Travel Crafters

Name

Travel Crafters

Legal name

Travel Crafters

Website

https://travelcrafters.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Luxury Travel Agencies (THAKAFAA), Cultural, Heritage & Arts Travel Agencies (THAKAFAK), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Boutique travel agency
• Escorted group tours
• Flight and hotel booking
• Cruise booking services
• Affiliate travel agents

Headquarters

HQ city

Sydney (Wentworthville)

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Agency Commissions: Travel Crafters acts as an agent for transport, accommodation, and other service providers. Commissions are earned on bookings made with airlines, coach, rail and cruise line operators, and wholesalers. The company receives commissions from travel service providers for bookings arranged on behalf of customers.
2. Service Fees: Change fees of $75 per passenger per booking and cancellation fees of $150 per passenger per booking in addition to supplier fees. These fees apply to changes or cancellations of existing paid bookings.
3. Credit Card Payment Processing: Credit card surcharges applied to transactions: 1.20% for Visa and MasterCard, 2.99% for American Express. No surcharge for debit card payments.
4. Affiliate Agent Membership Fees: Monthly subscription fees from affiliate mobile agents: 90% commission split with $350 monthly fee, or 80% commission split with $250 monthly fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Travel Crafters is a Sydney-based boutique travel agency that arranges and sells flights, hotel accommodation, escorted group tours, cruises, car rentals, and destination activities to individual leisure travelers. The company supplements its consumer offering with an Affiliate Mobile Agent Programme that provides mobile travel agents with the Tramada mid-office platform, IATA/ATAS/AFTA accreditation support, marketing tools, and commission splits of up to 90%.

Product overview

Travel Crafters is a boutique travel agency based in Sydney, Australia, operating as an online travel booking platform with both B2C consumer booking capabilities and a B2B affiliate agent programme. The core product portfolio comprises hotel bookings, tour packages (escorted group tours, hosted tours, city trips, and ecotourism experiences spanning Africa, Asia, Europe, Mediterranean, and worldwide destinations), activities, flights, car rental, and cruises. Additional services include interest-free payment options and gift cards. The company also operates an Affiliate Mobile Agent Programme offering travel agents high commission splits (80-90%) with access to a mid office system, accreditation, marketing support, and exclusive supplier partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Get Luxe: Exclusive luxury holiday products available for Travel Crafters Mobile Agents with commission
• Smart Hotels
• Smart Cars

Products and services

• Hotel Booking Hotel accommodation booking service allowing customers to book hotels worldwide as part of a standalone booking or bundled travel package, served to individual leisure travelers and small-group tour customers.
• Tours (Escorted Group Tours) Guided tour packages spanning destinations across Africa, Asia, Europe, the Mediterranean, and worldwide locations. Offerings include escorted group tours, hosted tours, city trips, and ecotourism experiences typically ranging from 10 to 18 days, marketed to small-group travelers.
• Activities Activity booking service for finding and booking destination experiences, sightseeing, and add-on activities at travel destinations, available to consumer travelers.
• Flights Flight booking service for international and domestic air travel, leveraging full IATA accreditation and supplier relationships to source fares that the company positions as competitive with Skyscanner and Expedia.
• Car Rental Car rental booking service providing ground transportation at destinations, available to consumer travelers and bundled with other bookings.
• Cruise Cruise booking service offering consumer travelers access to cruise deals and packages through a dedicated creative cruising portal.
• Interest-Free Payment Interest-free payment plan option that lets customers spread the cost of their travel bookings over time rather than paying in full at booking.
• Gift Cards Gift card product allowing customers to purchase travel gift vouchers redeemable against Travel Crafters bookings.
• Affiliate Mobile Agent Programme Partner programme offering travel agents up to 90% commission in exchange for a monthly subscription ($350 for 90% split or $250 for 80% split). Members receive access to the Tramada mid office system, 24/7 ticketing, IATA/ATAS/AFTA accreditation support, EDM and social media marketing tools, training, and exclusive supplier partnerships including Expedia Platinum membership rates up to 45% off, Get Luxe luxury holidays, Smart Hotels, and Smart Cars.

Quantifiable outcome

• High customer satisfaction based on multiple positive testimonials

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core, minor and moderate.

• ATAS (AFTA Travel Accreditation Scheme)coreOthersAustralian Federation of Travel Agents accreditation scheme that sets quality benchmarks for the travel industry and monitors compliance with ATAS Code of Conduct. Travel Crafters participates in this scheme as a member, providing consumer protection and quality assurance.
• IATA (International Air Transport Association)coreOthersGlobal airline trade association providing accreditation for travel agencies to sell airline tickets and related services. Travel Crafters holds full IATA accreditation for ticketing operations.
• ExpediaminorGTM or Marketing PartnerExpedia's Platinum membership offers up to 45% discounts available to Travel Crafters mobile agents and their clients, providing competitive pricing advantages.
• Tramada SystemscoreTechnology or IntegrationTramada mid office system provided to affiliate agents for booking management, 24/7 ticketing access, and operational support.
• World Travel ExpomoderateGTM or Marketing PartnerExclusive access to World Travel Expo events, described as one of the strongest lead generators in the industry, for affiliate agents.
• Various Airlines, Cruise Lines, and Tour OperatorscoreChannel Partner/ Reseller/ DistributorAs a travel agency, Travel Crafters acts as an agent for numerous transport, accommodation and other service providers including airlines, coach, rail and cruise line operators, and wholesalers. Bookings are arranged and commissions are earned from these suppliers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trailfinders: Private, employee-owned UK travel agency offering flights, tours, cruises and tailor-made holidays through consultant-led sales. Comparable boutique, high-service agency model with similar reliance on experienced travel consultants rather than pure self-serve booking.
• Webjet: Australian online travel agency (OTA) focused on flights, hotels, and packages. Comparable as an Australia-based digital travel intermediary competing for the same consumer booking wallet, though Webjet is self-serve and Travel Crafters is consultant-led.
• Flight Centre Travel Group: Australia's largest retail travel agency network. Directly comparable as a bricks-and-mortar and online travel agency serving Australian consumers with flights, tours, cruises, and packaged holidays — the same core offering as Travel Crafters but at vastly greater scale.
• Helloworld Travel: Australian retail travel agency brand and franchise network offering flights, tours, cruises, and escorted packages. Closely comparable in product mix (especially escorted tours) and target customer (Australian leisure travellers), with a similar dependence on consultant-led sales.
• Intrepid Travel: Australian-headquartered small-group tour operator offering guided trips across all continents. Highly comparable on the escorted small-group tour product (similar to Travel Crafters' max-20 group tours), though Intrepid is tour-only and significantly larger.
• Audley Travel: UK-based specialist tailor-made and escorted tour operator with a country-specialist consultant model. Closely comparable in boutique positioning, consultant-led service, multi-country escorted itineraries, and high-touch customer experience.

Emerging players

• Contiki: Tour operator specialising in guided group trips. Comparable on the small-group escorted tour model that overlaps with Travel Crafters' tour product, though Contiki is much larger and more brand-recognised globally.

Broad incumbents

• Expedia Group: Global OTA and supplier of wholesale hotel inventory to travel agents (Expedia TAAP). Comparable both as a competitive OTA and as a supplier partner (Travel Crafters holds Expedia Platinum membership); represents the dominant pricing benchmark cited in customer testimonials.
• Booking Holdings: Parent of Booking.com, Priceline, Agoda, and KAYAK — the largest OTA conglomerate. Represents the structural competitive backdrop for any consumer travel booking agency, including the hotel and ground-transport components of Travel Crafters' offering.
• Corporate Travel Management (CTM): Australia-founded global travel management company. Comparable as a publicly listed Australian travel intermediary with IATA accreditation and supplier relationships, though CTM's primary market is corporate travel rather than leisure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/travel-crafters

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travel Crafters