Bison Coach
Bison Trailers, LLC is a privately held Milford, Indiana-based manufacturer of living-quarter horse trailers, founded in 1984. It sells four steel- and aluminum-frame models through an authorized dealer network spanning 21 US states and four Canadian provinces.
- Company typePrivate
- Founded1984
- HeadquartersMilford, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bison Coach does
Bison Trailers, LLC is a privately held specialty manufacturer of living-quarter horse trailers, headquartered and producing from a single facility at 1002 N. Old St Rd 15 in Milford, Indiana. Founded in 1984, the company has operated continuously in the equine transportation segment for nearly four decades and self-describes as America's #1 best-selling living-quarters horse trailer manufacturer. The product line consists of four core models: Ranger (steel-frame luxury LQ), Silverado (aluminum-frame luxury coach), Ricochet (8.5-foot aluminum-frame toy hauler integrating horse and cargo transport), and Trail Hand LQ Stock Back (steel or aluminum-frame combo for livestock and vehicles). Units are offered in 7-foot, 8-foot, and 8.5-foot widths with 2, 3, and 4 horse configurations. The underlying technology centers on dual-frame construction (both steel and aluminum frame options within one portfolio) combined with full living-quarter systems including electrical, plumbing, HVAC (furnace and A/C), appliances, and solar-ready configurations. Engineering emphasis is on configurable floor plans, durable equine-safety construction, and home-grade amenities inside the LQ segment; the company discloses no proprietary electronics platform, patents, telematics, or connected-trailer software in the input.\n\nBison operates a dealer-only go-to-market model with no direct factory sales: more than 25 authorized dealers serve 21 US states and four Canadian dealers cover Alberta, British Columbia, Ontario, and Quebec. Pricing is quote-based and not publicly disclosed; an online Quote A Trailer tool captures inbound leads and routes them to the nearest dealer. Revenue derives from one-time consumer purchases of custom-configured trailers (hardware sales) at unit price points typical of the LQ segment. Customers are predominantly individual equestrian enthusiasts (primary) and occasional trail riders (secondary), making the revenue base a long tail of consumer unit sales mediated through dealer partners. Manufacturing is single-site in Indiana with no disclosed second plant, no public revenue, headcount, or ownership data, and no evidence of external investors or private equity backing.
Bison Coach firmographics
Firmographics- Name
- Bison Coach
- Legal name
- Bison Trailers, LLC
- Website
- https://bisontrailer.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bison Trailers, LLC is a privately held Milford, Indiana-based manufacturer of living-quarter horse trailers, founded in 1984. It sells four steel- and aluminum-frame models through an authorized dealer network spanning 21 US states and four Canadian provinces.
- Ownership category
- akta.pro rank
Bison Coach industry classification
Industry- Product category
- Horse Trailers
- NAICS
- Motor Vehicle Body and Trailer Manufacturing (33621), Truck Trailer Manufacturing (336212)
- SIC
- Farm Machinery & Equipment (3523), Truck Trailers (3715)
- akta.pro primary industry
- Farm Transport & Hauling Equipment (Farm Trailers, Grain Carts, Wagons) (AFAAAAAD)
- akta.pro secondary industries
- Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler) (IMACAGAA), Truck Trailer Manufacturing (Dry Van/Reefer/Flatbed/Tanker) (IMACABAH)
Keywords
Where Bison Coach is headquartered
LocationHeadquarters
- HQ city
- Milford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bison Coach business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Horse Trailer Sales: One-time purchase of custom-built horse trailers with living quarters. Customers work with dealers to configure trailers with various options and accessories. Revenue is generated from manufacturing and selling physical trailers to end consumers through the dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing through dealer network |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Bison Coach product offering
Product offeringCore offering
Bison Trailers, LLC manufactures custom-built living quarter horse trailers in Milford, Indiana. The company offers four primary models (Ranger, Silverado, Ricochet, Trail Hand LQ Stock Back) with steel or aluminum frame construction and 7', 8', or 8.5' wide-body configurations, integrating horse transport with on-board living quarters. Trailers are sold exclusively through an authorized dealer network across the United States and Canada.
Product overview
Bison Trailers manufactures living quarter horse trailers with a choice of steel frame or aluminum frame construction. The product portfolio consists of four distinct models: Ranger (steel frame luxury trailer), Silverado (aluminum frame luxury coach), Ricochet (aluminum frame toy hauler), and Trail Hand LQ Stock Back (steel or aluminum frame combo trailer for livestock/vehicles with living quarters). Available in 7', 8', and 8.5' wide-body configurations. Founded in 1984, the company claims to be America's #1 best-selling living quarters horse trailer manufacturer.
Differentiator
Problem solved
Functional benefit
Products and services
- Ranger Steel frame luxury horse trailer with premium features similar to aluminum frame trailers, designed for unparalleled horse safety and comfort. Available in 7' and 8' wide models with 2, 3, and 4 horse configurations.
- Silverado Aluminum frame luxury coach offering a balance of elegance and sturdiness with lightweight advantage. Features superior craftsmanship and thoughtful design for the ultimate travel companion. Available in 2 (up to 11' short wall), 3 and 4 horse models.
- Ricochet 8.5 feet wide aluminum frame toy hauler trailer offering versatility and workhorse durability. Designed as the ultimate adventure companion for transporting horses, ATVs, and other equipment with living quarters.
- Trail Hand - LQ Stock Back Elegant and affordable living quarters stock back combo trailer. Steel frame 7' wide model provides approximately 74 inches clear stock area width; aluminum frame 8' wide model provides approximately 71.5 inches. Features 15' or 16' stock back area with mid-tack configuration for livestock and off-road vehicles.
Companies that use Bison Coach
Customer profileSegments2 records
Ideal customer profiles2 records
Bison Coach technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bison Coach partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered standard.
- Vantage Trailer SalesstandardAuthorized dealer in Lacombe, Alberta and Cawston, British Columbia. Provides sales and service for Bison trailers in Western Canada.
- Fletcher TrailersstandardAuthorized dealer located in Scotland, Ontario. Provides sales and service for Bison trailers in Ontario.
- VR Robert, Inc.standardAuthorized dealer in St-Pie, Quebec. Provides French-language sales and service for Bison trailers in Quebec.
- Dixie Horse & Mule CostandardAuthorized dealer in Newton, Alabama serving the Southeastern US market.
- National Trailer SourcestandardAuthorized dealer with locations in Atkins, Arkansas and Wickenburg, Arizona covering Southwest US regions.
- D2 Trailer SalesstandardAuthorized dealer in Galt, California serving the Northern California market.
- Mile High TrailersstandardAuthorized dealer in Kiowa, Colorado serving the Colorado market.
- Ketelsen RVstandardAuthorized dealer in Hiawatha, Iowa serving the Iowa market.
- Main Trailer SalesstandardAuthorized dealer in Seymour, Indiana serving the Indiana market.
- Kerlin Trailer & MotorsportsstandardAuthorized dealer in Silver Lake, Indiana and Fort Scott, Kansas with multiple locations.
- Kentucky Lake Trailer Sales, IncstandardAuthorized dealer in Calvert City, Kentucky serving the Kentucky/Tennessee region.
- Lost Spur TrailersstandardAuthorized dealer in Dundas, Minnesota serving the Minnesota market.
- Jim's Motors & TrailersstandardAuthorized dealer in Cuba, Missouri serving the Missouri/Ozarks region.
- K&M Trailer SalesstandardAuthorized dealer in Rockwell, North Carolina serving the North Carolina market.
- Bunkhouse Trailer SalesstandardAuthorized dealer in Scottsbluff, Nebraska serving the Nebraska/Wyoming region.
- Leonard Truck & TrailerstandardAuthorized dealer with locations in North Jackson, Ohio and Oklahoma City, Oklahoma serving multiple markets.
- Double J TrailersstandardAuthorized dealer in Albany, Oregon serving the Oregon market.
- Treas Horse Trailer Sales, LLCstandardAuthorized dealer with locations in Lewisburg, Pennsylvania and multiple Texas locations (Decatur, Rose City, Pasadena) covering East Coast to Texas.
- D&D TrailersstandardAuthorized dealer with multiple Texas locations (Seguin, Salado, Willis) covering Central and East Texas.
- Young Truck and Trailer of LoganstandardAuthorized dealer in Logan, Utah serving the Utah market.
- LB's of VA Trailer SalesstandardAuthorized dealer with locations in Lexington, Virginia and Woodland, Washington covering both East and West coasts.
- Goodrich Trailer SalesstandardAuthorized dealer in Elk Mound, Wisconsin serving the Wisconsin/Minnesota region.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bison Coach competitors and assessment
Company assessmentDirect peers
- Exiss Trailers: Exiss manufactures living-quarters horse trailers (including aluminum and steel-frame models) and competes directly with Bison across the same equestrian customer base through a similar dealer distribution model. Both companies target the same rodeo/show/trail-rider segments with comparable feature sets.
- Sundowner Trailers: Sundowner manufactures horse trailers with living quarters and is one of the most established direct competitors to Bison in the US market. Both companies emphasize customization, dealer networks, and premium positioning in the LQ horse trailer category.
- Platinum Coach: Platinum Coach builds premium custom LQ horse trailers with similar steel and aluminum frame options to Bison, targeting high-end equestrian enthusiasts willing to pay for customization. Directly comparable product mix and customer segment.
- 4 Star Trailers: 4 Star manufactures custom aluminum and steel-frame living-quarters horse trailers with extensive floorplan customization, directly competing with Bison's customization-led value proposition in the premium LQ segment.
- Logan Coach: Logan Coach builds LQ horse trailers with both aluminum and steel frame options and a similar dealer-led distribution model, making it a head-to-head competitor for Bison across equestrian show, rodeo, and recreational use cases.
- Featherlite Trailers: Featherlite manufactures aluminum horse trailers and other specialty trailers, owned by Universal Trailer Corporation. It competes with Bison in the LQ horse segment while operating from a broader trailer product portfolio and deeper corporate backing.
- Trails West Trailers: Trails West manufactures LQ horse trailers (including steel and aluminum frame models) and is part of CM Truck & Trailer. Directly comparable product offering and equestrian customer base to Bison.
- CM Truck & Trailer: CM Truck & Trailer is a larger specialty trailer manufacturer whose horse trailer line competes with Bison across both aluminum and steel LQ configurations, with broader production scale and dealer reach.
- Sooner Trailers: Sooner Trailers manufactures custom LQ horse trailers with aluminum and steel frame options, selling through a US dealer network. Directly comparable product category, customer base, and distribution approach to Bison.
- Adam Trailers: Adam Trailers builds custom living-quarters horse trailers with both aluminum and steel construction, targeting the same premium equestrian enthusiast segment as Bison with a comparable customization-led value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bison Coach social profiles
Digital presenceBison Coach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bison Coach leadership team
Management profileNumber of profiles
Bison Coach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bison Coach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bison Coach
What does Bison Coach do?
Bison Trailers, LLC manufactures custom-built living quarter horse trailers in Milford, Indiana. The company offers four primary models (Ranger, Silverado, Ricochet, Trail Hand LQ Stock Back) with steel or aluminum frame construction and 7', 8', or 8.5' wide-body configurations, integrating horse transport with on-board living quarters. Trailers are sold exclusively through an authorized dealer network across the United States and Canada.
Is Bison Coach a public or private company?
Bison Coach is a private company. It is classified as unknown and is currently operating.
When was Bison Coach founded?
Bison Coach was founded in 1984. It employs 1 to 10 people.
Where is Bison Coach based?
Bison Coach is headquartered in Milford, United States, in the North America region.
How does Bison Coach make money?
One revenue line is on record: horse Trailer Sales.
Who are Bison Coach's main competitors?
Direct peers on record are Exiss Trailers, Sundowner Trailers, Platinum Coach, 4 Star Trailers, Logan Coach, Featherlite Trailers, Trails West Trailers, CM Truck & Trailer, Sooner Trailers and Adam Trailers.
Does Bison Coach have an API?
No public API is recorded for Bison Coach.
What industry is Bison Coach in?
Bison Coach's product category is Horse Trailers. Its primary akta.pro industry code is AFAAAAAD, Farm Transport & Hauling Equipment (Farm Trailers, Grain Carts, Wagons), with a secondary code of IMACAGAA, Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler). Its NAICS code is 33621 and its SIC code is 3523.