What Trails Wellington does

Trails Wellington is a non-profit community organization headquartered in Wellington, New Zealand, founded in 2021 to coordinate mountain bike trail advocacy, construction, and maintenance across the Wellington region. It serves as the umbrella body for nine volunteer trail groups, more than 30 local bike businesses, and six bike charities, and maintains a formal advocacy relationship with Wellington City Council as well as affiliation with Mountain Bike Association of New Zealand (MTBNZ). The organization reports a constituency of 4,000+ members and coordinates activity across 265 km of trails spread over 11 trail areas.

The core product is a regional trail directory and membership platform, delivered through a public website plus iOS and Android mobile applications built on the Hivepass platform. The directory catalogues 265 km of trails across 11 trail areas, offers community-driven trail status reporting, and provides GPX-curated route downloads. Membership management — including integrated Wellington Mountain Biking Club (WMTBC) and MTBNZ affiliation — is handled inside the same platform, which is the primary channel through which the organization interacts with its members.

Revenue is generated through individual memberships at NZ$30 per year, tiered donations ranging from NZ$10 to NZ$1,000+, and event income from the annual Wellington Mountain Bike Festival. The organization also coordinates 12 new or upgraded trails built in the past three years, with 30+ new trail approvals secured through Wellington City Council in the past 12 months. The organization operates with a small core staff of 6 employees, supplemented by the broader volunteer and partner network.

Name

Trails Wellington

Legal name

Trails Wellington

Website

https://trailswellington.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Trails Wellington is a non-profit community organization that coordinates mountain bike trail advocacy, building, and maintenance across 265 km of trails and 11 trail areas in Wellington, New Zealand, serving 4,000+ members and nine volunteer trail groups.

Ownership category

akta.pro rank

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership at $30/year provides advocacy support, trail access rights, member discounts from partners, and funds trail building and maintenance projects
2. Donations: One-time donations at various levels ($10-$1,000+) supporting specific trail building and maintenance projects, native planting, and volunteer equipment
3. Wellington MTB Festival: Annual festival event featuring rides, demos, product showcase, food and beverage, generating revenue through event participation and sponsorship

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Trails Wellington operates a centralized trail directory and community platform covering 265 km of mountain bike trails across 11 areas in the Wellington region, delivered via a public website and iOS/Android mobile applications. Its paid offering is an annual membership at $30/year that bundles Wellington Mountain Bike Club affiliation, advocacy representation, and member discounts from 30+ partner bike businesses, with revenue supplemented by tiered donations and the annual Wellington Mountain Bike Festival.

Product overview

Trails Wellington operates a trail directory platform centered around its trailswellington.co.nz website and mobile applications for iOS and Android. The core offering is a searchable directory of 265 km of mountain bike trails across 11 trail areas, complemented by a Trail Condition Reporting System that enables community-sourced trail status updates. The platform also features a Curated Rides/Routes module with downloadable GPX files for GPS devices. A Membership Program at $30/year provides advocacy services, Wellington MTB Club affiliation, and partner discounts. The Wellington Mountain Bike Festival 2026 represents the organization's flagship community event.

Differentiator

Problem solved

Functional benefit

Products and services

• Trails Wellington Trail Directory Platform Web-based mountain bike trail directory providing trail listings, conditions, routes, and community resources across 265 km of trails in 11 Wellington areas, available to all riders.
• Trails Wellington Mobile App iOS and Android mobile application enabling membership management, personal membership ID, and member discount access for Trails Wellington members.
• Trails Wellington Annual Membership Annual subscription membership at $30/year providing advocacy representation, Wellington Mountain Bike Club membership, partner discounts from 30+ bike businesses, and funding for trail building and maintenance.
• Wellington Mountain Bike Festival 2026 Annual community festival celebrating Wellington's trails, featuring rides, demos, product showcase, food, craft beer, and activities for riders of all levels.

Quantifiable outcome

• 265 km of mountain bike trails across 11 areas
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Wellington City CouncilcoreStrategic or Co-development PartnerKey landowner and primary stakeholder for mountain bike trail access. TW advocates on community's behalf to WCC for trail approvals, access rights, and maintenance support. 30+ new trails approved by WCC in past 12 months.
• Wellington Mountain Bike Club (WMTBC)coreStrategic or Co-development PartnerEvery TW member is automatically enrolled in WMTBC, which is affiliated with MTBNZ (Mountain Bike Association of New Zealand). WMTBC works with Brooklyn Trail Builders and supports local trail building crews through events, organizational assistance, and grants.
• Brooklyn Trail BuilderscoreStrategic or Co-development PartnerLocal volunteer trail building crew supported by WMTBC. Builds and maintains trails in Wellington's Waimapihi Reserve and Te Kopahou Reserve.
• Mountain Bike Association of New Zealand (MTBNZ)majorStrategic or Co-development PartnerNational mountain biking body. Wellington MTB Club is affiliated with MTBNZ. TW membership includes WMTBC membership which connects to national MTB advocacy.
• Mākara Peak SupporterscoreStrategic or Co-development PartnerWorks with Wellington City Council to build and manage a world-class mountain bike park in 250 hectares of regenerating native forest, 7km from Wellington city centre.
• Brooklyn Trail Builders (BTB)coreStrategic or Co-development PartnerVolunteers building and maintaining trails in Wellington's Waimapihi Reserve and Te Kopahou Reserve.
• BAMBA (Belmont Area Mountain Bike Association)coreStrategic or Co-development PartnerBuilding and maintaining trails in Belmont area between Lower Hutt and Porirua.
• Miramar Track ProjectcoreStrategic or Co-development PartnerMountain biker-led community project in Miramar, Wellington. Building tracks, restoring native flora and fauna, removing rubbish. Project of Wellington Mountain Bike Club.
• WTP - Wainui Trail ProjectcoreStrategic or Co-development PartnerHutt Valley's all ages and skills mountain bike destination set in remnant and regenerating native forest. Builds and maintains trails in Wainuiomata Park.
• Te Motu Kairangi-Miramar Ecological RestorationminorStrategic or Co-development PartnerEcological restoration partner that has planted hundreds of natives along the Piki Ki Maupuia trail.
• Zealandia (Te Māra a Tāne)coreStrategic or Co-development PartnerManages trails around the perimeter of the Karori Bird Sanctuary (predator-proof fence area).
• MCG - Mana Cycle GroupcoreStrategic or Co-development PartnerVolunteer trail group managing trails in Rangituhi/Mana area.
• Bike Businesses (Supporters)majorGTM or Marketing Partner30+ local bike shops and cycling businesses offering member discounts including: Get Lost Cycling (Gold), Ward Demolition (Gold), BlueBridge Cook Strait Ferries (Silver), Parrot Dog (Silver), Fortune Favours (Silver), Habit Health (Silver), Bike Brothers (Bronze), and many others.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Komoot: A route-planning and outdoor experience platform that overlaps with TW's Curated Rides feature (GPX downloads, difficulty, distance, elevation). Direct functional overlap on route discovery, but Komoot is a commercial global platform.
• Trailforks: A trail database and community-driven mountain bike trail information platform with trail conditions, GPS, and user reports. Comparable to TW's Trail Status System and Trail Directory functionality, but operating globally with a tech-platform business model.

Broad incumbents

• AllTrails: A global trail discovery and navigation platform covering hiking, biking, and running routes with community reviews. Comparable to TW's Trail Directory, with broader activity and geographic coverage.
• Strava: A leading activity-tracking and social fitness platform widely used by cyclists. Overlaps with TW's Curated Rides and community engagement layer, but at a global commercial scale with significant data and network effects.
• Mountain Bike Association of New Zealand (MTBNZ): National umbrella body for mountain biking in New Zealand. WMTBC (and by extension TW members) is affiliated with MTBNZ. Comparable mission around MTB advocacy and standards, but at the national federation level rather than a single region.
• PeopleForBikes (formerly IMBA): The leading US mountain bike advocacy and trail-building organization, now operating as PeopleForBikes. Comparable mission (trail access, advocacy, rider community) but operating at a much larger national scale with broader industry representation.

Regional players

• Whakatipu Trails Trust: A New Zealand community trail trust operating in the Queenstown-Lakes region, building and maintaining a network of walking and cycling trails. Highly comparable as a regional non-profit trail organization, but serving a different South Island geography.

Direct peers

• Bike Auckland: A New Zealand cycling advocacy and community organization that, like Trails Wellington, mobilizes members around cycling infrastructure, local government engagement, and community events. Highly comparable as a regional non-profit cycling advocacy peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trails-wellington

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trails Wellington