Passion Automobiles Group

What Passion Automobiles Group does

Passion Automobiles Group is a France-based for-profit private company that distributes new and used sports cars. It was founded in 2014 and is headquartered in Sausheim, France, operating under the BGA Motors brand (bga-motors.fr). The firm is sized at 11–50 employees, consistent with a small specialty automotive retail operation rather than a large multi-location dealer group.

The company's go-to-market, product mix, supplier relationships, and pricing mechanics are not disclosed in the available source material. No franchise agreements, inventory profile, sales channels, or partnerships were identified for the entity. The only first-party detail beyond firmographics is its online presence at bga-motors.fr.

The input corpus also contains an extensive structured dataset describing Soft'Assur — a separate French SARL that develops insurance brokerage CRM software (Soft'Assur and Soft'EDI products) founded in 2002 in Agde. That dataset explicitly states it does not pertain to Passion Automobiles Group, and it has therefore been excluded from this analysis to avoid cross-contamination. As a result, the assessment is based almost entirely on the Passion Automobiles Group firmographic record, and material operational detail is not available.

Name

Passion Automobiles Group

Legal name

Soft'Assur

Website

https://bga-motors.fr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Passion Automobiles Group is a France-based private distributor of new and used sports cars, founded in 2014 and headquartered in Sausheim, operating under the BGA Motors brand with 11 to 50 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Sausheim

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Software Licensing/Subscription: Soft'Assur generates revenue through software licensing of its Soft'Assur CRM and Soft'EDI products to insurance brokerage firms. The company offers demonstration versions and presumably sells subscriptions or licenses for ongoing use of its insurance management software.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Passion Automobiles Group is a distributor of new and used sports cars, operating as a retail automotive dealership focused on premium performance vehicles. The company sells directly to individual consumers from its base in Sausheim, France, providing both new inventory and pre-owned sports cars to buyers in the French market.

Product overview

Soft'Assur offers a unified CRM platform for insurance brokerage management, centered around its flagship product Soft'Assur which provides integrated client, contract, claims, document, task, and correspondence management. The platform is complemented by Soft'EDI module for electronic data interchange capabilities. The company, founded in 2002, has been serving insurance brokers for over 20 years.

Differentiator

Problem solved

Functional benefit

Products and services

• New sports car sales Distribution and retail sale of new sports cars to individual consumers seeking premium performance vehicles from the French dealership in Sausheim.
• Used sports car sales Distribution and retail sale of pre-owned sports cars to individual consumers looking for premium performance vehicles at varied price points.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Direct peers

• Millner Automotive: UK exotic and supercar dealer with new and pre-owned inventory across performance and luxury brands. Comparable specialised sports-car retail proposition.
• Romans International: Independent UK supercar and hypercar specialist focused on new and pre-owned exotic performance cars. Highly comparable specialty sports/exotic car distribution model.
• Joe Macari Performance Cars: UK independent performance and supercar specialist. Comparable niche distributor focused on exotic and high-performance marques.
• H.R. Owen: UK-based luxury and supercar dealer representing Ferrari, Lamborghini, Rolls-Royce, Bentley and Bugatti. Closely comparable business model of multi-brand exotic/sports car retail.
• Charles Pozzi: Long-standing French Ferrari and exotic-car dealer. Directly comparable as a French specialty sports/exotic car distributor with similar vehicle mix and customer profile.

Broad incumbents

• Listers Group: Large UK automotive retail group with significant luxury and premium franchises. Overlaps with Passion Automobiles' exotic-sports distribution focus as part of a broader multi-brand portfolio.
• Marshall Motor Group: Large UK-wide automotive retailer representing multiple premium and volume brands. Relevant incumbent adjacently competing for premium and luxury brand allocations.

Regional players

• GR8 Cars: Italy-based exotic and supercar dealer. Comparable sports/exotic distribution model operating in a different national market.
• Auto Eder: German specialty sports and performance car retailer. Comparable exotic-car retail proposition in a neighbouring market, useful as a regional capacity and pricing benchmark.

Emerging players

• Saxton 4x4 / Specialist Cars: Independent UK performance and luxury vehicle retailer. Adjacent to Passion Automobiles' proposition as a smaller specialist competitor focused on premium/high-performance inventory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/groupepassionautomobiles
• LinkedInlinkedin.com/company/bga-motors-by-passion-automobiles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passion Automobiles Group