Trek Bicycle Store of Chattanooga

What Trek Bicycle Store of Chattanooga does

Trek Bicycle Store of Chattanooga is a privately held multi-location bicycle retailer operating four storefronts across the Southeast US in Chattanooga, Tennessee; Knoxville, Tennessee; Greenville, South Carolina; and Spartanburg, South Carolina. The business also operates under the DBA "Trek Bicycle Store of South Carolina." It sells new Trek-brand bicycles across road (Domane SL/SLR, Madone SLR), mountain (Fuel EX, Fuel EXe), electric (FX+, Dual Sport+, Charter cargo), and hybrid categories, alongside parts, accessories, and clearance inventory. Revenue is generated through one-time hardware sales and ancillary professional services including complimentary baseline bike fitting with each purchase, ongoing service and repair, and a 30-day test ride satisfaction guarantee.

The business model is omnichannel retail: customers can purchase in-store at any of the four locations or via the e-commerce site at shoptrekbikes.com, with distribution limited to the Southeast US. The primary customer segment is individual cyclists purchasing for recreational, fitness, commuter, or e-mobility use cases, with no enterprise or B2B accounts disclosed. The dealer carries no proprietary technology and relies on Trek's branded product platforms, proprietary bike technologies, and co-branded marketing assets including the ABCs of Awareness cyclist-safety framework developed with Clemson University.

Commercially, the dealer leverages exclusive Trek distribution rights, regional physical retail density, and value-added services (fitting, 30-day guarantee, in-house service) to differentiate from generic bike shops and online-only competitors. Founded in 2009, the company is actively operating all four locations and employs 6 people per disclosed firmographic data, though the headcount figure appears inconsistent with four storefront operations and may be incomplete. The business is privately held with no disclosed funding, investor base, parent company, or revenue figures.

Name

Trek Bicycle Store of Chattanooga

Website

https://trekstorechattanooga.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Trek Bicycle Store of Chattanooga is a private, four-location Trek bicycle dealership operating in Chattanooga, Knoxville, Greenville, and Spartanburg, selling Trek road, mountain, and e-bikes alongside parts, accessories, fitting, and repair services to individual recreational and commuter cyclists in the Southeast US.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro industry

PRIMARYCRAMABAH

Cycling & Bike Retail (Sales, Service & Accessories)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAHAH

Bike Service, Repair & Maintenance Shops

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAMAHAB

Bike Parts & Components Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

Keywords

• Bicycle retail store
• Trek brand bicycles
• Bike fitting services
• Electric bike sales
• Cycling accessories

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Bicycle Sales: Sale of Trek brand bicycles including road bikes (Domane, Madone), mountain bikes (Fuel EX), and e-bikes. Revenue generated from one-time hardware purchases at point of sale.
2. Parts & Accessories: Sale of bicycle parts and accessories including cycling gear for visibility and safety.
3. Bike Fitting Services: Complimentary baseline fit included with every bike purchase to ensure proper fit and adjustment. Professional fitting services to customize riding position.
4. Service & Repairs: Bike service and repair offerings at physical store locations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Trek Bicycle Store of Chattanooga is a multi-location bicycle retail operation (Chattanooga, Knoxville, Greenville, Spartanburg) selling Trek brand bicycles including road (Domane, Madone), mountain (Fuel EX, Fuel EXe), and e-bike (FX+, Dual Sport+, Charter) product lines, along with parts, accessories, and closeout inventory. The store provides complementary professional services including complimentary baseline bike fitting with every purchase, a 30-day test ride satisfaction guarantee, and ongoing bicycle service and maintenance. The offering represents a traditional specialty retail model combining physical bicycle products with value-added service support.

Product overview

Trek Bicycle Store of Chattanooga is a multi-location bicycle retail store (also serving Greenville, Spartanburg, and Knoxville) offering a portfolio of Trek-branded bicycles and related services. The product lineup centers on Trek's core bicycle brands including road bikes (Domane SL/SLR, Madone SLR), mountain bikes (Fuel EX, Fuel EXe), and electric bikes (Dual Sport+, FX+, Charter). The store provides complementary services including professional bike fitting with purchase, a 30-day test ride guarantee, and ongoing maintenance services. The offering represents a traditional retail model combining physical products (bicycles, parts, accessories) with value-added services rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Trek Domane SL and SLR
• Trek Fuel EX Trail mountain bike known for versatility and ability to handle various trail conditions, sold to individual mountain bikers.
• Trek Fuel EXe Electric mountain bike representing Trek's e-bike technology for trail riding, sold to individual cyclists.
• Trek Madone SLR High-performance road racing bike designed for speed and aerodynamic efficiency, sold to individual road cyclists.
• Trek FX+ Electric fitness bike designed for everyday riding and commuting, sold to individual commuters and fitness riders.
• Trek Dual Sport+ Electric hybrid bike combining on-road and light off-road capabilities, sold to individual cyclists.
• Trek Charter Electric cargo bike designed for carrying loads and utilitarian cycling needs, sold to individual consumers.
• e-Bikes Full range of Trek electric bicycles for various riding styles and purposes, sold to individual consumers.
• Parts & Accessories Bicycle parts, components, gear, and accessories for customization, maintenance, and cyclist safety.
• Closeouts Discounted and clearance bicycle inventory including previous model year bikes.
• Bike Fitting Service Complimentary baseline fit service included with every bike purchase to ensure proper size, geometry, riding style, and desired position.
• Bike Service & Maintenance Professional bicycle service and maintenance for sold bikes and other brands performed at the store's physical locations.
• 30-Day Test Ride Satisfaction Guarantee Satisfaction guarantee allowing customers to return bikes within 30 days if not fully satisfied, with the store making it right.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Clemson UniversityminorStrategic or Co-development PartnerCollaborative research partnership for cyclist visibility and safety research. Trek partnered with Clemson University to conduct research on increasing cyclist visibility on the road. Based on this research, Trek developed the ABCs of Awareness safety recommendations (Always On, Biomotion, and Contrast) to help cyclists stay safer on every ride.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Backcountry.com: Large online outdoor and cycling retailer carrying premium bikes, components, and apparel. Competes for the same enthusiast cycling customer online, without the physical-fitting and service advantage the subject company offers.
• REI Co-op: Large member-owned sporting goods co-op selling bicycles (including e-bikes), parts, accessories, and offering in-store service and fitting at multiple locations across the U.S. Overlaps on product categories and service/fitting value proposition at much greater scale.
• Dick's Sporting Goods: National big-box sporting goods retailer carrying bicycles, parts, and accessories with in-store assembly services. A scale competitor in the broader bike retail category but with significantly more breadth and a different store-format economics profile.

Direct peers

• Mike's Bikes: Independent multi-location bicycle retailer operating across California with full-service sales, fitting, and repairs. Operates an analogous model to Trek Bicycle Store of Chattanooga: multi-store footprint, premium-brand alignment, and complementary service revenue streams.
• Jenson USA: Direct-to-consumer and historically physical-store bicycle retailer selling premium and mid-tier bikes, parts, and accessories online. Same target customer (road/MTB/e-bike consumer) and overlapping product categories with comparable revenue mix across hardware and accessories.
• Competitive Cyclist: Premium online cycling retailer (formerly with a Salt Lake City showroom) specializing in road, mountain, and e-bike sales plus apparel and components. Overlaps with the subject company on premium cycling assortment, service-led positioning, and online-plus-physical go-to-market.
• Public Bikes: Direct-to-consumer bicycle brand and retailer focusing on urban, commuter, and hybrid bikes with strong bike-store channel presence. Comparable in emphasizing commuter/utility bike SKUs, fitting support, and an experiential retail positioning.

Others

• Giant Bicycles: One of the world's largest bicycle manufacturers whose products (including e-bikes) are sold through competing authorized dealers across the Southeast U.S. Comparable as a supplier-side counterpart that competes with Trek at the dealer/brand level for retailer partnerships and consumer preference.
• Trek Bicycle Corporation: Global bicycle manufacturer and brand owner that supplies the subject company's exclusive dealer arrangement. Not a competitor in retail, but the central counterparty whose product roadmap, brand investment, and dealer economics directly govern this store's commercial trajectory.
• Specialized Bicycle Components: Competing global bicycle manufacturer whose own retail and dealer network competes for share of premium road, mountain, and e-bike demand. Comparable as an alternative-brand-side counterpart and competitor for consumer mindshare within the same product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trek-bicycle-store-of-chattanooga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trek Bicycle Store of Chattanooga