What Trends Media Group does

Trends Media Group (时尚传媒集团) is a privately held Chinese high-end fashion and lifestyle media conglomerate, founded in 1993 and headquartered in Beijing, operating as Beijing Shizhishang Advertising Co., Ltd. (北京时之尚广告有限责任公司). The company holds exclusive Chinese licensing rights to globally iconic magazine brands including Harper's BAZAAR (150+ years of heritage, licensed since 2001), Robb Report (46 years, 18 international editions, Chinese edition launched 2007), CAR Magazine (UK), and FHM (UK), and operates 15+ wholly owned media brand titles spanning fashion (Harper's BAZAAR China, V Magazine China), men's lifestyle (BAZAAR MEN, FHM China), jewelry and watches (BAZAAR Jewelry), automotive (座驾car), art, and film (BAZAAR Movie, Green BAZAAR).

The group's technology footprint is multi-platform rather than software-native: it combines print magazines, official brand websites, WeChat accounts, Weibo social media profiles for each publication, video content, electronic publications (电子刊), and a Tmall subscription storefront (sscm.tmall.com). Its most notable proprietary technical asset is the 时尚中黑简体 TrueType-based Chinese typeface (6,763 Chinese characters, 94 ASCII characters, copyright registration 2010-L-025148), which is licensed commercially and reinforces consistent visual branding across the group's properties.

Trends Media Group generates revenue through four primary streams: (1) magazine publishing and recurring subscription sales via the Tmall store and newsstand distribution, (2) advertising and integrated marketing partnerships with luxury brands including Chopard, Hermès, Bentley, Rolls-Royce, GMC, and 爱康集团, (3) large-scale event exhibitions and activations such as the BOB Best of the Best (17 years, 30+ categories), BAZAAR Jewelry Designer Art Exhibition (Shanghai, 3.5 days, 180+ media organizations), and BAZAAR Art Awards, monetized through exhibitor fees, sponsorship packages, and tickets, and (4) font licensing royalties from the proprietary typeface. The company employs 437 staff and serves affluent Chinese consumers across fashion, automotive, jewelry, and lifestyle verticals, with the majority of the customer base concentrated in the HNWI and luxury consumer segments. Geographic operations span Beijing (HQ), Shanghai (events), Suzhou (newly expanded September 2025), and Hubei Province.

Name

Trends Media Group

Legal name

北京时之尚广告有限责任公司

Website

https://trendsgroup.com.cn

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Trends Media Group (时尚传媒集团) is a privately held Chinese luxury fashion and lifestyle media conglomerate, founded in 1993 and headquartered in Beijing, operating 15+ licensed and owned magazine brands including Harper's BAZAAR China, Robb Report China, and BAZAAR Jewelry, plus annual event IPs such as BOB Best of the Best, serving affluent Chinese consumers and global luxury brand advertisers.

Ownership category

akta.pro rank

Product category

Fashion and Luxury Lifestyle Media

NAICS

Advertising, Public Relations, and Related Services (5418), Media Representatives (541840)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC), Newsstands & Periodicals Retail (Newspapers/Magazines) (CRALAAAG)

Keywords

• Fashion magazine publishing
• Luxury lifestyle media
• High-end editorial content
• Branded event activations
• Celebrity-driven journalism

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Magazine publishing and subscription sales: Trends Media Group publishes multiple magazine titles including Harper's BAZAAR (时尚芭莎), 座驾car, 男人装 (FHM), Robb Report (罗博报告), BAZAAR MEN (芭莎男士), BAZAAR Jewelry (时尚芭莎珠宝), V 中文版, and Green BAZAAR. Revenue is generated through magazine sales, newsstand distribution, and subscription management via the Tmall store at sscm.tmall.com.
2. Advertising and brand partnerships: Brands and advertisers purchase advertising placements and integrated marketing content across the group's magazine titles and digital platforms. The group organizes branded events and activations such as the 芭莎艺术大赏, 芭莎男士商业星力量, and BOB Best of the Best awards.
3. Event exhibitions and activations: The group organizes large-scale events including the BAZAAR Jewelry 设计师珠宝艺术展 (held in Shanghai for 3.5 days), fashion trend report launches, and art award ceremonies. Revenue derived from exhibitor booth fees, sponsorship packages, and ticket sales.
4. Font licensing (时尚中黑简体): The proprietary '时尚中黑简体' typeface is licensed to commercial users. The group charges authorization fees for commercial deployment of the font, leveraging its exclusive copyright. Registration number: 2010-L-025148.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Trends Media Group (时尚传媒集团) is a Chinese high-end fashion and lifestyle media conglomerate founded in 1993, headquartered in Beijing. The group publishes a portfolio of print magazines, digital publications, WeChat and Weibo accounts, and video content under licensed international brands including Harper's BAZAAR (时尚芭莎), Robb Report (罗博报告), FHM (男人装), CAR (座驾car), V Magazine, plus proprietary brands BAZAAR MEN (芭莎男士), BAZAAR Jewelry (时尚芭莎珠宝), Green BAZAAR, BAZAAR Movie, and BAZAAR Art. It also produces annual branded events such as BOB Best of the Best, the BAZAAR Jewelry Designer Art Exhibition, BAZAAR Art Awards, and BAZAAR MEN Business Star Power, and licenses its proprietary 时尚中黑简体 typeface to commercial users.

Product overview

Trends Media Group operates a portfolio of fashion and lifestyle magazine brands under various sub-brands including Harper's BAZAAR China (时尚芭莎), Robb Report Lifestyle China (罗博报告), BAZAAR MEN (芭莎男士), BAZAAR Jewelry (时尚芭莎珠宝), FHM China (男人装), V China (V中文版), Green BAZAAR, BAZAAR Movie (芭莎电影), and BAZAAR Art (芭莎艺术). The group also publishes the automotive title 座驾car (CAR China). Beyond print and digital publications, the company organizes signature brand events including BAZAAR Art Awards (芭莎艺术大赏), BAZAAR MEN Business Star Awards (芭莎男士商业星力量), Best of the Best (BOB罗博之选) annual luxury selections, BOB ATC youth artist program, and BAZAAR Jewelry Designer Art Exhibition.

Differentiator

Problem solved

Functional benefit

Brands

• 时尚芭莎 (Harper's BAZAAR China): 全球性引导潮流的高级时装杂志，与Harper's BAZAAR版权合作
• 芭莎男士 (BAZAAR MEN)
• 时尚芭莎珠宝 (BAZAAR Jewelry)
• 男人装 (FHM China)
• 罗博报告 (Robb Report Lifestyle)
• V中文版 (V Magazine China)
• 座驾car
• Green BAZAAR
• 芭莎电影

Products and services

• 时尚芭莎 (Harper's BAZAAR China) Global trend-setting high-fashion magazine published in Chinese under copyright collaboration with the 150-year-old Harper's BAZAAR; targets Chinese fashion-forward readers with luxury fashion, beauty, and celebrity content.
• 座驾car

Quantifiable outcome

• BAZAAR Jewelry Designer Art Exhibition generates over 100 million views across media coverage with 180+ press organizations covering each edition
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• 道朗格 (General Motors - Durant)coreGTM or Marketing Partner · 21 December 2024道朗格 (GM's luxury import and lifestyle platform) served as Chief Partner of the 2024 Best of the Best 罗博之选 '顶峰之境' annual ceremony at 798CUBE. GMC Yukon Denali received the '年度全尺寸殿堂级SUV' award during the event.
• 爱康集团 / 爱康君安coreStrategic or Co-development Partner · 1 January 2024爱康集团 (Aikang Group) and its high-end health management brand 爱康君安 have been a strategic partner of the Robb Report Best of the Best (BOB) awards since 2018. They co-present the '生命梦想家' (Life Dreamer) award program, integrating health and wellness themes into the luxury lifestyle awards platform.
• ASKO雅士高, 小仙炖鲜炖燕窝, BALMAIN Hair, 1996川菜·主厨餐厅, 夏桐/木桐嘉棣, VOSS天然饮用水, 北京诺金酒店minorGTM or Marketing Partner · 1 January 2024These luxury brands served as event partners for the 2024 Best of the Best 罗博之选 '顶峰之境' annual ceremony, contributing to the luxury lifestyle event experience through product placements, hospitality, and co-marketing.
• 世博创意秀场 (Shanghai Expo Creative Showroom)minorOthers · 14 December 2023The BAZAAR Jewelry Designer Jewelry Art Exhibition is held at 世博创意秀场 in Shanghai's Huangpu District, located in the urban best practices area of the Shanghai World Expo's Puxi site. The venue is designed by a renowned Italian architectural firm and has hosted events for Chopard, Hermès, Bentley, and Rolls-Royce.
• Harper's BAZAAR (赫斯特媒体 / Harper's BAZAAR版权方)coreTechnology or Integration · 1 February 2009Global fashion magazine Harper's BAZAAR licensed its brand and editorial content to Trends Media Group, enabling the creation of 时尚芭莎 (Harper's BAZAAR China) in 2001. This licensing relationship also spawned BAZAAR MEN (芭莎男士, the first men's edition globally of Harper's BAZAAR, launched 2005) and BAZAAR Jewelry (时尚芭莎珠宝, launched February 2009), extending the international brand across multiple media verticals in China.
• Robb Report (US)coreTechnology or Integration · 1 January 2007Robb Report (US, 46-year heritage) licensed its brand to Trends Media Group for the creation of 罗博报告 Robb Report Lifestyle in China. The publication covers luxury lifestyle categories including automobiles, watches, jewelry, hotels, art, wine, and experiential travel. Robb Report has 18 international editions including Chinese, Russian, Singapore, UK, Australian, Arabic, and German versions.
• CAR Magazine (UK)coreTechnology or Integration座驾car operates under an exclusive partnership with the globally renowned UK automotive publication CAR Magazine, serving as its sole Chinese partner. 座驾car combines professional automotive journalism with fashion and lifestyle perspectives.
• FHM (UK)coreTechnology or Integration《男人装》(FHM China) is the Chinese licensed edition of the UK men's magazine FHM, adopting the editorial philosophy of '真实、有趣、求新' (authentic, interesting, innovative) and targeting fashion-conscious male readers with lifestyle content.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Wallpaper*: UK-originated design and luxury lifestyle magazine, with a Chinese edition operated by Modern Media Group. Comparable in the design-led luxury media space, especially versus Trends Media Group's BAZAAR Art and Robb Report content verticals.

Direct peers

• Vogue China: The dominant Chinese fashion magazine published by Condé Nast China. Direct head-to-head competitor with Harper's BAZAAR China for luxury fashion advertising and the same affluent female reader segment.
• Condé Nast China: China operations of Condé Nast publishing Vogue China, GQ China, AD China, and Architectural Digest China. The most direct competitor in Chinese luxury fashion publishing with overlapping advertiser base (luxury brands, automotive, beauty) and similar licensing-based business model.
• Esquire China: Chinese edition of Esquire magazine, operating under Hearst licensing. Directly comparable men's lifestyle/fashion magazine targeting the same premium male reader segment as BAZAAR MEN and FHM China.
• iWeekly: Modern Media Group's flagship weekly news/lifestyle magazine in China, distributed via smart newsstands and targeting urban affluent readers. Comparable premium lifestyle editorial positioning and luxury advertiser base.
• Hachette Filipacchi (Lagardère) China: Operates ELLE China, ELLE Decoration China, and other licensed lifestyle titles in the Chinese market. Direct comparable as a multinational publisher running licensed lifestyle/fashion magazines targeting affluent Chinese women and design enthusiasts.
• Modern Media Group: Shanghai-based independent media group publishing licensed international lifestyle and design titles in China including Wallpaper*, Nylon, and ArtReview. Directly comparable as a Chinese luxury/design media operator with international licensing partnerships and event IP.
• GQ China: Chinese edition of GQ published by Condé Nast China, covering men's fashion, luxury lifestyle, and culture. Direct comparable in the premium men's lifestyle segment competing for the same advertiser and reader base as BAZAAR MEN and FHM China.

Broad incumbents

• Hearst China: China arm of Hearst, which holds the global Harper's BAZAAR brand licensed to Trends Media Group. Hearst China operates other titles including Cosmopolitan, ELLE (via joint venture), and Esquire. Comparable as a peer operator in China with a licensed international brand portfolio, but also the licensor for the subject company's flagship brands, creating a hybrid peer/licensor relationship.

Regional players

• Yicai Media Group (China Business Network): Shanghai-based financial and business media group affiliated with Shanghai United Media Group, serving affluent Chinese readers with premium editorial content. Comparable premium Chinese media target audience and advertiser base, though focused on business/finance rather than fashion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trends-media-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trends Media Group