Bell of Baton Rouge Casino

What Bell of Baton Rouge Casino does

Bally's Baton Rouge (formerly Belle of Baton Rouge Casino) is a single land-based casino hotel property located at 103 France Street in downtown Baton Rouge, Louisiana. It is operated by Bally's Corporation (NYSE: BALY), a publicly traded gaming and hospitality company incorporated in Rhode Island. The property features a 25,000-square-foot casino floor with nearly 800 slot machines, 22 live table games, and an integrated full-service DraftKings Sportsbook. Adjacent to the gaming floor is a hotel offering multiple room categories — Signature Suite, Deluxe King, Deluxe Two Queen, Capitol-view and Tiger Stadium-view rooms, and ADA-accessible accommodations — along with on-site dining, live entertainment, and Meetings & Groups facilities.

The underlying technology stack is conventional for the regional casino segment: a property management and booking platform (RGuest), the Bally Rewards loyalty and comping system, Bally Play digital gaming integration, and DraftKings Sportsbook for sports wagering. There is no disclosed proprietary AI, machine learning, or data platform; technology is primarily delivered through integrations with corporate-level Bally's Corporation platforms rather than built at the property level.

The business model is a diversified consumer (B2C) revenue engine across five streams: casino gaming (house edge on slots and table games), sports betting (DraftKings transaction fees), hotel accommodations (nightly room rates starting at $79 in summer promotions), food and beverage (transaction-based dining), and entertainment (ticketed events). The go-to-market is direct-to-consumer, combining walk-in foot traffic with direct online booking via RGuest, supported by social media (Instagram, Facebook, X, LinkedIn), email marketing, and the Bally Rewards loyalty program for repeat visits. The customer base is adults 21+ in the Baton Rouge / Louisiana regional market — gaming and entertainment enthusiasts, plus hotel guests, business travelers, and sports fans.

Name

Bell of Baton Rouge Casino

Legal name

Bally's Corporation

Website

https://belleofbatonrouge.com

Company type

Public

Founded year

1994

Operating status

Operating

Short description

Bally's Baton Rouge is a single land-based casino hotel in downtown Baton Rouge, Louisiana, operated by Bally's Corporation (NYSE: BALY), offering slots, table games, DraftKings sportsbook, hotel rooms, dining, and entertainment to adults 21+ in the regional Louisiana market.

Ownership category

akta.pro rank

Product category

Casino & Hotel Hospitality

NAICS

Casino Hotels (72112), Casino Hotels (721120)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Casino Resorts (THAGACAJ)

Keywords

• Casino gaming
• Hotel accommodations
• Sports betting
• Live entertainment
• Loyalty rewards

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Casino Gaming: Revenue from slot machines (nearly 800) and 22 live table games. House edge generates recurring gaming revenue from patrons.
2. Sports Betting: Full-service DraftKings Sportsbook offering sports wagering on professional and college sports.
3. Hotel Accommodations: Luxury hotel with multiple room categories including Signature Suite, Deluxe King, Deluxe Two Queen, Capitol King/Queen, Stadium King/Queen, and ADA-accessible rooms. Revenue from nightly room rates.
4. Food and Beverage: On-site dining options including the 'A New King Of Play' and 'Food With An Attitude' dining concepts.
5. Entertainment: Live entertainment events, concerts, and special events driving ticket sales and ancillary revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Bally's Baton Rouge operates a 25,000-square-foot land-based casino floor featuring nearly 800 slot machines and 22 live table games, supplemented by a full-service DraftKings Sportsbook. The property also includes a luxury hotel with multiple room categories, on-site dining, live entertainment, meetings and group event services, and the Bally Rewards loyalty program, all operating as a single integrated casino hotel destination in downtown Baton Rouge, Louisiana.

Product overview

Bally's Baton Rouge is a premier casino hotel complex offering an integrated hospitality and gaming experience. The property features a 25,000-square-foot casino floor with nearly 800 slot machines and 22 live table games, combined with a full-service DraftKings Sportsbook for sports betting. Accommodations include multiple hotel room types from the Signature Suite to accessible rooms, all equipped with modern amenities including 4K TVs. The property also offers dining, entertainment, and meetings & groups services, supported by the Bally Rewards loyalty program. The casino hotel operates as a unified destination for gaming, lodging, dining, and entertainment in downtown Baton Rouge, Louisiana.

Differentiator

Problem solved

Functional benefit

Brands

• Bally Rewards: The casino's player rewards and loyalty program.
• DraftKings Sportsbook

Products and services

• Bally's Baton Rouge Casino Floor
• DraftKings Sportsbook
• Hotel Accommodations
• Bally Rewards
• Dining
• Entertainment
• Meetings & Groups

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• DraftKingscoreTechnology or IntegrationFull-service DraftKings Sportsbook integrated into the casino floor, offering sports betting on professional and college sports. This partnership provides a comprehensive sports wagering experience for visitors.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Churchill Downs Incorporated: Operator of regional casino hotels and racing venues with similar land-based gaming, hotel, and entertainment offerings. Comparable mid-market gaming hospitality model.
• Penn Entertainment: Large regional casino operator owning L'Auberge Baton Rouge and other Louisiana properties. Operates comparable casino hotel assets with integrated sports betting and dining.
• Red Rock Resorts: Operator of Las Vegas Locals casino hotels; relevant comparable for casino floor economics, hotel integration, and loyalty economics even though it does not operate in Louisiana.
• Boyd Gaming Corporation: Multi-property regional casino operator with Louisiana exposure. Same land-based casino hotel operating model, scaled loyalty program, and similar customer demographic, but broader geographic portfolio.
• Caesars Entertainment: Diversified national casino hotel operator with multiple Louisiana properties and the Caesars Rewards loyalty program. Direct operational analog at scale, including integrated sports betting.

Direct peers

• L'Auberge Casino Resort Baton Rouge: Penn Entertainment-operated casino hotel in Baton Rouge directly across the market from Bally's Baton Rouge. Same product mix (slots, tables, hotel, dining, sportsbook) and overlapping customer base make it the closest direct competitor.
• Caesars New Orleans (Harrah's): Caesars Entertainment flagship Louisiana casino hotel with integrated hotel, gaming, dining, and entertainment. Competes for the same regional destination leisure and gaming customers.
• Horseshoe Bossier City: Caesars-operated land-based casino hotel in the broader Louisiana market. Comparable regional casino hotel positioning with table games, slots, hotel, dining, and entertainment.
• Boomtown Casino & Hotel New Orleans: Penn Entertainment regional casino hotel in Louisiana offering slots, table games, hotel, and dining. Direct comparable in scale, customer profile, and regulatory framework.
• Margaritaville Resort Casino Bossier City: Louisiana-based casino hotel competing for the same regional gaming, hotel, and entertainment demand as Bally's Baton Rouge, with a similar land-based casino + hotel + dining format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/BallysBR
• Facebookfacebook.com/BallysBatonRouge
• LinkedInlinkedin.com/company/ballys-baton-rouge-casino
• Instagraminstagram.com/ballysbatonrouge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bell of Baton Rouge Casino