TrillerTV
TrillerTV is a direct-to-consumer sports streaming platform aggregating live pay-per-view events, premium subscriptions (TrillerTV+, Willow), and free content across mobile, web, and CTV, serving combat sports, cricket, and motorsports fans globally.
- Company typePrivate
- Founded2016
- HeadquartersEncino, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What TrillerTV does
TrillerTV is a direct-to-consumer sports streaming platform operated by Flipps Media Inc., a subsidiary of Triller Group Inc. Originally launched in 2016 as FITE and rebranded to TrillerTV in 2022 following Triller Group's acquisition of Flipps Media, the platform aggregates live and on-demand sports content and distributes it globally across iOS, Android, Huawei AppGallery, Roku, Apple TV, Amazon Fire TV, Chromecast, Xbox, connected smart TVs, and web. The platform streams 1,000+ live events per year and offers 10,000+ hours of free content, supported by a reported 7M+ fan community.
TrillerTV firmographics
Firmographics- Name
- TrillerTV
- Legal name
- Flipps Media Inc.
- Website
- https://trillertv.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TrillerTV is a direct-to-consumer sports streaming platform aggregating live pay-per-view events, premium subscriptions (TrillerTV+, Willow), and free content across mobile, web, and CTV, serving combat sports, cricket, and motorsports fans globally.
- Ownership category
- akta.pro rank
TrillerTV industry classification
Industry- Product category
- Live Sports Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Sports OTT Aggregators & Bundling Services (MPAKAOAB)
- akta.pro secondary industry
- Sports Live Streaming Platforms (MPACACAF)
Keywords
Where TrillerTV is headquartered
LocationHeadquarters
- HQ city
- Encino
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TrillerTV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Pay-Per-View Events: Individual event purchases for marquee boxing, wrestling, and MMA events featuring major stars like Canelo Álvarez, Tyson Fury, and Jake Paul
- Subscription Services: TrillerTV+ and Willow subscription plans providing access to live events, exclusive content, and 24/7 channels
- Free Ad-Supported Content: Thousands of hours of free live, on-demand content supported by advertising
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
TrillerTV product offering
Product offeringCore offering
TrillerTV is a direct-to-consumer OTT sports streaming platform that aggregates live and on-demand content from third-party rights-holders across boxing, MMA, professional wrestling, tennis, and cricket. The service distributes this content via subscription tiers (TrillerTV+, Willow by Cricbuzz), transactional pay-per-view events, and free ad-supported linear channels accessible through mobile and connected-TV apps.
Product overview
TrillerTV is a direct-to-consumer sports streaming platform that operates as a unified streaming service offering multiple content tiers. The core platform provides access to live events, pay-per-view content, and on-demand programming. The product portfolio includes TrillerTV+ (premium subscription), Willow by Cricbuzz (cricket-focused subscription), and multiple 24/7 channels (Tennis TV 24/7, Willow Sports, TrillerTV 24/7). The platform formerly known as FITE delivers marquee combat sports content including boxing events featuring high-profile athletes, professional wrestling, and MMA programming, alongside cricket, football, motorsports, esports, and basketball coverage. Content is accessible via mobile apps (iOS, Android), web browsers, smart TVs, and connected devices (Roku, Amazon Fire, Apple TV, Chromecast, Xbox).
Differentiator
Problem solved
Functional benefit
Brands
- TrillerTV+: Premium subscription service offering exclusive live sports content and pay-per-view events.
- Willow
Products and services
- TrillerTV+ subscription Recurring subscription tier providing access to the TrillerTV streaming library of combat sports, boxing, MMA, wrestling, and related live and on-demand content for individual sports fans.
- Willow by Cricbuzz subscription Recurring subscription service focused on international and franchise cricket coverage, delivering live matches, highlights, and replays to global cricket fans via mobile and connected-TV apps.
- Pay-per-view combat sports events Transactional individual event purchases that grant live and replay access to marquee boxing, MMA, and wrestling cards without requiring an ongoing subscription.
- Tennis TV 24/7 channel Free ad-supported linear streaming channel delivering continuous tennis programming, including live tournament coverage, replays, and tennis-related content.
- Willow Sports channel Free ad-supported linear streaming channel dedicated to cricket content, providing continuous live and archive cricket programming within the TrillerTV app ecosystem.
- TrillerTV 24/7 channel Free ad-supported flagship linear streaming channel aggregating TrillerTV combat-sports, boxing, MMA, and wrestling programming into a continuous always-on feed.
- TrillerTV mobile application Cross-platform mobile and connected-TV application (iOS, Android, Apple TV, Roku, Fire TV) that serves as the primary delivery vehicle for TrillerTV subscriptions, PPV events, and free ad-supported channels.
Quantifiable outcome
- Streaming blockbuster events featuring major stars like Canelo Álvarez, Tyson Fury, and Jake Paul
Companies that use TrillerTV
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
TrillerTV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
TrillerTV partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, major and minor.
- All Elite Wrestling (AEW)coreInternational digital home of AEW Plus, the subscription service of All Elite Wrestling, streaming alongside AEW pay-per-view events
- Top Rank BoxingcorePartnership for streaming Top Rank boxing events featuring top professional boxers
- Premier Boxing Champions (PBC)corePartnership for streaming Premier Boxing Champions events
- WWEcoreWWE content available on the platform
- Matchroom BoxingcorePartnership for streaming Matchroom Boxing events
- Bare Knuckle FC (BKFC)majorPartnership for streaming Bare Knuckle Fighting Championship events
- ONE ChampionshipmajorPartnership for streaming ONE Championship martial arts events
- New Japan Pro Wrestling (NJPW)majorInternational streaming partnership for NJPW content
- Game Changer Wrestling (GCW)majorPartnership for streaming GCW wrestling events including June Madness and special events
- Golden Boy BoxingmajorPartnership for streaming Golden Boy Boxing events
- RIZINmajorPartnership for streaming RIZIN FF events
- Combate AmericasmajorPartnership for streaming Combate Americas MMA events
- TNA WrestlingmajorPartnership for streaming TNA Impact Wrestling content
- Ring of Honor (ROH)majorPartnership for streaming Ring of Honor wrestling events
- KSWmajorPartnership for streaming KSW (Konfrontacja Sztuk Walki) martial arts events
- UFCcorePartnership for streaming UFC mixed martial arts events
- Lucha Libre AAAmajorPartnership for streaming Lucha Libre AAA wrestling content
- TrillercoreTriller boxing and entertainment events streamed on platform
- VerzuzmajorPartnership for streaming Verzuz music battle events
- StarrcastminorPartnership for Starrcast convention and related wrestling content
- MLW (Major League Wrestling)minorPartnership for streaming MLW wrestling content
- Professional Fighters League (PFL)majorPartnership for streaming Professional Fighters League events
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
TrillerTV competitors and assessment
Company assessmentDirect peers
- FloSports: Subscription-based niche sports streaming platform covering combat sports, wrestling, and other underserved verticals. Comparable business model of aggregating rights for passionate fan segments via subscription.
- UFC Fight Pass: UFC's own direct-to-consumer streaming service for MMA and combat sports. A vertical-specific peer competing for the same MMA fan dollars through subscription.
- Bleacher Report Live: Turner/Warner Bros. Discovery's PPV sports streaming product offering combat sports and other live events. Directly comparable PPV-led monetization model.
- Willow (by Cricbuzz): Cricket-focused subscription streaming service now operated as a TrillerTV sub-brand. Internally a comparable asset but externally was a peer before acquisition by Flipps Media.
- DAZN: Global direct-to-consumer sports streaming platform with deep combat sports rights (boxing, MMA). Directly comparable to TrillerTV in subscription and PPV monetization of live combat sports events.
Emerging players
- PFL (Professional Fighters League): League-owned MMA organization that also operates its own direct streaming offerings. Comparable as both a content partner and an emerging DTC sports platform pursuing the same combat sports audience.
Broad incumbents
- Amazon Prime Video Sports: Amazon's expanding live sports offering (Thursday Night Football, NBA, combat sports) bundled into Prime membership. Competes for live event streaming dollars at massive scale.
- YouTube Sports / YouTube TV: Google's live sports streaming channels and pay-TV replacement bundle carrying major league rights. Sets the benchmark for free, ad-supported, and subscription live sports distribution online.
- Peacock (NBC Sports): Comcast/NBCU's DTC service now carrying WWE premium live events and other combat sports. A broad incumbent bundling premium rights into a general entertainment subscription.
- ESPN+: Disney's flagship DTC sports service with extensive UFC and combat sports rights, broader sports portfolio, and deep resources. Competes for the same fight-night wallet share as TrillerTV.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TrillerTV social profiles
Digital presenceTrillerTV financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrillerTV leadership team
Management profileNumber of profiles
TrillerTV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrillerTV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrillerTV
What does TrillerTV do?
TrillerTV is a direct-to-consumer OTT sports streaming platform that aggregates live and on-demand content from third-party rights-holders across boxing, MMA, professional wrestling, tennis, and cricket. The service distributes this content via subscription tiers (TrillerTV+, Willow by Cricbuzz), transactional pay-per-view events, and free ad-supported linear channels accessible through mobile and connected-TV apps.
Is TrillerTV a public or private company?
TrillerTV is a private company. It is classified as corporate owned and is currently operating.
When was TrillerTV founded?
TrillerTV was founded in 2016. It employs 11 to 50 people.
Where is TrillerTV based?
TrillerTV is headquartered in Encino, United States, in the North America region.
How does TrillerTV make money?
Three revenue lines are on record. Pay-Per-View Events are the primary driver. The others are subscription Services and free Ad-Supported Content.
Who are TrillerTV's main competitors?
Direct peers on record are FloSports, UFC Fight Pass, Bleacher Report Live, Willow (by Cricbuzz) and DAZN. PFL (Professional Fighters League) is listed as an emerging player. Broad incumbents are Amazon Prime Video Sports, YouTube Sports / YouTube TV, Peacock (NBC Sports) and ESPN+.
Does TrillerTV have an API?
No public API is recorded for TrillerTV.
What industry is TrillerTV in?
TrillerTV's product category is Live Sports Streaming. Its primary akta.pro industry code is MPAKAOAB, Sports OTT Aggregators & Bundling Services, with a secondary code of MPACACAF, Sports Live Streaming Platforms. Its NAICS code is 5162 and its SIC code is 4841.