Trajectory

What Trajectory does

Trajectory (legally Trajectory Agency) is a privately held, full-service marketing and advertising agency headquartered at 1546 7th Street, Suite 200 in Santa Monica, California, founded in 2020. The firm delivers five integrated service lines: Brand Elevation, Content Creation, Campaign Innovation, Web Solutions, and Strategic Planning. Its core technology stack is built around digital design, WordPress-based web development, content production, and data visualization, with an "Insights-Driven Creative Framework" that combines consumer research with creative execution. Strategic planning is sourced through a core affiliate relationship with Murphy Research, whose analysts feed customer behavior and market data into Trajectory's creative work and co-develop recurring programs such as the State of Our Health syndicated research.

Trajectory serves a horizontal mix of client segments, including enterprise consumer brands (Keurig Dr. Pepper for XYIENCE Energy branding and packaging, Walden Media for website refresh), mid-market firms (MG Skinner specialty insurance, Murphy Research itself), and SMB or philanthropic engagements (Sweet Cali Body Co., Paradise-Opoly). Work is delivered through project-based engagements and ongoing retainer relationships, priced on scope with no public rate card. The agency is led by three principals, Chuck Murphy (CEO), Maggie Bright (CSO), and Patrick Sayre (CCO), who collectively hold 65+ years of marketing and advertising experience and bring prior credentials from Countrywide Financial, Mattel, HBO, Netflix, and Google.

The firm operates with a five-person team, has no disclosed outside funding or parent company, and generates revenue entirely through professional services fees. Distribution is sales-led, relying on direct client engagement, portfolio presentations, and business development, with the company's own marketing channels (organic social, content, email) primarily serving to demonstrate capabilities to prospective clients rather than as a scalable acquisition engine.

Name

Trajectory

Legal name

Trajectory Agency

Website

https://trajectory.agency

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Trajectory is a Santa Monica-based marketing and advertising agency offering brand elevation, content creation, campaign innovation, web solutions, and strategic planning to enterprise, mid-market, and SMB clients across multiple industries.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Agency Services

NAICS

Advertising Agencies (54181), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Strategy & Planning (BPAFAIAG)

Keywords

• Marketing agency services
• Brand elevation strategy
• Creative advertising services
• Web design development
• Data driven branding

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing and Advertising Services: Professional agency services including brand elevation, content creation, campaign innovation, web solutions, and strategic planning. Revenue is generated through project-based engagements and ongoing retainer relationships with clients across various industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Trajectory is a full-service marketing and advertising agency offering five core service areas: Brand Elevation (visual identity, social media content, email campaigns, digital campaigns, SEO-driven blog posting), Content Creation (website maintenance, blogging, photography, videography, social media management), Campaign Innovation (strategic 'Big Idea' development), Web Solutions (website design and development), and Strategic Planning (market research-driven marketing strategy via affiliate Murphy Research).

Product overview

Trajectory is a marketing and advertising agency offering a portfolio of creative and strategic services. The company's offerings center on five core service areas: Brand Elevation (visual identity, social media, email campaigns, digital campaigns, SEO), Content Creation (website content, blogging, photography, videography, social media management), Campaign Innovation (strategic ideation and Big Idea development), Web Solutions (website design and development), and Strategic Planning (market research and marketing strategy). These services are delivered through client-specific projects including Walden Media Website Refresh, MG Skinner Brand Elevation, State of Our Health Design Services, Sweet Cali Body Co. Brand Elevation, and Paradise-Opoly Design Services. The agency operates from Santa Monica, California with a leadership team combining data-driven insights with creative design language.

Differentiator

Problem solved

Functional benefit

Products and services

• Walden Media Website Refresh
• MG Skinner Brand Elevation

Quantifiable outcome

• Helped Paradise-Opoly exceed $100k Kickstarter goal for charitable board game production

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Murphy ResearchcoreStrategic or Co-development PartnerStrategic affiliate relationship where expert strategists from Murphy Research conduct rigorous analysis and market research to understand customer behavior. Trajectory then uses this information to develop marketing strategies that raise brand awareness, drive customer growth, improve brand positioning, and generate revenue for clients. This partnership also extends to State of Our Health (SOOH) syndicated research program.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mother:
• Pereira O'Dell: Pereira O'Dell is a boutique creative agency providing brand strategy, advertising, content, and integrated campaigns for enterprise clients — closely mirroring Trajectory's full-service boutique positioning with similar insights-driven creative emphasis.

Broad incumbents

• Anomaly: Anomaly is an independently-owned creative agency offering brand strategy, advertising campaigns, content, and digital product work for consumer brands, directly comparable to Trajectory's integrated service model.
• R/GA: R/GA is a global digital design and advertising agency offering brand strategy, content, campaign, and web solutions to enterprise clients — directly paralleling Trajectory's full-service model but at significantly greater scale and geographic reach.
• Droga5: Droga5 is a globally recognized creative agency providing brand strategy, advertising, and integrated campaign innovation for major brands, comparable to Trajectory's campaign and brand elevation work but at larger scale.
• 72andSunny: 72andSunny is an independent creative agency delivering brand strategy, campaign innovation, and content creation for major consumer brands, comparable to Trajectory's brand elevation and campaign innovation offerings but at broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trajectory-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trajectory