Treasure Coast Realty

What Treasure Coast Realty does

Treasure Coast Realty is a luxury residential real estate brokerage operating as a Sotheby's International Realty franchisee, headquartered in Vero Beach, Florida. Its website (treasurecoastsir.com) operates under the Sotheby's International Realty brand marks licensed via Sotheby's International Realty Affiliates LLC, situating the firm within the global luxury Sotheby's network of approximately 50 countries and territories. The firm serves high-net-worth buyers and sellers in the Treasure Coast region of Florida's East Coast, with a focus on luxury waterfront estates, golf and country club residences, beachfront properties, and lifestyle-oriented communities such as yachting, equestrian, and gated enclaves. Customer segments include HNW individuals relocating from higher-tax U.S. states, international buyers leveraging Florida's tax environment, and lifestyle-driven purchasers seeking specific amenity categories. The firm has 26 employees.

The core technology stack is a web-based property listings and search platform with MLS data feeds integrated from regional boards (BeachesMLS, Miami Association of REALTORS, StellarMLS, and Martin County REALTORS of the Treasure Coast), map-based search with draw and filter controls powered by MLS Grid, embedded mortgage calculation using the FRED public macro API for real-time federal rate estimates, virtual tour integration via PropertyPanorama, and a registered user account system enabling saved searches and tailored listing notifications. The platform supports curated lifestyle-category browsing (Yachting, Golf, Tennis, Equestrian, Beachfront, Gated Communities, Adult Living, Luxury Condo, Suburban) and a new-development portfolio showcasing pre-construction and branded luxury projects. Within the parent franchise context, ONE Sotheby's International Realty operates 79+ offices across Florida and reports $3.1 billion in network sales volume across 350+ agents.

The business model is transaction-based commission revenue: the brokerage earns a percentage of each closed real estate transaction facilitated by its affiliated agents, with rates following industry-standard 5–6% total commission split between listing and buyer's agents. Agent economics follow the standard independent contractor model, with agents retaining a majority share of commission and the brokerage retaining a smaller split plus franchise/marketing fees. Additional revenue is generated via new-development and pre-construction marketing on a fee basis to luxury developers (e.g., branded projects such as Aston Martin Residences, St Regis Miami, The Standard Residences Brickell), and ancillary services including relocation assistance, market trend reports, and RESIDE branded lifestyle content. Go-to-market combines a multi-channel digital marketing presence (Instagram, TikTok, YouTube, Facebook, LinkedIn, Twitter/X, email/newsletter, branded magazine) with field-based agent advisory services and referral flow through the global Sotheby's network. Pricing is not publicly disclosed; listed properties range from approximately $425,000 to over $72 million, reflecting the luxury segment served.

Name

Treasure Coast Realty

Legal name

ONE Sotheby's International Realty

Website

https://treasurecoastsir.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Treasure Coast Realty is a Sotheby's International Realty franchisee serving high-net-worth buyers and sellers of luxury residential real estate in Florida's Vero Beach and Treasure Coast market. The firm operates a web-based property search platform with MLS data integration and lifestyle-category filtering under the global Sotheby's brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Real Estate Commission: ONE Sotheby's International Realty earns commission income through its network of real estate agents facilitating the purchase and sale of luxury residential properties. Commission rates follow industry standards (typically 5–6% total, split between listing and buyer's agents). The company also earns commissions on commercial and land transactions. New development/pre-construction projects are marketed on a fee basis to developers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

Treasure Coast Realty is a privately held luxury residential real estate brokerage operating in Vero Beach, Florida under the Sotheby's International Realty brand (via the ONE Sotheby's International Realty franchise network). It provides buyer and seller representation for luxury and premium residential properties across Florida's Treasure Coast region, supported by a web-based property listings platform with lifestyle-oriented search filters, MLS data integration, virtual tours, new development marketing, relocation assistance, and a registered user account system for saved searches and tailored listing alerts.

Product overview

ONE Sotheby's International Realty is a luxury real estate brokerage operating as a unified platform offering property listings, lifestyle-based property searches, development portfolio showcase, branded publications, and market research. The core offering combines an online property search platform with lifestyle-filtered browsing, new development previews, and the RESIDE branded magazine publication. Additional services include seller representation, buyer representation, relocation assistance, and a user account system for saving favorites and receiving notifications.

Differentiator

Problem solved

Functional benefit

Brands

• RESIDE Magazine: A branded lifestyle and real estate magazine published by ONE Sotheby's International Realty

Products and services

• Property Listings Platform
• Lifestyle Property Searches
• New Development / Pre-Construction Portfolio

Quantifiable outcome

• 350+ agents and 79+ offices across Florida with $3.1 billion in sales volume

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship / core, minor and core.

• Sotheby's International Realtyflagship / coreChannel Partner/ Reseller/ DistributorONE Sotheby's International Realty is a franchisee of Sotheby's International Realty, using the Sotheby's International Realty brand, logo, and global network of approximately 50 countries. This affiliation provides the brand identity, referral network, and marketing standards that define ONE SIR's luxury positioning.
• Sotheby's Auction HouseminorStrategic or Co-development PartnerCross-promotional relationship with Sotheby's Auction House, allowing ONE SIR clients access to Sotheby's luxury auction services including fine art, jewelry, wine, and collectibles, and Sotheby's Auction clients access to ONE SIR's real estate services.
• Sotheby's WineminorStrategic or Co-development PartnerAffiliated brand under the Sotheby's umbrella, co-promoted on ONE SIR's website as part of the Sotheby's lifestyle ecosystem.
• RM Sotheby'sminorStrategic or Co-development PartnerAffiliated classic and collector automobile auction house, cross-promoted on ONE SIR's affiliated services page.
• Sotheby's DiamondsminorStrategic or Co-development PartnerAffiliated fine jewelry and diamond brand under the Sotheby's umbrella, co-promoted as part of the Sotheby's lifestyle ecosystem.
• MLS GridcoreTechnology or IntegrationMLS Grid provides the IDX data infrastructure powering ONE SIR's property listings and search functionality, integrating data from multiple MLS boards including BeachesMLS, Miami Association of REALTORS, StellarMLS, and others.
• BeachesMLScoreTechnology or IntegrationRegional MLS board covering South Florida beach communities, providing listing data feeds for properties in the ONE SIR search platform.
• Miami Association of REALTORScoreTechnology or IntegrationPrimary MLS provider for Miami-Dade County, supplying the majority of ONE SIR's property listing data and IDX feed.
• Union Street MediacoreTechnology or IntegrationDigital marketing and web design partner providing the technology platform and digital marketing services for ONE Sotheby's International Realty's website (onesothebysrealty.com).

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Compass: Tech-enabled national luxury brokerage with deep Florida presence (Miami, Palm Beach, Naples). Competes directly for the same HNW buyers and agent talent, and differs in tech investment versus franchise/brand heritage.
• Corcoran Group: Luxury-focused residential brokerage with strong Florida East Coast and Palm Beach/Boca presence; directly competes for luxury listing inventory and affluent relocation buyers in overlapping geographies.
• Douglas Elliman: Major U.S. luxury real estate brokerage with Florida offices; competes directly in South Florida and Palm Beach luxury segments with similar lifestyle/relocation-driven buyer pools.
• Coldwell Banker Global Luxury: Specialized luxury network within Coldwell Banker; competes on luxury resale, new development marketing, and HNW relocation across the same Florida geographies.
• The Agency: Boutique luxury real estate brokerage with significant Florida footprint (Miami, Boca Raton, Fort Lauderdale) emphasizing celebrity agents, lifestyle branding, and developer relationships — direct competitor in the same luxury segment.
• Christie's International Real Estate: Luxury real estate network affiliated with Christie's auction house — analogous heritage-driven luxury brand model that competes directly with Sotheby's positioning on auction heritage, exclusivity, and international referrals.
• Engel & Völkers: International luxury brokerage franchise with strong Florida presence; competes on similar luxury international referral and lifestyle positioning, directly comparable brand-and-network model.
• Premier Sotheby's International Realty: The most directly comparable peer — another large Sotheby's International Realty franchise operating across Florida (Naples, Sarasota, SWFL). Competes head-to-head for the same Florida luxury buyer and seller pool, particularly Treasure Coast-adjacent regions and Florida East Coast relocation flows.

Broad incumbents

• Berkshire Hathaway HomeServices: Large national brokerage with significant Florida luxury presence. Broader scale than ONE SIR but competing on similar HNW inventory, lifestyle-segmented marketing, and global referral reach via its network.

Regional players

• Illustrated Properties / Fortune International Group: Established Florida luxury-focused brokerages with strong East Coast and Treasure Coast/SE Florida market knowledge; compete regionally on local market expertise and developer relationships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/onesir
• YouTubeyoutube.com/onesothebys
• Facebookfacebook.com/ONESothebysRealty
• LinkedInlinkedin.com/company/treasure-coast-realty
• Instagraminstagram.com/onesir
• TikToktiktok.com/@onesothebys?_t=8dviHlRjkz5&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treasure Coast Realty