What Tree Top Adventure Park does

Tree Top Adventure Park, operating commercially as Treetops Adventure, is an Australian multi-site outdoor adventure tourism operator running 15 parks across the Australian Capital Territory, New South Wales, Queensland, Tasmania, Victoria, and Western Australia. The company is privately held and operates under parent company Experience Co. Its core product is the Tree Ropes self-guided aerial adventure course, featuring ziplines, swinging bridges, cargo nets, and more than 100 obstacles per park at heights ranging from 2 to 25 metres above ground, available at 14 parks nationwide. Proprietary or differentiated attractions include the Zipcoaster (a roller-coaster-and-zipline hybrid exclusive to the Central Coast park), Networld (an elevated playground of bouncy nets, trampolines, and ball pits for children aged 3 and up at Central Coast and Canberra), Next Level (a high ropes course up to 22 metres at Maroochydore QLD), guided 2.5-hour Zipline Tours through the Daintree Rainforest and Tasmanian blue gum forest, Kids Club guided sessions for ages 8-10, off-road Segway Tours, and a Mountain Bike Park at Hollybank Tasmania.

The business model is direct-to-consumer with revenue generated primarily through per-visit ticket admissions on a pay-as-you-go basis, with tiered pricing by age and course (e.g., child entry from $39 at Wild Ropes Taronga Zoo, Early Bouncers from $15). Additional revenue comes from birthday and event packages, school excursion bookings (via Preferred Supplier for Education status), equipment hire (mountain bikes), and prepaid gift vouchers sold through the e-commerce storefront. The go-to-market is direct, supported by an online booking platform (booking.treetopsadventure.com.au), 15 physical park locations, organic social media (Facebook, Instagram, TikTok, LinkedIn), email marketing, SEO, and government voucher partnerships including the NSW Active & Creative Kids program ($50 subsidy). Customer segments span families and individuals (primary), schools and educational institutions, corporate and group events, and tourism visitors to Far North Queensland and Tasmania. Afterpay is integrated as a 4-installment payment option to broaden accessibility. The company holds Eco Certified Ecotourism status from Eco Tourism Australia and operates the Wild Ropes attraction at Taronga Zoo under partnership with Taronga Conservation Society Australia.

Name

Tree Top Adventure Park

Legal name

Tree Top Adventure Park

Website

https://treetopadventurepark.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tree Top Adventure Park (Treetops Adventure) operates 15 outdoor aerial adventure parks across Australia, offering self-guided treetop ropes courses, zipline tours, and family experiences under parent Experience Co.

Ownership category

akta.pro rank

Product category

Adventure Tourism / Outdoor Recreation

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Zipline, Ropes Courses & Aerial Adventure Parks (THAJABAC)

akta.pro secondary industries

Ropes Courses & High/Low Challenge Courses (THAAACAB), Aerial Adventure Parks (Multi-Element Courses) (THAAACAC), Zipline & Canopy Tour Parks (THAAACAA), Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks) (THAJAEAI)

Keywords

• Aerial adventure courses
• Treetop adventure parks
• Zipline tours
• High ropes courses
• Outdoor adventure tourism

Headquarters

HQ city

St Ives

HQ country

Australia

HQ region

Oceania

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Adventure Course Admission Tickets: Revenue from selling tickets to access treetop adventure courses, zipline tours, and various activities at 15 park locations across Australia. Customers pay per visit with tiered pricing based on age and course selection.
2. Event Packages: Birthday party packages and school excursion bookings generating additional per-group revenue.
3. Equipment Rental: Mountain bike and equipment hire at Hollybank park.
4. Gift Vouchers: Prepaid gift vouchers sold through e-commerce storefront for future redemption.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Tree Top Adventure Park operates 15 treetop adventure parks across Australia offering self-guided aerial courses with ziplines, high ropes, swinging bridges, cargo nets, and elevated obstacles at heights from 2 to 25 metres. The portfolio spans Tree Ropes courses at 14 parks, Zipcoaster hybrid ride at Central Coast, Networld elevated playground for children aged 3+, guided Zipline Tours through Daintree Rainforest and Hollybank, Next Level high ropes at Maroochydore, Kids Club guided sessions, Segway Tours, and Mountain Bike Hire, complemented by birthday, event, and school excursion packages.

Product overview

Tree Top Adventure Park operates as a multi-location adventure tourism platform offering 15 treetop adventure parks across Australia. The core product portfolio includes Tree Ropes (self-guided aerial courses with ziplines and obstacles at 14 parks), Zipcoaster (combined zipline-roller coaster at Central Coast), Networld (elevated playground for young children at Central Coast and Canberra), Zipline Tour (guided rainforest tours in Cape Tribulation and Tasmania), Next Level (high ropes on poles at Sunshine Coast), Kids Club (guided sessions for ages 8-10 at all parks), Segway Tour (off-road guided tours at Hollybank), and Mountain Bike Hire (free-entry bike trails at Hollybank). Additional services include Birthday & Event Packages and School Packages for educational excursions. The company positions itself as Australia's #1 treetop adventure provider, with locations across ACT, NSW, QLD, TAS, VIC, and WA.

Differentiator

Problem solved

Functional benefit

Brands

• Tree Ropes: A self-guided aerial adventure set in the treetops, featuring ziplines, swinging bridges, cargo nets, and more with over 100 obstacles per park.
• Zipcoaster
• Networld
• Zipline Tour
• Next Level
• Kids Club
• Segway Tour
• Mountain Bike Hire

Products and services

• Tree Ropes A self-guided aerial adventure set in the treetops featuring ziplines, swinging bridges, cargo nets, and more than 100 obstacles per park. Courses challenge participants mentally and physically as they climb through Australian bush, 2 to 25 metres above ground. Designed for all ages and available at 14 parks nationwide.
• Zipcoaster A high-speed adventure combining the thrill of a roller coaster with the glide of a zipline. Available exclusively at the Central Coast park in NSW.
• Networld An elevated playground designed for kids aged 3 and up, featuring a network of bouncy nets, trampolines, and colourful ball pits suspended high in the trees. Located at Central Coast and Canberra parks.
• Zipline Tour A fully guided 2.5-hour zipline tour through the tropical Daintree Rainforest in Cape Tribulation (Far North Queensland) or above the blue gum forest at Hollybank (Tasmania). Includes expert guides educating participants on each forest's unique ecosystem.
• Next Level A self-guided high ropes course featuring aerial obstacles and ziplines set across towering poles. Climbers navigate swinging bridges, nets, and ropes at heights up to 22 metres. Available exclusively at the Maroochydore QLD location.
• Kids Club A fully guided session led by Treetops Adventure instructors designed for ages 8-10. Children climb, balance, and zip through the treetops on beginner Tree Ropes Courses without adult supervision. Available at all parks.
• Segway Tour A 1.5-hour off-road guided Segway tour taking participants deep into the bush for a fun and informative journey through nature. Ranked in Australia's top 10 outdoor activities. Available exclusively at Hollybank Tasmania.
• Mountain Bike Hire A bike park with three interconnected trails suitable for all skill levels. Visitors can rent standard or premium dual-suspension bikes; entry is free and visitors may bring their own bikes. Located at Hollybank Tasmania.
• Birthday & Event Packages Birthday party and event hosting packages for celebrations at Treetops Adventure parks, including group supervision and dedicated coordination.
• School Packages Educational excursion packages for primary and secondary schools, with Treetops Adventure designated as a Preferred Supplier for Education (Education Australia Gold status).
• Wild Ropes at Taronga Zoo A treetop adventure experience located inside Taronga Zoo in Sydney, featuring ziplines and high ropes courses with views of the zoo and harbour. Operated under partnership with Taronga Conservation Society Australia.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Service NSWcoreGTM or Marketing PartnerTreetops Adventure is an approved provider for the NSW Active & Creative Kids Voucher program. Customers can apply for $50 government vouchers via Service NSW and redeem them at Treetops parks, making adventure experiences more accessible to families.
• Taronga Conservation Society AustraliacoreStrategic or Co-development PartnerPartnership with Taronga Zoo to operate Wild Ropes attraction within the zoo grounds in Sydney. This location-specific partnership provides unique visitor experience combining wildlife viewing with adventure activities.
• AfterpayminorGTM or Marketing PartnerAfterpay payment option enables customers to split adventure experience costs into 4 interest-free payments, making tickets more affordable and accessible.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Go Ape: UK-founded operator of aerial adventure, tree-to-tree zipline, and high ropes courses with multiple sites globally. Closest international analogue operating a multi-site, self-guided treetop adventure format at scale across various geographies.
• Trees Adventure: Australia-based operator of multiple treetop adventure and high ropes courses with self-guided aerial obstacles, ziplines, and family-friendly outdoor challenges. Directly competes with Tree Top Adventure Park across overlapping Australian geographies on the same core product category.
• Jungle Surfing Canopy Tours: Guided zipline canopy tour operator also based in Cape Tribulation, Daintree Rainforest. Directly competes with Tree Top Adventure Park's Zipline Tour at the same Far North Queensland location and offers the same guided rainforest experience.
• Zipit Forest Adventures: Operator of self-guided treetop zip line and high ropes courses in Ireland, the UK, and Spain. Directly comparable adventure infrastructure model with ziplines, swinging bridges, and obstacles suspended in forest canopy.
• Mega Adventure Park: Australian aerial adventure park operator featuring ziplines, high ropes, and aerial obstacles at multiple locations including the Big Pineapple. Overlaps directly with Tree Top Adventure Park's core aerial adventure experience in Australia.

Regional players

• Glenworth Valley Outdoor Adventures: Outdoor adventure operator on the NSW Central Coast offering ziplining, horse riding, kayaking, and quad biking. Competes with Tree Top Adventure Park's Central Coast park for the same NSW outdoor adventure customer base.
• Jolly Roger Tourist Attraction: Queensland attraction offering zipline and aerial adventure experiences. Comparable category and customer segment in the Australian adventure tourism market though focused on a single regional market.

Emerging players

• Adventure Tour Companies Australia (e.g., Exhale Australia): Australian adventure tourism operators offering guided zipline and rainforest tours. Partial overlap with Tree Top Adventure Park's Zipline Tour in natural settings, particularly in Queensland and Tasmania.

Others

• Wild Life Sydney Zoo (Zipline operators): Adjacent operator in the wildlife/adventure attraction space that bundles zipline/aerial experiences with animal viewing. Comparable in that it combines tourism, education, and aerial activities, similar to Tree Top Adventure Park's Taronga Zoo partnership.

Broad incumbents

• Adventure World (Theme Parks Australia): Established Australian theme and amusement park operator. While not a treetop specialist, it serves the same family entertainment and group outing discretionary spend in the Australian market at a larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TreetopsAdventure
• LinkedInlinkedin.com/company/tree-top-adventure-park
• Instagraminstagram.com/treetopsadventureaust
• TikToktiktok.com/@treetopsadventureaus?lang=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tree Top Adventure Park