Traders National Bank

What Traders National Bank does

Traders National Bank is one of six legacy community banks — alongside Citizens Bank of Lafayette, Farmers and Merchants Bank, Bank of Celina, Smith County Bank, Liberty State Bank, and American Bank & Trust of the Cumberlands — that were consolidated under the Wellworth Bank brand in 2025 as part of the 'Care in Common' unification initiative. The unified entity is a privately held, federally chartered community bank operating 20 branches across Middle Tennessee (Lafayette, Celina, Lebanon, Carthage, Tullahoma, Manchester, Shelbyville, Cookeville, and surrounding communities), serving individual consumers and small-to-medium businesses. With nearly $2 billion in total assets, Wellworth ranks as the 16th largest bank headquartered in Tennessee, tracing its origin to Citizens Bank of Lafayette, founded in 1909 with $12,000 in initial capital.

The bank's product portfolio spans consumer and commercial banking: personal and business checking (including the eVantage Checking digital-first account), savings and money market accounts, certificates of deposit, personal and business loans, mortgages, home equity lines of credit, and treasury management services for businesses. The technology stack is anchored by a digital banking platform with iOS/Android mobile apps, online banking at my.wellworth.bank, mobile check deposit, Zelle peer-to-peer payments, Apple Pay and Google Pay wallet support, instant-issue MasterCard debit cards, QuickBooks integration for business treasury customers, and surcharge-free ATM access via the MoneyPass network (approximately 32,000 locations). Compliance and trust are grounded in FDIC insurance, NMLS #533554, and routing number #064102740, with USA PATRIOT Act Section 326 identity verification procedures in place.

Revenue is generated primarily through net interest income on lending (mortgages, HELOCs, auto, personal, and commercial loans) complemented by subscription-style deposit account fees (eVantage Checking: $4.95/month, waivable at $300 average balance; paper statements: $3), transaction-based fees (foreign transaction, overdraft, wire transfer), and treasury management service revenue. Distribution is anchored by 20 physical branches and a self-serve digital channel, supported by a toll-free and local customer service center and active community marketing via Facebook and on-the-ground sponsorships across Middle Tennessee.

Name

Traders National Bank

Legal name

Wellworth Bank

Website

https://tradersbank.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

11–50 employees

Short description

Traders National Bank is a legacy community bank now operating as Wellworth Bank, a privately held Tennessee community bank serving consumers and small-to-medium businesses across 20 Middle Tennessee branches with deposit, lending, mortgage, and treasury management services delivered through digital and in-person channels.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE)

akta.pro secondary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

Keywords

• Community banking services
• Consumer lending products
• Business banking solutions
• Mortgage loan services
• Treasury management services

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Interest Income: Interest earned from lending products including mortgages, home equity lines of credit, auto loans, personal loans, and business loans
2. Deposit Account Fees: Monthly service fees, minimum balance fees, and paper statement fees ($3 for paper statements). Checking accounts require $25 minimum deposit; savings accounts require $10 minimum deposit
3. Checking Account Services: eVantage Checking with $4.95 monthly service fee (waivable with $300 average balance), instant issue MasterCard debit cards
4. Transaction Fees: Foreign transaction fees on debit card purchases, overdraft fees, wire transfer fees
5. Treasury Management Services: Business treasury management including fraud prevention, deposit solutions, payroll and payment solutions, liquidity and cash flow management, international solutions
6. Check Reordering: Revenue from check reordering services; charges vary by check type ordered

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Traders National Bank operates as a community bank under the unified Wellworth Bank brand, offering personal and business banking products across 20 branch locations in Middle Tennessee. Core offerings include checking, savings, certificates of deposit, personal and business loans, mortgages, home equity lines of credit, treasury management services, and digital banking via mobile app and online platform. The institution traces its roots to Citizens Bank of Lafayette (1909) and is now the 16th largest bank headquartered in Tennessee with nearly $2 billion in total assets.

Product overview

Wellworth Bank is a community bank offering a unified suite of consumer and business banking products following a 2025 rebrand that consolidated six regional banks (Citizens Bank of Lafayette, Farmers and Merchants Bank, Bank of Celina, Smith County Bank, Liberty State Bank, Traders Bank, and American Bank & Trust of the Cumberlands) under one name. The product portfolio includes Personal Checking (including eVantage Checking for online-focused banking), Savings and Certificate of Deposit accounts, Personal and Business Lending products, Mortgage Services with home equity options, Treasury Management Services for businesses, and a comprehensive Mobile Banking App with built-in Zelle, mobile deposit, and bill pay. The bank also provides an extensive suite of over 50 Financial Calculators covering loans, mortgages, retirement, savings, insurance, and tax planning. The eVantage Checking product represents the bank's digital-first offering with no minimum balance and surcharge-free ATM access via MoneyPass.

Differentiator

Problem solved

Functional benefit

Brands

• eVantage Checking: An online checking account product offering digital banking with no minimum balance requirement and a $4.95 monthly service fee.

Products and services

• eVantage Checking Online-focused personal checking account with no minimum balance requirement, mobile check deposit, e-statements, and an instant issue MasterCard debit card; $4.95 monthly service fee waivable with $300 average balance.
• Personal Checking Personal checking account products for individual consumers, including options for paper statements and free checks (Gold Club Checking); $25 minimum opening deposit for standard checking.
• Savings Accounts Interest-bearing personal savings accounts with $10 minimum opening deposit for most savings options.
• Certificate of Deposit Time deposit savings accounts with fixed terms offering competitive interest rates; CD Ladder Calculator available for planning.
• Personal Lending Consumer loans including personal loans and credit cards available through online application or in-person at branches.
• Mortgage Services Home lending products including fixed and long-term loans with low closing costs for purchasing or refinancing homes.
• Home Equity Line of Credit (HELOC) Revolving credit line secured by home equity, allowing borrowers to access funds as needed and pay interest only on the amount borrowed.
• Mobile Banking App Mobile application enabling customers to view balances, transfer money, pay bills, deposit checks via mobile deposit, and access Zelle for person-to-person payments.
• Business Checking Business checking accounts with various fee structures, minimum balance requirements starting at $100 opening deposit.
• Business Money Market Account
• Business Loans Commercial lending products for local businesses, including various loan types to support business growth and operations.
• Treasury Management Services Business banking services including fraud prevention, deposit solutions, payroll and payment solutions, liquidity and cash flow management, and international solutions.
• Financial Calculators Suite Online suite of 50+ financial calculators covering Auto, Credit Card & Debt, Insurance (HSA, Life, Disability), Loans, Mortgage, Personal Finance, Retirement, Savings, and Taxes categories to help customers estimate payments, savings, and financial planning.

Quantifiable outcome

• Nearly $2 billion in total assets
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• MoneyPasscoreTechnology or IntegrationMoneyPass network partnership provides customers with access to thousands of surcharge-free ATMs coast-to-coast. Wellworth Bank customers can use MoneyPass ATMs without incurring surcharge fees, complementing the bank's own ATM network at branch locations.
• Apple PaycoreTechnology or IntegrationDigital wallet integration allowing Wellworth Bank customers to make contactless payments using Apple Pay with their Wellworth debit cards at participating merchants.
• Google PaycoreTechnology or IntegrationDigital wallet integration enabling Wellworth Bank customers to use Google Pay for secure contactless payments with their Wellworth debit cards.
• ZellecoreTechnology or IntegrationBuilt into the Wellworth Bank mobile app, Zelle enables customers to easily send and receive money directly between bank accounts. (Note: Zelle will be coming soon per some page content)
• QuickBooksmajorTechnology or IntegrationQuickBooks integration offered as part of treasury management and payroll solutions for business customers. Enables streamlined accounting and financial management for business banking customers.
• Credit Card CompaniesminorGTM or Marketing PartnerJoint marketing partner for credit card products and services. Part of the bank's joint marketing arrangements as disclosed in the privacy policy.
• Third-Party Card Processing ProvidermajorImplementation/ SI/ Consulting PartnerWellworth Bank partners with a third-party provider to help businesses set up credit and debit card processing. The bank facilitates introductions and the third party sends representatives to help businesses through the setup process.
• Check Printing SolutionsminorChannel Partner/ Reseller/ DistributorThird-party check printing service for reorder checks functionality. Customers directed to external ordering portal for check reorders.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• First Horizon Bank: Memphis-headquartered regional bank with significant Tennessee presence including Nashville. Larger scale and broader product suite (wealth, capital markets, mortgage) but overlaps directly with Wellworth Bank's deposit, SMB, and mortgage customer segments.
• Regions Bank: Major Southeast regional bank with deep Tennessee branch presence serving consumer and SMB segments. Competes head-to-head on deposits, lending, and treasury management, leveraging broader geographic reach and larger balance sheet.
• Pinnacle Financial Partners: Nashville-headquartered super-community bank (now part of First Horizon) with strong Middle Tennessee presence. Competes in commercial banking, treasury management, and mortgages with greater scale and broader capabilities than Wellworth Bank.

Direct peers

• Citizens National Bank (Tennessee): Tennessee community bank offering personal and business banking, mortgages, and treasury services. Operates with similar community-bank model, scale, and customer segmentation as Wellworth Bank, with comparable regulatory standing.
• Macon Bank & Trust: Small Tennessee community bank focused on personal and business banking in rural Middle Tennessee markets. Smaller in scale but operates with a comparable relationship-based model and product set in overlapping geographies.
• Wilson Bank & Trust: Lebanon, Tennessee-based community bank operating across Middle Tennessee with a comparable branch-heavy model serving retail and SMB customers. Direct geographic overlap with Wellworth Bank's footprint and similar product mix (deposits, mortgages, business banking).
• SmartBank: Tennessee-based community bank with branch and digital channels serving retail and SMB customers. Comparable product suite including deposits, business banking, and treasury services; similar community-bank positioning and regulatory profile.
• FirstBank (Tennessee): Tennessee-headquartered community bank with similar size and community-banking focus. Offers comparable consumer and business deposit, lending, and treasury management products across the Southeast, overlapping with Wellworth Bank's customer segments and product strategy.

Emerging players

• Relio: Emerging SMB-focused digital banking platform serving small business deposit and treasury needs. Targets the same SMB segment as Wellworth Bank's treasury management offering, with a leaner digital-only cost structure.
• Mercury: Digital business banking platform focused on startups and SMBs with treasury, payments, and integration features. Indirectly competes for SMB deposit and treasury management relationships that community banks like Wellworth Bank have traditionally served.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wellworthbank
• LinkedInlinkedin.com/company/traders-national-bank

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traders National Bank