iPlace - Apple Premium Reseller - Oficial

What iPlace - Apple Premium Reseller - Oficial does

iPlace is a Brazilian Apple Premium Reseller operating as a brand within Grupo Herval, a diversified conglomerate founded in 1959 and headquartered in Dois Irmãos, Rio Grande do Sul. With a workforce of approximately 1,473 employees, iPlace sells the full Apple ecosystem — iPhone, iPad, Mac, Apple Watch, and accessories — through a nationwide network of physical retail storefronts complemented by e-commerce channels operated under Grupo Herval's Lojas Virtuais platform. Its authorized Apple Premium Reseller status is the central differentiator, guaranteeing authentic products, warranty support, trade-in programs, and Apple-standard customer service that unauthorized resellers cannot replicate.

The business model is consumer-retail transactional: iPlace generates revenue through direct sales of Apple hardware and accessories to individual consumers across Brazil, with purchase financing facilitated through sibling units HS Financeira and HS Consórcios within the Grupo Herval portfolio. The company serves a horizontally-segmented base of consumer electronics buyers across all regions of Brazil, with marketing executed primarily through Grupo Herval's corporate social media presence (LinkedIn, Facebook, Instagram) and recruitment via the centralized Gupy platform.

Go-to-market is omnichannel: physical storefronts provide hands-on product consultation and in-store support, while the e-commerce storefront extends reach to digital-native buyers. As a brand within a 20-25 brand conglomerate spanning industry, B2B, retail, e-commerce, and services (consortia, insurance, construction, financial services), iPlace benefits from operational integration — shared headquarters functions, cross-promotional discounts, and bundled finance-to-purchase journeys — that support cost efficiencies unavailable to standalone competitors. Pricing is not publicly disclosed.

Name

iPlace - Apple Premium Reseller - Oficial

Legal name

iPlace - Apple Premium Reseller - Oficial

Website

https://trabalheconosco.lojaiplace.com.br

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

iPlace is a Brazilian Apple Premium Reseller operating nationwide physical retail and e-commerce channels under Grupo Herval. It sells Apple hardware and accessories to individual consumers, leveraging authorized-reseller status and parent-group financing services to differentiate in Brazil's consumer electronics market.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Consumer Electronics & Appliances Online Retailers (CRAFADAD)

Keywords

• Apple premium reseller
• Consumer electronics retail
• Apple authorized dealer
• Mobile device sales
• Tech accessories retail

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels1 record

Core offering

iPlace operates as an official Apple Premium Reseller in Brazil, selling the full range of Apple products including iPhone, iPad, Mac, and Apple Watch, along with related accessories. The company delivers its offering through physical retail storefronts and an e-commerce platform, complemented by authorized service and warranty support, trade-in programs, and consumer financing options provided via Grupo Herval's financial arm (HS Financeira).

Differentiator

Problem solved

Functional benefit

Products and services

• iPhone Apple iPhone smartphones sold through iPlace's authorized retail and e-commerce channels to individual consumers in Brazil, backed by official Apple warranty and in-store support.
• iPad Apple iPad tablets offered by iPlace as part of the authorized Apple product lineup, available through physical store and online channels with warranty support.
• Mac Apple Mac computers (laptops and desktops) sold by iPlace to consumers, with authorized sales and service aligned with Apple's premium reseller standards.
• Apple Watch Apple Watch smartwatches distributed by iPlace through its premium retail and e-commerce channels in Brazil.
• Apple Accessories Officially licensed Apple and premium tech accessories (cases, chargers, headphones, etc.) sold by iPlace alongside its core Apple product lineup.
• Trade-In Program Device trade-in program allowing Brazilian consumers to exchange used Apple devices for credit toward new purchases at iPlace stores.
• Authorized Apple Service and Support Authorized warranty service, technical support, and expert guidance for Apple products purchased at iPlace, delivered by trained staff.
• Consumer Financing (HS Financeira) Financing options for Apple product purchases offered to consumers through Grupo Herval's financial services arm, HS Financeira.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Apple Inc. Manufacturer and increasingly direct retailer of Apple's product line; potential competitor via Apple Stores and apple.com.br, and the principal counterparty whose distribution policy governs iPlace's commercial terms.
• Magazine Luiza: One of Brazil's largest general merchandise retailers with significant consumer electronics category sales; broad assortment including Apple products through marketplaces, but not Apple-specialized like iPlace.
• Pontofrio: Brazilian consumer electronics and home appliance retailer with nationwide e-commerce presence; competes with iPlace on Apple/Mac computer and tablet categories.
• Americanas: Large Brazilian omnichannel retailer carrying consumer electronics and Apple products; competes with iPlace on price and assortment breadth despite a non-specialized positioning.
• Mercado Livre: Latin America's largest e-commerce marketplace; competing channel for Apple device purchases in Brazil, mixing authorized and unauthorized sellers with aggressive pricing dynamics.
• Samsung Brand Stores Brazil: Manufacturer-branded retail in Brazil for Samsung, Apple's primary competitor in smartphones and tablets; competing premium device channel that competes for foot traffic and consumer mindshare against iPlace.
• Amazon Brazil: Dominant e-commerce platform in Brazil offering Apple products, electronics, and accessories; competes with iPlace on selection, pricing, and fulfillment speed in the online channel.

Direct peers

• Saraiva: Historically a Brazilian electronics, books, and Apple reseller chain; competes in the same authorized Apple channel and consumer electronics retail space as iPlace.
• Fast Shop: Brazilian authorized Apple Premium Reseller and major consumer electronics retailer with physical stores and e-commerce; competes directly with iPlace on Apple device sales, financing options, and premium electronics market share in Brazil.
• KaBuM!: Brazilian e-commerce retailer specializing in consumer electronics, computers, peripherals, and gaming — competes with iPlace online on Apple-adjacent product categories (Mac, iPad, accessories).

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/grupoherval
• Facebookfacebook.com/GrupoHerval.oficial
• LinkedInlinkedin.com/company/iplace-oficial
• Instagraminstagram.com/grupoherval

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iPlace - Apple Premium Reseller - Oficial