What A Tri County Driving School does

Tri County Driving School, Inc. is a privately held, locally owned driver education provider founded in 1990 and headquartered at 526 W Wisconsin Avenue in Appleton, Wisconsin. The company delivers state-certified drivers ed programs to teenage students aged roughly 14.5 and older across the Fox Cities region, including Appleton, Neenah, and Wrightstown. It is the only Better Business Bureau-member driving school in the Fox Cities, holds an A+ BBB rating, and operates as an approved Wisconsin DOT/DMV licensed driving school. Service delivery rests on two pillars: 30 hours of classroom instruction (delivered either in person at seven local high school sites or fully online) and 6–9 hours of behind-the-wheel training with optional observation hours, performed in newer automatic-transmission vehicles with dual-controlled brakes. All instructors are state-licensed drivers ed professionals and the company offers home and school pick-up within the Fox Cities boundaries.

The business model is direct-to-consumer with one-time program fees. Standard pricing is $200 for the online classroom only, $365 for behind-the-wheel only, and $425 for the combined online classroom and 6+6 behind-the-wheel package, with behind-the-wheel extension options priced at $55, $110, and $165. A non-refundable $145 deposit secures a class seat, and a $45 no-show fee applies to missed behind-the-wheel appointments. Enrollment is driven through the company website, direct phone, in-person visits, and exclusive arrangements with partner high schools; the company does not advertise on social media or paid channels. Operating scale is modest at 5 employees, with revenue dependent on seasonal teen permit demand in a single regional market and no external funding, M&A activity, or leadership changes on record.

Name

A Tri County Driving School

Legal name

Tri County Driving School, Inc.

Website

https://tricountydrivingschoolinc.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Tri County Driving School, Inc., founded 1990 in Appleton, Wisconsin, is a state-certified driver education provider serving teenage students in the Fox Cities region with in-person and online classroom instruction plus behind-the-wheel training delivered through local high school partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Driver Education Programs: One-time fees for complete driver education programs including classroom instruction, behind-the-wheel training, and observation hours. Programs are priced as packages with optional add-ons for additional driving hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Tri County Driving School provides state-certified driver education for teenage students in the Fox Cities of Wisconsin, combining 30 hours of classroom instruction (online or in-person at local high schools) with behind-the-wheel training in dual-controlled vehicles. Programs cover the Wisconsin Motorist Handbook curriculum, road test preparation, and observation hours required to qualify for a Wisconsin driver's license.

Product overview

A Tri County Driving School offers a comprehensive driver education program consisting of two primary delivery modes: online classroom instruction (30 hours) and in-person classroom instruction at various Fox Cities high schools. All programs include behind-the-wheel training with multiple hour configurations (6+6 standard, 7+4, 8+2, or 9+0). The school provides DMV road test preparation and scheduling assistance. Programs are Wisconsin DOT/DMV certified and include both classroom theory and practical driving components.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Classroom Program 30-hour online driver education classroom program for teenage students, meeting Wisconsin DOT/DMV requirements. Students complete the course online with Tri County Driving School for $200; the behind-the-wheel portion can be taken separately with a different DOT/DMV licensed school.
• Online Classroom and Behind the Wheel/6+6 Program Complete package combining 30 hours of online classroom instruction with 6 hours of driving and 6 hours of observation (12 hours total in-car training), all delivered by Tri County Driving School. Priced at $425 (general) or $410 (Kimberly High School students with cash/check discount).
• Behind the Wheel Only Program Standalone in-car driving training for students who completed online classroom through an approved Wisconsin DOT/DMV licensed driving school. Includes 6 hours of driving and 6 hours of observation (12 hours total), priced at $365, with pick-up and drop-off within Fox Cities boundaries.
• In-Person Classroom and Behind the Wheel/6+6 Program Traditional in-person classroom driver education delivered at various Fox Cities high school locations, combined with 6 hours of behind-the-wheel driving and 6 hours of observation. Includes 30 hours classroom, 6 hours driving, and 6 hours observation as required for Wisconsin driver's license eligibility.
• Enhanced Behind the Wheel Programs (7+4, 8+2, 9+0) Extended behind-the-wheel training upgrades to the standard 6+6 program: 7+4 (7 hours driving, 4 hours observation) for +$55, 8+2 (8 hours driving, 2 hours observation) for +$110, and 9+0 (9 hours driving, 0 hours observation) for +$165. Available for students seeking additional driving practice.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Wisconsin Department of Transportation (DOT/DMV)coreStrategic or Co-development PartnerTri County Driving School is an approved Wisconsin DOT/DMV licensed driving school. They administer the temps (temporary license) test at all their class locations for in-person classroom students and their curriculum uses the Wisconsin Motorist Handbook.
• Wisconsin Professional Driving School AssociationminorOthersListed as a useful link on the company's contact page, indicating membership or affiliation with the state industry association.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Top Driver: Multi-state driving school chain operating across the Midwest with state-certified classroom and behind-the-wheel programs, directly comparable to Tri County's offering in the same geographic region and customer segment.
• All-Star Driver Education: Multi-state driver education provider offering state-approved teen driver ed programs including classroom and behind-the-wheel components, comparable in service mix and teen customer focus to Tri County.
• Safeway Driving School: Wisconsin-headquartered driving school operating multiple locations in the state with teen driver education programs, directly overlapping Tri County's Wisconsin footprint and DOT/DMV-licensed service model.

Emerging players

• DriversEd.com: Long-established online driver education platform offering state-approved teen and adult courses, comparable to Tri County's online classroom option but at scale and with mature digital marketing.
• Aceable: Online-first driver education and defensive driving platform serving multiple states with mobile-native courses, representing the digital-native alternative to Tri County's traditional in-person classroom model.
• I Drive Safely: Online traffic school and driver education provider offering state-approved courses for teens and adults, representing the online-only competitive alternative to traditional in-school programs like Tri County's.
• Safe2Drive: Online driver education and traffic school provider operating across multiple states with a comparable online-only model to Tri County's $200 online classroom tier, often used as a substitute by Wisconsin teens.
• Coastline Academy: Online driver education provider offering state-approved teen driver ed in multiple U.S. states including Wisconsin, directly competing for online classroom revenue and creating pricing pressure on Tri County's $200 online tier.

Others

• Wisconsin Professional Driving School Association: State-level industry association for licensed driving schools in Wisconsin, of which Tri County is an affiliated member — relevant as an ecosystem/peer-association rather than a direct commercial competitor.
• Wisconsin Department of Motor Vehicles (DMV): State regulatory body that licenses and certifies Tri County as an approved driving school and administers the road skills test — a strategic dependency rather than a competitor, but materially shapes the company's operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/a-tri-county-driving-school

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Tri County Driving School