Travelmediate
Travelmediate is a privately held Amsterdam-based B2B travel representation company that earns commissions by connecting European event and meeting planners with a curated global network of vetted DMC partners across 69+ MICE destinations and 6 continents.
- Company typePrivate
- Founded2011
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Travelmediate does
Travelmediate Benelux B.V. is a privately held B2B travel representation company founded in November 2011 by Raymon Honings and headquartered in Amsterdam, Netherlands. The company functions as a commission-based intermediary between European event and travel planners and a curated global network of Destination Management Company (DMC) partners. It does not develop or operate a proprietary technology platform; its core asset is a relationship-driven matchmaking service covering 69+ MICE destinations and numerous leisure destinations across six continents, supported by ~20 named DMC partners (e.g., Abreu Events, Galaxia Group, KTI Events, INBOUND Services GmbH, Diamond Travel, First Incentive Travel USA).
Travelmediate generates revenue through affiliate/referral commissions earned when it introduces planners to DMC partners who then deliver the underlying travel services; pricing is not publicly disclosed and all engagements are enquiry-driven. Its go-to-market is sales-led and relationship-driven, with physical offices in Benelux (Amsterdam) and Poland/France covering four local markets (Netherlands, Belgium, Luxembourg, Poland). Marketing channels include an extensive destination blog, social media (Instagram, LinkedIn, Facebook), email newsletters, FAM trips, the SITE Global industry affiliation, and proprietary formats such as 'Inspirational Battles' online showcases and an annual Winter Event that drew 70+ travel professionals in 2024. The team is small (5 employees), the company is bootstrapped with no disclosed external funding, and its primary customer persona is professional event and meeting planners (PCOs, corporate event managers) sourcing international MICE and incentive group travel.
Travelmediate firmographics
Firmographics- Name
- Travelmediate
- Legal name
- Travelmediate Benelux
- Website
- https://travelmediate.nl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Travelmediate is a privately held Amsterdam-based B2B travel representation company that earns commissions by connecting European event and meeting planners with a curated global network of vetted DMC partners across 69+ MICE destinations and 6 continents.
- Ownership category
- akta.pro rank
Travelmediate industry classification
Industry- Product category
- Travel Representation Services
- NAICS
- Tour Operators (561520), Travel Agencies (56151)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
- akta.pro secondary industries
- Incentive Travel Design & Rewards Programs (THAHADAB), Group Logistics & Transportation Management (Coaches, Transfers, VIP Transport) (THAHADAC)
Keywords
Where Travelmediate is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Travelmediate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- B2B Representation / Commission from DMC Partners: Travelmediate operates as a representation company for DMC partners, earning commissions for introducing and connecting event and travel planners (buyers) with verified destination management companies worldwide. Revenue is generated through business referrals and partnership intermediation in the B2B travel trade segment for MICE and leisure group travel.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Travelmediate product offering
Product offeringCore offering
Travelmediate is a B2B travel representation company that connects corporate event planners, meeting planners, and travel management companies with a vetted global network of Destination Management Company (DMC) partners. The company offers two core service lines: MICE (Meetings, Incentives, Conventions and Exhibitions) travel services and Premium Leisure travel services, covering 69+ MICE destinations across six continents and earning revenue through commissions on bookings referred to its DMC partners.
Product overview
Travelmediate is a B2B travel representation company offering two core service lines: MICE (Meetings, Incentives, Conventions and Exhibitions) and Premium Leisure travel services. Their platform connects event and travel planners with a network of verified DMC (Destination Management Company) partners across multiple continents. The company acts as an intermediary, providing access to reliable, creative, and transparent destination partners rather than operating a traditional software product.
Differentiator
Problem solved
Functional benefit
Products and services
- MICE Travel Services
Companies that use Travelmediate
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Travelmediate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Travelmediate partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and secondary.
- Elämys GroupcoreElämys Group is a trusted DMC partner for events and incentive travel in Finland. Based in Helsinki (Kuortaneenkatu 5, 00520 Helsinki), the company is known for reliable, punctual, and efficient service. Elämys Group covers Helsinki, Lapland, and Tampere for MICE groups, with agents Mari Viitanen and Aarni Kotilainen. Travelmediate represents Elämys Group in the Benelux market.
- Galaxia Group (Galaxia Tours)coreGalaxia Group is the DMC partner for Egypt. The company organises MICE and luxury trips across Cairo, Giza, Upper Egypt, Luxor, Sharm El Sheikh, Hurghada, and El Gouna. Travelmediate conducted a comprehensive 5-day FAM trip with Galaxia Group to showcase Egypt's MICE product. The partnership covers MICE travel, leisure groups, and luxury FITs.
- Cashel TravelcoreCashel Travel is the DMC partner for England (UK), offering MICE travel services including destinations such as London, Bath, and Stonehenge. Travelmediate represents Cashel Travel in the Benelux market for UK destination services.
- KTI EventscoreKTI Events is a leading Moroccan tourist company with more than 45 years of experience in travel, tourism, MICE, and hotels. Headquartered at 132 Ave Hassan II, Casablanca 20000, Morocco, KTI Events specialises in customised consultancy and tailor-made event conception. Agents include Othman Lahlou. The partnership covers both MICE and leisure travel in Morocco.
- Diamond TravelcoreDiamond Travel is the DMC partner for Southern Africa with more than 20 years of experience in incentive and event management across South Africa, Namibia, Zimbabwe, Botswana, and Mozambique. Based in Cape Town, South Africa, with agent Carmen Nicholas. Diamond Travel offers fully tailored incentive travel and event management.
- INBOUND Services GmbH (INBOUND Austria – BB Inbound Tours & Groups GmbH)coreINBOUND Services GmbH is a DMC partner for Germany and Austria with 20 years of experience. Certified by the Global Sustainable Tourism Council (GSTC), the company offers CO2-neutral compensation in partnership with Atmosfair, sustainable hotels, 'Meetings in Green' programmes, and professional crisis management. The partnership covers destinations including Berlin, Munich, Hamburg, Cologne, Vienna, Salzburg, Innsbruck, and Graz.
- Abreu EventscoreAbreu Events is the DMC partner for Portugal and Spain, operating within the Abreu Travel Group founded in 1840. The company provides creative and innovative solutions for corporate events, meetings, incentives, and product launches. Based in Linda-a-Velha, Portugal (Av. 25 de Abril, nº 2), with agent Manuel Horta. Abreu Events is described as Travelmediate's longest-running DMC partner.
- The DMC GreececoreThe DMC Greece is the DMC partner for Greece, offering incentives, group travel, cruise, and leisure services. The company organises site visits and FAM trips to Athens and surrounding areas, covering venues such as Royal Olympic Hotel, Grand Hyatt Athens, and InterContinental Athens. Key agents include Ileana and Alexia.
- Boutique DMC IcelandsecondaryBoutique DMC Iceland is the DMC partner for Iceland. Travelmediate organised a FAM trip to Iceland with this partner and Icelandair, featuring activities such as the Blue Lagoon, super jeep tours, buggy tours, Northern Lights, and visits to Hotel Geysir.
- First Incentive Travel USAsecondaryFirst Incentive Travel USA is the DMC partner for the United States, providing ground support and incentive travel services. Notably supported the Dutch National Team during the FIFA World Cup tournament, handling preparation and on-ground logistics.
- Nordic FactorsecondaryNordic Factor is a DMC partner for Nordic regions, listed as a partner on the Travelmediate website alongside other established DMC partners.
- HI DMCsecondaryHI DMC is listed as a DMC partner on the Travelmediate website, covering multiple destination markets.
- Montenegro Concierge DMCsecondaryMontenegro Concierge DMC is a DMC partner for Montenegro, listed on the Travelmediate website.
- Fine Travel Albania DMCsecondaryFine Travel Albania DMC is a DMC partner for Albania, listed on the Travelmediate website as a partner for the emerging Balkan MICE market.
- Absolute Asia TravelsecondaryAbsolute Asia Travel is a DMC partner for Asia Pacific destinations, listed as a partner on the Travelmediate website.
- Rigo Malta DMCsecondaryRigo Malta DMC is a DMC partner for Malta (Maltese Islands), listed on the Travelmediate website.
- China Star DMCsecondaryChina Star DMC is a DMC partner for China, listed on the Travelmediate website.
- Transcend CruisessecondaryTranscend Cruises is a venue and cruise partner featured on the Travelmediate website, offering cruise experiences that complement MICE and leisure travel programmes.
- Venue De Bonte WeversecondaryDe Bonte Wever is a venue partner in The Netherlands (likely Assen/Netherlands), featured as a MICE destination and partner on the Travelmediate website.
- Venue Kontakt der KontinentensecondaryKontakt der Kontinenten is a conference hotel venue partner, featured on the Travelmediate website as a MICE destination in The Netherlands.
- SITE GlobalcoreTravelmediate is a proud partner of SITE Global (Society for Incentive Travel Excellence), the leading professional organisation for the incentive travel industry worldwide. This partnership provides credibility, industry network access, and professional development opportunities within the global MICE and incentive travel community.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Travelmediate competitors and assessment
Company assessmentDirect peers
- Destination Asia: Asia-Pacific DMC network offering inbound meeting, incentive, convention and event services through local DMCs — directly comparable to Travelmediate's model of representing vetted destination partners for outbound group travel.
- Pacific World (Jin Jiang International): Global DMC specialising in meetings, incentives, conferences and events across Asia, Europe and the Americas. Comparable in delivering destination management and incentive travel services for international corporate event buyers.
- Conference Care: Netherlands-based corporate conference and event management agency. Comparable to Travelmediate as a Dutch-headquartered B2B event services intermediary working with corporate event buyers.
- Ovation Global DMC: Global DMC network operating across multiple continents with vetted local DMCs. Directly comparable to Travelmediate's DMC partner structure and serves the same event-planner buyer persona for MICE and incentive travel.
- Banks Sadler: UK-based corporate meetings and events agency delivering end-to-end event management. Comparable in serving corporate event planners with destination and event execution support.
- ITC Travel Group: Dutch travel and events company offering corporate, MICE and group travel services. Comparable in geography (Netherlands) and B2B corporate travel/events positioning.
- Grass Roots Group (Biworldwide): Meetings, events and incentive travel agency serving corporate clients globally. Comparable to Travelmediate as a B2B intermediary arranging MICE and incentive programmes on behalf of corporate planners.
Broad incumbents
- CWT Meetings & Events: Meetings, events and incentive travel division of CWT, a global corporate travel management giant. Comparable buyer (corporate event planners) and MICE/incentive offering, but at vastly larger scale and as part of a full TMC portfolio.
- American Express Meetings & Events: Global meetings, events and incentive travel business within American Express GBT. Competes for the same corporate event-planner RFPs but offers a full TMC and corporate-card stack beyond Travelmediate's pure-representation scope.
Emerging players
- The MICE Network (miceportal / event intermediaries): Smaller emerging sales-representation and intermediary firms serving as B2B connectors between event planners and DMC partners — directly comparable in business model to Travelmediate's niche representation play, though typically with narrower geographic or destination coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Travelmediate social profiles
Digital presenceTravelmediate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Travelmediate leadership team
Management profileNumber of profiles
Profiles6 records
Travelmediate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Travelmediate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Travelmediate
What does Travelmediate do?
Travelmediate is a B2B travel representation company that connects corporate event planners, meeting planners, and travel management companies with a vetted global network of Destination Management Company (DMC) partners. The company offers two core service lines: MICE (Meetings, Incentives, Conventions and Exhibitions) travel services and Premium Leisure travel services, covering 69+ MICE destinations across six continents and earning revenue through commissions on bookings referred to its DMC partners.
Is Travelmediate a public or private company?
Travelmediate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Travelmediate founded?
Travelmediate was founded in 2011. It employs 1 to 10 people.
Where is Travelmediate based?
Travelmediate is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Travelmediate make money?
One revenue line is on record: B2B Representation / Commission from DMC Partners.
Who are Travelmediate's main competitors?
Direct peers on record are Destination Asia, Pacific World (Jin Jiang International), Conference Care, Ovation Global DMC, Banks Sadler, ITC Travel Group and Grass Roots Group (Biworldwide). Broad incumbents are CWT Meetings & Events and American Express Meetings & Events. The MICE Network (miceportal / event intermediaries) is listed as an emerging player.
Does Travelmediate have an API?
No public API is recorded for Travelmediate.
What industry is Travelmediate in?
Travelmediate's product category is Travel Representation Services. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of THAHADAB, Incentive Travel Design & Rewards Programs. Its NAICS code is 561520 and its SIC code is 4700.