Toyota Sports Performance Center

What Toyota Sports Performance Center does

Toyota Sports Performance Center (TSPC) is a private, multi-rink ice sports facility located in El Segundo, California, operating within the six-location LA Kings Ice network across Southern California. The facility serves as the home ice for the LA Kings (NHL) and the Ontario Reign (AHL), and functions as a hub for the Jr. Kings youth hockey program, figure skating, public skating, off-ice training, birthday parties and Learn to Skate USA beginner sessions. It is co-located with an on-site Keck Medicine of USC sports medicine clinic, Kings Cove food and beverage, Pro Stride Hockey Proshop retail, and LiveBarn streaming, forming a tightly integrated ice and sports-medicine ecosystem under the Toyota naming-rights umbrella.

The business model is consumer-facing (B2C) with diversified revenue streams. Public skating is priced at $12.50-$16.75 per visit with $9.75 skate rental; recurring revenue is anchored by annual Skating Passes at $499-$745. Additional lines include learn-to-skate session enrollments, hockey league and clinic registrations, figure skating programming, off-ice training, birthday party bookings, on-site F&B, and retail. Anchor revenue stability is provided by NHL and AHL franchise tenancy and Keck Medicine's on-site clinic. Technology infrastructure is built on commodity SaaS — DaySmart for registration and SportsEngine for sports management — with no proprietary platform or AI component.

The company operates with approximately 23 employees at the El Segundo site. Its parent privacy policy references AEG (Anschutz Entertainment Group), suggesting affiliation with the broader AEG-owned Kings/Ontario Reign enterprise. The facility's competitive position rests on NHL-caliber infrastructure, embedded professional franchise tenancy, and the LA Kings Ice multi-location network rather than technology differentiation. Recent activity is limited to routine session-based programming, including the August 2026 Learn to Skate Session launch.

Name

Toyota Sports Performance Center

Legal name

Toyota Sports Performance Center

Website

https://toyotasportsperformancecenter.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Toyota Sports Performance Center is a private, multi-rink ice sports facility in El Segundo, California, serving as the home ice for the LA Kings and Ontario Reign and operating public skating, hockey, figure skating, learn-to-skate, off-ice training and birthday party programming for Southern California consumers.

Ownership category

akta.pro rank

Product category

Ice Skating and Hockey Facility

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industry

Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN)

Keywords

• Ice skating facility
• Hockey programs
• Figure skating instruction
• Public skating sessions
• Sports training center

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Public Ice Skating Sessions: Per-visit fees for public skating sessions, including adult, child, senior/military, and college student pricing tiers.
2. Annual Passes: Annual membership passes providing unlimited skating access for adult, child, and senior/military/college segments.
3. Learn to Skate Programs: Structured skating instruction programs including youth curriculum, adult classes, and specialty courses. Revenue generated through session-based class registrations.
4. Skate Rental: Rental of figure and hockey skates in sizes from tots to adults.
5. Parties and Groups Events: Birthday party and group event bookings at the facility.
6. Food and Beverage (Kings Cove): On-site food and beverage service operated by Kings Cove.
7. Pro Shop Sales (Pro Stride Hockey Proshop): Retail sales of hockey equipment and skating gear through on-site pro shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Toyota Sports Performance Center operates a professional ice sports facility in El Segundo, California, offering public skating sessions, youth and adult hockey programs, figure skating instruction through the LA Skating Academy, Learn to Skate USA certified beginner lessons, off-ice training, birthday parties and group events, and ancillary amenities including an on-site pro shop (Pro Stride Hockey Proshop) and food and beverage venue (Kings Cove). The facility serves as the official home ice rink for the LA Kings (NHL), Ontario Reign (AHL), and Jr. Kings youth hockey programs.

Product overview

Toyota Sports Performance Center is an ice sports facility offering a comprehensive suite of programs including public skating sessions, structured hockey and figure skating instruction, and Learn to Skate USA certified lessons. The facility operates as a unified venue with multiple program brands: LA Skating Academy (figure skating), hockey skills development, off-ice training, birthday party and event hosting, and a pro shop. Programs are delivered through online registration via DaySmart and supported by partner organizations including Keck Medicine of USC for medical services.

Differentiator

Problem solved

Functional benefit

Brands

• LA Skating Academy: Learn to Skate USA program administered at Toyota Sports Performance Center offering youth, adult, and specialty skating classes
• Kings Cove
• Pro Stride Hockey Proshop

Products and services

• Public Skating

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• LA Kings (NHL)coreStrategic or Co-development PartnerOfficial home ice rink for LA Kings NHL team. Facility serves as home ice for the professional hockey organization and related programs including Jr. Kings youth hockey.
• Ontario Reign (AHL)coreStrategic or Co-development PartnerOfficial home ice rink for Ontario Reign AHL team, the primary affiliate of LA Kings.
• Jr. Kings Youth HockeycoreStrategic or Co-development PartnerHome ice for Jr. Kings youth hockey organization and Little Kings Academy programs.
• Learn to Skate USAcoreStrategic or Co-development PartnerAdministering Learn to Skate USA curriculum, the only program endorsed by USA Hockey, US Speed Skating, Special Olympics, and US Figure Skating. Learn to Skate USA membership is required for all class enrollees.
• Keck Medicine of USCmajorStrategic or Co-development PartnerOn-site sports medicine clinic providing world-class medical treatment for athletes and skaters at the facility.
• Kings CoveminorChannel Partner/ Reseller/ DistributorOn-site food and beverage partner providing restaurant services at the Toyota Sports Performance Center facility.
• Pro Stride Hockey ProshopminorChannel Partner/ Reseller/ DistributorOn-site hockey equipment retail shop (Phone: 310.919.8998) offering equipment sales to facility visitors.
• LA Skating AcademycoreStrategic or Co-development PartnerFigure skating program and academy operating within the Toyota Sports Performance Center, offering instruction and development pathways.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• HarborCenter (Buffalo): Two-rink ice sports complex in Buffalo, NY that includes public skating, youth hockey, and is the practice home of the Buffalo Sabres — a similar two-rink, NHL-adjacent, multi-program facility to TSPC.
• Northtown Center at Amherst: Multi-rink community ice facility near Buffalo, NY offering public skating, youth hockey, figure skating, and lessons — similar mid-sized suburban programming model to TSPC.
• Wollman Rink: Centrally located NYC public ice rink offering skating sessions, lessons, and group events in a similar per-visit / programming model to TSPC's public skating operations.
• Great Park Ice & FivePoint Arena: Large multi-rink ice sports facility in Irvine, CA offering public skating, youth hockey, figure skating, and Learn to Skate USA programming — directly competing with TSPC for Southern California families and hockey players.
• The Rink at Rockefeller Center: Iconic public ice skating destination in NYC offering public sessions, lessons, and special events with strong brand recognition — comparable business model to TSPC's public skating and programming mix at a destination scale.
• Anaheim ICE: Anaheim Ducks-affiliated ice facility in Orange County offering public skating, youth hockey leagues, and figure skating instruction — competing with TSPC for the same SoCal hockey and skating market.
• LA Kings Iceland (Paramount): Sister LA Kings Ice facility in Paramount, CA operating under the same AEG network as TSPC; offers overlapping public skating, hockey, and figure skating programs targeting the same regional customer base.

Regional players

• Lake Placid Olympic Center: Historic Olympic ice facility in upstate New York hosting public skating, hockey, figure skating, and learn-to-skate programs in a destination tourism context — comparable programming breadth but different geography than TSPC.

Broad incumbents

• Crypto.com Arena: Downtown Los Angeles arena where the LA Kings play their actual NHL games; broader entertainment venue that intersects with TSPC's professional hockey tenant relationship and brand.
• ICE District (Rogers Place): Edmonton-based NHL arena and entertainment district that, like Crypto.com Arena, overlaps with TSPC at the professional hockey tenant and arena-amenity level, though at a much larger scale and different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ToyotaSportsCtr
• Facebookfacebook.com/ToyotaSportsCenter
• Instagraminstagram.com/lakingstspc
• LinkedInlinkedin.com/company/toyota-sports-performance-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Sports Performance Center