TravelCard

What TravelCard does

TravelCard.BG is an online vacation booking platform operated by Пропър Холидей ЕООД (Proper Holiday EOOD), a Bulgarian private limited liability company licensed as a tour operator (License РК-01-6927) by the Bulgarian Ministry of Tourism. Founded in 2015 and headquartered in Plovdiv, Bulgaria, the platform enables Bulgarian consumers to search, compare, and purchase bundled vacation packages across four primary destination markets — Bulgaria, Greece (Halkidiki and Northern Greece), Turkey (Antalya, Alanya, Side, Kemer, Belek, Lara), and Egypt — with an additional 'Exotic' category listed on the booking site. The company also holds GDPR-compliant data-controller registration under Regulation (EU) 2016/679.

The platform functions as a direct-to-consumer booking site where users can search and reserve hotel stays and bundled vacation packages (hotel + flight + transfer + optional insurance) with or without registration. Search filters cover destination, budget (up to 400 BGN), board type (OB through UALL and ALL 24/7), star rating, and amenities. Registered users gain access to the TravelClub loyalty program, which provides exclusive discounts, special offers on luxury vacations, and referral bonuses for inviting friends. Authentication supports email/password and Google OAuth. Payments are processed via bank transfer or Easypay physical cash desks across Bulgaria, and the company explicitly does not collect credit card data, keeping its PCI scope minimal. The platform is responsive on mobile and supports bookings completed in minutes, supplemented by 365-day phone support at +359 899 979 585.

The business model is transaction-based: revenue is generated through commissions and margins on the vacation packages sold, rather than subscription or listing fees. Pricing varies by hotel, season, and board type, with documented package examples ranging from approximately €435 (3-night Holiday Inn Thessaloniki New Year package for 2–3 adults) to €2,950 (7-night Kamelya Fulya 5-star UALL package for 2). Distribution is direct via the website and phone, supplemented by organic presence on Facebook and Instagram and an internally generated email newsletter. The firm operates with approximately 6 employees, has no disclosed external funding, no M&A activity, and no documented AI-driven product features.

Name

TravelCard

Legal name

ПРОПЪР ХОЛИДЕЙ ЕООД

Website

https://travelcard.bg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

TravelCard.BG is an online vacation booking platform operated by Bulgarian licensed tour operator Пропър Холидей ЕООД (Proper Holiday EOOD), serving Bulgarian consumers with bundled holiday packages to Bulgaria, Greece, Turkey, and Egypt.

Ownership category

akta.pro rank

Product category

Online Travel Booking

NAICS

Travel Agencies (561510), Travel Arrangement and Reservation Services (5615)

akta.pro primary industry

Family, Honeymoon & Romance Travel Agencies (THAKABAE)

akta.pro secondary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Online travel booking
• Vacation packages
• Tour operator
• Hotel flight packages
• Travel loyalty program

Headquarters

HQ city

Plovdiv

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Vacation Package Sales: Revenue generated from commission and margins on vacation packages sold through the platform, including hotels, flights, transfers, and travel insurance bundled together.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

TravelCard (travelcard.bg) is a Bulgarian online tour operator, operated by Пропър Холидей ЕООД (Proper Holiday EOOD), that sells packaged vacations — primarily hotel stays combined with flights — directly to individual consumers in Bulgaria. The company operates as a licensed tour operator (registration PK-16-0036 in Plovdiv) and is a member of ABTTA, marketing curated destinations, special offers, and a loyalty program (TravelClub) through its website.

Product overview

TravelCard.BG is an innovative online vacation booking platform operated by Пропър Холидей ЕООД (Proper Holiday EOOD), a licensed Bulgarian tour operator (License РК-01-6927). The platform serves as a unified offering comprising: (1) TravelCard.BG — the core booking platform for comparing and purchasing hotel accommodations and vacation packages across Bulgaria, Greece, Turkey, Egypt, and exotic destinations, featuring detailed search filters by location, category, star rating, budget, and meal plans; (2) TravelClub — a free loyalty program that provides registered members with access to exclusive discounts, special luxury vacation offers, and referral bonuses; and (3) Special Offers — a curated section with limited-time deals offering up to 50% savings on hotel packages. The platform enables direct online booking and supports phone-based reservations, with packages that can include flights, airport transfers, all-inclusive meal plans, and optional travel insurance.

Differentiator

Problem solved

Functional benefit

Brands

• TravelClub: A loyalty program where registered users can earn rewards and benefits.

Products and services

• TravelCard.BG online booking platform

Quantifiable outcome

• Customer satisfaction rating: 4.7/5 on social networks
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Пропър Холидей ЕООДcoreOthersThe parent company and licensed tour operator (License РК-01-6927) behind the TravelCard.BG platform. Established entity registered in Plovdiv, Bulgaria, with official tour operator certification from Bulgarian Ministry of Tourism. Operates as the contractual counterparty for customers booking vacation packages.
• EasypayminorChannel Partner/ Reseller/ DistributorPayment service provider allowing customers to pay for vacation packages at Easypay cash desks throughout Bulgaria, providing additional payment flexibility for customers without bank access.
• ЗАД Армеец България (Armeets Insurance)minorChannel Partner/ Reseller/ DistributorPartner insurance company providing mandatory medical insurance for international travel packages, as well as optional travel cancellation insurance. Standard insurance coverage offered to customers traveling outside EU.
• Partner HotelscoreChannel Partner/ Reseller/ DistributorNetwork of partner hotels across Bulgaria, Greece (Halkidiki, Northern Greece), Turkey (Antalya region), and Egypt. Includes premium properties like Kamelya Fulya, Saphir & Villas, Grecotel properties, and various 3-5 star hotels offering accommodation and vacation packages through the platform.
• Airline PartnerscoreChannel Partner/ Reseller/ DistributorAirlines providing flight services for package holidays with departures from Sofia, Varna, Burgas, and Plovdiv to destinations including Antalya, Turkey. Flights and airport fees included in package pricing.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Expedia Group: Global OTA offering hotels, flights, packages, and loyalty rewards through brands like Expedia, Hotels.com, and Vrbo. Competes with TravelCard for Bulgarian consumers booking vacation packages and accommodations.
• Lastminute.com: European online travel and leisure company focused on package holidays, hotels, and last-minute deals across Mediterranean destinations. Competes with TravelCard for budget-conscious and deal-seeking European leisure travelers.
• TUI Group: Global leader in package holidays and tourism, with strong presence in European beach destinations including Greece, Turkey, and Egypt. Operates a much larger portfolio of hotels, airlines, and distribution channels, competing with TravelCard for Bulgarian leisure travelers.
• Booking.com: World's largest online travel agency with comprehensive hotel inventory and increasingly bundled flight + hotel offerings. Competes with TravelCard on hotel booking for the same destinations and customer segments in Bulgaria.

Emerging players

• Voyage Privé: Private travel club specializing in flash sales on luxury hotels and vacation packages across Europe and Mediterranean destinations. Competes with TravelCard in the curated, premium leisure segment with similar membership-based loyalty dynamics.
• Secret Escapes: Members-only travel club offering discounted luxury hotel packages and holidays. Overlaps with TravelCard's premium/luxury vacation offerings and TravelClub loyalty positioning for high-end travelers.
• HolidayPirates: European travel deals platform that curates and distributes discounted vacation packages and last-minute offers. Competes with TravelCard's special offers section by aggregating deals to similar destinations for European consumers.

Direct peers

• Sunweb Group: European packaged holiday specialist offering beach vacations, ski trips, and city breaks to Mediterranean and other destinations. Operates a similar package-based model targeting European leisure travelers, competing with TravelCard for beach holiday bookings.
• Onlinetours.bg: Bulgarian online travel agency focused on packaged vacations to Greece, Turkey, Egypt, and other beach destinations. Directly competes with TravelCard in the Bulgarian outbound leisure travel segment with similar product offering and customer base.

Regional players

• Venera Travel: Croatian online travel agency offering vacation packages to Mediterranean destinations with similar online booking and supplier partnership model. Operates as a regional European OTA in an adjacent Balkan market with comparable business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TravelCard.bg
• Instagraminstagram.com/travelcard.bg
• LinkedInlinkedin.com/company/travelcard

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TravelCard