Trap & Field Magazine

What Trap & Field Magazine does

Trap & Field Magazine is a privately held monthly print and digital publication that serves as the official media outlet of the Amateur Trapshooting Association (ATA). Founded in 2012 and operated by a roughly nine-person editorial team in Indianapolis, Indiana, it covers ATA registered shoots, state and zone delegate reports ("Around The ATA"), All-American Team announcements, Hall of Fame inductions, and the AIM youth development program. The magazine's content is produced for competitive trapshooters, ATA state delegates, gun clubs, and youth shooters in the United States, Canada, and — occasionally — Oceania (e.g., DTL World Championships in New Zealand).

The product surface is narrow and consistent: a single monthly magazine available in print through ATA membership and digitally through ShootATA.com, where access is gated behind ATA member login. A free public website at trapandfield.com publishes article excerpts, Hall of Fame and shooter-story features, and an online archive of past issues dating to 2016. Editorial operations are supported by an external vendor (NuBrand Media, credited in the site footer), and distribution is amplified through a co-marketing relationship with the National Rifle Association (NRA).

Commercially, Trap & Field operates as a subscription- and advertising-supported niche publication. Revenue is generated through ATA-bundled subscription dues, paid digital access via ShootATA.com, and advertising from shooting-industry brands, with NRA cross-promotion as a secondary channel. Pricing is not publicly disclosed and no revenue figures, funding history, or institutional ownership are reported. The magazine's competitive position rests on its incumbency as the ATA's official voice and its decade-plus content archive rather than on technology differentiation.

Name

Trap & Field Magazine

Legal name

Trap & Field Magazine

Website

https://trapandfield.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Trap & Field Magazine is the official monthly publication of the Amateur Trapshooting Association, delivering print and digital coverage of ATA events, state shoots, and shooter profiles to competitive trapshooters, delegates, and clubs across the U.S., Canada, and beyond.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Magazine Subscriptions: The magazine operates through ATA membership subscriptions, where subscribers receive digital access to monthly issues through ShootATA.com. The magazine also generates revenue through advertising from shooting-related companies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Trap & Field Magazine publishes a monthly trapshooting news magazine in both print and digital formats, covering ATA-registered competition results, state shoots, All-American team announcements, shooter profiles, and ATA governance updates. Digital editions are accessed by subscribers through the ShootATA.com platform, while print copies are distributed via ATA membership. The publication also operates a free website hosting Around The ATA column content and a complete archive of past issues.

Product overview

Trap & Field Magazine is a single unified publication focused on trapshooting sports coverage. The magazine publishes monthly print and digital issues containing competition results, state ATA delegate reports (Around The ATA column), shooter profiles, and tournament coverage. An online archive provides access to historical issues dating back to 2016. Digital subscriptions are accessed through the ShootATA.com platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Trap & Field Magazine A monthly print and digital magazine covering ATA trapshooting competition results, state shoot coverage, shooter profiles, All-American team announcements, Hall of Fame inductees, and ATA governance updates, targeted at competitive trapshooters across the United States and Canada.
• Digital Edition Subscriptions

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Amateur Trapshooting Association (ATA)coreStrategic or Co-development PartnerTrap & Field Magazine is the official publication of the ATA, covering all official ATA events, publishing Around The ATA delegate reports, and serving as the primary news source for ATA governance, All-American team announcements, and the Trapshooting Hall of Fame. The magazine and ATA maintain an integrated distribution relationship through ShootATA.com.
• ShootATA.comcoreTechnology or IntegrationShootATA.com is the ATA's official digital platform that provides magazine subscription integration, allowing subscribers to access Trap & Field digital issues through their ATA accounts. The platform also hosts the ATA Rulebook, Shooter Information Center, and registered shoot management.
• National Rifle Association (NRA)minorGTM or Marketing PartnerThe NRA maintains advertising presence in Trap & Field Magazine and cross-promotes membership through the publication's website and pages. The NRA logo appears prominently on the website footer alongside magazine branding.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• American Hunter: Official journal of the National Rifle Association covering hunting and shooting sports, very comparable to Trap & Field as an association-affiliated periodical monetized through membership integration and shooting-industry advertising.
• Wildfowl Magazine: Long-running hunting magazine focused on waterfowl and shotgun hunting, sharing Trap & Field's shotgun-centric shooter audience and similar reliance on hunting industry advertising revenue.
• Sporting Clays Magazine: Specialist magazine covering the parallel shotgun discipline of sporting clays, with overlapping advertiser base (shotgun makers, ammo brands, ranges) and a closely related competitive-shooter audience.
• Shotgun Life: Digital-first publication focused specifically on shotgun sports including trap, skeet, and sporting clays, targeting the same competitive shotgun-shooting niche as Trap & Field Magazine.
• Petersen's Hunting: Established big-game and upland bird hunting magazine that competes for the same shotgun-shooting enthusiast reader and hunting-industry advertising dollars as Trap & Field.
• Shooting Times: Long-standing firearms and shooting sports magazine covering rifles, handguns and shotguns, with overlapping coverage of competitive shooting events and overlapping firearms-industry advertisers.

Broad incumbents

• Outdoor Life: General outdoor recreation brand covering hunting and shooting sports, with shotgunning and competition content that overlaps Trap & Field's audience even if its editorial scope is far wider.
• Ducks Unlimited Magazine: Flagship publication of Ducks Unlimited covering waterfowl hunting, conservation, and shotgunning; broader in scope than Trap & Field but reaches an overlapping shotgun-sports readership with similar association-tied distribution.
• Field & Stream: Iconic general hunting and fishing brand with deep roots in shotgun hunting content; broader than Trap & Field but shares the same shotgun-shooter reader and hunting-industry ad ecosystem.

Others

• NRA Family: NRA-published lifestyle magazine reaching families of NRA members, including coverage of competitive shooting events; complementary rather than directly competitive with Trap & Field's ATA-focused trapshooting niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/trap-&-field-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trap & Field Magazine