BPM Agri - TPI

What BPM Agri - TPI does

BPM Agri - TPI, now operating under the unified brand BPM Waters since 2025, is a French regional distributor and service provider of agricultural, industrial, and municipal irrigation, pumping, and water-treatment equipment. The company was founded in 1962 by Pierre Pechereau as TPI (originally distributing Wright Rain) and was later integrated into BPM Group in 2022; in 2025 it was combined with Chesneau Irrigation (founded 1976) to form BPM Waters, the irrigation division of BPM Group. The company sells and services reels (enrouleurs), pivots, ramps, pumps, micro-irrigation systems, storage tanks, and effluent-management equipment sourced from a portfolio of premium international brands, including Beinlich (exclusive French importer), Bording Fasterholt, Perrot/Lindsay, Irrimec, Briggs, Otech, Valley Valmont, Grundfos, Caprari, Netafim, Rivulis, Storth, and Renson. Its proprietary Raindancer telemanagement system provides remote monitoring and control of irrigation fleets via smartphone and PC, with automatic sectorization, dose modulation, and pump-pressure management.

The company operates 12 agency locations across western France (Nouvelle Aquitaine, Pays-de-la-Loire, Centre-Val-de-Loire) staffed with technico-commerciaux, an engineering bureau, parts counters, and field technicians, delivering a proximity-based service model to large-scale crop farmers, specialized-crop growers (market gardening, nurseries, horticulture, viticulture), livestock operations needing effluent handling, and industrial / quarry / municipal customers. Revenue is generated through one-time equipment sales, custom installation and construction services, engineering studies, spare-parts sales, recurring maintenance and winterization contracts, and emergency repair. The firm is privately held under BPM Group, a diversified French industrial conglomerate, and reports no publicly disclosed revenue, pricing, or funding data.

Name

BPM Agri - TPI

Legal name

BPM Waters

Website

https://tpi-ouest.fr

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

BPM Waters (formerly BPM Agri - TPI) is a French regional distributor and service provider of agricultural, industrial, and municipal irrigation, pumping, and water-treatment equipment, operating 12 agencies across western France and serving farmers, livestock operators, quarries, and municipalities with multi-brand equipment and its Raindancer telemanagement platform.

Ownership category

akta.pro rank

Product category

Agricultural Irrigation Equipment & Services

NAICS

Water Supply and Irrigation Systems (221310), Pump and Compressor Manufacturing (33391)

SIC

Pumps & Pumping Equipment (3561), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Irrigation Design, Installation & Maintenance Services (Engineering, Retrofit, Repair) (AFAAACAL)

akta.pro secondary industries

Monitoring, Metering & Flow Measurement (Meters, Pressure/Flow Gauges, Telemetry) (AFAAACAK), Irrigation & Outdoor Plumbing Products (IMADALAI)

Keywords

• Agricultural irrigation
• Irrigation equipment distribution
• Precision irrigation systems
• Pumping and water treatment
• Livestock effluent management

Headquarters

HQ city

Le Poiré-sur-Vie

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of irrigation equipment including reels, pivots, ramps, pumps, storage tanks, and related components
2. Installation and Construction Services: Custom installation and construction services for irrigation systems, adapted to agricultural calendar
3. Engineering Bureau Services: Technical-commercial analysis of projects with custom installation design services
4. Spare Parts Sales: Sale of spare parts including fittings, pumps, filters, valves, and electrical components through parts counters
5. Maintenance and Repair Services: Preventive maintenance, troubleshooting, and repair services
6. Winterization Services: Annual winterization services to protect installations against cold and humidity

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

BPM Waters sells and distributes irrigation equipment (reels, pivots, ramps, pumps, micro-irrigation systems) from leading international brands and complements equipment sales with end-to-end services: engineering studies, custom installation, parts supply, preventive maintenance, emergency repair, and seasonal winterization. The company also provides the proprietary Raindancer connected irrigation platform for real-time monitoring and control of irrigation fleets across agricultural, industrial, and municipal customers.

Product overview

BPM Waters is an irrigation, pumping and water treatment company serving agricultural, industrial and community sectors. The company operates a multi-brand distribution model alongside a services platform. The core product portfolio centers on irrigation equipment distributed across multiple international brands (Beinlich, Fasterholt, Bording, Perrot Lindsay, Irrimec, Briggs, Otech, Valley Valmont) for reels, pivots and ramps, complemented by pump brands (Grundfos, Caprari, Calpeda, Rovatti, Gareni) and micro-irrigation solutions (Rivulis, Netafim, Scarabelli). The Raindancer digital telemanagement system serves as the proprietary connected platform for real-time irrigation monitoring and control. Supporting services include engineering studies, installation/construction, parts supply, maintenance, emergency repair, and winterization. Effluent management solutions (Storth, Renson) and storage solutions (cisterns, basins, flexible reserves) round out the offering. BPM Waters was created in 2025 through the merger of TPI and Chesneau Irrigation under the BPM Group.

Differentiator

Problem solved

Functional benefit

Brands

• Raindancer: Connected irrigation solution that allows real-time monitoring and control of irrigators, pumps, ramps and pivots to save time, secure watering and better utilize water.

Products and services

• Raindancer Telemanagement System Connected irrigation solution enabling real-time tracking and control of reels, pumping stations, ramps and pivots from smartphone or PC. Features include automatic sectorization, remote control, dose modulation, pump control, and malfunction alerts. Designed for agricultural operations wanting precision irrigation.
• Beinlich Irrigation Equipment German manufacturer of high-quality mobile irrigation systems; BPM Waters is the exclusive importer for all of France. Recognized for over 40 years for robustness, reliability, and cost control across all parcel sizes from green spaces to large-scale crops.
• Fasterholt (Bording Fasterholt) Irrigation Equipment Danish brand and world leader in autonomous reel machines (mobile without cart). Capable of making curves and half-turns to follow parcel shapes, reaching up to 1000m without traction effort on the hose.
• Briggs Irrigation Ramps Major irrigation ramp developer since 1985. Briggs ramps (50-96m width) are robust, simple to use, compatible with most market reels, offering 20%+ savings versus cannon irrigation while reducing soil impact and energy costs.
• Otech Pivots and Ramps World leader in pivot and ramp irrigation solutions, manufactured in France. Features raindrive technology for remote pivot and ramp telemanagement with precise water management and energy optimization.
• Valley Valmont Irrigation Systems Global leader in precision irrigation with complete range of central pivots, linear systems, and digital solutions (part of Valmont group, pivot pioneer since 1954). Structures designed for rough terrain with various ground clearance profiles.
• Perrot (Lindsay) Irrigation Equipment French-manufactured irrigators (Sarthe department) under Lindsay Group, offering user-friendly machines from stadium irrigators to TR88 long-range models. Distributed exclusively in Vendée and Loire-Atlantique.
• Irrimec Irrigation Equipment Italian brand offering a wide range of simply-designed reels for rational use, from small stadium irrigators to long-range models with ground installation options.
• Grundfos Pumps World-renowned pump manufacturer offering exceptional performance and cutting-edge technologies for agricultural, industrial, and water treatment applications.
• Micro-irrigation Solutions (Rivulis, Netafim, Scarabelli) Global leaders in micro-irrigation offering innovative and sustainable technologies for specialized crop irrigation, optimizing agricultural yields while preserving resources.
• Livestock Effluent Management Systems Complete range of products and solutions for livestock effluent management including agitators, pumps, phase separators and spreading equipment (Storth brand), designed for environmental and regulatory compliance in livestock operations.
• Engineering Bureau (Bureau d'étude) Technical-commercial analysis of customer projects in collaboration with the engineering department to design installations precisely matching client needs across agricultural, industrial, and municipal segments.
• Installation and Construction Service Custom installation of irrigation systems adapted to client schedules and agricultural seasons, including equipment commissioning and functional testing.
• Maintenance Service (Entretien) Proactive maintenance service to anticipate failures, extend equipment lifespan, and maintain optimal performance of irrigation, pumping, and water treatment installations.
• Emergency Repair Service (Dépannage) Rapid technician deployment for diagnosing and repairing irrigation, pumping, and water treatment installations.
• Winterization Service (Hivernage) Annual intervention to protect installations against cold and humidity, ensuring optimal restart for the next irrigation season.
• Parts Counter Service (Comptoir Pièces) Parts availability across all 12 agency sites with wide selection of fittings, pumps, filters, valves, and electrical components for irrigation, available for immediate purchase at on-site parts counters.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and major.

• BeinlichcoreTechnology or IntegrationGerman manufacturer of high-quality mobile irrigation systems. BPM Waters is the exclusive importer of the Beinlich brand for all of France. Beinlich systems are recognized for over 40 years for robustness, reliability, and cost control.
• Bording FasterholtcoreTechnology or IntegrationDanish brand, world leader in autonomous reel machines (mobile machines without cart). Fasterholt machines can make curves and half-turns to follow parcel shapes, covering distances up to 1000m without traction effort on the hose.
• Perrot (Lindsay)coreTechnology or IntegrationBrand under Lindsay Group with French manufacturing in Sarthe department. Perrot offers user-friendly machines with extensive range from stadium reels to TR88 long-range models. Distributed exclusively in Vendée and Loire-Atlantique departments.
• IrrimeccoreTechnology or IntegrationItalian brand offering a wide range of simple-design reels for rational use. Wide choice of options from small stadium reels to long-range reels with ground installation capability. Distributed in Vendée, Loire-Atlantique, Maine-et-Loire, Deux-Sèvres, and Charentes.
• Briggs IrrigationcoreTechnology or IntegrationMajor player in irrigation ramps since 1985. BPM Waters is importer for the entire territory. Briggs ramps (50-96m width) are robust, simple to use, and compatible with most market reels. Offer 20%+ savings versus cannon irrigation while reducing soil impact and energy costs.
• OtechcoreTechnology or IntegrationWorld leader in pivots and ramps, manufactured in France (Pyrénées-Atlantiques). Technologies include raindrive for remote pivot and ramp management. Distributed in Vendée, Loire-Atlantique, Maine-et-Loire, Deux-Sèvres, and Charentes.
• Valley ValmontcoreTechnology or IntegrationWorld leader in precision irrigation with complete range of central pivots, linear systems, and digital solutions. Part of Valmont group, pioneer in central pivot since 1954, present in 90+ countries.
• RaindancercoreTechnology or IntegrationConnected irrigation solution enabling real-time monitoring and control of reels, pumping, ramps, and pivots. Features include automatic sectorization, dose modulation, remote control, GPS tracking, and instant alerts for malfunctions.
• GrundfosmajorTechnology or IntegrationGlobal pump manufacturer known for exceptional efficiency and advanced technologies.
• CaprarimajorTechnology or IntegrationPump manufacturer recognized for innovation and equipment quality.
• CalpedamajorTechnology or IntegrationPump manufacturer known for innovation and quality equipment.
• RovattimajorTechnology or IntegrationPump manufacturer recognized for innovation and quality equipment.
• RivulismajorTechnology or IntegrationWorld leader in micro-irrigation providing innovative and sustainable technologies.
• NetafimmajorTechnology or IntegrationWorld leader in micro-irrigation technologies optimizing agricultural yields while preserving resources.
• ScarabellimajorTechnology or IntegrationPartner in micro-irrigation solutions for specialized crops.
• StorthcoreTechnology or IntegrationBritish leader in slurry management equipment since 1999. Specializes in mixers, pumps, and separators for agricultural operations worldwide, exporting to 30+ countries.
• RensonmajorTechnology or IntegrationReference in fluid transfer, storage, and treatment. Offers complete solutions including pumps, tanks, filters, and accessories for custom fluid installations.
• Gareni (2 Gareni Industrie)majorTechnology or IntegrationFrench company since 2002 specializing in generators and motor pumps for agriculture, industry, BTP, and off-shore platforms. ISO 9001:2015 certified, exporting 50% of production.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Hunter Industries: US manufacturer of irrigation equipment for agriculture, golf, and residential/commercial landscapes. Offers comparable smart-controller and precision-irrigation technology that competes with BPM Waters' Raindancer telemanagement and pivots/ramps portfolio.
• Rain Bird Corporation: US-headquartered global irrigation manufacturer offering drip, sprinkler, and pivot systems with integrated smart controllers. Competes with BPM Waters in micro-irrigation and pump-attached systems across agricultural and landscape applications.
• Jain Irrigation Systems: Indian multinational offering a broad irrigation portfolio (drip, sprinkler, pivots, PVC pipes) plus food processing. As a global irrigation conglomerate with European distribution ambitions, Jain competes indirectly with BPM Waters' diversified offering across multiple product lines.
• The Toro Company: US-based manufacturer with an extensive Irrigation segment (Toro, Irritrol, Pope) serving agriculture, golf, and landscape markets. Operates as a broad incumbent whose product range and geographic reach overlap significantly with BPM Waters' commercial/landscape irrigation segments.

Direct peers

• Netafim: Israeli-founded global leader in micro-irrigation (drip and subsurface). BPM Waters distributes Netafim in France while Netafim simultaneously operates direct sales, making them a direct channel competitor for specialized-crop irrigation projects across France.
• Lindsay Corporation: US-based irrigation equipment manufacturer (Zimmatic pivots, FieldNET telematics). Competes head-to-head with Valley Valmont — the brand BPM Waters distributes — in pivot irrigation across global markets, making it a direct competitor to BPM Waters' core pivot/ramp offering.
• Rivulis: Global micro-irrigation manufacturer formed from the merger of NaanDanJain and Jain's international operations. Like Netafim, Rivulis is both an OEM that BPM Waters distributes and a competitor with direct sales channels in France for greenhouse, vineyard, and orchard irrigation.
• Valmont Industries: US-based parent of Valley (the pioneer of center-pivot irrigation since 1954), one of BPM Waters' flagship distributed brands. As both a manufacturer and increasingly direct-to-market seller of pivot systems, Valmont is the closest upstream competitor to BPM Waters' distribution business.
• Perrot (Lindsay France): French manufacturer of irrigation reels based in Sarthe, now operating under Lindsay. Competes directly with BPM Waters' distributed reel brands (Beinlich, Fasterholt) in the French market and is both a supplier partner and a regional competitor in western and central France.
• Hydrokit: France-based distributor and service provider of irrigation pumps, water treatment, and pumping equipment. Operates a comparable regional distribution + service business model targeting agricultural, industrial, and municipal water users in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tpiirrigation
• LinkedInlinkedin.com/company/tpi-traitement-pompage-irrigation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BPM Agri - TPI