TPR.

What TPR. does

TPR. is a privately held, PE-backed live events promotion company headquartered in Houston, Texas (4400 Post Oak Parkway, Suite 2280), with additional offices in Nashville and Costa Mesa. Formed in 2024 through the merger of three established faith-based promotion companies—Transparent Productions, Premier Productions, and Rush Concerts—TPR. consolidated roughly 75-80 years of combined industry experience and positions itself as the largest promoter in the Christian and Gospel music genre. The company produces and promotes concerts, tours, and festivals featuring a roster that includes Chris Tomlin, CeCe Winans, MercyMe, Forrest Frank, Elevation Rhythm, Brandon Lake, and the secular family-entertainment act Dude Perfect, with events staged across churches, theaters, arenas, amphitheaters, and stadiums in 17 to 40+ cities per tour and selective international dates in Canada, Europe, and Australia. The operating footprint is 52 employees across three U.S. offices.

The company's core technology stack is a Shopify-based e-commerce platform that powers direct ticket sales at tprlive.co, supplemented by distribution partnerships with Ticketmaster, Ticketweb, and AXS, a content property (The Backstage Beat), a volunteer coordination platform via Loop Events, and recruitment infrastructure via Teamtailor. The stack is intentionally lightweight and consumer-facing rather than proprietary or AI-driven; the only disclosed AI-adjacent capability is a third-party accessibility tool used for WCAG 2.1 AA compliance, and the company documents adherence to GDPR, CCPA, and the EU-US Data Privacy Framework.

TPR.'s revenue model is transaction-based: it generates income from ticket sales and promoter fees on the concerts and tours it produces, with pricing varying by event and tier (General Admission, VIP packages with meet-and-greet and exclusive merchandise, Early Entry, and group discounts of 4+ or 9+ persons). Winter Jam operates on a $15 donation-at-the-door model, while other tours use conventional ticketing. The company sells directly to consumers through its owned storefront while leveraging major ticketing platforms for distribution, and pursues corporate sponsorships and brand partnerships as a secondary revenue stream. Geographic footprint is predominantly U.S., with international forays into Canada, Europe, and Australia via the CMAA partnership.

Name

TPR.

Legal name

TPR.

Website

https://tprlive.co

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

TPR. is a PE-backed, faith-based live events promoter formed in 2024 from the merger of three established Christian music promotion companies. It produces and promotes concerts, tours, and festivals for Christian/Gospel and family-entertainment artists across the U.S. and select international markets.

Ownership category

akta.pro rank

Product category

Live Event Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), VIP, Hospitality & Premium Experiences (MPAGAAAK)

Keywords

• Live event promotion
• Concert tour production
• Ticket distribution services
• Christian music events
• Arena tour management

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Promotion and Ticketing: TPR generates revenue by producing and promoting Christian music concerts, tours, and festivals. They promote first-class Christian and Gospel concerts across various venue types (churches, theaters, arenas, amphitheaters, stadiums). Revenue comes from ticket sales and promoter fees from the events they produce.
2. Group Sales: Specialized group ticket sales for organizations, church groups, and large parties (9+ people) with dedicated support and potentially discounted rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

TPR. produces and promotes world-class Christian and Gospel concerts, tours, and festivals across U.S. venues ranging from churches and theaters to arenas, amphitheaters, and stadiums. The company sells tickets directly to consumers through its Shopify-based storefront and partner ticketing platforms (Ticketmaster, Ticketweb, AXS), and offers group sales, VIP packages, early entry tiers, and donation-based admission for select events such as Winter Jam.

Product overview

TPR. is a faith-based live events promotion company formed in 2024 from the merger of Transparent Productions, Premier Productions, and Rush Concerts. It operates as a single unified service offering concert and tour promotion, with additional products including an online ticket sales platform, group sales services, volunteer coordination, VIP experiences, a content blog (The Backstage Beat), and partnerships with ticketing platforms (Ticketmaster, Ticketweb). The company promotes Christian and Gospel concerts, tours, and festivals across the U.S. in venues ranging from churches to arenas and stadiums, featuring an artist roster of major Christian music acts.

Differentiator

Problem solved

Functional benefit

Products and services

• Concert and Tour Promotion Services TPR. produces and promotes world-class Christian and Gospel concerts, tours, and festivals across U.S. venues ranging from churches and theaters to arenas, amphitheaters, and stadiums. Services include tour logistics, venue booking, marketing, and ticketing operations for major Christian music artists and family entertainment properties.
• Ticket Sales Online ticketing sold directly to consumers through tprlive.co (Shopify-based storefront) and via partner platforms Ticketmaster, Ticketweb, and AXS. Offers multiple ticket tiers including General Admission, Early Entry, and VIP packages for individual events.
• Group Sales Specialized group ticketing service for churches, ministry groups, and organizations of 9 or more attendees, with a dedicated ticketing team handling inquiries via a group-sales form. Discounted rates available for groups of 4 or more.
• VIP Experiences Premium ticket packages offered on a per-event basis, typically including exclusive merchandise, pre-show lounge access, meet-and-greet opportunities, early entry, and priority seating. Specific perks vary by artist and event.

Quantifiable outcome

• 200,000+ fans attending single tour (Dude Perfect 2025)
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• CMAA (Country Music Association of Australia)minorStrategic or Co-development Partner · 19 February 2026TPR partnered with CMAA for the We Are Messengers Australia tour, marking continued global expansion. CMAA serves as local partner for the Australian market.
• NewsongcoreStrategic or Co-development Partner · 4 November 2025Winter Jam is founded and produced by Newsong and promoted in partnership with TPR. This is a major annual arena tour considered 'Christian music's biggest tour' that has ranked among Pollstar's top tours for decades. TPR serves as the promotion partner for this landmark event.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Elevation Worship: Worship music collective from Elevation Church with a #1 Christian radio single in 2024; operates its own tours and events alongside TPR-promoted runs, representing an integrated artist/label/event competitor in the worship space.
• Bethel Music: Worship collective and label that produces tours, conferences, and worship nights; an emerging player in the same live faith-music ecosystem that TPR serves, with overlapping artist talent and audience.

Broad incumbents

• Live Nation Entertainment: World's largest live entertainment company; operates a global concert promotion, ticketing (Ticketmaster), and venue business that competes with TPR for arena-level artist bookings and tours across all genres including Christian music.
• Ryman Hospitality Properties: Operates the Grand Ole Opry, Ryman Auditorium, and owns Opry Entertainment Group; a venue-and-promotion incumbent that hosts and promotes concerts across genres and competes for Christian/faith-booked dates at flagship venues.
• AEG Presents: Major live entertainment promoter (Goldenvoice, The Messina Group) operating globally; competes with TPR for arena touring business and represents overlapping Christian/faith-adjacent artists at large venues.

Others

• Relevant Media Group: Faith-based media brand reaching TPR's core audience; an adjacent ecosystem player covering Christian music and culture that influences audience demand and competes for Christian audience attention.
• Curb Records: Major Christian/Gospel label (owns Word Records catalog); controls artist rights and tour activity for several Christian artists, making it an upstream supplier and competitor for exclusive touring partnerships.
• Ticketmaster: Primary ticketing distribution partner for TPR events; a key ecosystem dependency rather than direct promoter, but a powerful channel that shapes consumer discovery, fees, and ticket economics for TPR tours.

Direct peers

• Outback Concerts: Independent concert and festival promoter focused on country and faith-based touring; directly competes with TPR in the same venue tiers and artist roster overlap for arena and amphitheater Christian events.
• NewSong: Founder and producer of the Winter Jam tour, which TPR promotes as the lead promotion partner. A direct co-promoter on TPR's largest annual arena tour and a key Christian-music-event peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tprlive
• Facebookfacebook.com/tprliveco
• Instagraminstagram.com/tprlive.co
• TikToktiktok.com/@tpr_live
• LinkedInlinkedin.com/company/tprlive

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TPR.