onlinetours

What onlinetours does

Onlinetours, operated by ООО «Онлайн Тревел Групп» (Online Travel Group LLC) and headquartered in Moscow, is a Russian online travel aggregator that consolidates packaged tour offers from more than 50 tour operators — including Biblioglobus, Anex Tour, Russian Express, Intourist, Fun&Sun, and PEGAS Touristik — into a single searchable, bookable interface at onlinetours.ru, supplemented by native iOS and Android applications and over 100 city-specific subdomains covering Russian regions from Central Russia to the Far East. The proprietary IT platform comprises an aggregating search engine, an online booking system with reservation-based payments, a CRM for customer lifecycle management, and mobile clients; the software is registered in the Russian Software Copyright Register (registration 2235421) and the company holds accreditation in the Unified Federal Register of Tourism Agents and Sub-Agents, the Ministry of Digital Development IT Company Register, and the Skolkovo Innovation Center participant registry.

The company operates a hybrid go-to-market. On the consumer side (B2C), it monetizes bookings through commissions paid by tour operators, with sample tour pricing ranging from roughly 20,000 RUB for domestic Russia to 77,000–130,000 RUB for Maldives and Seychelles per person, supported by a Cashback Miles loyalty program (500 miles per 30,000 RUB) and a 4.8/5 customer rating across 7,472 reviews. On the partner side (B2B), it runs three distinct programs: HomeOffice, which enables travel agents to work remotely under the Onlinetours brand without forming a legal entity and to retain up to 85% of booking commissions; a franchise program offering branded travel agency offices with territorial protection; and a webmaster affiliate program with 180-day cookie attribution. A premium concierge tier (Onlinetours Premium) and a free personalized website builder for high-performing HomeOffice partners extend the product surface. Headcount is reported at 251–500 employees, revenue is not publicly disclosed, and the company is privately held with no disclosed venture or private equity investors beyond grant support from the Skolkovo Foundation.

Name

onlinetours

Legal name

ООО «Онлайн Тревел Групп»

Website

https://onlinetours.ru

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Onlinetours (ООО «Онлайн Тревел Групп») is a Moscow-headquartered Russian online travel aggregator that consolidates packaged tours from 50+ tour operators for individual consumers via onlinetours.ru and mobile apps, and supplies a B2B HomeOffice platform, franchise program, and affiliate network to distributed travel agents across 100+ Russian cities.

Ownership category

akta.pro rank

Product category

Online Travel Aggregation / Travel Marketplace

NAICS

Travel Agencies (56151)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

akta.pro secondary industry

Tours/Activities/Attractions Content Aggregators & APIs (THALAJAH)

Keywords

• Online travel aggregation
• Tour booking platform
• Travel agent tools
• Packaged tour marketplace
• Travel technology platform

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2C Tour Booking Commissions: The platform earns commissions from tour operators when consumers book tours through the onlinetours.ru website or mobile applications. The company acts as a travel agent, aggregating offers from multiple tour operators and earning a share of the booking revenue.
2. B2B Partner Commissions: Travel agents using the HomeOffice platform earn commissions (up to 85% of commission) on bookings made for their clients. The company provides the platform, booking tools, and handles payments while partners handle sales and customer service.
3. Franchise Fees: Revenue from franchise partners who open branded travel agency offices under the Onlinetours brand, including territorial protection and brand usage rights.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Onlinetours operates an online travel aggregation platform enabling Russian-speaking travelers to search, compare, and book package tours aggregated in real-time from over 50 tour operators including Biblioglobus, Anex Tour, Russian Express, Intourist, Fun&Sun, and PEGAS Touristik. The platform also offers a B2B HomeOffice system that lets travel agents book tours remotely under the Onlinetours brand and earn commissions up to 85%, alongside a franchise program, webmaster affiliate program, and dedicated mobile applications for iOS and Android.

Product overview

Onlinetours operates as an online travel aggregator and B2B platform portfolio, combining a consumer-facing tour search and booking platform (onlinetours.ru) with a suite of B2B partner tools. The core consumer product aggregates package tours from over 50 tour operators, offering comparison shopping and direct booking across destinations including Turkey, Egypt, Russia, Vietnam, Thailand, China, UAE, Indonesia, and the Maldives. The B2B tier includes the HomeOffice/Адвентура platform enabling remote travel agents to work without legal registration, a franchise program for branded agency outlets, a webmaster affiliate program, and a free website builder for partners. A premium service tier (Onlinetours Premium) targets luxury travelers, while mobile apps (iOS/Android) extend accessibility. The company also offers loyalty rewards through its Cashback Miles program.

Differentiator

Problem solved

Functional benefit

Brands

• HomeOffice: Online office service for travel agents/partners to book tours, hotels, and airline tickets remotely
• Adventura
• Premium

Products and services

• Onlinetours (onlinetours.ru) consumer tour aggregator Online travel aggregation platform for Russian-speaking consumers to search, compare, and book package tours and hotels in real time from over 50 Russian and international tour operators, covering destinations including Turkey, Egypt, Russia, Vietnam, Thailand, China, UAE, Indonesia, Maldives, Montenegro, Tanzania, Seychelles, Tunisia, and Georgia.
• Onlinetours Premium Premium concierge-level booking service offering priority access, dedicated account management, and curated premium hotel selections for luxury travelers.
• HomeOffice / Adventura B2B platform B2B online office for travel agents and sales partners enabling remote work as self-employed individuals, individual entrepreneurs, or legal entities, with aggregated tour-operator booking, CRM, commission tracking, personal curator support, training, webinars, and up to 85% commission share.
• Onlinetours Franchise Program Franchise program enabling entrepreneurs to open branded travel agency offices with territorial protection, established brand recognition, and permanent client assignment to the franchisee.
• Webmaster and Affiliate Partner Program Affiliate marketing program for webmasters to monetize travel-related traffic, featuring high conversion rates, dynamic call tracking, and a 180-day cookie attribution window for commission tracking.
• Onlinetours Mobile Applications (iOS and Android) Native iOS and Android applications enabling travelers to search and book tours on mobile devices, with push notifications for special offers and quick access to orders and travel documents.
• Free Website for Travel Agents Complimentary personalized selling website provided to HomeOffice partners who complete three bookings totaling at least 300,000 RUB within 31 days, available in multiple variants including a full sales-optimized site, a simplified version, or a TapLink-style business card page.
• IATA-accredited B2B Booking Engine IATA-accredited B2B booking engine for travel trade professionals, used as part of Onlinetours' B2B travel trade tools and surfaced via the Visit Oman training partnership.

Quantifiable outcome

• 4.8/5 customer satisfaction rating from 7,472 reviews
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Visit OmancoreStrategic or Co-development Partner · 25 September 2025Visit Oman (Oman's national tourism board) partnered with Online Travel Training (OTT) to launch a free online training course for travel agents. The course covers five modules about Oman's landscapes, heritage sites, seasonal highlights, and introduces Visit Oman's IATA-accredited B2B booking engine. Available in English, German, and French for one year to over 93,000 registered travel agents.
• BiblioglobuscoreChannel Partner/ Reseller/ DistributorMajor Russian tour operator integrated into the Onlinetours platform, offering package tours to popular destinations.
• Anex TourcoreChannel Partner/ Reseller/ DistributorMajor Russian tour operator integrated into the Onlinetours platform, offering package tours to popular destinations.
• Russian ExpresscoreChannel Partner/ Reseller/ DistributorRussian tour operator integrated into the Onlinetours platform for tour distribution.
• IntouristcoreChannel Partner/ Reseller/ DistributorEstablished Russian tour operator integrated into the Onlinetours platform.
• Fun&SuncoreChannel Partner/ Reseller/ DistributorRussian tour operator integrated into the Onlinetours platform.
• PEGAS TouristikcoreChannel Partner/ Reseller/ DistributorMajor Russian tour operator integrated into the Onlinetours platform.
• Skolkovo FoundationminorOthersOnlinetours operates with grant support from the Skolkovo Foundation (Фонд «Сколково»), Russia's innovation development foundation. The company is registered in the Skolkovo participants registry.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Level.Travel: Russian online tour aggregator that searches and sells package tours from multiple tour operators with a similar comparison-and-book model. Directly competes with Onlinetours for Russian outbound package tour bookings.
• Travelata: One of Russia's leading tour aggregators offering price comparison and online booking of package tours from multiple operators. Directly competes with Onlinetours in the same Russian consumer segment.
• Sletat.ru: Russian tour search and booking platform aggregating offers from numerous tour operators with integrated agent tools. Closely comparable to Onlinetours in business model and target market.
• Tourvisor: Russian tour search engine and B2B agent platform aggregating offers from multiple tour operators. Directly comparable to Onlinetours in serving both consumers and travel agents.

Broad incumbents

• Yandex Travel: Travel vertical of Yandex, Russia's largest technology company, offering hotels, flights, and tours. Competes with Onlinetours but operates as part of a broader search and super-app ecosystem with substantially greater resources.
• Tutu.ru: Major Russian travel platform covering flights, trains, and tours. Overlaps with Onlinetours in package tour distribution but as a broader multi-modal travel service.
• Ostrovok: Russian online travel agency focused on hotel bookings with expanding tour offerings. Comparable distribution model and Russian consumer focus, though historically hotel-centric.

Regional players

• Aviasales: Leading Russian-language meta-search engine for flights and adjacent travel products, serving Russian-speaking markets. Comparable as a travel aggregator in the same regional market with overlapping user base, though focused primarily on flights rather than tours.
• Anywayanyday: Russian online travel booking platform covering flights, hotels, and travel packages. Operates in similar regional market with overlapping value proposition for Russian travelers.

Emerging players

• 101Hotels.com: Russian online hotel booking platform with some adjacency to package tours. Comparable in regional focus on Russian-speaking travelers and online booking model, though primarily hotel-focused.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OnlineTOURS_ru
• LinkedInlinkedin.com/company/onlinetours

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about onlinetours