clearpath Robotics), Mobile Industrial Robots (MiR), Seegrid, Vecna Robotics, Balyo, Fetch Robotics (Zebra Technologies), Locus Robotics and Geek+. Broad incumbents are Symbotic and AutoStore.
Does Gideon have an API?
No public API is recorded for Gideon.
What industry is Gideon in?
Gideon's product category is Autonomous Mobile Robots / Warehouse Automation Robotics. Its primary akta.pro industry code is IMAHABAB, Automated Guided Vehicles (AGVs) & Autonomous Mobile Robots (AMRs), with a secondary code of IMAHABAA, Forklifts & Industrial Trucks (IC & Electric). Its NAICS code is 333924 and its SIC code is 3537.