Hankook Motorsport

What Hankook Motorsport does

Hankook Motorsport, Inc. is the official dealer, distributor, and service provider for Hankook Competition Tires across North America, operating from its headquarters and distribution center at 10808 FM 1625 in Austin, Texas. The company is a private subsidiary in the Hankook Tire & Technology group, led by President/CEO Danny van Dongen, and sells exclusively into the motorsport and competition use channel. Its core product portfolio covers the Ventus F200 slick tires (dry circuit), Ventus Z207/Z206 wet tires, Z214 competition tires, Ventus RS4 endurance tires (200 UTQG), and SR1 T5 Medium Compound tires officially stamped for Radical SR1 race cars. Distribution runs primarily through a direct-to-consumer e-commerce storefront (hankookmotorsports.com) with FedEx shipping and appointment-based local pickup, supplemented by phone sales and on-site tire service at racing events. Pricing is per-tire and ranges from $160 (RS4 15-inch) to $650 (F200/Z207 19-inch), with quantity pricing available on selected lines.

The company's commercial model layers a flagship-tier set of official supplier contracts (Lamborghini Super Trofeo North America, Formula Regional Americas, F4 U.S. Championship, Radical Motorsport worldwide) and required-spec designations (Master Class of Racing F200/Z207, Lucky Dog Racing League Ventus R-S4) on top of DTC tire sales and contingency reward programs. Contingency programs are run with SCCA (Majors, Regional, Runoffs, Enduro National Tour), NASA (Regional, Nationals, WERC), PCA Open Classes, FARA (Spec Miata, Super Laps), and WRL (up to 300 free tires and $5,000 in tire certificates annually plus exclusive RS4 pricing), creating recurring incentive loops with competitor purchasers. Geographic footprint is concentrated in the United States with international shipping and Latin American-language site support, and the SR1 line extends reach through Radical's 33-dealer network across 21 countries. No venture, PE, or public-market capital structure is disclosed; the entity is wholly aligned with its Korean-listed parent.

Name

Hankook Motorsport

Legal name

Hankook Motorsports, Inc.

Website

https://hankookmotorsports.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Hankook Motorsport is the exclusive North American distributor and event-service provider for Hankook Competition Tires, selling Ventus slicks, wet, endurance, and Radical SR1 racing tires directly to professional and amateur racing teams, clubs, and series across the U.S.

Ownership category

akta.pro rank

Product category

Motorsport Tires

NAICS

Tire Dealers (441340)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

Keywords

• Racing tire distribution
• Motorsport competition tires
• Circuit slick tires
• Endurance racing tires
• Wet weather racing tires

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Racing Tire Sales: Direct sales of Hankook competition racing tires to racing teams, drivers, and enthusiasts through e-commerce website and phone orders. Products include slicks, wet tires, endurance tires, and series-specific tires.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hankook Motorsport is the official dealer, distributor, and service provider for Hankook Competition Tires in North America, selling racing tires (Ventus F200 slicks, Z207 wet tires, Z214, RS4 endurance, and SR1 Radical-spec tires) directly to racing teams, drivers, and clubs. The company operates contingency award programs for racers across multiple series and provides on-site tire services at major racing events.

Product overview

Hankook Motorsports operates as an official dealer, distributor, and service provider for Hankook Competition Tires in North America. The product portfolio centers on racing tires across multiple categories: the Ventus F200 slicks for dry circuit racing, Z214 tires for competitive circuit use, RS4 endurance tires rated at 200 UTQG for multi-hour races, and Z207/Z206 wet tires for rain conditions. Specialized offerings include SR1 tires branded for Radical Sportscars vehicles. The company provides tire service at racing events, contingency programs for various racing series, and distribution through both direct online sales and a network of dealer locations.

Differentiator

Problem solved

Functional benefit

Brands

• Ventus F200: Slick racing tire product line
• Ventus Z207
• Ventus Z214
• Ventus RS4

Products and services

• Hankook Ventus F200 Slick Tire Slick racing tire for circuit use on dry surfaces, available in multiple sizes from 13 to 19 inch wheel diameters with compounds including C92 and C72. Medium compound is standard. Intended for professional and amateur racing teams and drivers in circuit, sprint, and time trial events.
• Hankook Z214 Tires Racing tire designed for competitive circuit use in sports car and GT applications, available in sizes from 15 to 18 inch wheel diameters. Suitable for various racing series and competitor tiers.
• Hankook RS4 Endurance Tires 200 UTQG endurance racing tires designed for SCCA Enduro National Tour and multi-hour endurance races, available in sizes from 15 to 20 inch wheel diameters. Intended for endurance racing teams and competitors in WRL, Lucky Dog Racing League, and SCCA Enduro events.
• Hankook Wet/Rain Tires (Z207/Z206) Wet-condition circuit tire designed exclusively for rain racing, available as Ventus Z207/Z206 in 13 to 19 inch wheel sizes with standard W52 medium compound. For racing teams and drivers in wet-weather series events.
• Hankook SR1 Tires Official Radical SR1 tires in T5 Medium Compound, branded with official Radical stamp. Available as 13-inch front tire (160/530R13) and 13-inch rear tire (195/570R13). Intended exclusively for Radical SR1 race car competitors.
• On-site Racing Event Tire Service On-site tire service provided at major racing events and series including MCoR, World Racing League, Lucky Dog Racing League, Lamborghini Super Trofeo, Radical World Finals, and other Hankook-sponsored events. Service includes full tire preparation, technical support, and contingency tire delivery to competing teams.

Quantifiable outcome

• 2023 FR Americas Driver Champion Callum Hedge won using Hankook tires with 13 wins and 15 podiums in 18-race season
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Lamborghini Super Trofeo North AmericaflagshipStrategic or Co-development Partner · 1 January 2023Hankook Motorsports is the official tire supplier for Lamborghini Super Trofeo North American Race Series. The partnership marked the first season on Hankook Tires in 2023 at Indianapolis Motor Speedway. Hankook provides Ventus tires with generous technical support for high-speed circuit racing.
• Formula Regional Americas Championship (FR Americas)coreStrategic or Co-development PartnerHankook is the official tire of FR Americas Championship Powered by Honda. Champions use Hankook tires with championship winners receiving tire awards as part of prize packages.
• Formula 4 United States Championship (F4 U.S.)coreStrategic or Co-development PartnerHankook is official tire partner for F4 U.S. Championship. The 2023 champion Patrick Woods-Toth received two sets of tires per event as part of his $215,000 scholarship package.
• Master Class of Racing (MCoR)coreStrategic or Co-development PartnerHankook is the official tire and required spec tire for MCoR series. Partnership announced October 2022 for series starting February 2023. Hankook F200 Slick and Z207 wet tires selected for competition with full tire services at every event.
• Radical SportscarsflagshipStrategic or Co-development PartnerHankook is the official tire supplier to Radical Motorsport worldwide. Official tire supplier for Radical World Finals 2022 in Las Vegas. SR1 tires officially branded with Radical stamp. 18+ years of partnership between Hankook and Radical.
• SCCA (Sports Car Club of America)coreGTM or Marketing PartnerSCCA contingency programs where Hankook provides tire awards and gift certificates to race finishers. Covers SCCA Majors, Regional, Runoffs, and Enduro National Tour events.
• NASA (National Auto Sport Association)coreGTM or Marketing PartnerNASA contingency program with awards of tires and gift certificates for race finishers. Regional, National Championships, and WERC endurance race awards.
• PCA (Porsche Club of America) Open ClassesminorGTM or Marketing PartnerPCA Open Classes contingency program for non-spec tire classes. Awards F200 slick and Z207 rain tire purchasers with podium finishers receiving tire awards.
• FARA (Florida Audi Racing Association)minorGTM or Marketing PartnerFARA Spec Miata and Super Laps contingency programs with tire awards and credits for eligible finishers.
• World Racing League (WRL)coreStrategic or Co-development PartnerPartnership announced April 2020 with comprehensive tire program including exclusive pricing, contingency awards for up to 300 free tires and $5,000 in tire certificates annually. Effective June 2020 for RS4 endurance tires.
• Lucky Dog Racing LeaguecoreStrategic or Co-development PartnerThree-year title sponsorship agreement starting January 2020. Lucky Dog Racing League/Powered by Hankook Competition. Teams required to run Ventus R-S4 tires with guaranteed stock, discounted pricing, expert support, and $3,000 in free tires at every event.
• Honda Performance Development (HPD)coreStrategic or Co-development PartnerHonda-powered racing series (FR Americas, F4 U.S.) with prize packages including Hankook tire awards for champions. FR Americas Champion receives scholarship from HPD.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Goodyear: Global tire incumbent with a long-running racing division (NASCAR, IMSA, sports car). Competes with Hankook Motorsports at the high end of North American motorsport and is a credible bidder for series-spec contracts.
• Continental Tire: Major tire manufacturer with motorsport programs including sports car and GT racing. Competes with Hankook Motorsports for OEM and series-aligned tire supply in North American motorsport.
• Michelin: Global tire leader with motorsport involvement across endurance racing, prototypes, and select series. Overlaps with Hankook Motorsports' endurances series and serves as a deep-pocketed competitor for series contracts.
• Pirelli: Global tire incumbent with a premier motorsport division (F1, WEC, GT racing). Competes with Hankook Motorsport Tire for high-end racing series supply contracts and brand prestige in North American motorsport.

Direct peers

• Nitto Tire: Performance and motorsport tire brand active in grassroots and off-road racing competitions. Comparable in product range and contingency program structure to Hankook Motorsports' club racing focus.
• Falken Tires: Tire brand with motorsport presence, including endurance racing and tire-test programs. Directly comparable to Hankook Motorsports' role in endurance racing series like WRL and Lucky Dog Racing League.
• Toyo Tires: Major tire manufacturer with a dedicated motorsport program supplying racing tires to series and competitors. Comparable to Hankook Motorsports in serving club and professional racing customers through contingency programs and series supply contracts.
• Hoosier Racing Tire: US-based racing tire specialist and direct competitor in club, amateur, and spec-class motorsport tires. Most closely comparable to Hankook Motorsports' Ventus F200/Z207/RS4 product positioning across SCCA, NASA, and club racing.
• Kumho Tires USA: Asian-headquartered tire manufacturer with motorsport programs including circuit racing and contingency sponsorships. Comparable to Hankook as a sister regional distributor of a global tire brand's motorsport product line.
• Yokohama Tire: Global tire manufacturer with motorsport tire offerings including ADVAN racing products. Competes with Hankook in motorsport series supply and contingency sponsorship in North American racing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hankookcomp
• Instagraminstagram.com/hankookmotorsports
• LinkedInlinkedin.com/company/hankook-motorsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hankook Motorsport