Trail Riders Inc

What Trail Riders Inc does

Trail Riders Inc operates the Dixie Star and Trail Rider Luxury horse trailer brands, manufactured by Harmar Inc. The company produces full-featured living quarters horse trailers designed to transport 1 to 4 horses, available in both Bumper Pull and Gooseneck configurations. Core construction uses a steel frame paired with a durable aluminum exterior skin, with living quarters ranging from 6 feet to 12 feet in length, including optional slide-out configurations for expanded interior space. Models are offered in 7-foot and 8-foot widths, with both brands serving as complementary lines under the Harmar Inc. umbrella: Dixie Star positioned at value price points and Trail Rider Luxury positioned as the premium offering.

The business operates on a hardware sales model, selling one-time trailer purchases through an authorized dealer network rather than direct-to-consumer. Six authorized dealers serve seven US states — Alabama, North Dakota, Ohio, Wisconsin, Indiana, and Pennsylvania — alongside one Canadian dealer (RMK Enterprises Inc.) covering Ontario. Customers are directed to call the main office at (574) 294-1269 to configure trailers or contact dealers directly, with pricing not publicly disclosed. Marketing relies on a company website with product information, a photo gallery, a 14-video Vimeo library, and a Facebook page for brand engagement.

The firm is privately held under parent Harmar Inc. with no disclosed funding rounds, no public listing, and minimal disclosed management or headcount data. End customers are individual horse owners, trainers, and equine enthusiasts seeking affordable or premium living-quarters trailer solutions for transport, competition travel, and ranch work. No technology platform, software product, app, API, or AI capability is associated with the business; competitive differentiation rests on construction durability, brand heritage from Harmar, and dealer-based service coverage rather than proprietary technology.

Name

Trail Riders Inc

Legal name

Harmar Inc.

Website

https://trailridertrailers.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Trail Riders Inc operates the Dixie Star and Trail Rider Luxury horse trailer brands under Harmar Inc., manufacturing steel-frame living quarters trailers for 1 to 4 horses in Bumper Pull and Gooseneck configurations, sold through a six-dealer network across the US and Canada to individual horse owners and equestrian enthusiasts.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Horse Trailer Sales: Dixie Star generates revenue through the manufacture and sale of horse trailers with living quarters. Products are sold as one-time purchases through an authorized dealer network, with customers able to configure trailers to their specifications. The company positions itself at value price points while maintaining full feature sets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Trail Riders Inc manufactures and sells horse trailers with integrated living quarters under the Dixie Star brand (value-oriented) and Trail Rider Luxury brand (premium), built by Harmar Inc. Trailers feature steel frame construction with aluminum exterior skin, available in Bumper Pull and Gooseneck configurations to transport 1-4 horses, with living quarters ranging from 6 to 12 feet and optional slide-out features. Products are sold exclusively through an authorized dealer network across the United States and Canada.

Product overview

Dixie Star is a brand of full-featured living quarters horse trailers manufactured by Harmar, Inc., serving as the value-oriented counterpart to their premium Trail Rider Luxury line. The Dixie Star product line offers trailers in both Bumper Pull and Gooseneck configurations with steel frame construction and aluminum exterior skin, accommodating 1 to 4 horses. Available models include 7-foot, 8-foot, and 80-inch wide variants with living quarters ranging from 6 feet to 12 feet, including options with slide-out features for expanded interior space.

Differentiator

Problem solved

Functional benefit

Products and services

• Dixie Star Horse Trailers Full-featured living quarters horse trailers designed for value-conscious buyers, available in Bumper Pull and Gooseneck configurations to accommodate 1, 2, 3, or 4 horses. Built by Harmar Inc. with steel frame and durable aluminum exterior skin, featuring living quarters ranging from 6 to 12 feet with optional slide-out configurations.
• Trail Rider Luxury Horse Trailers Premium luxury horse trailer line manufactured by Harmar Inc., serving as the higher-end counterpart to the Dixie Star brand. Offers upgraded features and finishes for buyers seeking premium horse transportation with living quarters.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Trails West Trailers: Manufacturer of horse trailers including LQ configurations across multiple sizes and horse capacities. Competes directly in the equine transport with integrated living quarters category.
• Featherlite Trailers: Manufacturer of aluminum horse trailers including LQ models, sold through a broad dealer network across the US. Comparable product category (horse transport with LQ) and dealer-distribution business model.
• Cimarron Trailers: Manufacturer of horse trailers with living quarters, offering both Bumper Pull and Gooseneck models for multi-horse transport. Direct competitor serving the same value-to-mid equine enthusiast customer segment.
• Sundowner Trailers: Long-established manufacturer of horse trailers with living quarters, bumper pull and gooseneck configurations, and multiple floor plans. Highly comparable offering to Dixie Star's value-oriented LQ horse trailer line.
• Shadow Trailer: Manufacturer of horse trailers including bumper pull and gooseneck models with various configurations. Direct competitor in the horse trailer category sold through dealer networks in North America.
• Bison Coach: Manufacturer of horse trailers with living quarters, including LQ and weekend packages in bumper pull and gooseneck configurations. Competes directly with Dixie Star in the value-to-mid-tier LQ horse trailer market with similar multi-horse capacity options.
• 4 Star Trailers: Manufacturer of aluminum horse trailers with optional living quarters, offering multiple configurations and floor plans. Competes in the horse trailer with LQ segment with comparable configurability and dealer-based distribution.
• Exiss / Aluminum Trailer Company: Producer of horse trailers (aluminum and steel) including models with living quarters, sold through a national dealer network. Direct competitor in horse transport with LQ across similar horse capacities and price points.
• Logan Coach: Manufacturer of horse trailers with optional living quarters, offering multiple configurations and floor plans. Comparable product line and dealer-distributed model targeting horse owners seeking integrated transport and accommodation.
• Lakota Trailers: Established manufacturer of horse trailers with living quarters offering Bumper Pull and Gooseneck models across multiple sizes and configurations. Closely comparable product line and dealer-distributed business model targeting similar equine enthusiast customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/dixiestar
• LinkedInlinkedin.com/company/trail-riders-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trail Riders Inc