Tire Recycling Atlantic Canada

Name

Tire Recycling Atlantic Canada

Legal name

Tire Recycling Atlantic Canada Corporation

Website

https://tracc.ca

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Recycled Rubber Products Manufacturing

NAICS

Materials Recovery Facilities (562920), Rubber Product Manufacturing (3262)

SIC

Refuse Systems (4953), Tires & Inner Tubes (3011)

akta.pro primary industry

Tire Recycling, Disposal & Sustainability Services (TLAKADAI)

akta.pro secondary industries

Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock) (IMANAMAF), Rubber Recycling (Crumb Rubber, Devulcanization) (IMANAMAE), Crumb Rubber & Rubberized Asphalt Products (EUALAKAJ)

Keywords

• Tire recycling services
• Recycled rubber products
• Tire shredding manufacturing
• TDA fill materials
• Rubber crumb production

Headquarters

HQ city

Minto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Recycled Rubber Product Sales: Manufacturing and selling value-added products derived from recycled tires including rubber crumb, tire shred/chips, rubber mats, safety products (delineator bases, snow plow guards), and landscaping materials (mulch, rubber gravel). All rubber crumb generated is used for in-house production lines.
2. Wholesale Distribution: Wholesale contracts covering product availability in overseas markets across North America, Europe and beyond.
3. Livestock Mattress Distribution (Pro-Mat Ltd.): Exclusive distribution partnership with Pro-Mat Ltd., Woodstock, Ontario for livestock mattresses made from recycled tire rubber.
4. Custom/Special Order Projects: Custom production arrangements for large orders and special projects such as tire shred aggregate for highway construction. Requires extensive advance planning and specially-designated scrap tire resources.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Tire Recycling Atlantic Canada (TRACC) operates a state-of-the-art tire shredding and crumbing facility in Minto, New Brunswick that recycles scrap tires into value-added rubber products. The company processes over 1.2 million passenger tire equivalents annually and 4,000+ tires per day, producing ToughLoc rubber mats, 3/8" Premium Crumb rubber granules, tire shred for civil engineering TDA fill, livestock cow mats, safety products (delineator bases, snow plow guards), and landscaping materials (rubber mulch and rubber gravel). Tires are sourced through government-mandated recycling programs (Recycle NB, Divert NS).

Product overview

Tire Recycling Atlantic Canada Corporation (TRACC) operates a single unified tire recycling platform that transforms scrap tires into value-added green products. The company processes over 1.2 million passenger tire equivalents annually and has diverted over 500 million pounds of rubber from landfills since 1997. The product portfolio centers on three core product lines: ToughLoc Rubber Mats (industrial flooring for gyms, stables, and anti-fatigue applications), 3/8" Premium Crumb (rubber granules for paths and ground cover), and Shred/Tire Shred (for civil engineering TDA Fill applications). Additional products include safety items (delineator bases, snow plow guards) and landscaping materials (rubber mulch, rubber gravel). All products are manufactured at the company's state-of-the-art facility in Minto, New Brunswick, with distribution across North America, Europe, and beyond.

Differentiator

Problem solved

Functional benefit

Brands

• ToughLoc: Industrial strength rubber mats for gyms, garages, and horse stalls, available in interlocking, straight edge, and custom designs.

Products and services

• ToughLoc Rubber Mats Industrial-strength interlocking or straight-edge rubber mats designed for gyms, garages, and horse stalls. Available in 1/2" and 3/4" thicknesses with custom cutting, shapes, and logo engraving options. Sub-brand under TRACC.
• 3/8" Premium Crumb Rubber 100% recycled rubber granules with no steel, fiber, or foreign materials. Sold in bulk 2,000 lb 'Super Sacks' for use as an alternative to crushed rock in paths, walkways, horse arenas, and golf cart paths. Freeze-resistant and durable for Canadian climate.
• Shred (Tire Shred & Chips) High-quality tire shred and chips meeting ASTM Standards for TDA (Tire Derived Aggregate) Fill civil engineering applications. Used as a sustainable alternative to natural fills in road construction, foundation insulation, and noise dampening on highways and railroads.
• Cow Mats (Livestock Mattresses) Rubber mats designed for livestock use, made from recycled tire rubber. Distributed exclusively through Pro-Mat Ltd., Woodstock, Ontario.
• Delineator Bases Safety items made from recycled rubber for road delineation and traffic control applications.
• Snow Plow Guards Safety products made from recycled rubber designed to protect infrastructure against snow plow damage.
• Rubber Mulch Landscaping material made from recycled rubber tires, used as an alternative to organic mulch in commercial and residential landscaping.
• Rubber Gravel Landscaping material made from recycled rubber tires, used as an alternative to natural gravel in landscape and ground cover applications.

Quantifiable outcome

• 500 million pounds of rubber diverted from landfills since 1997
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Recycle NBcoreChannel Partner/ Reseller/ DistributorProvincial government organization managing New Brunswick's tire recycling program. Collects tires from registered retailers throughout the province and ships them to TRACC for processing. Also manages one-time pick-ups for property owners with 50+ tires.
• Divert NScoreChannel Partner/ Reseller/ DistributorNova Scotia-based provincial organization that launched a Bicycle Tire Recycling Program in 2018. Collects bicycle tires and tubes from participating shops and ships them to TRACC for recycling into products like cow mats.
• Pro-Mat Ltd., Woodstock, OntariocoreChannel Partner/ Reseller/ DistributorExclusive distributor for TRACC's livestock mattresses (cow mats) made from recycled tire rubber. Located in Woodstock, Ontario, Canada.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• GreenMantra Technologies: GreenMantra is a Canadian specialty recycler that converts waste plastics and rubber into value-added polymers for industrial uses. Its crumb and rubber-modifier offerings compete in adjacent recycled-rubber end markets served by TRACC.
• Genan: Genan is one of Europe's largest tire recyclers, operating plants in Denmark and Portugal that convert end-of-life tires into granulates, powder, and rubber mulch for sports surfaces, construction, and industrial applications. Comparable to TRACC in feedstock-to-product platform and export distribution model.
• Entech Tire Recycling: Entech operates tire processing facilities producing crumb rubber, TDA, and rubber mulch for civil engineering and consumer applications. Comparable to TRACC in processing technology, product portfolio, and customer base across construction and retail channels.
• Liberty Tire Recycling: Liberty Tire Recycling is the largest tire recycler in North America, operating processing facilities across the U.S. and producing crumb rubber, tire-derived aggregate, and rubber products for industrial and consumer markets. Directly comparable to TRACC in core process (tire shredding/crumbing) and product mix.
• CRM (Crumb Rubber Manufacturers): CRM processes scrap tires into fine crumb rubber used in molded products, athletic surfaces, and industrial applications. Closely comparable to TRACC's crumb rubber manufacturing capability and downstream industrial customers.
• West Coast Rubber Recycling: West Coast Rubber Recycling is a U.S.-based tire recycler producing crumb rubber, rubber mulch, and TDA fill products. Comparable in core shredding technology and customer mix between civil engineering, landscaping, and rubber product manufacturers.
• reRubber: reRubber is a U.S. tire recycler producing crumb rubber and rubber mulch for athletic surfaces, playgrounds, and landscaping. Comparable to TRACC's consumer/landscaping product lines and end-market channels.

Broad incumbents

• Ragn-Sells Recycling: Ragn-Sells is a Scandinavian broad-line waste and recycling operator with tire recycling operations in Europe. Comparable to TRACC in tire-processing capability but serves a much wider waste-management portfolio and multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tire-recycling-atlantic-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tire Recycling Atlantic Canada