True North Yachting
- Company typePrivate
- Founded2005
- HeadquartersAnnapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
True North Yachting firmographics
Firmographics- Name
- True North Yachting
- Legal name
- True North Yachting
- Website
- https://truenorthyachting.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
True North Yachting industry classification
Industry- Product category
- Marine Services
- NAICS
- Ship Building and Repairing (336611), Boat Building (336612)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Luxury Yacht Systems Integration & Commissioning (Shipyard) (IMAJAMAI)
- akta.pro secondary industry
- Luxury Yacht Hull & Superstructure Fabrication (Composite/Aluminum/Steel) (IMAJAMAG)
Keywords
Where True North Yachting is headquartered
LocationHeadquarters
- HQ city
- Annapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
True North Yachting business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Marine Service and Commissioning: One-time service fees for marine work including new boat commissioning, maintenance, repairs, custom modifications, rigging, painting, and seasonal winterization. Services are performed at the yacht yard facility.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
True North Yachting product offering
Product offeringCore offering
True North Yachting is a full-service marine business that performs new boat commissioning, seasonal commissioning and winterization, maintenance and upgrades, custom modifications (carbon fiber, woodwork), painting, rigging, boat/rig transportation, fiberglass/composite/gelcoat repair, and owner handovers for powerboats and sailboats. Services are delivered on-site at its Bert Jabin's Yacht Yard facility in Annapolis, MD.
Product overview
True North Yachting is a full-service marine service business rather than a software product company. The company provides an integrated suite of marine services including new boat commissioning for power and sailboats, general marine maintenance and upgrades (electrical, engine, plumbing), custom modifications (carbon fiber, woodwork), professional painting (bottom paint, full boat, gelcoat, race bottoms), rigging services (repair, replacement, inspection, mast services), boat/rig transportation, fiberglass/composite/gelcoat repair, and owner handovers with system education. These services are delivered as a unified marine business operating from Bert Jabin's Yacht Yard in Annapolis, MD, and are designed to support clients throughout the entire lifecycle of boat ownership from new delivery through seasonal maintenance and modifications.
Differentiator
Problem solved
Functional benefit
Products and services
- Commissioning and Winterization Services
Companies that use True North Yachting
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
True North Yachting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
True North Yachting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bert Jabin's Yacht YardcoreTNY is based at Bert Jabin's Yacht Yard in Annapolis, MD. This partnership provides TNY with a strategic waterfront location accessible by land and water, enabling the company to serve Chesapeake Bay boaters and receive boats via crane operations.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
True North Yachting competitors and assessment
Company assessmentBroad incumbents
- Denison Yachting: Denison is a large yacht brokerage and dealer group with service operations across multiple US coastal locations. Comparable to TNY in delivering commissioning, painting, and maintenance, but with much broader scale, multiple locations, and brokerage activities on top of service.
Others
- Bert Jabin's Yacht Yard: Bert Jabin's Yacht Yard is the host facility where TNY operates in Annapolis, MD. While not a peer in the traditional competitive sense, the yard itself offers some marine services and provides the waterfront infrastructure (cranage, dockage, shop space) that TNY's business relies on.
Direct peers
- Hartge Yacht Yard: Hartge Yacht Yard is a family-owned Chesapeake Bay boatyard in Galesville, MD offering commissioning, painting, rigging, and marine service. Direct comparable to TNY in service portfolio, geography, and family/founder-led ownership model.
- Hinckley Company: Hinckley is a premium yacht builder and full-service yacht management company offering commissioning, maintenance, painting, and custom work at multiple East Coast and Caribbean locations. Direct comparable to TNY in service breadth, premium positioning, and East Coast/bluewater clientele.
- North Point Yacht Sales: North Point Yacht Sales is an Annapolis, MD yacht dealership and service operation offering commissioning, maintenance, and brokerage for new and brokerage boats. Direct comparable to TNY in Chesapeake Bay geography and service offerings; TNY's current owner previously served as Service Manager here.
- Herrington Harbour: Herrington Harbour is a large Chesapeake Bay marina and full-service boatyard offering commissioning, repairs, painting, and winterization on the Western Shore of Maryland. Comparable to TNY in service mix and Chesapeake Bay geography, with a larger footprint and capacity.
- McMichael Yacht Yard: McMichael Yacht Yard is a Mamaroneck, NY full-service boatyard offering new boat commissioning, paint, rigging, and repair services. Direct comparable to TNY in service breadth and target clientele; notably where TNY's current owner Nick Martin served as Service Manager before joining TNY.
Emerging players
- Yacht Solutions: Yacht Solutions is a yacht management and concierge service company that coordinates commissioning, maintenance, and delivery for owners. Overlaps with TNY in commissioning and service coordination but operates more as a management layer than a hands-on yard operation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
True North Yachting social profiles
Digital presenceTrue North Yachting financial estimates
Financial estimateRevenue estimate
Valuation estimate
True North Yachting leadership team
Management profileNumber of profiles
Profiles1 record
True North Yachting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True North Yachting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True North Yachting
What does True North Yachting do?
True North Yachting is a full-service marine business that performs new boat commissioning, seasonal commissioning and winterization, maintenance and upgrades, custom modifications (carbon fiber, woodwork), painting, rigging, boat/rig transportation, fiberglass/composite/gelcoat repair, and owner handovers for powerboats and sailboats. Services are delivered on-site at its Bert Jabin's Yacht Yard facility in Annapolis, MD.
Is True North Yachting a public or private company?
True North Yachting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was True North Yachting founded?
True North Yachting was founded in 2005. It employs 1 to 10 people.
Where is True North Yachting based?
True North Yachting is headquartered in Annapolis, United States, in the North America region.
How does True North Yachting make money?
One revenue line is on record: marine Service and Commissioning.
Who are True North Yachting's main competitors?
Denison Yachting is listed as a broad incumbent. Bert Jabin's Yacht Yard is listed as an others. Direct peers are Hartge Yacht Yard, Hinckley Company, North Point Yacht Sales, Herrington Harbour and McMichael Yacht Yard. Yacht Solutions is listed as an emerging player.
Does True North Yachting have an API?
No public API is recorded for True North Yachting.
What industry is True North Yachting in?
True North Yachting's product category is Marine Services. Its primary akta.pro industry code is IMAJAMAI, Luxury Yacht Systems Integration & Commissioning (Shipyard), with a secondary code of IMAJAMAG, Luxury Yacht Hull & Superstructure Fabrication (Composite/Aluminum/Steel). Its NAICS code is 336611 and its SIC code is 3730.