Transitiecoalitie Voedsel

What Transitiecoalitie Voedsel does

Transitiecoalitie Voedsel is a Dutch non-profit foundation (Stichting) established in 2017 in Utrecht by approximately 20 farmers, entrepreneurs, scientists, and policymakers concerned about the agricultural and food system. Organized as a coalition of roughly 200 individuals and organizations, it operates with zero paid employees and instead relies on hired professionals and volunteer effort, governed by an unpaid Supervisory Board and Impact Board. The foundation pursues a 'Challenger plus Movement' dual mandate: functioning as a strategic think tank producing research, policy proposals, and system interventions while simultaneously serving as a movement platform supporting pioneers and frontrunners through thematic groups, plenary gatherings, and digital communications.

The organization's core offerings are centered on transition methodology rather than technology. Its intellectual foundation rests on DRIFT's Transition theory and the Transmission model developed by New Foresight, with academic validation from Nyenrode University. Service products include the Transitieworkshop, an interactive transition simulation delivered to government and organizational clients (including GGD Amsterdam, Gemeente Amsterdam, and Provincie Zuid-Holland); the Supermarktbenchmark, produced in collaboration with Questionmark to score supermarket sustainability performance; True Cost/True Price research and policy proposals; and member-driven initiatives such as the Boerenraad (Farmers Council) and Taskforce Korte Keten (Short Supply Chains). A recent consumer-facing extension is the Ekoscope tool developed with Udea/Ekoplaza.

Revenue is generated through a diversified non-profit model combining member contributions allocated by capacity, perennial grants from foundations such as DOEN, project-specific funding (including European projects like FOSTER), subsidies, and donations. FY2025 total income stood at €1,294,648, comprising subsidies, sponsorships (€156,572), lottery contributions (€130,000), and other income (€1,008,076), producing a thin net surplus of €14,663 and total assets of €681,135. The organization leverages policy advocacy rather than commercial pricing as its primary lever for impact, with documented influence on the Dutch coalition agreement 'Aan de slag, Bouwen aan een beter Nederland' and EU-level food system policy.

Name

Transitiecoalitie Voedsel

Legal name

Stichting Transitiecoalitie Voedsel

Website

https://transitiecoalitievoedsel.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Transitiecoalitie Voedsel is a Dutch non-profit foundation and coalition of approximately 200 farmers, entrepreneurs, scientists, and policymakers working to accelerate the transition to a sustainable, healthy agricultural and food system through research, workshops, and policy advocacy.

Ownership category

akta.pro rank

Product category

Sustainable Food Systems Advocacy

NAICS

Social Advocacy Organizations (8133), Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

Keywords

• Food transition coalition
• Sustainable agriculture advocacy
• Food system transformation
• Agrifood policy research
• Transition methodology workshops

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Member Contributions: Contributions from coalition members allocated by capacity. Members include frontrunner companies, organizations, and individuals who connect to the vision document and support the mission.
2. Foundation and Fund Grants: Perennial contributions from funds and other parties supporting the role of TcV, such as the DOEN Foundation.
3. Project Funding: Contributions towards TcV from specific projects and programs, including European projects like FOSTER.
4. Donations and Friend Contributions: Contributions from Friends (via Friends funds) and from donors/fans. Public donation page with Rabobank payment links.
5. Subsidies en andere bijdragen: Subsidies en andere bijdragen - government and institutional subsidies

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Transitiecoalitie Voedsel is a Dutch non-profit foundation that operates as a coalition of approximately 200 individuals and organizations working to accelerate the transition from a disease-causing, unsustainable agricultural and food system to one that is healthy, sustainable, fair and transparent. It functions as a strategic think tank (the 'Challenger') analyzing and intervening in the agrifood system, and as a movement (the 'Movement') supporting pioneers and frontrunners — delivering transition workshops, research such as the Supermarktbenchmark, true cost accounting policy proposals, and network programs like the Boerenraad and Taskforce Korte Keten.

Product overview

Transitiecoalitie Voedsel is a multi-stakeholder coalition organization, not a traditional product company. Their primary offering is the Transitieworkshop — an interactive workshop service for organizations, governments, and companies seeking to apply transition thinking. Additionally, they function as a strategic think tank (The Challenger) providing research, analysis, and system interventions such as the Supermarktbenchmark, True Cost proposals, and policy recommendations. They also operate as a movement facilitator (The Movement) supporting pioneers through networks like the Boerenraad and Taskforce Korte Keten, organizing plenary gatherings, thematic groups, and digital communication channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Transitieworkshop An interactive workshop that helps organizations, governments, and companies experience and understand system change in the food transition. Participants actively engage in a dynamic system simulation to see how interventions create impact, gaining insight into stakeholder responses and actionable ideas for their own work context.
• Supermarktbenchmark Benchmark research, developed in collaboration with Questionmark, that analyzes how supermarkets score on offering and marketing of healthy and sustainable food, providing system interventions for change.
• True Cost / True Price Research and Policy Proposals Studies and policy proposals on true cost accounting that aim to create a fairer playing field for sustainable and healthy products, including recommendations presented to EU policymakers.
• Boerenraad (Farmers Council) Network of innovative farmers providing a stronger collective voice and supporting mainstream farmers in adapting their farms to ecological boundaries and societal needs.
• Taskforce Korte Keten (Short Supply Chains) Collaboration initiative focused on data sharing, logistics, and outlet development for short supply chains in the food system.

Quantifiable outcome

• Pleading for future-proof and sustainable food system reflected in Dutch coalition agreement 'Aan de slag, Bouwen aan een beter Nederland' by Cabinet Jetten

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Dutch Research Institute for Transitions (DRIFT)coreStrategic or Co-development PartnerAcademic partner providing transition theory methodology that forms the foundation of TcV's approach.
• New ForesightcoreStrategic or Co-development PartnerScientific partner providing insights in transition theory and the Transmission model for market transformation.
• Nyenrode UniversitycoreStrategic or Co-development PartnerAcademic partner contributing scientific insights on transitions for the coalition.
• FOSTER Project ConsortiumminorStrategic or Co-development PartnerFour-year European project investigating how European research investments can better contribute to sustainable food systems. TcV participated in final conference in Brussels July 2026.
• Udea / EkoplazaminorOthersOrganic supermarket chain and wholesale distributor, categorized as 'Friend' of the coalition. Developing the Ekoscope, a consumer choice tool showing product impact on health, social impact, and sustainability.
• QuestionmarkminorStrategic or Co-development PartnerCollaboration on supermarket benchmark research showing how supermarkets score on offering and marketing of healthy and sustainable food.
• Boerenraad (Farmers Council)minorStrategic or Co-development PartnerInnovative farmer networks (formerly Boerenwijsheid) giving innovative farmers a stronger voice and empowering mainstream farmers to adapt to ecological boundaries.
• Taskforce Korte Keten (Short Supply Chains)minorStrategic or Co-development PartnerTcV-initiated taskforce focused on collaboration on data, logistics and outlets for short supply chains. Now independently run.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Soil Association: UK-based charity promoting sustainable food, farming, and land use through advocacy, certification, and research. Comparable as a mission-driven NGO driving sustainable food system transition, but serving the UK market.

Broad incumbents

• Wageningen University & Research: Netherlands' leading agricultural and food research institution. Comparable as a knowledge and research anchor for the Dutch food transition, but at far greater scale and as an academic rather than advocacy organization.
• EAT Foundation: Global nonprofit working on food system transformation through science, policy, and multi-stakeholder action. Comparable as a food-system transition advocacy and thought-leadership organization, but with global rather than Dutch scope.

Direct peers

• Foodvalley NL: Dutch food innovation ecosystem connecting companies, research institutes, and government around sustainable food system change. Comparable as a multi-stakeholder platform driving food transition in the Netherlands.
• Natuur & Milieu: Dutch environmental sustainability advocacy organization engaging government and businesses on sustainability transitions. Comparable as a Dutch nonprofit foundation working on sustainability policy advocacy.
• True Price Foundation: Dutch foundation developing true cost accounting methodologies for sustainable products. Directly comparable as both organizations focus on True Cost / True Price approaches to food system transition.
• Bionext: Dutch umbrella organization for organic agriculture and sustainable food. Comparable as a Dutch coalition-style NGO driving the organic and sustainable food transition across farmers, businesses, and policymakers.
• Both ENDS: Dutch NGO driving sustainable economy transitions through coalition-building, advocacy, and policy engagement. Comparable as a Netherlands-based advocacy foundation with similar coalition-and-funding model.
• CLM Onderzoek en Advies: Dutch research and advisory firm focused on sustainable agriculture and rural development. Comparable as an advisory/research-driven organization supporting farmers and policymakers on food system sustainability.

Others

• Voedingscentrum (Dutch Nutrition Centre): Dutch government-affiliated body promoting healthy and sustainable food choices. Comparable as a Dutch food-system institution working on healthy food environments, though operating as a public body rather than independent coalition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/transitiecoalitie
• LinkedInlinkedin.com/company/transitiecoalitie-voedsel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transitiecoalitie Voedsel