Treasure Chest Casino

What Treasure Chest Casino does

Treasure Chest Casino is a single-property regional gaming and hospitality venue located at 4540 Williams Boulevard in Kenner, Louisiana, on the banks of Lake Pontchartrain minutes from New Orleans. Founded in 1994 and operating with approximately 140 employees, the property is wholly owned by Boyd Gaming Corporation (NYSE: BYD). Treasure Chest targets adult gaming patrons (21+) from the Louisiana Gulf Coast and greater New Orleans metropolitan area, offering nearly 1,000 slot machine titles, over 30 table games (Blackjack, Roulette, Craps, Mini Baccarat, 3-Card Poker, Pai Gow, and specialty variants), and a sportsbook covering major U.S. professional and collegiate sports.

The property's underlying technology stack consists of Boyd Gaming's unified gaming platform: slot management systems, table game operations, sportsbook betting technology, and the Boyd Rewards five-tier loyalty program. Digital engagement layers include the Boyd Rewards mobile app, the Stardust Social Casino mobile application (200+ slot, video poker, and table titles), an online slot search tool (filterable by denomination from 1¢ to $100, game type, and name), and a progressive jackpot network spanning slots and table games. On-site hospitality comprises four dining venues (Alder & Birch, The Game Bar & Grill, Infusion, and Amerisports) and over 8,000 square feet of meeting and event space.

Revenue is generated through the house edge on slot and table wagering, sportsbook margins on winning bets, food and beverage covers and catering, event venue rentals, and casino credit services. Marketing and customer retention are executed through a direct-to-consumer motion: the property website, organic social channels (Facebook, Instagram, X, YouTube), the Boyd Rewards loyalty program distributing personalized offers via email and app, and the Stardust Social Casino app extending engagement beyond the physical premises. The customer base is a long-tail mix of casual and dedicated gaming enthusiasts, dining patrons, and event clients with no disclosed enterprise anchor accounts.

Name

Treasure Chest Casino

Legal name

Treasure Chest Casino

Website

https://treasurechest.boydgaming.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Treasure Chest Casino is a regional gaming and hospitality venue in Kenner, Louisiana, wholly owned by Boyd Gaming Corporation. It operates nearly 1,000 slot machines, 30+ table games, a sportsbook, multiple restaurants, event space, and the Boyd Rewards loyalty program.

Ownership category

akta.pro rank

Product category

Casino Gaming & Entertainment

NAICS

Casinos (except Casino Hotels) (71321)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Casino Table Games Operations (MPAEAAAN)

akta.pro secondary industries

Live Poker Rooms & Cardrooms (Land-Based) (MPAEAEAA), Player Wallets, Escrow & Custodial Account Services (MPAEALAK)

Keywords

• Casino gaming
• Slot machines
• Table games
• Sports betting
• Casino entertainment

Headquarters

HQ city

Kenner

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Gaming Operations: Primary revenue from slot machines and table games. The casino operates nearly 1000 slot titles and over 30 table games including Blackjack, Roulette, Craps, Mini Baccarat, 3-Card Poker, and Pai Gow. Revenue is generated through house edge on wagers.
2. Sports Wagering: Sportsbook accepts bets on major U.S. sports including professional baseball, basketball, hockey, soccer, football, golf, boxing, motorsports, and collegiate football and basketball. Revenue generated through standard sportsbook margins on winning bets.
3. Food and Beverage: On-site dining includes The Game Bar & Grill, Alder & Birch Bar and Dining, Infusion, and Amerisports. Revenue from restaurant covers, bar sales, and catering services for events.
4. Boyd Rewards Program: Loyalty program drives repeat visitation through earned rewards. Members earn tier credits and points based on gaming activity, creating engagement and retention value.
5. Meetings and Events: Over 8,000 square feet of meeting and event space including an elegant ballroom that can be split into two sections. Revenue from venue rentals, catering, and event packages for corporate meetings, conferences, weddings, and social events.
6. Casino Credit Services: Casino credit line services for qualified players. Application processing through National Cred-A-Chek, with credit decisions generating relationship value.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Treasure Chest Casino operates a physical casino property in Kenner, Louisiana, offering nearly 1,000 slot machine titles, over 30 table games (Blackjack, Roulette, Craps, Mini Baccarat, 3-Card Poker, Pai Gow), an on-site sportsbook, and multiple dining venues. The property also provides over 8,000 square feet of meeting and event space and operates under the Boyd Rewards five-tier loyalty program, with a mobile companion in the Stardust Social Casino app.

Product overview

Treasure Chest Casino is a gaming and hospitality property offering a comprehensive suite of entertainment options. The core gaming offerings include nearly 1,000 slot machine titles and over 30 table games (Blackjack, Roulette, Craps, Mini Baccarat, 3-Card Poker, Pai Gow, and specialty games). The property features a Sportsbook for betting on major U.S. sports, Progressive Jackpots on both slots and table games, and a Slot Search tool for finding specific machines. The loyalty program, Boyd Rewards, provides tiered benefits across five levels. Dining options include Alder & Birch Dining, The Game Bar & Grill, and Infusion restaurant. Additional services include casino credit application processing, gaming forms (Win/Loss statements, W2-G), and over 8,000 square feet of meeting/event space. Online presence includes Stardust Social Casino, a social gaming platform accessible via mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• Slot Machines Nearly 1,000 slot machine titles across multiple denominations (1¢ to $100) available on the casino floor for adult patrons (21+).
• Table Games Over 30 live table games including Blackjack, Mini Baccarat, Roulette, Craps, 3-Card Poker, Pai Gow, Double Deck Blackjack, and Craps No More, served by live dealers.
• Treasure Chest Sportsbook On-site sportsbook accepting spreads, single bets, and parlays on major U.S. sports including professional baseball, basketball, hockey, soccer, football, golf, boxing, motorsports, and collegiate football and basketball.
• Progressive Jackpots Linked progressive jackpot system covering slot titles such as Mystical Temple, Rakin' Bacon, Double Jackpot Triple Blazing, Double Gold, Buffalo Jackpots, Money Charge, and Dancing Drums, plus table-game progressives on Pai Gow, Mississippi Stud, Ultimate Texas Hold'em, and Three Card Poker.
• Slot Search Tool Web-based tool that lets players filter on-site slot machines by denomination (1¢ to $100), game type (ETGs, Keno, Poker, Reel, Video), and game name to locate specific machines.
• Boyd Rewards Loyalty Program Five-tier loyalty program offering cruises, Las Vegas stays, B Memorable Experiences, and annual gifts, with tier status valid for one full year; members earn points through gaming play and access real-time offers, calendars, and point balances.
• Stardust Social Casino Social casino mobile application with over 200 slot machines, video poker, and classic table games, allowing players to earn Boyd Points and Tier Credits through gameplay.
• Casino Credit Application Casino credit line application service for qualified players, processed through National Cred-A-Chek, with decisions typically returned within 2-3 business days.
• Gaming Forms (Win/Loss & W2-G) Online portal where registered Boyd Rewards members can download Win/Loss statements and W2-G forms.
• Meeting and Event Space Over 8,000 square feet of venue space with a divisible ballroom available for corporate meetings, conferences, weddings, and social events, including catering packages.
• On-site Dining (Alder & Birch, The Game Bar & Grill, Infusion) Full-service dining and bar options at Treasure Chest Casino, including Alder & Birch Dining, The Game Bar & Grill, and Infusion, with catering for events.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Boyd Gaming CorporationcoreOthersTreasure Chest Casino is owned and operated by Boyd Gaming Corporation, one of the leading gaming companies in the industry. Boyd Gaming provides corporate backing, operational expertise, shared loyalty program (Boyd Rewards), technology platforms, and marketing resources. The property benefits from Boyd Gaming's geographic diversification, financial stability, and company culture that maintains family-owned business feel.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• L'Auberge Casino Resort Lake Charles: Boyd Gaming's flagship Louisiana casino resort in Lake Charles with hotel, gaming, dining, and golf. Comparable because it is a Boyd-operated Louisiana property competing for the same regional player wallet, with overlapping loyalty program and corporate technology stack.
• Sam's Town Hotel & Gambling Hall: Boyd Gaming casino-hotel property with slots, table games, sportsbook, and Boyd Rewards. Comparable because it shares the Boyd Rewards loyalty program, corporate technology stack, and similar regional gaming positioning.
• Horseshoe Bossier City: Caesars Entertainment-operated Louisiana casino-hotel in Bossier City with slots, table games, poker, and sportsbook. Comparable regional casino competitor targeting Louisiana gaming and entertainment customers with a similar product mix.
• Margaritaville Resort Casino: Penn Entertainment-operated Louisiana casino resort in Bossier City featuring hotel, gaming, dining, and entertainment. Comparable regional casino competitor with similar full-service entertainment offerings to Treasure Chest.
• Boomtown Casino New Orleans: Boyd Gaming's Harvey, Louisiana riverboat casino serving the New Orleans market. Directly comparable regional Boyd property offering slots, table games, dining, and the same Boyd Rewards program to overlapping customer segments.
• Golden Nugget Lake Charles: Landry's-operated Louisiana casino-hotel in Lake Charles with gaming, hotel, dining, and marina. Comparable as a regional Louisiana casino competitor targeting Gulf Coast gaming and tourism spend.
• Belle of Baton Rouge: Boyd Gaming's Baton Rouge, Louisiana riverboat casino with slots, table games, and dining. Comparable as another Boyd-operated Louisiana property sharing loyalty program and competing for in-state gaming customers.

Broad incumbents

• FanDuel: Leading U.S. online sportsbook and casino operator. Comparable in mobile sports betting product that competes with Treasure Chest Sportsbook and Stardust Social Casino for Louisiana digital gaming customers.
• DraftKings: Major U.S. online sports betting and casino operator. Comparable in sports betting product offering (mobile spreads, parlays) that competes directly with Treasure Chest Sportsbook for Louisiana bettors.

Emerging players

• World Poker Tour / PokerStars: Online poker and casino platform offering many of the same table game variants (Three Card Poker, Ultimate Texas Hold'em) featured at Treasure Chest. Comparable as a digital competitor for the poker and table game player segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tchestcasino
• YouTubeyoutube.com/user/treasurechestcasino
• Facebookfacebook.com/TreasureChestCasino
• Instagraminstagram.com/treasurechestcasino
• LinkedInlinkedin.com/company/treasurechest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treasure Chest Casino