What Cupcakes & More does

Treats From Scratch (also referenced as Cupcakes & More) is a made-to-order specialty dessert bakery founded in 2021 and operating from Watertown, Massachusetts. The company produces Southern-inspired baked goods — including sweet potato pies and tarts, layered carrot cake, German chocolate and other cupcakes, banana bread in loaves, mini-loaves, and muffins, and Southern butter pound cakes (pecan-caramel and lemon-glazed) — using family original recipes and high-quality ingredients such as local organic sweet potatoes, real butter, and freshly ground spices. All items are baked to order for individual pickup at the Arsenal Yards location, local delivery across Massachusetts (for a fee), or USPS/UPS shipping during holiday windows.

The business operates predominantly on a direct-to-consumer go-to-market with a secondary event-driven catering channel. Pricing is unit-based across both catering and online channels, with bulk discounts of 5–15% for catering orders (10–24, 25–49, and 50+ tiers), a 50% deposit requirement, a 7-day minimum lead time, and a +20% rush-order surcharge. Customer segments are individual consumers and families seeking homemade-quality Southern desserts for holidays and personal celebrations, plus a smaller corporate and event-gathering segment. The company is founder-owned with no disclosed institutional funding, no parent company, no subsidiaries, and no acquisitions.

From a technology and operations standpoint, Treats From Scratch runs on a basic Wix-based e-commerce platform with no proprietary systems, no mobile applications, no API or integration ecosystem, and no AI/ML capabilities. Distribution channels are a Wix storefront, a single physical pickup point, local Massachusetts delivery, and seasonal national shipping. Marketing is concentrated on Facebook, Instagram, the company website, and word-of-mouth referrals through catering. The competitive positioning rests on recipe heritage, founder-led brand storytelling, and made-to-order production quality rather than technology, scale, or data advantages.

Name

Cupcakes & More

Legal name

Treats From Scratch

Website

https://treatsfromscratch.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Treats From Scratch is a made-to-order Southern-inspired dessert bakery in Watertown, MA, serving individual consumers and corporate event caterers in Massachusetts with family-recipe pies, cakes, cupcakes, banana bread, and pound cakes via Wix-based online ordering, local pickup, and holiday shipping.

Ownership category

akta.pro rank

Product category

Specialty Bakery & Desserts

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)

akta.pro secondary industries

Cake Shops & Custom Celebration Cakes (THAFAFAC), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Made-to-order desserts
• Southern baked goods
• Artisan bakery
• Catering desserts
• Holiday pre-orders

Headquarters

HQ city

Houston, Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time sales of made-to-order desserts including pies, cakes, cupcakes, and banana bread through online ordering system. Products available for pickup or delivery.
2. Catering Orders: Bulk catering orders for events with minimum order quantities (dozen minimum for tarts, cupcakes, muffins). Includes 50% deposit requirement and 7-day lead time.
3. Holiday Pre-Orders: Seasonal pre-order program for Thanksgiving and holidays with specific shipping schedules. Orders must meet deadlines (e.g., Thanksgiving orders by November 18th, ships November 25th).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Cupcakes & More (operating as Treats From Scratch) is a made-to-order specialty dessert shop selling Southern-inspired baked goods such as sweet potato pies and tarts, carrot cakes, German chocolate and banana cupcakes, banana bread loaves/muffins, and Southern butter pound cakes. All items are prepared to order using family original recipes with high-quality ingredients and are available for pickup at the Watertown, MA location, local delivery across Massachusetts, and seasonal shipping nationwide. The business also offers catering services for corporate events and family gatherings with bulk-order discounts.

Product overview

Treats From Scratch is a made-to-order specialty dessert shop offering Southern-inspired baked goods. The product portfolio includes Signature Pies and Tarts (sweet potato pies and tarts), Signature Cakes (carrot cake), Signature Cupcakes (German chocolate, carrot, banana), Banana Bread Selections (full loaves, mini-loaves, muffins), and Southern Butter Pound Cakes (pecan-caramel, lemon-glazed in full and loaf sizes). All items are prepared to order using family original recipes with high-quality ingredients. The company also offers catering services for events with bulk order discounts and local pickup/delivery across Massachusetts.

Differentiator

Problem solved

Functional benefit

Products and services

• Southern Sweet Potato Pie Tarts (3-inch)
• Southern Sweet Potato Pie (9-inch)
• Carrot Cake (2-layer, 8-inch)
• German Chocolate Cupcakes with Chocolate Ganache Drizzle
• Carrot Cupcakes with Cream Cheese Frosting
• Banana Cupcakes (no frosting)
• Banana Bread Full Loaf (9x5 inch)
• Banana Bread Mini-Loaves (4.5x2.5 inch)
• Banana Bread Muffins
• Pecan-Caramel Southern Butter Pound Cake (Full Size)
• Lemon-Glazed Southern Butter Pound Cake (Full Size)
• Lemon-Glazed Southern Butter Pound Loaf (9x5 inch)
• Catering Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Milk Bar: Cult dessert brand offering cakes, cupcakes, and signature baked goods with strong nationwide shipping and catering. Comparable product mix (cakes, pies, cupcakes) and direct-to-consumer e-commerce plus catering model.
• Georgetown Cupcake: Boutique cupcake chain known for premium, made-from-scratch cupcakes and nationwide shipping. Comparable to Treats From Scratch in celebrating-event positioning, DTC e-commerce ordering, and shipping model.
• Baked by Melissa: Boutique bite-size cupcake and dessert brand with nationwide shipping and strong event-order business. Comparable as a celebration-focused, gift-oriented DTC cupcake/dessert brand with premium positioning.
• Sprinkles Cupcakes: National cupcake-focused bakery chain with strong DTC and event catering offerings. Closely comparable in product category (cupcakes, custom desserts), celebration-driven GTM, and premium pricing per unit.
• Carlo's Bake Shop: Celebrity bakery specializing in custom celebration cakes, cupcakes, and pastries with nationwide shipping. Comparable product mix (cakes, cupcakes, custom desserts) and celebration-event positioning.
• Magnolia Bakery: Iconic American cupcake and dessert bakery chain with a heritage brand identity centered on classic American desserts. Directly comparable to Treats From Scratch as a specialty dessert shop trading on heritage recipes and celebration occasions.
• Levain Bakery: National boutique bakery famous for premium cookies and baked goods with nationwide shipping and catering. Directly comparable as a small-format, high-premium dessert shop with DTC e-commerce and event-driven sales.

Regional players

• Tatte Bakery & Café: Massachusetts-based bakery and café chain with broad pastries, cakes, and catering. Comparable as a Boston-area specialty bakery; however, Tatte operates a café-bakery format with broader European pastries rather than Southern-inspired desserts.
• Flour Bakery + Café: Iconic Boston bakery by James Beard award-winner Joanne Chang, with cafés, cakes, and catering across Greater Boston. Comparable as a Massachusetts specialty bakery competing for celebration cake and catering occasions.
• Modern Pastry: Long-standing Boston Italian-American bakery and pastry shop with strong catering and celebration cake presence in the same Massachusetts market. Comparable as a regional, family/heritage bakery serving celebration occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/treatsfromscratch
• Instagraminstagram.com/treatsfromscratch
• LinkedInlinkedin.com/company/cupcakes-&-more

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cupcakes & More