TRUCK Restaurant

Name

TRUCK Restaurant

Legal name

Truck Restaurant

Website

https://truckrestaurant.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

Keywords

• Casual dining restaurant
• New Mexican cuisine
• Neighborhood restaurant
• In-house desserts
• Restaurant pickup orders

Headquarters

HQ city

Bedford, New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels1 record

Core offering

TRUCK Restaurant operates a casual, single-location dine-in neighborhood restaurant at 391 Old Post Road, Bedford, NY, serving Northern New Mexican cuisine for lunch and dinner. The restaurant supplements its sit-down menu with a pickup menu, in-house desserts, a rotating weekly margarita, and an online ordering option through ToastTab.

Product overview

TRUCK Restaurant is a casual neighborhood restaurant in Bedford, NY offering Northern New Mexican cuisine. The company operates a dine-in service with a Sit Down Menu featuring dishes like tacos, complemented by a Pick Up Menu for takeout orders. Additional offerings include in-house desserts (Carrot Cake Twinkie, Margarita Pie, Devil's Food Cake, House Made Soft Serve, and rotating seasonal items) and a Weekly Margarita program with rotating flavors. Customers can make indoor dining reservations or place orders online through ToastTab.

Differentiator

Problem solved

Functional benefit

Products and services

• Sit Down Menu Full dine-in menu featuring Northern New Mexican cuisine, served to customers seated at the restaurant's indoor dining tables at 391 Old Post Road, Bedford, NY.
• Pick Up Menu Menu items available for customer pickup at the Bedford, NY restaurant location, including online ordering through ToastTab.
• Dine-in Reservations Indoor dining reservations with 90-minute seatings at the restaurant's 391 Old Post Road, Bedford, NY location.
• Online Pickup Ordering Online ordering through the ToastTab platform for customers placing pickup orders from the Bedford, NY location.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves1 record

Broad incumbents

• Bartaco: Multi-unit fast-casual Mexican/Tex-Mex concept serving tacos, margaritas, and house specialties in suburban and urban markets. Comparable in cuisine category (tacos, margaritas) but operates a faster, counter-service format versus TRUCK's reservations-based full-service model.
• Rosa Mexicano: Upscale Mexican casual-dining chain with locations in NYC and other major metros. Comparable to TRUCK as a Mexican-leaning casual full-service concept, but operating at much larger scale and broader geographic footprint rather than a single specialty neighborhood site.
• Dos Toros Taqueria: Fast-casual Mexican chain in the NYC metro serving tacos and burritos. Overlaps with TRUCK on menu category and NYC-area customer base but uses a counter-service format rather than reservations-based dine-in.

Regional players

• Blue Hill at Stone Barns: High-end farm-to-table restaurant in Pocantico Hills, NY, serving Westchester diners in a similar suburban setting. Comparable on affluent Westchester trade area and casual-but-premium neighborhood positioning, though at a much higher price tier and focused on contemporary American cuisine.
• 121 Restaurant at The Bedford Post: Farm-to-table restaurant in Bedford, NY, operating in the same immediate trade area as TRUCK. Comparable on local Westchester geography and casual-but-curated neighborhood positioning, though focused on seasonal American cuisine rather than Southwestern/Mexican.
• The Inn at Pound Ridge by Jean-Georges: Upscale casual/fine-dining restaurant in Pound Ridge, NY, in the same Westchester County trade area as TRUCK. Comparable as a high-end, reservations-driven neighborhood restaurant serving affluent suburban diners, though focused on contemporary American/European cuisine rather than Northern New Mexican.
• Cafe Boulud: Upscale casual/fine-dining concept with a presence in the NYC metro and serving Westchester-area diners. Comparable to TRUCK as a high-end, reservations-driven neighborhood restaurant, though operating at a substantially higher price tier and focused on contemporary French/American cuisine.

Direct peers

• Tacombi: NYC-based Mexican casual-dining concept with multiple locations serving tacos and margaritas in a vintage, neighborhood-style setting. Closely aligned with TRUCK on cuisine, casual full-service model, and vintage atmosphere, though operating in NYC rather than a suburban market.
• Javelina Tex-Mex: Single-location Tex-Mex restaurant in NYC serving tacos, margaritas, and house-made desserts in a casual, neighborhood setting. Directly comparable to TRUCK on cuisine style, casual atmosphere, and emphasis on house specialties, though located in Manhattan rather than Westchester.
• La Esquina: NYC Mexican casual-dining concept with a strong brand identity around tacos, house-made specialties, and a vintage atmosphere. Comparable to TRUCK on Mexican cuisine focus, casual full-service format, and emphasis on distinctive in-house menu items.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/truckrestaurant
• LinkedInlinkedin.com/company/truck-restaurant

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRUCK Restaurant