TreeProject
- Company typePrivate
- Founded1989
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
TreeProject firmographics
Firmographics- Name
- TreeProject
- Legal name
- TreeProject Inc.
- Website
- https://treeproject.org.au
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
TreeProject industry classification
Industry- Product category
- Environmental Revegetation Services
- NAICS
- Forest Nurseries and Gathering of Forest Products (1132), Support Activities for Forestry (115310)
- SIC
- Forestry (800)
- akta.pro primary industry
- Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material) (AFAMACAA)
- akta.pro secondary industries
- Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Urban & Community Reforestation / Street Tree Planting (AFAMACAL)
Keywords
Where TreeProject is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
TreeProject business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations: Tax-deductible donations (all donations over $2 are tax deductible in Australia). Donations support the organization's operations and seedling propagation programs.
- Seedling Sales: Seedlings provided at-cost to landholders. TreeProject charges $70 per 500 seedlings for seed sourcing service. The organization maintains low costs to make participation accessible.
- Corporate Sponsorship: Corporate sponsors support the organization through financial contributions. Major donors include ELK (fashion), Davies Design & Construction, Align Build, and other businesses.
- Membership: Annual membership available for supporters wanting ongoing involvement with the organization.
- Gift Cards and Special Occasion Donations: Special occasion gift cards allow supporters to donate to TreeProject in lieu of presents. E-cards can be sent for birthdays, weddings, and other occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Seed Sourcing Service |
| Unit Pricing | Pay-as-you-go | Seedlings at-cost |
| Other | Pay-as-you-go | Tax-Deductible Donations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
TreeProject product offering
Product offeringCore offering
TreeProject connects urban volunteer seedling growers with rural landholders, Landcare groups, councils, corporate groups, and schools to propagate and plant indigenous species across Victoria. The organization operates a distributed nursery model in which 2,000+ trained volunteers raise seedlings at home, then supplies these seedlings at-cost to revegetation projects, supported by a Volunteer Portal, Grower Portal, and a Seedling Database covering species identification at multiple growth stages.
Product overview
TreeProject is a not-for-profit community-based organization that operates a distributed volunteer seedling propagation and planting network across Victoria, Australia. Its core offering consists of the TreeProject Portal, a suite of interconnected web applications comprising the Volunteer Portal (for managing volunteer groups and engagement) and the Grower Portal (for managing distributed seedling growers). Supporting services include the Seedling Database resource, TreeProject Nursery operations, tree planting days, volunteer grower training programs, and the Victorian Trees on Farms Grants initiative. The organization has facilitated the planting of over 2 million trees through a network of 2,000 volunteer growers.
Differentiator
Problem solved
Functional benefit
Products and services
- TreeProject Portal
Quantifiable outcome
- Over 2 million trees planted since 1989
- +3 more outcomes
Companies that use TreeProject
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
TreeProject technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
TreeProject partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Yarra Ranges CouncilcoreRibbons of Green partnership where TreeProject provides volunteer teams and seedlings for large-scale corridor plantings on private land. TreeProject contributed 3,000 seedlings in 2020 for habitat corridors in the Warramate Hills near Gruyere. Council's Biodiversity Officer coordinates with landholders to assess suitable sites and species.
- Upper Murray LandcarecoreCollaboration to grow seedlings (including 8,000 Brachychiton populneus/Kurrajong) for bushfire-affected areas in Upper Murray region. TreeProject volunteers propagate seedlings for the project's restoration efforts.
- Foam Box Recycling PartnersminorWorn foam planting boxes are collected and sent to recycling facilities where they are granulated, compressed, and pelletized into insulative building materials including waffle pods, insulated concrete forms, and boards used under slabs.
- Seeding Victoria Seed BankscorePartnership with Seeding Victoria's regional seed banks including Ballarat Region Seed Bank, Wimmera Region Seed Bank, and Murray Mallee Seed Bank. Also Goulburn Broken Region Seed Bank and South Gippsland Seed Bank for sourcing indigenous seed.
- Greening Australia VictoriaminorReferenced for mechanical tractor-drawn planters that can be hired for large-scale cell tray planting. Also cited for FloraBank Guidelines on seed collection.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
TreeProject competitors and assessment
Company assessmentBroad incumbents
- One Tree Planted: Global nonprofit running a high-volume, donor-funded tree planting model. A much larger scale operator with a similar 'community-network + corporate sponsor' value proposition, representing both a peer and a competitive threat for corporate ESG budgets.
- Australian Conservation Foundation: Australia's largest national environmental nonprofit. While broader in mission, it competes for the same donor and government-grant pool, and increasingly channels funding into revegetation and ecosystem restoration initiatives.
- Bush Heritage Australia: National conservation nonprofit acquiring and managing land for biodiversity. Operates in adjacent ecosystem-restoration space and competes for philanthropic and government funding in the same Australian landscape-restoration category.
Others
- Yarra Ranges Council: Local government partner that co-delivers the Ribbons of Green biodiversity corridor program with TreeProject. Functions as a buyer/funding partner of revegetation services rather than a direct competitor, but shapes program delivery in the Yarra Ranges region.
Direct peers
- Greenfleet: Australian nonprofit delivering revegetation through corporate partnerships and carbon offset programs. Operates a comparable model of connecting corporate funders with on-the-ground tree planting and offers a similar donor/CSR-facing proposition.
- Greening Australia: Australia's largest community-focused revegetation nonprofit operating across multiple states. TreeProject references Greening Australia for mechanical planting equipment and FloraBank Guidelines, indicating direct operational overlap in indigenous revegetation, seed sourcing, and large-scale planting programs.
- Landcare Australia: National umbrella for the Landcare network that TreeProject serves and partners with (e.g., Upper Murray Landcare, Malmsbury Landcare). Both organizations coordinate volunteer-led revegetation projects with rural landholders across Australia.
- Fifteen Trees: Small Australian nonprofit that facilitates corporate-sponsored tree planting with Landcare groups and community nurseries. Comparable in scale and community-based operating model, targeting similar donor and corporate CSR segments.
Emerging players
- Carbon Positive: Australian carbon-offset project developer funding biodiverse reforestation projects. Overlaps with TreeProject's carbon-tools and offset offerings for corporate donors and represents both a peer and a potential channel partner.
Regional players
- Trust for Nature: Victoria-based nonprofit focused on biodiversity conservation through covenanting and revegetation on private land. Operates in the same Victorian geography with overlapping landholder and indigenous-vegetation focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
TreeProject social profiles
Digital presenceTreeProject financial estimates
Financial estimateRevenue estimate
Valuation estimate
TreeProject leadership team
Management profileNumber of profiles
Profiles18 records
TreeProject funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TreeProject M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TreeProject
What does TreeProject do?
TreeProject connects urban volunteer seedling growers with rural landholders, Landcare groups, councils, corporate groups, and schools to propagate and plant indigenous species across Victoria. The organization operates a distributed nursery model in which 2,000+ trained volunteers raise seedlings at home, then supplies these seedlings at-cost to revegetation projects, supported by a Volunteer Portal, Grower Portal, and a Seedling Database covering species identification at multiple growth stages.
Is TreeProject a public or private company?
TreeProject is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was TreeProject founded?
TreeProject was founded in 1989. It employs 11 to 50 people.
Where is TreeProject based?
TreeProject is headquartered in Melbourne, Australia, in the Oceania region.
How does TreeProject make money?
Five revenue lines are on record. Donations are the primary driver. The others are seedling Sales, corporate Sponsorship, membership and gift Cards and Special Occasion Donations.
Who are TreeProject's main competitors?
Broad incumbents on record are One Tree Planted, Australian Conservation Foundation and Bush Heritage Australia. Yarra Ranges Council is listed as an others. Direct peers are Greenfleet, Greening Australia, Landcare Australia and Fifteen Trees. Carbon Positive is listed as an emerging player. Trust for Nature is listed as a regional player.
Does TreeProject have an API?
No public API is recorded for TreeProject.
What industry is TreeProject in?
TreeProject's product category is Environmental Revegetation Services. Its primary akta.pro industry code is AFAMACAA, Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material), with a secondary code of AFAMACAE, Tree Planting & Establishment Services (Manual/Mechanized). Its NAICS code is 1132 and its SIC code is 800.