Trafikkalendern
Trafikkalendern is a Stockholm-based Swedish traffic-safety education initiative that distributes a free, curriculum-aligned annual calendar and challenge programs (Gå & Cykla, Guldreflexen) to primary schools, funded by municipal partnerships and corporate sponsors.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Trafikkalendern does
Trafikkalendern is a Swedish non-profit-style educational initiative founded in 1987 and headquartered in Stockholm, operating with a 7-person team. Its core product is an annual calendar of monthly traffic-safety themes — covering cycling safety, reflex use, railway safety, public transport, winter conditions, and child-in-car safety — delivered to primary schools and aligned with the Swedish national curriculum (LGR 22). Materials are provided free of charge to teachers and students, and the program is funded through local and regional business sponsors, municipal partnerships, and collaborations with transport operators and health organizations.
The portfolio is structured as a platform-plus-modules offering. Beyond the core Trafikkalendern calendar, the company runs several annual programs: Gå & Cykla (a walk-and-cycle-to-school challenge with competition mechanics), Guldreflexen (a reflector-design competition), Aktiva veckan (an active-week campaign), and the Stanna, Titta, Vinka animated film on large-vehicle safety. Supplementary products include the Klasskalendern add-on, SMARTKlubben digital tools for teachers, interactive quizzes and memory games, and digital sponsorship materials for corporate partners. The technology base is conventional web content (PDFs, embedded video, simple interactive HTML tools) with no proprietary platform infrastructure beyond the WordPress-based website.
Commercially, Trafikkalendern generates no revenue from end users. All materials are free; the entity is sustained by sponsorship contributions and municipal partnerships, with named partners including Västtrafik, Umeå Municipality, Generation Pep, Barnens livräddningsskola, and Climate Alliance. Through the international Green Footprints initiative (since 2003), aggregated Gå & Cykla results are contributed to Climate Alliance and reported at COP26, COP27, and COP28, with cumulative reach of over 3 million children across 42 countries and 44.4 million logged Green Footprints. The GTM motion is community-led: teachers and municipal coordinators activate school classes, with competition-driven engagement and a modest direct social media presence.
Trafikkalendern firmographics
Firmographics- Name
- Trafikkalendern
- Website
- https://trafikkalendern.se
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trafikkalendern is a Stockholm-based Swedish traffic-safety education initiative that distributes a free, curriculum-aligned annual calendar and challenge programs (Gå & Cykla, Guldreflexen) to primary schools, funded by municipal partnerships and corporate sponsors.
- Ownership category
- akta.pro rank
Trafikkalendern industry classification
Industry- Product category
- Traffic Safety Education
- NAICS
- Educational Support Services (61171), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA)
- akta.pro secondary industry
- Teacher Editions, Lesson Plans & Classroom Resources (EDAGAAAI)
Keywords
Trafikkalendern business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Sponsor and Partnership Funding: The organization is funded through local and regional business sponsors, municipal partnerships, and collaborative agreements with companies interested in supporting traffic safety education.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Trafikkalendern product offering
Product offeringCore offering
Trafikkalendern produces an annual PDF calendar and accompanying educational materials for Swedish primary schools, delivering monthly traffic safety themes, classroom activities, quizzes, and competitions aligned with the LGR 22 curriculum. The offering is extended through parallel campaigns such as the Gå & Cykla walk-and-cycle-to-school challenge, the Aktiva veckan active week, and the Guldreflexen reflector competition, plus digital teacher resources and educational videos. Materials are distributed at no cost to schools and teachers, with the program sustained by local business sponsors and municipal partnerships.
Product overview
Trafikkalendern is a Swedish educational program focused on traffic safety for school children. The core product is the Trafikkalendern calendar, which provides monthly traffic safety themes and activities aligned with the Swedish curriculum (LGR 22). The program operates as a platform-plus-modules architecture, where the main calendar serves as the foundation, supplemented by additional programs including Gå & Cykla (Walk & Cycle challenge), Aktiva veckan (Active Week), and Guldreflexen (Golden Reflector competition). Teacher resources are provided through SMARTKlubben with digital tools and lesson plans. The portfolio also includes interactive elements such as educational games, quizzes, and the Stanna, Titta, Vinka animated film series. Regional and local business partners can access digital sponsorship materials through the platform.
Differentiator
Problem solved
Functional benefit
Brands
- Guldreflexen: Children's golden reflector competition as part of the traffic safety program
- Aktiva veckan
- Gå & Cykla
- Klasskalendern
- Smartklubben
Products and services
- Trafikkalendern An annual PDF calendar for schools that teaches children traffic safety through monthly themes, classroom activities, quizzes, and educational materials aligned with the Swedish LGR 22 curriculum.
- Klasskalendern A complementary class calendar available for ordering by individual school classes, used alongside the main Trafikkalendern program for the school year.
- Gå & Cykla (Walk & Cycle) An annual school challenge that encourages students to walk or cycle to school, with participation tracking, leaderboards, competitions, and prizes.
- Aktiva veckan (Active Week) A week-long activity program that promotes physical activity and traffic safety awareness among school children.
- Guldreflexen (Golden Reflector) An annual children's competition in which classes design reflective materials to promote visibility and road safety.
- Stanna, Titta, Vinka An animated educational film with companion teaching materials and classroom activities that teach children safe behavior near trucks and large vehicles.
Quantifiable outcome
- Over 40,000 Swedish students participated in the 2023 Gå & Cykla challenge
- +2 more outcomes
Companies that use Trafikkalendern
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Trafikkalendern technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Trafikkalendern partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Generation PepcoreCollaboration on health and physical activity content. Generation Pep provides resources about physical activity and healthy eating habits that complement Trafikkalendern's traffic safety education.
- SMARTKlubbenminorDigital tools for teachers providing supplementary educational resources aligned with traffic safety curriculum.
- Stanna, Titta, VinkacoreCo-developed animated educational film about traffic safety around large vehicles, with companion teaching materials and activities.
- Barnens livräddningsskolaminorPartnership for water safety education content, expanding the safety education portfolio beyond traffic to include bathing safety.
- Climate AlliancecoreAnnual reporting of Gå & Cykla results to Climate Alliance for inclusion in international climate reports. Contributed to COP27 (Sharm el-Sheikh 2022), COP26 (Glasgow 2021), and COP28 (Dubai 2023).
- VästtrafikcoreRegional public transport company providing educational content about safe use of public transportation for inclusion in Trafikkalendern materials.
- Umeå MunicipalitycoreActive municipal partner that employs dedicated coordinators (Karola Fors) to recruit and support schools participating in Gå & Cykla campaigns, providing direct outreach and school visits.
- Zoom – Kids on the MovecoreInternational initiative that aggregates school traffic safety programs from multiple countries for climate reporting and shared learning.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Trafikkalendern competitors and assessment
Company assessmentBroad incumbents
- UR (Utbildningsradion): Sweden's public educational media company producing curriculum-linked video, audio, and web content for schools. Comparable as a much larger provider of curriculum-aligned educational content distributed free to Swedish schools across subjects.
- Trafikverket (Swedish Transport Administration): Government agency responsible for long-term infrastructure planning, including traffic safety education initiatives in schools. Comparable as a much larger institutional provider of traffic safety education content, but operating as part of a broader transport mandate.
- Polisen (Swedish Police) – traffic safety education: Swedish Police runs school-based traffic safety programs and educational materials as part of its public safety mandate. Comparable as an institutional provider of traffic safety education to Swedish schools, though as part of a broader policing mission.
- Bonniers Utbildning: Major Swedish educational publisher providing K–12 textbooks, digital courseware, and teacher resources aligned with the Swedish curriculum. Comparable as a much larger institutional curriculum content provider, but commercially sold rather than sponsor-funded.
Others
- ICA Stiftelsen (school partnerships): ICA, as a major corporate sponsor, runs school engagement and CSR programs that intersect with Trafikkalendern's classroom community. Comparable as a corporate ecosystem participant that co-funds and amplifies school-based educational initiatives in Sweden.
Emerging players
- SMARTKlubben: Swedish provider of digital educational tools and teacher resources aligned with LGR 22. Comparable as a curriculum-aligned digital content provider for Swedish teachers, and an existing Trafikkalendern partner with overlapping distribution.
Direct peers
- Barnens livräddningsskola: Swedish water safety education initiative targeting school-age children with curriculum-aligned resources. Comparable as a free, partner-supported safety education program for Swedish schools focused on a single safety theme — an existing Trafikkalendern partner.
- NTF (Nationalföreningen för Trafiksäkerhetens Främjande): Swedish national traffic safety association that develops and distributes traffic safety educational materials for schools and the general public. Most directly comparable to Trafikkalendern as a Swedish traffic safety education content provider serving similar school audiences.
- Generation Pep: Swedish non-profit promoting physical activity and healthy habits among children, with school-targeted resources and partnerships. Directly comparable as a free, sponsor-supported health/activity education program for Swedish primary schools, and an existing Trafikkalendern partner.
Regional players
- Cykelfrämjandet: Swedish cycling advocacy organization promoting cycling, including school-focused cycling education and active transport initiatives. Comparable as a Swedish non-profit working at the intersection of cycling safety, active school travel, and sustainability messaging.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Trafikkalendern social profiles
Digital presenceTrafikkalendern financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trafikkalendern leadership team
Management profileNumber of profiles
Trafikkalendern funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trafikkalendern M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trafikkalendern
What does Trafikkalendern do?
Trafikkalendern produces an annual PDF calendar and accompanying educational materials for Swedish primary schools, delivering monthly traffic safety themes, classroom activities, quizzes, and competitions aligned with the LGR 22 curriculum. The offering is extended through parallel campaigns such as the Gå & Cykla walk-and-cycle-to-school challenge, the Aktiva veckan active week, and the Guldreflexen reflector competition, plus digital teacher resources and educational videos. Materials are distributed at no cost to schools and teachers, with the program sustained by local business sponsors and municipal partnerships.
Is Trafikkalendern a public or private company?
Trafikkalendern is a private company. It is classified as unknown and is currently operating.
When was Trafikkalendern founded?
Trafikkalendern was founded in -1. It employs 1 to 10 people.
How does Trafikkalendern make money?
One revenue line is on record: sponsor and Partnership Funding.
Who are Trafikkalendern's main competitors?
Broad incumbents on record are UR (Utbildningsradion), Trafikverket (Swedish Transport Administration), Polisen (Swedish Police) – traffic safety education and Bonniers Utbildning. ICA Stiftelsen (school partnerships) is listed as an others. SMARTKlubben is listed as an emerging player. Direct peers are Barnens livräddningsskola, NTF (Nationalföreningen för Trafiksäkerhetens Främjande) and Generation Pep. Cykelfrämjandet is listed as a regional player.
Does Trafikkalendern have an API?
No public API is recorded for Trafikkalendern.
What industry is Trafikkalendern in?
Trafikkalendern's product category is Traffic Safety Education. Its primary akta.pro industry code is EDAGAEAA, K–12 Digital Curriculum & Interactive Lessons, with a secondary code of EDAGAAAI, Teacher Editions, Lesson Plans & Classroom Resources. Its NAICS code is 61171 and its SIC code is 8200.