What Tranquility Farms does

Tranquility Farms is a third-generation family-owned farm founded in 1989 by Larry Freeborn, operating from 47 Decker Pond Rd in Green Township (Andover area), New Jersey, on approximately 850 acres (310 owned) of cropland. Its core product surface is a year-round farm market that retails fresh produce, farm-raised beef and pork, dairy products, eggs, baked goods, homemade ice cream, jarred goods, and seasonal plants and flowers directly to consumers. The farm complements its retail operation with a 12-week market-style CSA subscription program that uses a point-based selection system, wholesale produce distribution to approximately 28 Shop Rite stores (a relationship that began in 2008), and seasonal agritourism offerings including U-pick apples, pumpkin picking, Fall Fest weekends with hayrides and a corn maze, pavilion rentals, kid's classes, and winter holiday offerings.

The business operates on a hybrid revenue model combining one-time retail and wholesale transactions, a recurring CSA subscription component with installment billing options, and per-event/per-unit agritourism pricing (apple bags priced by peck, pumpkins by pound, Fall Fest activities ticketed via TicketSpice, pavilion rentals booked through Bookeo). Customer segments span individual families and local visitors (primary), wholesale produce buyers including Shop Rite and local restaurants, and CSA members. The farm runs an integrated GTM that ties the physical farm market, the ice cream window (open daily 11am-9pm), the wholesale channel, the CSA program, and seasonal events into a single destination brand. Production is enabled by greenhouse operations for flowers and plants, drip-irrigated vegetable ground, a multi-crop rotation spanning sweet corn, pumpkins, green beans, mixed vegetables, field corn, soybeans, alfalfa, and grass hay, and an in-house ice cream operation launched in 2021. The family enterprise now involves Larry Freeborn's four children, and the original acreage was purchased in 1999 after development rights were sold to the state and the land was preserved at farmland value, securing long-term operating tenure.

Name

Tranquility Farms

Legal name

Tranquillity Farms

Website

https://tranquillityfarmsnj.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Tranquility Farms is a third-generation family-owned New Jersey farm operating a year-round farm market, wholesale produce supply to approximately 28 Shop Rite stores, a market-style CSA subscription, homemade ice cream, U-pick apple and pumpkin operations, and seasonal agritourism events on roughly 850 acres.

Ownership category

akta.pro rank

Product category

Farm Market & Agritourism

NAICS

Vegetable and Melon Farming (1112), Nursery, Garden Center, and Farm Supply Retailers (44424), Hog and Pig Farming (11221), Animal Production and Aquaculture (112)

SIC

Agricultural Production-Crops (100), Food And Kindred Products (2000), Wholesale-Farm Product Raw Materials (5150), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

akta.pro secondary industries

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC), Farm Stays & Agritourism Lodges (THAMADAH), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Farm market retail
• Fresh produce wholesale
• Homemade ice cream
• CSA subscription program
• Agritourism fall festival

Headquarters

HQ city

Green Township (Andover area)

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Farm Market Retail Sales: On-site retail sales of fresh produce, dairy products, eggs, baked goods, jarred goods, flowers, and plants at the farm market open year-round.
2. Homemade Ice Cream Sales: Year-round ice cream window sales including scoops, pints, quarts, ice cream cakes, and specialty sundaes. The ice cream window operates daily from 11am-9pm.
3. Wholesale Produce: Wholesale produce distribution to local restaurants, businesses, farm markets, and grocery stores (approximately 28 Shop Rite stores). Growing season runs late June through end of October with crops including sweet corn, vegetables, and pumpkins.
4. CSA Subscriptions: 12-week Community Supported Agriculture program with three box sizes (large for 4+, medium for 2-4, personal for up to 2). Members receive point-based allowances to select produce weekly. Options include weekly or bi-weekly pickup and upfront or installment payment plans.
5. Agritourism Events and Rentals: Pavilion rentals for birthday parties, showers, and family gatherings; Fall Festival activities including hayrides, corn maze, apple and pumpkin picking; field trips; kid's classes and workshops; seasonal events like Touch a Truck and Fields of Bloom Festival.
6. Farm-Raised Meat Sales: Sales of homegrown beef and pork including quarter and half beef orders sold by hanging weight plus butchering fees. Also carries Bell and Evans chicken and frozen seafood.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Tranquility Farms operates a year-round farm market selling its own fresh produce, farm-raised beef and pork, dairy products, eggs, baked goods, homemade ice cream, jarred goods, and seasonal plants/flowers. The farm runs a 12-week customizable CSA program (point-based market-style selection), supplies wholesale produce to roughly 28 ShopRite stores plus local restaurants and farm markets, and hosts seasonal agritourism including Fall Festival, apple/pumpkin U-pick, hayrides, corn maze, food vendors, pavilion rentals, and birthday parties across approximately 850 acres in northwest New Jersey.

Product overview

Tranquility Farms is a third-generation family farm operating on approximately 800 acres in Allamuchy, NJ. Its core offering is a year-round Farm Market supplemented by seasonal agritourism experiences. The Farm Market serves as the central retail hub for the farm's own products: fresh produce, farm-raised beef and pork, dairy products and eggs, baked goods, homemade ice cream, jarred goods, and seasonal plants and flowers. The farm also operates a 12-week market-style CSA program and a wholesale produce division supplying around 28 ShopRite stores. Seasonally, the farm transforms into an entertainment destination with Fall Fest weekends (apple picking, pumpkin picking, hayrides, corn maze, food vendors, and live music), Fall Fest Fridays, weekday pumpkin packages, spring planting sales, and winter holiday offerings. Additional revenue streams include pavilion rentals and birthday party hosting, a year-round ice cream window, and a community donation and kid's class program. The product portfolio is unified under the Tranquility Farms brand, centered on the Farm Market and extended through seasonal events and direct-to-consumer programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Market Year-round farm market retail location at 47 Decker Pond Rd, Green Township, NJ 07821, open Monday-Saturday 8:30am-7pm and Sunday 8:30am-5pm, offering the full portfolio of farm-produced goods including produce, dairy, eggs, meats, baked goods, ice cream, and jarred goods.
• Fresh Produce Seasonal fresh fruits and vegetables grown on the farm and sourced locally including sweet corn, tomatoes, cucumbers, squash, green beans, peppers, and watermelon, sold at retail and offered wholesale to restaurants, businesses, and grocery stores.
• Farm-Raised Beef and Pork Homegrown beef and pork naturally raised without hormones or antibiotics, finished on homegrown feed and sold as frozen cuts, quarters, halves, and whole sides; also carries Bell and Evans chicken and frozen seafood.
• Dairy Products and Eggs Year-round assortment of milk, cheeses, yogurts, dips, and large brown eggs from local farms sold inside the farm market.
• Baked Goods Daily-made assortment of pies, donuts, cookies, breads, and muffins sold in the farm market.
• Homemade Ice Cream Hard and soft-serve ice cream made on the farm with 20+ rotating flavors plus seasonal dairy-free options, served at the year-round ice cream window (11am-9pm daily); pints, quarts, sandwiches, and custom ice cream cakes are also sold in the farm market.
• Jarred Goods Preserved and packaged goods including honey, jams, jellies, pickles, sauces, and dressings sold in the farm market.
• Spring Plants and Gardening Supplies Greenhouse-grown seasonal flowers, hanging baskets, vegetable plants, perennials, shrubs, tropicals, and bagged soils sold each spring.
• Cut Flowers U-pick cut flower field available during summer where visitors cut their own stems ($0.30/stem) for a bouquet.
• CSA Program Market-style Community Supported Agriculture program running 12 weeks starting late June, with three share sizes (large feeds 4+, medium feeds 2-4, personal feeds up to 2), a point-based selection system letting members choose exactly what produce they want each week on a weekly or biweekly cadence.
• Wholesale Produce Wholesale produce distribution to local restaurants, farm markets, grocery stores, and approximately 28 ShopRite stores for the late-June through October growing season, covering sweet corn, mixed vegetables, and pumpkins.
• Fall Fest Weekend Activities Weekend fall festival featuring apple picking, pumpkin picking, hayrides, corn maze, cow train, bounce pillow, sunflower field, farm animals, giant hay slide, food vendors, and live music running Saturdays and Sundays late September through late October plus Columbus Day, 10am-5pm.
• Fall Weekday Pumpkin Picking Packages Weekday pumpkin-picking packages Monday-Friday from late September through October including hayride, U-pick pumpkin, corn maze, kids fun greenhouse, farm animals, and giant hay slide; Fall Fest Fridays option offers all activities at weekday pricing on select October Fridays.
• Apple Picking U-pick apple orchard with multiple varieties including Gala, McIntosh, Honeycrisp, EverCrisp, Pink Lady, Fuji, and SunCrisp; bags sold in 1/4 peck ($9.00), 1/2 peck ($14.00), and full peck ($25.00) sizes.
• Pavilion Rentals and Birthday Parties Open-air pavilion rental for birthday parties, showers, family gatherings, and field trips; spring and summer bookings available plus limited fall weekend slots during the Fall Festival.
• Winter Holiday Offerings Pre-cut Christmas trees, plain and decorated wreaths, grave blankets, roping, holiday decorations, and to-go meals and soups available during the winter season with Santa visits during craft market weekend.

Quantifiable outcome

• Supplies approximately 28 Shop Rite stores with fresh produce
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stony Hill Farms: Chester, NJ family farm with farm market, U-pick, corn maze, Fall Festival, and CSA offerings. Direct competitor in the NJ agritourism and farm-market category with overlapping seasonal product portfolio.
• Terhune Orchards: Princeton, NJ family-owned farm with farm market, pick-your-own, CSA, winery, and seasonal events. Highly comparable multi-stream model with on-site retail, U-pick apples and pumpkins, and agritourism in the same New Jersey region.
• Alstede Farms: Chester, NJ family farm operating a year-round farm market, CSA, U-pick, and agritourism experiences on a similar acreage scale. Most directly comparable on product mix (produce, dairy, bakery), CSA program, and seasonal Fall events in the same NJ market.
• Battleview Orchards: Freehold, NJ fourth-generation family farm with farm market, U-pick apples, pumpkins, sweet corn, and a country bakery. Closely comparable in family-farm heritage, on-site retail, U-pick, and baked goods.
• Phillips Farms: Milford, NJ farm with farm market, seasonal produce, and on-site retail. Comparable as a multi-generation family farm selling directly to consumers with a focus on fresh produce and seasonal crops.
• Ort Farms: Long Valley, NJ family farm offering farm market, CSA, U-pick, and seasonal agritourism. Geographically proximate to Tranquillity Farms (both Sussex/Morris County NJ) with the most overlapping CSA + agritourism + retail model.
• Demarest Farms: Hillsdale, NJ family farm offering farm market, U-pick apples and pumpkins, and seasonal events including Fall Festival. Direct peer in northern NJ agritourism market with overlapping on-site retail and pick-your-own offerings.
• Wightman Farms: Moorestown, NJ family farm with farm market, U-pick, and seasonal events. Direct NJ competitor in farm market and agritourism category with similar product breadth.

Others

• ShopRite (Wakefern Food Corp): Cooperative of grocery stores and Tranquillity Farms' largest disclosed wholesale customer (~28 stores). Included as the customer/channel partner rather than competitor; understanding Wakefern's sourcing strategy is critical to the wholesale revenue stream.

Regional players

• Pennings Farm Market: Warwick, NY farm market, garden center, and cidery with U-pick apples, pumpkins, and on-site food. Comparable product mix and agritourism model just across the NJ border; primary geography is NY so not direct head-to-head competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tranquility-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tranquility Farms