TruePlan

Retirement Plan and Employee Benefits Advisory Servicestrueplanadvisors.com

TruePlan Benefit and Retirement Advisors, the advisory brand of Healthcare Community Securities Corp., provides retirement plan and employee benefit consulting to employers, plan sponsors, HR professionals, and healthcare organizations nationwide, anchored by its affiliation with HANYS.

Company typePrivate
Founded-
HeadquartersRensselaer, United States
Headcount11–50
GTM typeB2B
OfferingServices

What TruePlan does

TruePlan Benefit and Retirement Advisors is the marketing name for Healthcare Community Securities Corp. (HCSC), an SEC Registered Investment Advisor and FINRA/SIPC member broker-dealer headquartered at One Empire Drive, Rensselaer, NY. HCSC is a wholly owned subsidiary of Group Insurance Agency, Inc., which is itself a wholly owned subsidiary of the Healthcare Association of New York State (HANYS), a non-profit healthcare industry association. The firm provides retirement plan and employee benefit advisory services to employers, plan sponsors, HR professionals, and healthcare organizations, with particular reach into the New York healthcare provider ecosystem through its HANYS affiliation.

TruePlan operates two core service lines. The Retirement Plan Services offering covers plan optimization and governance, investment selection and monitoring with fiduciary oversight, vendor management and benchmarking, merger and acquisition support, and financial wellness and employee communication. The Employee Benefit Services offering provides customized benefit solutions, value-added benefits administration support, and consulting and brokerage services. The firm does not build proprietary technology products; it relies on standard financial-services platforms for plan administration, investment monitoring, and client communication. Content assets include the TruePlan Insights Blog, the Fiduciary Advantage Webinar Series (with external speakers such as Nixon Peabody), Compliance Corner resources, and quarterly market recaps, used as a community-led GTM engine.

TruePlan generates revenue through three streams: recurring investment advisory fees from its RIA activity, transaction-based broker-dealer commissions on investment products and securities executed through HCSC, and fees for consulting and professional services. Pricing is custom and quote-based; no public fee schedule is disclosed. Distribution is consultative direct sales targeting HR professionals and plan sponsors, supplemented by a website-driven content funnel and no-obligation initial consultations. The firm maintains a supporting ecosystem of more than 20 partnerships with major retirement plan custodians, recordkeepers, and fund families (including Fidelity, Vanguard, Empower, TIAA-Cref, Lincoln Financial, Prudential, ADP, American Funds, and PIMCO).

TruePlan firmographics

Firmographics

Name: TruePlan
Legal name: Healthcare Community Securities Corp.
Website: https://trueplanadvisors.com
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: TruePlan Benefit and Retirement Advisors, the advisory brand of Healthcare Community Securities Corp., provides retirement plan and employee benefit consulting to employers, plan sponsors, HR professionals, and healthcare organizations nationwide, anchored by its affiliation with HANYS.
Ownership category
akta.pro rank

TruePlan industry classification

Industry

Product category: Retirement Plan and Employee Benefits Advisory Services
NAICS: Portfolio Management and Investment Advice (523940), Insurance and Employee Benefit Funds (5251)
SIC: Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)
akta.pro primary industry: Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)
akta.pro secondary industries: Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF), Employee Benefits Brokerage & Consulting (FSAEADAC), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

Retirement plan advisory
Employee benefits consulting
Fiduciary investment advisory
Plan governance consulting
Benefits brokerage services

Where TruePlan is headquartered

Location

Headquarters

HQ city: Rensselaer
HQ country: United States
HQ region: North America

Offices1 record

Markets served

TruePlan business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Investment Advisory Fees: As an SEC Registered Investment Advisor and member FINRA/SIPC, TruePlan generates revenue through advisory fees for investment selection, monitoring, and fiduciary services on retirement plans.
Broker-Dealer Commissions: Through their affiliated broker-dealer Healthcare Community Securities Corp., TruePlan earns commissions on investment products and securities transactions executed for client retirement plans.
Consulting Services: Fees for consulting services including plan optimization, governance, vendor management, benchmarking, and employee benefits advisory services.

Pricing tiers

Model	Billing	Price
Other	Annual	Customized advisory services for retirement plans and employee benefits

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

TruePlan product offering

Product offering

Core offering

TruePlan Benefit and Retirement Advisors is a full-service independent consulting firm providing retirement plan and employee benefit advisory services to employers and organizations. The firm delivers plan optimization, governance, investment selection and monitoring, vendor benchmarking, financial wellness, and customized benefit solutions, operating as both an SEC Registered Investment Advisor and FINRA/SIPC member broker-dealer.

Product overview

TruePlan Benefit and Retirement Advisors is a financial advisory firm offering retirement plan and employee benefit consulting services. The company provides two core service lines: Retirement Plan Services (including plan optimization, investment selection, vendor management, and financial wellness) and Employee Benefit Services (including customized benefit solutions and consulting/brokerage services). TruePlan also maintains the TruePlan Insights Blog as a content resource hub. The firm operates as a marketing name of Healthcare Community Securities Corp., a FINRA/SIPC member and SEC Registered Investment Advisor. The company does not offer a software product in the traditional sense—it provides advisory and consulting services through its website and blog content.

Differentiator

Problem solved

Functional benefit

Products and services

Retirement Plan Services Comprehensive retirement plan advisory services for employer plan sponsors covering plan optimization and governance, fiduciary investment selection and ongoing monitoring, vendor management and benchmarking, merger and acquisition support for retirement plans, and financial wellness and employee communication programs.
Employee Benefit Services Customized employee benefit solutions for employers, including value-added support for benefits administration, consulting services, and brokerage services delivered through Healthcare Community Securities Corp. (HCSC).
Investment Advisory Services (SEC RIA) Fiduciary investment advisory services for retirement plans including investment selection, ongoing monitoring, and fiduciary oversight under SEC Registered Investment Advisor status.
Broker-Dealer Services Securities brokerage services delivered through Healthcare Community Securities Corp. (HCSC), a FINRA/SIPC member broker-dealer, executing investment product and securities transactions for client retirement plans.

Companies that use TruePlan

Customer profile

Segments3 records

Ideal customer profiles2 records

TruePlan technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

TruePlan partnerships and signals

Strategic signal

Partnerships

24 partnerships are on record, tiered supporting and core.

ADPsupportingTechnology or IntegrationRetirement plan recordkeeping and administration platform offered through Healthcare Community Securities Corp. Contact: 1.800.595.1989, mykplan.com
American FundssupportingTechnology or IntegrationMutual fund family offered through HCSC's retirement plan platform. Contact: 1.800.421.0180, americanfunds.com
FidelitysupportingTechnology or IntegrationRetirement plan custodian and investment platform offered through HCSC. Contact: 1.800.343.3548, fidelity.com
VanguardsupportingTechnology or IntegrationInvestment management and retirement plan platform offered through HCSC. Contact: 1.800.523.1188, investor.vanguard.com
EmpowersupportingTechnology or IntegrationRetirement plan recordkeeping and administration services offered through HCSC. Contact: 1.855.756.4738, empower-retirement.com
Lincoln Financial GroupsupportingTechnology or IntegrationRetirement plan and annuity products offered through HCSC. Contact: 1.800.893.7168, lincolnfinancial.com
PrudentialsupportingTechnology or IntegrationInsurance and retirement plan products offered through HCSC. Contact: 1.877.778.2100, prudential.com
TIAA-CrefsupportingTechnology or IntegrationRetirement services and investment products for institutional investors offered through HCSC. Contact: 1.800.842.2252, tiaa.org
Transamerica Retirement SolutionssupportingTechnology or IntegrationRetirement plan recordkeeping and administration offered through HCSC. Contact: 1.800.755.5801, transamerica.com
MetLife ResourcessupportingTechnology or IntegrationEmployee benefits and retirement products offered through HCSC. Contact: 1.800.897.6095, metlife.com
Federated HermessupportingTechnology or IntegrationInvestment management and mutual funds offered through HCSC. Contact: 1.800.341.7400, federatedinvestors.com
Invesco FundssupportingTechnology or IntegrationMutual fund family offered through HCSC's retirement platform. Contact: 1.800.959.4246, invesco.com
Putnam InvestmentssupportingTechnology or IntegrationInvestment management and retirement plan products offered through HCSC. Contact: 1.800.225.1581, putnam.com
VoyasupportingTechnology or IntegrationRetirement and investment products offered through HCSC. Contact: 1.800.584.6001, voya.com
Wells FargosupportingTechnology or IntegrationFinancial services and retirement plan products offered through HCSC. Contact: 1.800.877.4833, wellsfargo.com
MFSsupportingTechnology or IntegrationInvestment management and mutual funds offered through HCSC. Contact: 1.617.954.5000, mfs.com
Natixis FundssupportingTechnology or IntegrationMutual fund family offered through HCSC. Contact: 1.800.225.5478 (SIMPLE IRAs: 1.800.813.4127), im.natixis.com
PIMCO Mutual FundssupportingTechnology or IntegrationFixed income and investment management products offered through HCSC. Contact: 888.877.4626, pimco.com
Lincoln AlliancesupportingTechnology or IntegrationRetirement plan administration platform offered through HCSC. Contact: 1.800.234.3500, lincolnalliance.com
Eaton VancesupportingTechnology or IntegrationInvestment management products offered through HCSC. Contact: 800.262.1122, eatonvance.com
Benefit Plan Administrative Services, Inc. (BPAS)supportingTechnology or IntegrationRetirement plan recordkeeping and administration services offered through HCSC. Contact: 1.866.401.5272, bpas.com
Talcott Resolution Life Insurance CompanysupportingTechnology or IntegrationAnnuity and insurance products offered through HCSC. Contact: 1.800.862.6668, talcottresolution.com
Thornburg FundssupportingTechnology or IntegrationInvestment management and mutual funds offered through HCSC. Contact: 800.847.0200, thornburg.com
Healthcare Association of New York State (HANYS)coreStrategic or Co-development PartnerTruePlan is an affiliate of HANYS. HCSC is a wholly owned subsidiary of Group Insurance Agency, Inc. (GIA), which is a wholly owned subsidiary of HANYS. HANYS provides institutional affiliation and access to the New York State healthcare provider network.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

TruePlan competitors and assessment

Company assessment

Broad incumbents

USI Insurance Services: Large national insurance brokerage and benefits consulting firm with a substantial retirement plan advisory practice — broader portfolio but overlapping employer retirement and benefits advisory services.
Mercer: Global consulting leader offering retirement and benefits advisory as part of a broader HR/consulting portfolio — competes for the same employer clients at larger scale.
Empower Retirement: Major retirement plan recordkeeper and service provider with its own advisory arm — competes both as platform partner and direct provider of integrated retirement solutions.
Fidelity Institutional: Fidelity's institutional retirement and wealth advisory arm — operates a recordkeeping platform used by TruePlan while also offering direct competing advisory services.
Hub International: Large insurance brokerage with retirement and employee benefits consulting practices, particularly active in mid-market employer segments similar to TruePlan's target market.
Arthur J. Gallagher & Co. Major global insurance brokerage and risk management firm with significant retirement plan consulting practice — comparable employer-benefits and retirement advisory offering.

Direct peers

CAPTRUST: Large independent RIA focused exclusively on retirement plan and investment advisory for employers — the closest direct competitor to TruePlan in the mid-market retirement advisory space.
SageView Advisory Group: Specialty retirement plan and wealth management advisory firm serving corporate plan sponsors, with a similar consultative, fee-based model and focus on fiduciary oversight.
OneDigital: Tech-enabled insurance, financial services, and HR advisory firm that combines retirement plan advisory with employee benefits brokerage — directly comparable integrated model.

Emerging players

Benefit Plan Administrative Services (BPAS): Retirement plan administration and recordkeeping firm — listed as a TruePlan partner but also operates in adjacent TPA space, illustrating overlap with plan-administration capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

TruePlan financial estimates

Financial estimate

Revenue estimate

Valuation estimate

TruePlan leadership team

Management profile

Number of profiles

Profiles6 records

TruePlan funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

TruePlan M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruePlan

What does TruePlan do?

Is TruePlan a public or private company?

TruePlan is a private company. It is classified as corporate owned and is currently operating.

When was TruePlan founded?

TruePlan was founded in -1. It employs 11 to 50 people.

Where is TruePlan based?

TruePlan is headquartered in Rensselaer, United States, in the North America region.

How does TruePlan make money?

Three revenue lines are on record. Investment Advisory Fees are the primary driver. The others are broker-Dealer Commissions and consulting Services.

Who are TruePlan's main competitors?

Broad incumbents on record are USI Insurance Services, Mercer, Empower Retirement, Fidelity Institutional, Hub International and Arthur J. Gallagher & Co.. Direct peers are CAPTRUST, SageView Advisory Group and OneDigital. Benefit Plan Administrative Services (BPAS) is listed as an emerging player.

Does TruePlan have an API?

No public API is recorded for TruePlan.

What industry is TruePlan in?

TruePlan's product category is Retirement Plan and Employee Benefits Advisory Services. Its primary akta.pro industry code is FSAEABAE, Employer Retirement Plan Advisory (401(k)/Pension), with a secondary code of FSAAACAF, Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)). Its NAICS code is 523940 and its SIC code is 6411.