Tru Homes
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Tru Homes firmographics
Firmographics- Name
- Tru Homes
- Legal name
- Tru Homes
- Website
- https://truhomes.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tru Homes industry classification
Industry- Product category
- Real Estate Services
- NAICS
- Lessors of Real Estate (5311), Residential Property Managers (531311)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Lessors Of Real Property, Nec (6519)
- akta.pro primary industry
- Residential Lease Administration & Tenant Services (BPAJAFAL)
- akta.pro secondary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Tru Homes is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Tru Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Property Acquisition and Resale: Tru Homes buys properties directly from landlords, bypassing traditional estate agency routes. The company makes decisions internally without requiring mortgage advisors, enabling rapid property transactions. Revenue is generated through the margin between purchase price and subsequent sale or rental of acquired properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom property purchase terms tailored to individual seller needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Tru Homes product offering
Product offeringCore offering
Tru Homes directly purchases residential properties from UK landlords, bypassing traditional estate agency routes and mortgage advisor dependencies, with completion targeted in under 45 days. The company then operates these properties as rental housing across three categories: private renters, social housing (in partnership with local government), and supported living. Revenue is generated through the margin between purchase price and subsequent sale or rental of acquired properties.
Product overview
Tru Homes is a UK-based property company operating as a unified platform offering two main service lines: a rapid property sale service for landlords and a multi-sector rental housing platform. The landlord sale service enables selling properties in under 45 days with flexible terms including guaranteed rent and delayed completion options. The rental platform spans three housing categories: Private Renters (energy efficient homes with flexible terms), Social Housing (government-partnered affordable housing), and Supported Living (accessible housing with personalized care). The company emphasizes speed, transparency, and compassion in its approach, operating nationwide across the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Landlord Property Sale Service A streamlined property selling service for landlords that promises completion in under 45 days, bypassing mortgage advisors with all decisions made internally. The service offers flexible terms including delayed completion, guaranteed rent options, reduced legal fees, and accepts properties in any condition. UK-wide coverage with single point of contact throughout.
- Private Renter Housing Energy efficient and comfortable homes available for private renters with various property types and rental terms, focused on reducing tenant energy costs and environmental impact.
- Social Housing Affordable housing solutions provided in partnership with local government, fostering community support and providing quality housing for social housing applicants.
- Supported Living Accessible housing designed with personalized care for individuals who need it most, featuring thoughtfully designed spaces with accessibility considerations.
Quantifiable outcome
- Sell houses in under 45 days
Companies that use Tru Homes
Customer profileSegments2 records
Ideal customer profiles2 records
Tru Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tru Homes partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
Tru Homes competitors and assessment
Company assessmentRegional players
- Home Group (Supported Living): Large UK housing association providing supported living and social housing. Compares to Tru Homes' supported living and social housing arms where local government partnerships underpin revenue.
Direct peers
- Open Property Group: UK cash house buyer that buys properties directly and then resells or rents them out. Direct competitor in the cash-buyer segment targeting landlords and time-pressured sellers.
- The Property Buying Company: UK cash buyer focused on purchasing residential properties quickly from motivated sellers, including landlords. Comparable on business model (principal purchase, then resell or rent) and on speed-of-completion value proposition.
- Quick Move Now: UK-based fast property buyer that purchases homes directly from sellers and then resells or rents them. Operates a near-identical direct-purchase proposition targeting landlords and homeowners needing quick sales.
- We Buy Any House: A UK-wide cash property buyer that purchases homes directly from sellers, often below market value, and resells or lets them. Tru Homes competes in exactly this niche — fast cash offers to landlords and homeowners — but with a more landlord-focused positioning.
- Property Rescue: A UK instant property buyer offering cash purchases for residential properties in any condition, with completion timelines competitive to Tru Homes. Operates the same principal-buyer model with resale and rental exits.
- National Homebuyers: UK cash buyer that purchases residential properties directly from owners, typically within days, and resells or rents them. Closely overlaps with Tru Homes' landlord sale service, including the under-45-day completion promise and flexible terms.
Broad incumbents
- Foxtons: Established UK estate agency with significant London and Southeast sales and lettings operations. Competes with Tru Homes on landlord services but is a fee-based agent rather than principal buyer.
- Hamptons Estate Agents: Large UK estate agency and lettings brand operating across sales, rentals, and property management. Tru Homes competes with its sales and lettings arms but as a focused principal-buyer rather than fee-based intermediary.
Emerging players
- Spring (UK iBuyer): Tech-enabled UK property buyer offering instant online valuations and cash offers, with a more digital acquisition funnel than Tru Homes. Represents the technology-augmented direction Tru Homes may need to evolve toward.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Tru Homes social profiles
Digital presenceTru Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tru Homes leadership team
Management profileNumber of profiles
Tru Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tru Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tru Homes
What does Tru Homes do?
Tru Homes directly purchases residential properties from UK landlords, bypassing traditional estate agency routes and mortgage advisor dependencies, with completion targeted in under 45 days. The company then operates these properties as rental housing across three categories: private renters, social housing (in partnership with local government), and supported living. Revenue is generated through the margin between purchase price and subsequent sale or rental of acquired properties.
Is Tru Homes a public or private company?
Tru Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tru Homes founded?
Tru Homes was founded in 2017. It employs 11 to 50 people.
Where is Tru Homes based?
Tru Homes is headquartered in London, United Kingdom, in the Europe region.
How does Tru Homes make money?
One revenue line is on record: property Acquisition and Resale.
Who are Tru Homes's main competitors?
Home Group (Supported Living) is listed as a regional player. Direct peers are Open Property Group, The Property Buying Company, Quick Move Now, We Buy Any House, Property Rescue and National Homebuyers. Broad incumbents are Foxtons and Hamptons Estate Agents. Spring (UK iBuyer) is listed as an emerging player.
Does Tru Homes have an API?
No public API is recorded for Tru Homes.
What industry is Tru Homes in?
Tru Homes's product category is Real Estate Services. Its primary akta.pro industry code is BPAJAFAL, Residential Lease Administration & Tenant Services, with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 5311 and its SIC code is 6532.