Toyota Van Leussen Deventer

Name

Toyota Van Leussen Deventer

Legal name

Autobedrijf van Leussen

Website

https://toyota-vanleussen.nl

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Dalfsen

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Inventory and Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sales of new Toyota, Lexus, and Ford vehicles across all segments including passenger cars, SUVs, and commercial vehicles
2. Used Vehicle Sales (Occasions): Sales of pre-owned vehicles with up to 10-year warranty, full maintenance service, hybrid certainty check, and 14-day exchange guarantee
3. Service, Maintenance & Repairs: Workshop services including scheduled maintenance, APK inspections, air conditioning service, holiday checks, and repairs using genuine Toyota parts
4. Financial Services: Private lease, operational lease, financial lease, and Toyota Betaalplan (financing) products through Toyota Financial Services
5. Insurance Products: Toyota auto insurance policies including hybrid-specific coverage and commercial vehicle insurance for businesses
6. Parts & Accessories: Genuine Toyota spare parts, accessories, and tires
7. Charging Services: Home charging packages, charge cards, and energy/smart charging solutions for electric vehicle owners

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Toyota Van Leussen Deventer is an authorised Toyota, Lexus, and Ford dealer selling new and used passenger and commercial vehicles across 7 branches in the Netherlands. The dealer complements vehicle sales with full after-sales services including maintenance, APK inspections, hybrid checks, repairs using genuine parts, plus financing (private lease, financial lease, operational lease, Betaalplan), insurance, EV home charging solutions, and dedicated business fleet management.

Product overview

Toyota Van Leussen Deventer is an official Toyota dealership offering a comprehensive portfolio of vehicles and mobility services. The product lineup includes 19 distinct vehicle models spanning passenger cars (Aygo X, Yaris, Corolla variants), SUVs (Yaris Cross, Urban Cruiser, Corolla Cross, C-HR, C-HR+, RAV4, bZ4X, bZ4X Touring), hydrogen vehicles (Mirai), and commercial vehicles (Proace City, Proace, Proace Verso, Proace Max, Hilux, Land Cruiser). The service portfolio complements vehicle sales with Toyota Private Lease for personal customers, Toyota Betaalplan financing, Toyota Oplaadservice for EV charging, vehicle insurance products, and comprehensive business solutions including Financial Lease, Operational Lease, fleet management, and custom commercial vehicle outfitting. The dealership operates across 7 locations in Overijssel and Gelderland regions (Zwolle, Raalte, Ommen, Dalfsen, Apeldoorn, Deventer, Zutphen) and provides maintenance services through Connected Services and MyToyota app integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Aygo X Compact hybrid city car with automatic transmission, designed for urban driving with efficient fuel consumption and modern styling; targeted at individual buyers seeking an affordable Toyota hybrid.
• Yaris Compact hybrid hatchback with advanced hybrid technology, wireless smartphone integration, and 10.5-inch multimedia display; aimed at urban and small-family buyers.
• Yaris Cross Compact hybrid SUV combining an elevated driving position with hybrid efficiency, dynamic design, and a versatile interior for private buyers and small families.
• Urban Cruiser Fully electric SUV with up to 426 km range, available in front-wheel and all-wheel drive variants, offering zero CO2 emissions during driving for private and fleet buyers.
• Corolla Hatchback Best-selling global car with hybrid powertrain, stylish design, and smart connectivity features for individual and family buyers.
• Corolla Touring Sports Estate/wagon variant of the Corolla offering hybrid performance, elegant styling, and generous cargo space for families and lifestyle users.
• Corolla Cross Versatile family SUV with hybrid powertrain combining comfort, safety, and technology in a single package.
• Toyota C-HR Bold crossover featuring striking design and smooth hybrid performance (also available as plug-in hybrid) with a high-tech interior for style-conscious buyers.
• Toyota C-HR+ Fully electric SUV with elegant design, spacious interior, and modern technology for electric driving aimed at private buyers transitioning to BEV.
• RAV4 Plug-in hybrid SUV offering powerful performance, all-wheel drive capability, and electric driving flexibility for private and fleet buyers.
• bZ4X Fully electric SUV with all-wheel drive and X-Mode for various terrains, representing Toyota's electric generation for early EV adopters.
• bZ4X Touring Extended-range electric SUV offering additional space and power for electric driving without compromises, aimed at family and lifestyle buyers.
• Mirai Hydrogen fuel cell electric vehicle offering zero-emission driving with hydrogen as the energy source, positioned as Toyota's flagship hydrogen passenger car.
• Proace City Compact commercial van available in electric and combustion variants, suitable for urban delivery and business use by SMBs and fleet operators.
• Proace Mid-size commercial van for professional use, available in multiple configurations (including electric) to meet diverse business needs.
• Proace Verso Multi-purpose passenger van combining functionality with comfort for passenger transport, available with battery-electric powertrain.
• Proace Max Larger commercial van designed for heavy-duty professional applications and maximum cargo capacity, available in electric variants.
• Hilux Robust pickup truck known for reliability and durability, suitable for both work and recreational use by businesses and private buyers.
• Land Cruiser Legendary off-road SUV offering exceptional capability, reliability, and long-term durability for challenging terrain, targeted at commercial and lifestyle buyers.
• Toyota Private Lease Full-service private leasing product offering fixed monthly payments that include maintenance, insurance, and road tax for worry-free personal driving.
• Toyota Betaalplan Vehicle financing service allowing private customers to spread vehicle purchase costs over flexible terms with fixed monthly payments.
• Toyota Oplaadservice (Home Charging & Charge Card) Charging service for electric vehicle owners including home charging packages (Thuislaadpakketten), Toyota charging card (Laadpas), and smart/energy charging solutions.
• Toyota Autoverzekering (Private Vehicle Insurance) Vehicle insurance products for private customers including standard and hybrid-specific coverage options.
• Toyota Bedrijfswagenverzekering (Commercial Vehicle Insurance) Commercial vehicle insurance with options ranging from third-party liability to comprehensive coverage with new value protection for business customers.
• Toyota Financial Lease Business financing option where the company becomes the direct owner of the vehicle with tax benefits for depreciation and investment deduction, aimed at ZZP and business customers.
• Toyota Operational Lease Full-service business leasing including maintenance, insurance, road tax, and replacement vehicle for worry-free commercial fleet use.
• Bedrijfswageninrichting op Maat Custom commercial vehicle fit-out services including storage solutions, workstations, and specialized equipment installations for business fleet operators.
• Connected Services Connected vehicle services including MyToyota app, multimedia systems, navigation updates, and connectivity monitoring for Toyota owners.
• Onderhoud & Service Complete vehicle maintenance services including scheduled service, APK inspection, air conditioning maintenance, hybrid safety checks, and repairs using genuine Toyota parts.
• Used Vehicles (Occasions) Pre-owned Toyota, Lexus, and Ford vehicles sold with up to 10-year warranty, full maintenance service, hybrid certainty check, and 14-day exchange guarantee.

Quantifiable outcome

• 9.1 out of 10 customer satisfaction rating based on 3,339 reviews
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Louwman & Parqui B.V.coreChannel Partner/ Reseller/ DistributorLouwman & Parqui B.V. is the official Toyota and Lexus importer for the Netherlands and the parent company of Toyota Van Leussen. The dealer operates under this authorized importer network, receiving vehicles, marketing support, technical training, and brand resources from Toyota Motor Europe through Louwman & Parqui.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Van der Linden: Authorized Toyota dealer group in the Netherlands with multi-location presence and similar Toyota/Lexus franchise structure. Most directly comparable as another Toyota/Lexus franchise dealer competing in adjacent Dutch regions.
• Hedin Mobility Group Netherlands: European automotive dealer group with significant Dutch operations offering multi-brand sales, service, and fleet solutions. Comparable as a broad- portfolio dealer competitor in the same Dutch market.
• Wensink Automotive: Large Dutch automotive dealer group operating multiple brands across sales, service, and leasing. Directly comparable multi-brand regional dealer model serving both private and business customers.
• Broekhuis: Major Dutch multi-brand automotive dealer group with similar service offerings including sales, maintenance, financing, and fleet services. Comparable in product breadth and regional dealership footprint.
• Stern Groep: Dutch automotive dealer group providing new/used vehicle sales, service, and leasing across multiple brands. Comparable full-service dealer profile serving both consumers and business customers.
• Van Mossel: One of the largest multi-brand automotive dealer groups in the Netherlands, operating across new/used vehicle sales, service, leasing, and fleet management. Highly comparable to Toyota Van Leussen's full-service dealer model at significantly larger scale.

Broad incumbents

• Louwman & Parqui B.V. Parent company and official Toyota/Lexus importer for the Netherlands. Operates a broader portfolio of dealer subsidiaries across the country, providing brand-level support, vehicle allocation, and strategic direction to Van Leussen.

Emerging players

• DirectLease: Dutch online private lease comparison platform enabling consumers to arrange lease contracts digitally. Competes with Van Leussen's Private Lease offering through a pure-play digital channel with no physical showroom.

Others

• AutoScout24 Nederland: Leading online used-car marketplace in the Netherlands. Adjacent competitor to Van Leussen's Occasions used-vehicle business; while not a direct dealer, it influences pricing transparency and customer acquisition funnels.
• Ayvens Netherlands: Major Dutch fleet leasing and mobility services provider (formerly ALD/LeasePlan). Comparable as a B2B fleet services competitor in operational lease and corporate mobility, though operating at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/toyota-wagenmaker

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Van Leussen Deventer