Treningshuset

What Treningshuset does

Treningshuset is a multi-service fitness and gymnastics center operated by Oslo Turnforening, Norway's oldest sports association founded in 1855. The facility at St. Olavsgate 25 in central Oslo combines a traditional gym (strength and cardio equipment, free weights, sauna) with a 32+ degree warm water pool, group fitness studios, and a gymnastics hall, and uses a secondary site at Haslehallen (Eikenga 6) for gymnastics activities including summer programs. Its core technology stack is operational rather than proprietary: Xakt powers the self-serve member and booking system (medlem.xakt.no), Spond handles gymnastics course registration and member messaging, and Kodeks AS maintains the website, with GDPR-compliant data handling.

Treningshuset sells its services through a direct-to-consumer go-to-market with online signup, walk-in enrollment, free trial sessions, and quarterly open days, supplemented by a B2B corporate wellness channel. Pricing is built on monthly subscriptions with a standard 6-month binding commitment: standard membership at 489 kr/month, senior membership at 399 kr/month for those 67+, and student membership at 359 kr/month for students up to age 35, each subject to a separate 550 kr annual membership fee. Pool access is an add-on at 100 kr/month. Personal training is sold in 10/20/30-session packages at four price levels, an 8-week group PT program runs at 3,990 kr with nutrition follow-up, gymnastics courses are semester-based (2,560-3,170 kr), and swimming courses run 2,300-3,990 kr.

The customer base spans individual consumers across age cohorts, from baby swimming (2-24 months) to senior fitness (67+), with secondary segments in corporate wellness and students. Members of Treningshuset are automatically enrolled in Oslo Turnforening, linking the fitness subscription to a broader nonprofit sports club. Revenue mechanics are predominantly recurring subscription with semester and per-course fees for gymnastics and swimming. The organization is structured as a Norwegian idrettslag (nonprofit sports club) under NIF, with a board, control committee, and annual reports from 2009-2025, and is not externally funded.

Name

Treningshuset

Legal name

Oslo Turnforening

Website

https://treningshuset.no

Company type

Private

Founded year

1855

Operating status

Operating

Headcount range

1–10 employees

Short description

Treningshuset is a multi-service fitness, gymnastics, and aquatic center in central Oslo operated by Oslo Turnforening (founded 1855), offering gym memberships, personal training, gymnastics courses, and swimming lessons to individuals, families, and corporate accounts.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Monthly recurring membership fees for gym access, group classes included. Standard membership at 489 kr/month with 6-month commitment, senior and student discounted rates available.
2. Personal Training Services: One-on-one and duo personal training sessions sold in packages of 10, 20, or 30 hours at various PT levels. PT sessions at 55 minutes or 30 minute express format.
3. Gymnastics and Swimming Courses: Semester-based course fees for gymnastics (Turn) programs for children and adults, and swimming courses for babies and children. Annual membership fee of 550 kr also charged.
4. Group Training Programs: 8-week weight loss and fitness group programs with personal trainer and nutrition coaching at 3990 kr per 8-week course.
5. Corporate Memberships: Business membership packages at 339-439 kr/month per employee depending on company size, with 6-month minimum commitment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Treningshuset is a fitness and gymnastics center in central Oslo providing gym access, group fitness classes, personal training, gymnastics programs for all ages, and swimming courses in a warm-water pool. It is owned and operated by Oslo Turnforening, Norway's oldest sports association (founded 1855), and serves individual members, families, children, seniors, and corporate clients through recurring memberships and semester-based courses.

Product overview

Treningshuset is a fitness and gymnastics center operated by Oslo Turnforening in central Oslo. The offering is a multi-service platform combining traditional fitness center membership with specialized gymnastics programs and aquatic activities. The core fitness product includes gym access, group fitness classes (Zumba, Pilates, Yoga, Cycling, Strength, TRX), personal training services, and warm water pool facilities. The gymnastics division offers age-specific programs: Gymlek (2-5 years), Turnstigen (6-9 years), Troppsturn (10-14 years), and Turn for Adults (19+ years), with specialized offerings including summer gymnastics school. Aquatic services include baby swimming (2-24 months), children's swimming (2-7 years), and water aerobics. Corporate membership and group PT programs provide B2B offerings.

Differentiator

Problem solved

Functional benefit

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• 2GroupminorOthersBusiness partner listed on Treningshuset website. Nature of partnership not explicitly detailed.
• Aarsrud ByggminorOthersBuilding/construction partner. Listed as a partner of Treningshuset.
• AquarorminorOthersAquatic equipment or services partner, likely related to pool operations.
• Optimal ElektrominorOthersElectrical services partner, likely for facility maintenance and operations.
• Kodeks AScoreTechnology or IntegrationWebsite development and maintenance subcontractor for Treningshuset's website. Processes user behavior data including IP address, browser, location, and site activity.
• Spoortz og XactcoreTechnology or IntegrationMember management system providers. Xact operates the member system (medlem.xakt.no) used for membership administration, course sign-ups, and bookings.
• Oslo TurnforeningcoreStrategic or Co-development PartnerParent organization. Treningshuset is owned and operated by Oslo Turnforening. Members of Treningshuset are automatically members of Oslo Turnforening. The organization also operates Haslehallen location.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SATS: Largest Nordic fitness chain with extensive Oslo presence. Directly competes with Treningshuset on gym memberships, group classes, and personal training across similar central-Oslo catchments.
• EVO Fitness: Norwegian low-cost fitness chain with multiple Oslo locations. Competes directly on subscription gym access and represents the price-sensitive competitive threat to mid-market operators like Treningshuset.
• Elixia: Established Norwegian fitness chain (now part of SATS Group) operating multiple Oslo clubs. Direct competitor on full-service gym memberships and group classes in the same central-Oslo market.
• Fresh Fitness: Norwegian mid-market fitness chain with several Oslo locations. Competes directly on gym subscriptions, group training, and personal training at comparable price points.
• MyFitness: Norwegian gym chain with clubs across Norway including Oslo. Direct competitor on subscription gym memberships and group training.
• Athletico: Norwegian fitness chain with multiple Oslo clubs offering gym access, group classes, and personal training. Directly comparable operating model and customer base.
• 3T (Trondheim Turnforening): Norwegian sports club combining gymnastics, fitness, group training, and personal training under a turnforening umbrella — the closest organizational analogue to Treningshuset/Oslo Turnforening outside Oslo.

Others

• Norges Gymnastikk- og Turnforbund (NGTF): National gymnastics and turn federation to which Oslo Turnforening is affiliated. Adjacent ecosystem player governing the broader Norwegian gymnastics infrastructure Treningshuset operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/treningshuset
• Instagraminstagram.com/treningshuset
• LinkedInlinkedin.com/company/treningshuset

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treningshuset