Trevor's Liquor

What Trevor's Liquor does

Trevor's Liquor is a privately held, owner-operated retail and hospitality company headquartered in Scottsdale, Arizona, operating four destination locations across the Phoenix/Scottsdale metro (McDowell, E. Mayo, Arcadia, and Paradise Valley). The company combines premium liquor retail — featuring curated spirits, wine (5,000+ bottles in the vault), craft beer (24 rotating taps, 100+ varieties), and walk-in cigar humidors — with on-premise hospitality including craft cocktail bars, brick-oven pizza kitchens (The Rolling Pizza Kitchen, with menu by Chef Parker Rosbrook using Hayden Flour Mills heritage grains), dedicated cigar lounges, and TrackMan 4 indoor golf simulator bays at two locations. Total footprint exceeds 42,000 square feet and the company employs 44 people.

The business operates a hybrid revenue model spanning eight streams: one-time retail liquor and merchandise sales, transaction-based food and beverage service, usage-based golf simulator rentals ($55-$75/hour), a recurring Wine Club subscription ($59/month or $599/year, with 5,000+ enrolled members), professional-services private tastings across four tiers ($300-$600+), transaction-based corkage fees ($10, waived for members and on Mondays), e-commerce merchandise with nationwide shipping, and event space rentals. Distribution runs through the four physical stores plus DoorDash (liquor convenience-store integration and restaurant delivery), Uber Eats (restaurant delivery), and Wrapped-powered gift cards redeemable across all touchpoints. Marketing is community-led: a Marsello-powered Trevor's Rewards loyalty program, four themed Facebook communities (Beer, Wine, Cigars, Rewards), weekly Friday newsletters, and frequent tasting events and bottle raffles.

Customer acquisition is anchored by the unique positioning as a hybrid liquor store/bar/restaurant/entertainment venue, where customers can purchase any retail bottle and consume it on-premise for a corkage fee. Technology integrations (Marsello, Lightspeed POS, Eventbrite, Wrapped, AudioEye) are entirely third-party SaaS. The company has earned Wine Enthusiast's 2023 Best Bottle Shop recognition and an 8.3 rating from Barstool Sports for its pizza program, and was featured across Phoenix New Times, AZ Foothills Magazine, Axios Phoenix, and AZ BIG MEDIA in 2023.

Name

Trevor's Liquor

Legal name

Trevor's Liquor

Website

https://trevors.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Trevor's Liquor is a privately held, owner-operated chain of four premium liquor retail and hospitality destinations in the Phoenix/Scottsdale metro, combining curated spirits, wine, craft beer, and cigar retail with on-premise bars, brick-oven pizza kitchens, TrackMan golf simulators, a Wine Club subscription, and tasting events for adult consumer enthusiasts.

Ownership category

akta.pro rank

Product category

Premium Liquor Retail and Beverage Hospitality

NAICS

Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453), Drinking Places (Alcoholic Beverages) (7224)

akta.pro primary industry

Liquor Stores (General Off-Premise) (CRANAAAA)

akta.pro secondary industries

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Alcohol Subscription Clubs & Membership Retail (CRANAAAI), Wine Bars (CRANACAE)

Keywords

• Premium liquor retail
• Craft beer wine spirits
• Cigar lounge sales
• Indoor golf simulators
• Wine club subscription

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Liquor Sales: Core retail business selling spirits, wine, craft beer, and cigars across 4 Arizona locations. Revenue generated from in-store purchases of alcoholic beverages and tobacco products.
2. Food & Beverage Service: Restaurant and bar operations at Mayo, Arcadia, and Paradise Valley locations serving wood-fired pizzas, sandwiches, salads, charcuterie, and craft cocktails. McDowell location operates a beer and wine bar with Rolling Pizza Kitchen. Revenue from dine-in, takeout, and delivery orders.
3. Indoor Golf Simulator Rentals: TrackMan golf simulator bay rentals at E. Mayo and Paradise Valley locations. Revenue generated from hourly bay rentals with table service for food and beverages.
4. Wine Club Subscription: Monthly wine club subscription delivering 2 curated bottles (1 red, 1 white) per month. Includes perks: 10% off wine purchases, 20% off wine events, free corkage, wine concierge access. Auto-renewing subscription billed monthly or annually.
5. Private Tastings & Events: Private guided tasting experiences at 4 tiers (Bronze $300+, Silver $400+, Gold $500+, Platinum $600+). Additional revenue from public tasting events, bottle raffles, and educational classes.
6. Merchandise & Online Sales: Branded merchandise including hats, t-shirts, hoodies, glassware, cigar accessories, and golf merchandise sold through online shop with nationwide shipping.
7. Corkage Fees: Corkage fee of $10 for opening store-bought wine at bar (waived on Mondays and for Wine Club members). Additional revenue from cigar sales from walk-in humidors.
8. Space Rentals & Private Events: Revenue from partial or full buyouts of patios, lounges, or restaurants. Group experience bookings for 10+ guests with minimum spend requirements. Private event hosting for birthdays, corporate gatherings, and celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Trevor's Liquor operates four premium retail liquor stores in the Phoenix/Scottsdale area selling curated spirits, craft beer, wine, and cigars, integrated with on-site full-service bars, brick-oven pizza restaurants, indoor TrackMan golf simulators, and cigar lounges. The company also runs a monthly Wine Club subscription, a points-based loyalty program, private tasting experiences, and an online merchandise store with nationwide shipping.

Product overview

Trevor's Liquor is a multi-location Arizona-based liquor store and lifestyle destination offering a unified portfolio of retail liquor sales, full-service bars and restaurants, indoor entertainment (golf simulators, arcade), cigar lounges, and membership programs. The core offering combines four retail stores (McDowell, E. Mayo, Arcadia, Paradise Valley) with on-site dining featuring wood-fired brick-oven pizzas, craft cocktail bars, beer & wine service, and TrackMan golf simulators. Supporting products include the Wine Club subscription ($59/month), Trevor's Rewards loyalty program, Private Tasting experiences (4 tiers from $300-$600+), merchandise e-commerce, local delivery via DoorDash/Uber Eats, gift cards, and group event booking services.

Differentiator

Problem solved

Functional benefit

Brands

• The Rolling Pizza Kitchen: On-site brick-oven pizza kitchen featuring Chef Parker Rosbrook's Italian-inspired menu including artisanal pizzas, salads, sandwiches, and charcuterie boards.
• Trevor's Wine Club
• Trevor's Rewards

Products and services

• Trevor's Retail Stores Four retail liquor store locations in the Phoenix/Scottsdale area (McDowell, E. Mayo, Arcadia, Paradise Valley) offering curated spirits, craft beer, fine wine, and premium cigars with walk-in humidors for adult consumers 21+.
• Trevor's Brick-Oven Pizza Kitchen Italian-inspired menu featuring wood-fired brick oven pizzas with housemade mozzarella and heritage grains, fresh salads, specialty sandwiches, and artisanal charcuterie boards served at Mayo, Arcadia, Paradise Valley, and McDowell (Rolling Pizza Kitchen) locations.
• Indoor Golf Simulators TrackMan 4 golf simulator bay rentals at E. Mayo and Paradise Valley locations with realistic ball flight simulation, swing analysis, access to 100+ virtual courses, and full food/beverage table service for up to 8 people per bay.
• Wine Club Subscription Monthly subscription delivering two curated bottles (one red, one white) from rare regions and small producers, with benefits including 10% off wine purchases, 20% off wine events, free corkage, and a dedicated concierge. Priced at $59/month or $599/year.
• Private Tastings Guided whiskey, tequila, wine, beer, and spirits tastings available at all locations or off-premise, with four pricing tiers: Bronze ($300+), Silver ($400+), Gold ($500+), Platinum ($600+), with up to 6 samples and additional per-person charges.
• Indoor Cigar Lounges Designated cigar lounges at E. Mayo (indoor), Paradise Valley (indoor-outdoor hybrid), and McDowell (outdoor smoking lounge), along with walk-in humidors at all locations offering premium hand-rolled cigars.
• Trevor's Merchandise Store Online merchandise store featuring branded apparel (hats, t-shirts, hoodies, tank tops), glassware, cigar accessories, golf merchandise, stickers, and candles with nationwide US shipping.
• Group Experiences & Private Events Private event booking for groups of 10+ including restaurant reservations, golf bay rentals, and space buyouts for birthdays, corporate gatherings, and celebrations with minimum spend requirements.
• Trevor's Rewards Loyalty Program Free-to-join points-based loyalty program powered by Marsello, earning 10 points per dollar on retail purchases, double points on Mondays, $5 store credit per 5,000 points, exclusive rare bottle raffle access, and never-expiring points with annual activity.
• Trevor's Gift Cards Digital and physical gift cards redeemable at all Trevor's locations (stores, bars, restaurants, golf bays), sold online via the Wrapped platform and in-store, with promotional bonus card offers available.

Quantifiable outcome

• 8.3 rating from Dave Portnoy/Barstool Sports for pizza quality
• +3 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TrackMancoreTechnology or IntegrationTrackMan provides the TrackMan 4 golf simulators installed at Trevor's E. Mayo and Paradise Valley locations. Each location has 2 bays with advanced radar technology for accurate ball flight simulation, swing analysis, and access to over 100 virtual golf courses.
• MarsellocoreTechnology or IntegrationMarsello powers Trevor's Rewards loyalty program, managing point accumulation, redemptions, customer communications, and marketing preferences across the 4 locations.
• DoorDashcoreChannel Partner/ Reseller/ DistributorDoorDash serves as the delivery platform for Trevor's liquor store products (convenience store integration) and restaurant food delivery from all 4 locations.
• Uber EatscoreChannel Partner/ Reseller/ DistributorUber Eats provides restaurant food delivery service from all Trevor's locations with active kitchen operations.
• Hayden Flour MillsminorStrategic or Co-development PartnerLocal Arizona supplier providing heritage grains used in Chef Parker Rosbrook's brick-oven pizza menu at Trevor's restaurant locations.
• Wrapped (Gift Cards)minorChannel Partner/ Reseller/ DistributorWrapped platform powers Trevor's online gift card sales and experience vouchers, redeemable at all Trevor's locations.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Spec's Wine, Spirits & Finer Foods: Large Texas-based off-premise alcohol retailer combining spirits, wine, beer, and prepared foods under one roof. Comparable to Trevor's hybrid retail-plus-F&B model, though focused on the Texas market rather than Arizona.
• ABC Fine Wine & Spirits: Florida-based off-premise alcohol chain combining large-format retail with tasting bars and in-store dining concepts. Comparable to Trevor's because it similarly blends liquor retail with on-premise consumption experiences.
• Binny's Beverage Depot: Chicago-area premium multi-store liquor retailer known for deep selection and curated allocations. Comparable to Trevor's on assortment breadth, premium positioning, and multi-store scale within a single metro.

Broad incumbents

• BevMo!: Multi-state off-premise alcohol specialty chain offering beer, wine, and spirits with tasting events and loyalty programming. Comparable to Trevor's on multi-store alcohol retail, events, and customer loyalty mechanics.
• Total Wine & More: Largest U.S. multi-category off-premise alcohol retailer with superstore format spanning beer, wine, and spirits. Comparable because it anchors the premium off-premise liquor store category where Trevor's competes on selection depth and curated experience.

Emerging players

• Wine.com: Largest U.S. online wine retailer offering curated selections, subscription clubs, and gifting. Comparable to Trevor's Wine Club subscription and curated wine merchandising model, though distributed online rather than in-store.
• X-Golf: Indoor golf simulator bar/lounge concept combining golf bays with food and beverage service. Comparable to Trevor's TrackMan indoor golf bays paired with full table service.

Direct peers

• K&L Wine Merchants: Premium wine, spirits, and beer retailer with strong curated allocation and rare-bottle focus plus in-store tastings. Comparable to Trevor's Wine Club and premium spirits curation approach.
• Sherry-Lehmann: Long-standing New York fine wine and rare spirits retailer offering curated selections, tastings, and concierge service. Comparable to Trevor's on premium allocation focus and experiential wine retail.

Others

• Topgolf: National golf entertainment and food-and-beverage venue operator. Comparable to Trevor's indoor golf simulator bays (TrackMan) at Mayo and Paradise Valley as adjacent entertainment-plus-F&B concept.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/TrevorsLiquor
• Instagraminstagram.com/TrevorsLiquor
• LinkedInlinkedin.com/company/trevor-s-liquor

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trevor's Liquor