What TRACO SYSTEMS a.s. does

TRACO SYSTEMS a.s. is a Prague-headquartered, privately held system integrator founded in 2003 that designs, configures, and maintains broadcast and post-production technology stacks for television stations, production companies, and post-production studios. The firm operates primarily in Czechia and Slovakia with global reach into EMEA and ANZ regions, holding exclusive representation of Imagine Communications in those markets and certified partner status with Avid, Vizrt, Telestream, Ikegami, Shotoku, Octopus Newsroom, FileCatalyst, Boris FX, Digital Vision, Speechmatics, and Newton Technologies.

The company's core technology layer is the proprietary TracoApps suite, comprising Traco AI (neural-network-based face recognition, speech-to-text, scene and object detection), Traco GFX (Vizrt Viz Pilot bridge into Avid MediaCentral Cloud UX), Traco Octopus (Octopus NRCS bridge), and Traco MD (media distribution to social, OTT, FTP, and archives). These modules sit on top of distributed OEM platforms spanning ingest (Telestream Vantage), shared storage (Avid NEXIS), editing (Avid Media Composer, Pro Tools, Digital Vision Nucoda/Phoenix), playout (Vizrt, Imagine Communications), AR/VR (Ncam, Shotoku VR pedestals, Viz Arc), QC (Tektronix Aurora, Telestream Vidchecker), and high-speed transfer (FileCatalyst). Integration is delivered alongside TÜV- and ISO-certified professional services.

Revenue is generated through six streams: system integration and consulting (manday-based professional services priced at 20,000–26,000 CZK per person-day), custom software development, maintenance and support contracts (recurring), TracoApps licensing to global broadcasters including Al Jazeera, ITV, and Sky Italia, hardware resale (HP, Dell, Mac Pro, Avid Artist I/O, Ikegami cameras, EIZO monitors), and Avid software subscription resale via the Tracoshop.cz e-commerce storefront. The go-to-market is enterprise field sales targeting major broadcasters in CZ/SK combined with global TracoApps licensing and a self-service e-commerce channel for freelancers and smaller studios.

Name

TRACO SYSTEMS a.s.

Legal name

TRACO SYSTEMS a.s.

Website

https://tracosys.cz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

TRACO SYSTEMS a.s. is a Prague-based system integrator that designs, deploys, and supports broadcast and post-production technology stacks for television stations and production studios in Czechia, Slovakia, and globally, with proprietary TracoApps software bridging Avid, Vizrt, and Octopus platforms.

Ownership category

akta.pro rank

Product category

Broadcast Systems Integration

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Systems Integration & Implementation Services (BPAEAAAB)

Keywords

• Broadcast systems integration
• Post-production technology
• Newsroom automation software
• Media asset management
• AI media processing

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. System Integration: Design, configuration, and integration of broadcast and post-production technologies into customer workflows. Includes technological implementation, product management, and project management.
2. Consulting and Advisory Services: Technology consulting, workflow setup, disaster prevention planning, and global partner network support for broadcast operations.
3. Maintenance and Support: Complete service and support for all delivered technologies including maintenance, support services, technological renewal, and prophylaxis.
4. Software Development: Custom application development, solution architecture, workflow design, and project management services.
5. TracoApps Licensing: Proprietary broadcast applications (Traco GFX, Traco Octopus, Traco MD, Traco AI) deployed to global television stations including Al Jazeera, ITV, Sky Italia.
6. Hardware Sales: Sale of workstations (HP, Dell, Mac Pro), professional broadcast equipment, and complementary technology solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

TRACO SYSTEMS a.s. is a Czech system integrator that designs, supplies, and supports broadcast and post-production technology infrastructures for television stations and studios. It delivers consulting, technology implementation, and ongoing maintenance services around Avid, Vizrt, Telestream, Ikegami, and Shotoku platforms, complemented by its proprietary TracoApps software suite (Traco AI, Traco GFX, Traco Octopus, Traco MD) and resold professional hardware and software from third-party vendors.

Product overview

TRACO SYSTEMS a.s. is a systems integrator providing comprehensive technology solutions for broadcast and post-production. The company offers a portfolio of proprietary TracoApps broadcast applications (Traco GFX, Traco Octopus, Traco MD, Traco AI) integrated with Avid MediaCentral | Cloud UX platform, alongside distributed professional broadcast hardware and software including Avid video/audio editing systems, Vizrt graphics and virtual studio solutions, Digital Vision color grading and film restoration tools, Telestream transcoding and QC solutions, Ikegami cameras, Shotoku camera support systems, EIZO reference monitors, Stirlitz monitoring solutions, and FileCatalyst high-speed transfer. The product portfolio spans ingest, production, playout, archiving, AR/VR, quality control, and data transfer, supported by professional services including consulting, system integration, maintenance, training, and TracoSupport customer care.

Differentiator

Problem solved

Functional benefit

Brands

• TracoApps: Suite of broadcast applications including Traco GFX (Vizrt-Avid integration), Traco Octopus (Octopus-Avid integration), Traco MD (media distribution), and Traco AI (facial recognition, speech-to-text, scene detection using neural networks and machine learning).

Products and services

• TracoApps Suite Proprietary integrated suite of broadcast applications (Traco AI, Traco GFX, Traco Octopus Client, Traco MD) that extend Avid MediaCentral | Cloud UX with AI media analysis, Vizrt graphics integration, Octopus NRCS integration, and multi-platform media distribution for television broadcasters.
• Traco AI Proprietary AI-powered media processing platform using neural networks, machine learning, and biometric data for face recognition, speech-to-text transcription, scene and object detection, automatic subtitle generation, and semantic content search. Functions as a standalone server or integrates via Full Rest API into newsroom workflows.
• Traco GFX Extension module for Avid MediaCentral that enables working with Vizrt graphic templates and the rapid distribution of graphics to live TV broadcast or social networks within Avid-based broadcast workflows.
• Traco Octopus Client Extension module for Avid MediaCentral that integrates the Octopus NRCS (Newsroom Computer System), enabling remote online access to import, manage, and organize media content from Octopus newsrooms.
• Traco MD (Media Distributor) Extension module for Avid MediaCentral that distributes created media directly to social networks, OTT platforms, FTP servers, archives, and other destinations without leaving the editorial environment.
• Traco MediaBridge Custom software plug-in that connects the Octopus Newsroom editorial system with Avid Interplay asset management, providing integration for TA3's newsroom workflow.
• System Integration Services Design, configuration, and integration of broadcast and post-production technologies into customer workflows, including technological implementation, product management, and project management for television stations and post-production studios.
• Consulting and Advisory Services Technology consulting, workflow setup, disaster prevention planning, and global partner network support services for television and post-production operations.
• Maintenance and Support Services Complete service and support for all delivered broadcast and post-production technologies, including maintenance, technical support, technological renewal, and profylaxis.
• TracoSupport Enhanced customer support service for technology maintenance with efficient problem resolution for delivered broadcast systems.
• Software Development Services Custom application development, solution architecture, workflow design, and project management services for broadcast and post-production customers.
• Training Services Individual and group training plus online training on Avid, Vizrt, Telestream, and other broadcast and post-production platforms deployed for customers.

Quantifiable outcome

• Up to hundreds of hours saved in media content analysis through Traco AI automation
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and major.

• Avid TechnologycoreTechnology or IntegrationAvid Technology is a world leader in developing and manufacturing technologies for broadcast, video, and audio post-production, particularly in editing, media management, and distribution. TRACO SYSTEMS is a certified partner providing integration, support, and deployment of Avid solutions including Media Composer, Pro Tools, NEXIS, and MediaCentral platforms.
• VizrtcoreTechnology or IntegrationVizrt is a leading global provider of real-time 3D graphics, studio automation, sports analysis, and MAM systems for news, sports, and other TV channels. TRACO SYSTEMS collaborates with Vizrt to implement graphics systems, virtual studios, and AR solutions for Central European broadcasters.
• Octopus NewsroomcoreTechnology or IntegrationCzech company developing and integrating the globally distributed newsroom computer system (NRCS) for news channels. TRACO SYSTEMS is an Octopus partner with Traco Octopus application integrating Octopus NRCS into Avid MediaCentral.
• TelestreamcoreTechnology or IntegrationTelestream specializes in media distribution, monitoring, and archiving with a wide range of systems from ingest through playout to automated video encoding. TRACO SYSTEMS integrates Telestream Vantage transcoding systems and Vidchecker QC solutions.
• Imagine CommunicationscoreChannel Partner/ Reseller/ DistributorTRACO SYSTEMS is the exclusive representative of Imagine Communications in Czech Republic and Slovakia. Imagine Communications provides playout, video servers, multiviewers, transcoding, processing, automation, and content monetization solutions.
• IkegamicoreTechnology or IntegrationJapanese manufacturer offering a wide range of professional TV cameras, monitors, and other television equipment. TRACO SYSTEMS integrates Ikegami cameras and monitors for studio installations.
• ShotokumajorTechnology or IntegrationJapanese company offering professional camera equipment including tripods, pedestals, robotic systems, and crane systems. TRACO SYSTEMS integrates Shotoku camera support systems for broadcast studios.
• Stirlitz MediamajorTechnology or IntegrationModern and flexible software solutions for TV and radio stations, satellite platforms, and media monitoring companies. TRACO SYSTEMS integrates Stirlitz Media Logger for broadcast monitoring solutions.
• XenDatamajorTechnology or IntegrationGlobal provider of archive systems for storing video files with large data volumes on LTO tapes and hybrid cloud. TRACO SYSTEMS integrates XenData X1 archive solutions.
• Boris FXmajorTechnology or IntegrationLeading developer of visual effects plugins for professionals in film, video, and photography. TRACO SYSTEMS integrates Boris FX Continuum, Sapphire, Mocha Pro, and Silhouette for post-production workflows.
• FileCatalystmajorTechnology or IntegrationPart of FORTRA portfolio, FileCatalyst provides high-speed file transfer solutions as an unbeatable FTP alternative ensuring secure and reliable delivery of large data volumes. TRACO SYSTEMS integrates FileCatalyst for high-speed data transfer in broadcast environments.
• Digital Vision / FilmworkzmajorTechnology or IntegrationCompany developing software tools for color grading, video and film restoration. TRACO SYSTEMS integrates Digital Vision Nucoda, Phoenix, and Golden Eye scanner solutions.
• IAMT (International Association of MediaTech)majorStrategic or Co-development PartnerInternational association uniting companies operating in broadcast, streaming, enterprise media, and new media technologies. IAMT membership connects TRACO SYSTEMS with global community of technology leaders, producers, and system integrators, confirming their position in global broadcast ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TRACOSYSTEMS
• YouTubeyoutube.com/channel/UCdHJXb7Pn-9TCdmbr9BU90A
• Facebookfacebook.com/TracoSystems
• LinkedInlinkedin.com/company/traco-systems-a-s
• Instagraminstagram.com/traco_cz

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRACO SYSTEMS a.s.