Travel Brands

What Travel Brands does

Travel Brands S.A., operating commercially as DERTOUR Romania, is one of Romania's largest tour operators and travel agencies, serving individual leisure travelers, families, and corporate clients with package holidays, standalone accommodation, airline ticketing, and corporate travel management services. The company is the Romanian arm of DER Touristik Group (founded 1917), itself the tourism division of Germany's REWE Group (founded 1927), and was established in its current legal form in 2018 following the September 2019 acquisition of Eurolines Group's Romanian tourism activities. Travel Brands employs over 300 staff, operates 52 physical travel agencies across 37 Romanian cities, and is headquartered at Strada Reinvierii 3-5 in Bucharest.

The product surface is anchored on three core transactional lines: DERTOUR Package Holidays (charter-flight-plus-hotel bundles across 50+ global destinations including Turkey, Greece, Egypt, Spain, Tunisia, Maldives, Thailand, Mexico, and the Dominican Republic), DERTOUR Individual Accommodation (300+ Romanian hotels and 30,000+ international hotels), and IATA plus low-cost airline ticketing. Supporting modules include DERTOUR Business Travel (corporate travel management with 24/7 support and online booking systems), MICE event organization, DERTOUR Corporate discount programs, travel insurance distribution (Generali Storno, Tourist, and Xtreme), gift vouchers, and interest-free installment payments via BRD Finance, Credit Europe Bank, and Banca Transilvania.

The technology stack is a conventional online travel booking platform with integrated search, reservation, and payment processing through PayU, complemented by native iOS/Android mobile applications and a dedicated B2B reseller portal (revanzatori.dertour.ro). The go-to-market motion is hybrid: a 52-branch retail network plus a call center handle assisted bookings and corporate accounts, while dertour.ro and mobile apps capture direct online demand, and the B2B portal enables partner agencies to resell packages. Revenue is generated via transactional commissions and markups on package holidays, accommodation, ticketing, and managed corporate travel, with payment flexibility expanded by multi-bank installments and acceptance of Sodexo, Edenred, and UP Romania vacation vouchers.

Name

Travel Brands

Legal name

TRAVEL BRANDS S.A.

Website

https://travelbrands.ro

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Travel Brands S.A. (DERTOUR Romania) is one of Romania's largest tour operators and travel agencies, offering package holidays, hotel bookings, airline ticketing, and corporate travel services through 52 physical agencies across 37 cities, an online platform, mobile apps, and a B2B reseller portal.

Ownership category

akta.pro rank

Product category

Travel Agency and Tour Operator Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

Leisure & Generalist Retail Travel Agencies (THAKABAA)

akta.pro secondary industries

Corporate/Business Retail Travel Agencies (THAKABAB), White-Label Travel Supply Providers (B2B2C Inventory & Packaging) (THAKAJAJ), Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Package holidays
• Tour operator services
• Corporate travel management
• Flight ticketing
• Hotel accommodation booking

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Package Holidays: Bundled travel packages including flights, accommodation, and sometimes meals and transfers. Sold through agencies, website, and corporate sales channels.
2. Individual Accommodation: Standalone hotel bookings and accommodation services independent of flight packages
3. Airline Ticketing: IATA and low-cost airline tickets sold as standalone services or bundled with packages. Company has 20+ years of ticketing experience.
4. Travel Insurance: Medical travel insurance and cancellation (storno) insurance policies offered through partners like Generali
5. Corporate Travel Management: Business travel management services for corporate clients including accommodation, ticketing, transport, and MICE (meetings, incentives, conferences, events) services

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Travel Brands S.A. (operating under the DERTOUR brand) is a Romanian tour operator and travel agency selling pre-packaged vacation bundles (charter flights plus hotel stays and optional transfers/meals), standalone hotel accommodations, IATA and low-cost airline tickets, corporate travel management, MICE event organization, and travel insurance. The company distributes these offerings through a network of 52 physical travel agencies across 37 Romanian cities, the dertour.ro website, mobile apps, a call center, a dedicated corporate sales team, and a B2B reseller portal for partner agencies.

Product overview

DERTOUR is the primary retail travel agency and tour operator brand of Travel Brands S.A., operating as a platform offering both pre-packaged vacation bundles and standalone travel services. The core offering consists of DERTOUR Package Holidays (charter flight + hotel bundles), Individual Accommodation bookings, and IATA/Low Cost Flight Ticketing. These are supported by add-on services including DERTOUR Business Travel (corporate travel management with dedicated staff and online booking systems), MICE event organization, DERTOUR Corporate discount programs, a mobile application (iOS/Android), travel insurance distribution (Generali), vacation installment payments, gift vouchers, and a B2B partner/reseller portal. The company also accepts vacation vouchers from Sodexo, Edenred, and Cheque Vacances. DERTOUR is part of the German REWE Group's DER Touristik division, operates a network of 52 agencies across Romania, and serves over 10 million customers annually across 16 European countries.

Differentiator

Problem solved

Functional benefit

Products and services

• DERTOUR Package Holidays Pre-packaged vacation bundles combining charter flights, accommodation (3-5 star), and optional transfers, meals, and activities. Sold across destinations in Europe, Africa, Asia, and the Americas. Distributed through agencies, the dertour.ro website, mobile apps, and the corporate sales team.
• Individual Accommodation Standalone hotel booking service for travelers who do not require a flight package. Provides access to more than 300 hotels in Romania and 30,000+ hotels across 3,000+ international destinations. Payable in cash or via accepted vacation vouchers.
• IATA and Low-Cost Airline Ticketing Sale and issuance of flight tickets for IATA-compliant scheduled airlines and low-cost carriers. Includes seat selection, baggage management, and issuance of tickets either standalone or as part of a package.
• DERTOUR Business Travel Corporate travel management service for business clients providing integrated logistics support, dedicated specialized staff, 24/7 assistance, custom reporting, and access to DERTOUR's online booking systems covering more than 3,000 destinations. Contact: [email protected].
• MICE (Meetings, Incentives, Conferences, Events) End-to-end corporate event organization covering theme development, venue selection, decorations, entertainment, transport, catering, and guest management for events of varying complexity and budget.
• DERTOUR Corporate Discount Program Corporate discount program offering reduced rates on 3-star, 4-star, and 5-star hotels, all meal types, chartered flights, and memorable experiences for registered corporate clients.
• DERTOUR Mobile Application Native mobile application for iOS and Android enabling users to browse and book travel packages, receive offers, and manage reservations on the go.
• Gift Vouchers Gift voucher allowing purchasers to give vacation credits redeemable for DERTOUR travel packages.
• Travel Insurance (Generali) Distribution of partner insurance policies including Generali Storno (cancellation), Generali Tourist (medical), and Generali Xtreme (extreme sports) covering medical emergencies and trip cancellation risks.
• DERTOUR B2B Partner Program Partner/reseller program allowing other travel agencies and resellers to access and sell DERTOUR products through a dedicated login portal at revanzatori.dertour.ro.

Quantifiable outcome

• Serving 10+ million customers annually across 16 European countries

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core division, core and minor.

• DER Touristik Groupcore divisionStrategic or Co-development PartnerThe tourism division of REWE Group, founded in 1917. One of Central Europe's largest tourism groups with revenue of 6 billion EUR, 10,500 employees, 2,800 agencies, and serving 10+ million customers annually in 16 European countries. DERTOUR Romania operates under this division.
• GeneralicoreStrategic or Co-development PartnerInsurance provider offering medical travel insurance and cancellation (storno) insurance policies through DERTOUR. Generali provides travel insurance products including medical coverage, trip cancellation protection, and extreme sports coverage options.
• PayU RomaniacoreTechnology or IntegrationPayment service provider for secure online credit/debit card transactions on dertour.ro. PayU is Romania's leading online payment integrator providing 3D Secure authentication and PCI DSS Level 1 security for transactions.
• BRD FinancecoreChannel Partner/ Reseller/ DistributorFinancial partner providing 6-interest-free-installment payment plans for DERTOUR bookings. Valid for holders of Carrefour, Altex, MediaGalaxy, and other branded credit cards under Mastercard.
• Credit Europe Bank (CardAvantaj)coreChannel Partner/ Reseller/ DistributorFinancial partner offering 3-interest-free-installment payment plans for DERTOUR bookings. CardAvantaj card holders can pay in installments exclusively online through PayU.
• Banca Transilvania (STAR BT)coreChannel Partner/ Reseller/ DistributorFinancial partner offering up to 5-interest-free-installment plans for STAR BT credit card holders. Additionally provides loyalty points (2% cashback at DERTOUR) for card transactions.
• SodexominorChannel Partner/ Reseller/ DistributorVacation voucher issuer accepted at DERTOUR agencies for payment of individual accommodation packages in Romania with minimum one night stay.
• Edenred RomaniaminorChannel Partner/ Reseller/ DistributorVacation voucher issuer accepted at DERTOUR agencies for payment of individual accommodation packages in Romania with minimum one night stay.
• Cheque Vacances (UP Romania)minorChannel Partner/ Reseller/ DistributorVacation voucher issuer accepted at DERTOUR agencies for payment of individual accommodation packages in Romania with minimum one night stay.

Scale indicators7 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Booking.com: Booking.com is the world's largest online accommodation and travel reservation platform, dominant in Romania and globally. Functions as a broad incumbent competitor for the accommodation portion of DERTOUR's business, representing the structural digital disintermediation threat facing traditional tour operators, though it does not directly offer bundled package holidays with charter flights.

Direct peers

• Christian Tour: Christian Tour is one of the largest Romanian tour operators, offering package holidays, charter flights, and accommodation across Mediterranean and exotic destinations. Direct local competitor to DERTOUR Romania with similar product portfolio, target customers, and reliance on the Romanian outbound leisure market.
• FTI Group: FTI Group is one of Germany's largest tour operators (Firma FTI Touristik, BIG XTRA, 5vorFlug, Meeting Point International), competing with DER Touristik in package holidays, charter flights, and accommodation distribution. Directly comparable in product mix, target customers (leisure travelers seeking package deals), and pan-European distribution approach.
• TUI Group: TUI is Europe's largest integrated tourism group, operating tour operator brands (TUI, TUI Musement, Marella), airlines, hotels, and cruise ships across multiple European markets including Romania. Directly comparable as a multi-channel package holiday and leisure travel operator with similar charter-flight-plus-holiday bundled product model.
• Schauinsland-Reisen: Schauinsland-Reisen is a major German tour operator offering package holidays, charter flights, and accommodation across Mediterranean, North African, and long-haul destinations. Direct competitor to DERTOUR Romania's core sun-and-beach product portfolio with similar target demographics and bundled travel model.
• Neckermann Reisen: Neckermann is a sister brand within DER Touristik Group (same parent as DERTOUR Romania), offering package holidays primarily in German-speaking markets. Highly comparable in business model (charter flight + hotel bundles, retail agency network, online booking) and represents how DER Touristik's other geographic units operate.
• Alltours: Alltours is a German family-owned tour operator specializing in package holidays, all-inclusive resorts, and charter flights primarily to Mediterranean destinations. Directly comparable to DERTOUR Romania in core product (pre-packaged sun-and-beach holidays), distribution model (online + travel agencies), and customer demographic (middle-market leisure travelers).
• Paralela 50: Paralela 50 is a well-established Romanian tour operator offering package holidays, individual accommodation, airline tickets, and travel insurance across multiple destinations. Directly comparable as a Romanian-headquartered competitor in the same package holiday and retail travel agency category, often cited alongside DERTOUR among the top tour operators in Romania.

Emerging players

• eSky Group: eSky is a Polish-founded online travel agency operating across Central and Eastern Europe including Romania, offering flights, hotels, and package holidays via a digital-first platform. Comparable in product coverage but differentiated by business model (pure OTA vs. DERTOUR's hybrid retail/online/B2B approach), and represents a key digital competitive threat to traditional operators in the region.

Regional players

• Vola.ro: Vola.ro is a Romanian online travel agency specializing in flight comparison and booking, operating primarily in the Romanian market. Comparable as a domestic Romanian travel intermediary competing for the same outbound travelers, though differentiated by its OTA-only model versus DERTOUR's integrated tour operator and retail agency approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CKFISCHER
• YouTubeyoutube.com/@dertourromania6275
• Facebookfacebook.com/dertour.ro
• LinkedInlinkedin.com/company/travelbrands
• Instagraminstagram.com/dertour.ro

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travel Brands