Travvia

What Travvia does

Travvia is a privately held Australasian travel and tourism group that rents campervans and motorhomes to leisure travellers across Australia and New Zealand. Founded in Auckland in 2001 as JUCY Group and rebranded to Travvia on October 1, 2024, the company operates through two wholly-owned sub-brands: JUCY, a value-driven brand targeting youthful and budget-conscious adventurers with a fleet of bright green and purple campervans, small cars, and compact SUVs; and Star RV, a premium motorhome brand acquired in 2022 that targets travellers aged 35-plus with top-of-the-line two-, four-, and six-berth motorhomes. Revenue is generated on a transaction-fee basis per rental period, with pricing handled via the JUCY (jucy.com) and Star RV (starrv.com) websites and contact centres rather than publicly listed rates.

The group operates a combined fleet of over 3,000 vehicles out of 11 branch locations across New Zealand (Auckland, Christchurch, Queenstown) and Australia (Sydney, Melbourne, Brisbane, Gold Coast, Perth, Adelaide, Hobart, Cairns, and a seasonal Darwin branch), with complimentary airport transfers from all sites. Distribution is primarily direct-to-consumer through brand websites and call centres, supplemented by an active travel agent and trade partner network and, since December 2024, a strategic loyalty partnership with Velocity Frequent Flyer (the first-ever campervan/motorhome integration for that 12+ million-member program). Travvia maintains dedicated sales, media, and partnerships contact channels and reports no proprietary technology platform; the technology stack is being modernised across the 10-location network by a Head of Technology appointed in 2023. The company employs 165 people, with a senior leadership team appointed across 2024–2026 including a new Group CEO (Simon Birkenhead, from July 2025) and CXO hires in revenue, marketing, finance, operations, people, technology, and assets functions. ESG positioning includes carbon-neutral operations via tree planting in the Yarra Yarra Biodiversity Corridor and membership in the Toitū carbonreduce programme.

Name

Travvia

Legal name

Travvia

Website

https://travviagroup.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Travvia is a privately held Australasian campervan and motorhome rental group operating JUCY (value) and Star RV (premium) brands, with a fleet of over 3,000 vehicles across 11 locations in Australia and New Zealand serving leisure travellers, families, and inbound tourists.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Rental Revenue: The company generates revenue through renting campervans and motorhomes to travellers. JUCY offers value-driven campervan options while Star RV provides premium motorhome experiences. Revenue is transaction-based per rental period.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Travvia is the parent group operating two wholly-owned rental brands across Australia and New Zealand: JUCY (value-driven campervans, small cars and compact SUVs aimed at youthful and budget-conscious travellers) and Star RV (premium two-, four- and six-berth motorhomes aimed at 35+ premium travellers). The combined fleet of over 3,000 vehicles is rented per-trip to leisure travellers across more than 10 branch locations, with direct booking via brand websites, contact centres and travel agent partners.

Product overview

Travvia is a dual-brand platform operating across Australia and New Zealand, consisting of two sub-brands: JUCY (an experience-focused, value-driven campervan and car rental brand with a bright green and purple fleet) and Star RV (a premium motorhome brand offering luxury two-, four-, and six-berth motorhomes). Together the brands operate a combined fleet of over 3,000 vehicles across 10 locations, with JUCY appealing primarily to youthful and budget-conscious adventurers and Star RV targeting inbound travellers aged 35-plus seeking upmarket road trip experiences.

Differentiator

Problem solved

Functional benefit

Brands

• JUCY: Experience-focused campervan and car rental brand known for its eye-catching fleet of bright green and purple campervans, small cars, and compact SUVs. Offers value-driven road trip adventures for solo travellers, couples, families, and groups.
• Star RV

Products and services

• JUCY Campervan and Car Rental Experience-focused, value-driven rental of bright green and purple campervans, small cars and compact SUVs for youthful and budget-conscious travellers, families and groups exploring Australia and New Zealand by road.
• Star RV Premium Motorhome Rental Premium motorhome rental service offering top-of-the-line two-, four- and six-berth motorhomes providing extra comfort and style for travellers aged 35-plus seeking upmarket road trip experiences in Australia and New Zealand.

Quantifiable outcome

• Over 3,000 vehicles in fleet across Australia and New Zealand

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Velocity Frequent FlyercoreGTM or Marketing Partner · 9 December 2024Strategic loyalty partnership enabling Velocity Frequent Flyer members (12+ million) to earn points on JUCY and Star RV rentals. Members earn 3 Velocity Points per dollar spent on qualifying hires. Launch bonuses of 10,000 points for JUCY and 15,000 points for Star RV bookings with 7+ day minimum hire. This is the first-ever campervan/motorhome partnership for Velocity.
• Carbon NeutralminorStrategic or Co-development PartnerEnvironmental partnership through which Travvia supports tree planting in the Yarra Yarra Biodiversity Corridor in Western Australia. The company has helped plant over 3,000 trees to offset carbon emissions as part of its sustainability initiatives.
• Toitū carbonreduce programmeminorStrategic or Co-development PartnerMembership in the Toitū carbonreduce programme demonstrates commitment to reducing emissions, with JUCY brand committed to reducing emissions by 4.2% per year to meet the 1.5°C target under the Paris Agreement.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Sixt Rent a Car: Global mobility and rental platform with growing presence in Australia/New Zealand; while focused on passenger cars, it competes at the airport transfer/hire layer and is a useful peer for direct-to-consumer digital booking capabilities and loyalty economics.
• Cruise America: Largest North American RV rental brand; comparable business model (large fleet, multi-location, leisure traveller focus) and unit economics, useful as a North American analog for fleet utilization and yield benchmarks.
• El Monte RV Rentals: US-focused RV rental and sales company with a multi-decade fleet; comparable in asset-heavy motorhome rental operations, particularly for European-built premium RVs that overlap with Star RV's product line.

Regional players

• Lucky Rentals (NZ): New Zealand-only budget RV and campervan rental operator targeting similar youthful, budget-conscious customer segments as JUCY within the domestic NZ market; useful regional comparable on price/discipline.

Direct peers

• Apollo Motorhome Holidays: Major ANZ-focused motorhome and campervan rental brand offering both budget and premium tiers; Apollo competes head-to-head with JUCY in the value segment and Star RV in the premium segment across Australia and New Zealand.
• Mighty Campers: THL's budget-focused campervan brand in ANZ, competing directly with JUCY on price-sensitive youth and backpacker segments. Operates in the same geography (Australia and New Zealand) with a similar value-driven proposition.
• Britz Australia / New Zealand: THL's mid-tier RV rental brand in ANZ; rivals both JUCY and Star RV across family and couple traveller segments with comparable vehicle classes (2-6 berth motorhomes and campervans).
• Spaceships (Custom Campers): New Zealand-born budget campervan rental brand focused on self-built ex-cargo vans for backpacker and budget travellers; competes with JUCY in the value/independent segment primarily across New Zealand.
• Maui Australia / New Zealand: THL's premium motorhome brand in ANZ offering top-of-the-line 2-6 berth vehicles; directly competes with Star RV for the 35+ premium traveller segment in Australia and New Zealand.
• Tourism Holdings Limited (THL): Largest ANZ RV rental operator and the most direct competitor; THL operates the Britz, Maui, Mighty, Apollo and Hippie brands across Australia, New Zealand, the US, and Europe, giving it a multi-brand, multi-region footprint that mirrors Travvia's JUCY/Star RV strategy at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/travvia-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travvia