travla beer

Name

travla beer

Legal name

Travla Pty Ltd

Website

https://travla.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (424810), Beer, Wine, and Liquor Retailers (4453)

SIC

Malt Beverages (2082), Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industry

Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO)

Keywords

• Australian lager
• Low carb beer
• Beer brand merchandise
• Mid strength lager
• Craft beer Australia

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Beer Sales: travla generates revenue primarily from the sale of its Australian lager beer in multiple formats: 6-pack, 24-pack, and 30-block (30-can) cartons of Mid Strength (3.5% ABV) and Full Strength (4.2% ABV) variants. Beer is sold through the company's own e-commerce storefront, major retail chains (Dan Murphy's, BWS, LiquorLand), and on-tap at pubs across Australia.
2. Merchandise Sales: travla sells branded merchandise including apparel (hoodies, T-shirts, beanies, fishing polo shirts, trucker hats), drinkware (stubby holders, schooner glass coolers, bar mats, retro cooler), accessories (car decals, cattle tag key rings), gift cards, and limited-edition Flanno For A Farmer items through its e-commerce store.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

travla beer is an Australian lager brand that brews and sells two Australian lager variants — a Mid Strength Lager (3.5% ABV, ultra-low carb at 2.3g per can) and a Full Strength Lager (4.2% ABV) — both made with all-Australian ingredients (Australian pale malt, signature lager yeast, Cluster and Melba hops). The company also sells a broad line of branded merchandise including apparel, drinkware, and accessories, distributed via its own e-commerce store, national liquor retailers (Dan Murphy's, BWS, LiquorLand), pubs, and Anaconda.

Product overview

Travla is an Australian beer brand founded by actor Travis Fimmel and farmboy mates, offering a focused portfolio of two core beer products: Mid Strength Lager (3.5% ABV, ultra-low carb) and Full Strength Lager (4.2% ABV, low carb), both brewed with Australian ingredients. The beer lineup is available in multiple formats including 6-packs, 24-packs, and 30-block cases. In addition to beer, Travla sells an extensive merchandise line including apparel (hoodies, t-shirts, beanies, trucker hats, fishing polos), drinkware accessories (stubby holders, coolers, glass coolers, bar mats), and promotional items (car decals, key rings, gift cards). The brand maintains strong community ties through events sponsorships and the annual Flanno For A Farmer charity initiative supporting Australian farmers.

Differentiator

Problem solved

Functional benefit

Products and services

• Australian Lager – Mid Strength A 3.5% ABV ultra-low carb Australian lager brewed with all-Australian ingredients, featuring 2.3g of carbohydrates per 375ml can. Pours golden honey with light body and smooth bitterness. Sold in 6-pack and 24-pack formats.
• Australian Lager – Full Strength A 4.2% ABV full-strength Australian lager with smooth light body and crisp, refreshing finish. Brewed with Australian pale malt, signature lager yeast, and a blend of Cluster and Melba hops. Low carb with more kick compared to the mid-strength variant. Sold in 6-pack format.
• Australian Lager – Mid Strength 30 Block The travla Mid Strength Australian lager in a larger 30-can (30-block) format at 3.5% ABV. Brewed using all Australian ingredients with clean, crisp taste and smooth bitterness, designed for sharing and outdoor occasions.
• travla Logo Hoodie A relaxed, oversized fit hoodie with dropped shoulders, 400 GSM heavyweight fabric, featuring travla logos on front and back (AS Colour brand). Sold at $75.00.
• travla Logo T-shirt A regular fit crew neck t-shirt, 180 GSM mid weight, made from 100% combed cotton (AS Colour Staple Tee) with travla branding. Sold at $45.00.
• travla Logo Trucker Hat A trucker hat with Flexfit technology featuring the travla logo. Available in Orange and Black colourways. Sold at $35.00.
• travla Monogram Beanie A comfy-fit beanie in black with embroidered orange travla monogram mark. Sold at $25.00.
• travla x Anaconda Fishing Polo A collaborative long-sleeve fishing polo shirt with Anaconda featuring UPF 50+ sun protection, breathable fabric, designed for outdoor and boating activities. Available in Barramundi and Sunset designs at $50.00.
• Official Flanno For A Farmer 2026 Shirts Limited-edition button-down flannel work shirts created in partnership with Farm Angels, RB Sellars, and travla. Available in sizes XS–5XL at $64.95, with proceeds supporting Aussie farmers through Farm Angels.
• travla Retro Cooler An insulated cooler that holds 12 cans to keep them ice cold during road trips. Sold at $130.00.
• travla Stubby Holder An insulated stubby holder designed to keep beverages cold. Sold at $10.00.
• travla Schooner & Midi Glass Coolers Insulated glass coolers designed for schooner and midi glasses for on-the-go use. Sold at $15.00.
• travla Bar Mat Rubber A rubber bar mat for keeping benches tidy and styling a home bar with travla branding. Sold at $30.00.
• travla Cattle Tag Key Ring A key ring designed as a cattle tag, reflecting travla's rural Australian branding. Sold at $5.00.
• travla Car Decal A 500mm x 170mm white vinyl cut car decal sticker featuring the travla logo. Sold at $30.00.
• travla Merch Gift Card Gift cards available in denominations of $25, $100, and $200 for purchasing travla merchandise.
• travla x FFAF Stubby Holder A limited-edition travla x Flanno For A Farmer 2026 stubby holder, with proceeds supporting Aussie farmers through Farm Angels. Sold at $5.00.

Quantifiable outcome

• Won Crafty Pint blind tasting comparing influencer/celebrity beer brands

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Farm AngelscoreStrategic or Co-development Partnertravla is a long-term partner of Farm Angels, an Australian non-profit helping farmers and primary producers in distress (due to droughts, floods, plagues). The partnership centres on Flanno For A Farmer Day — travla donates 100% of its net wholesale sales from beer sold on that day to Farm Angels. In 2026, travla pledges 100% of sales from 14 August to Farm Angels. The partnership also includes limited-edition merchandise (Flanno shirts, stubby holders) where proceeds support the charity.
• Travis FimmelcoreStrategic or Co-development PartnerCo-founder and primary brand ambassador of travla. Travis Fimmel is an Australian actor (known for 'Vikings', 'Warcraft') who founded travla with 'a couple of his farmboy mates' out of a love for the Aussie countryside and its people. He is the public face of the brand across all marketing, events, and community activities.
• Andy AllenminorGTM or Marketing PartnerFormer MasterChef Australia winner who creates BBQ and recipe content for travla's 'On the Road' blog and social media channels ('Get On The Tongs' recipe series). Recipes feature travla beer as an ingredient and for drinking pairing.
• AnacondacoreChannel Partner/ Reseller/ DistributorAustralian outdoor/adventure retailer (Anaconda) stocks travla fishing polo shirts (travla x Anaconda collaboration with UPF 50+ sun protection) and ran the travla 30-block promotion with $15 Anaconda vouchers (Feb–July 2026). Available in-store and online.
• RB SellarsminorStrategic or Co-development PartnerAustralian workwear/clothing brand co-partnering with travla and Farm Angels on the Flanno For A Farmer 2026 limited-edition flanno shirt. Each shirt sold supports Aussie farmers through Farm Angels.
• Finniss River HelicoptersminorGTM or Marketing PartnerNT-based helicopter tour operator running the travla helicopter pub crawl experience as part of the #OnlyInAustralia competition. Finniss River Helicopters provides the helicopter for the '7 hours, 5 pubs, 3 mates' NT pub crawl prize.
• The Straddie HotelminorGTM or Marketing PartnerNorth Stradbroke Island pub hosting the travla Hoedown event on 25 July 2026 featuring Shannon Noll, Cow Girl Surf Club, and DJ NickA35. travla sponsors and co-hosts the event.
• Explore LifeminorGTM or Marketing PartnerExplore Life is a camping gear brand. travla ran giveaways for Explore Life Camp Chairs (RRP $199.95) at participating bottleshops in VIC, NSW, and QLD (2025 promotion). The partnership ties into travla's outdoor/camping lifestyle positioning.
• Tiwi Island RetreatminorGTM or Marketing PartnerPrivate island retreat in the Northern Territory partnered with travla on a Three-Day Tiwi Island Retreat Giveaway (trip dates 21–23 March 2025). Prize included fishing tours, helicopter rides, beach bonfires, and a private travla bar on the island.
• Dan Murphy's and BWS (Endeavour Group)coreChannel Partner/ Reseller/ DistributorEndeavour Group's Dan Murphy's and BWS are travla's major retail channel partners. The Anaconda promotion T&Cs reference that a proportion of Endeavour Group sales will be donated to Farm Angels directly as part of Flanno For A Farmer. Both chains stock travla Mid Strength and Full Strength across 6-pack, 24-pack, and 30-block formats.
• SeaLinkminorGTM or Marketing PartnerSeaLink ferry operator providing pre-party cruise packages for the travla Hoedown at The Straddie Hotel (25 July 2026). Packages include return ferry travel, transfers, line dancing lessons, and travla beers.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BrewDog: Global craft beer brand with Australian operations, broad retail distribution, and a brand-led marketing approach. Comparable on founder-driven brand building, premium lager/craft positioning, and multi-channel retail presence.
• Coopers Brewery: Australia's largest family-owned brewery, with national distribution and a heritage, independently-owned positioning analogous to travla's Australian-owned story. Comparable on family/founder-owned structure and regional-roots brand authenticity, though at much larger scale.
• James Boag's: Premium Australian lager brand owned by Lion with broad national distribution in mainstream retail. Comparable on the Australian-lager product format and premium positioning vs. mass-market beers.
• Carlton & United Breweries: Australia's largest brewer (owned by Asahi) producing VB, Carlton Draught, Great Northern, and other mainstream lagers. Sets the competitive benchmark travla must beat for shelf space, trade spend, and mainstream lager share.

Direct peers

• 4 Pines Brewing: Australian craft brewery with national distribution through major chains and pubs. Comparable on independent Australian craft positioning, national retail presence, and brand-led community marketing.
• Pirate Life Brewing: Australian craft lager brand with national on-premise and off-premise distribution, similar mainstream-lager positioning and brand-led marketing. Comparable product format (lager-led portfolio) and Australian premium beer positioning.
• Better Beer: Australian beer brand founded by comedian Andrew 'Cosi' Costello targeting a similar mass-market, lifestyle-driven consumer with low-carb positioning. Most directly comparable peer given celebrity-founder, Australian-ownership, and national-retail go-to-market.
• Furphy: Australian craft lager brand (Lion-owned) positioned around an authentic Australian story and broad on-premise/off-premise availability. Comparable on the lager-led product format and the 'proudly Australian' brand narrative.
• Little Creatures Brewing: Australian craft brewery with national distribution and a strong venue/event-based brand presence. Comparable on independent Australian positioning and experiential community marketing.
• Stone & Wood: Independently-positioned Australian craft brewery with national distribution and lifestyle/community-driven brand building. Comparable on independent Australian ownership narrative and regional-rooted brand authenticity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/travla.beer
• Instagraminstagram.com/travla_
• TikToktiktok.com/@travla_
• LinkedInlinkedin.com/company/travla-beer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about travla beer